The document provides 5 tactics for creating attention-grabbing in-store displays: 1) create a feature wall near the store entrance to make a strong first impression, 2) use bold colors that pop to attract customers, 3) include a clear focal point such as the product being highlighted, 4) avoid clutter so the message is easy to understand, and 5) incorporate the actual merchandise into the display as the goal is to sell products.

1. 5 Tactics for Creating Attention Grabbing In-
Store Displays
One of the best ways to capture shoppers attention is through in-
store displays. You want your visuals to showoff your products
and educate your target audience about your offerings. The goal of
in-store displays is to get people interested enough to buy your
featured products/services. We get a lot of in-store displays come
through the plants at Data Business Systems, so we have a lot of
experience in this area. Below are 5 tactics that we have seen work
for grabbing consumers’ attention.
1. Create a feature wall - You want this wall to be able to be
seen from the entrance of the store. This wall is meant to
create a strong, dynamic impression. Highlight products that
emphasize the store’s brand and create an emotional
connection with the customer, so they are more likely to
purchase.
2. Get colorful - Don’t underestimate the importance of color in
displays. Bold reds, bright blues, and sharp orange hues not
only make your display pop, but also attract shoppers from
outside the store.

2. 3. Create a focal point - Make sure you have a center that
balances the entire display. A strong center point display will
help visually draw the customer into the display so he will focus
on what you’re highlighting. Usually the focal point is the
product or service you are trying to sell.
4. Stay clear of clutter - Make sure that your display doesn’t get
too busy where people have a hard time following your
message. Only focus on select items and not the entire store.
5. Use merchandise in your display - It’s easy to get lost in
the accessories and other decor. But remember, your goal for
creating the display is to sell your product.