Total Quality Management (TQM) is an approach to managing an organization that is focused on quality, continuous improvement, and customer satisfaction. TQM aims to continuously improve organizational processes, systems, people, suppliers, partners, products, and services. It views improved quality as leading to improved productivity. The TQM system has elements like customer focus, process improvement, total involvement, leadership, education and training, supportive structures, communications, reward and recognition, and measurement to achieve its objective of continuous improvement. TQM encompasses counting customers, using quality tools and techniques, and developing a quality-focused culture.