The document discusses the growth and components of mobile commerce, highlighting significant increases in mobile sales and user engagement during major shopping events in 2012. It outlines key elements for successful mobile commerce, including frictionless payments, product discovery, location services, and personalization strategies. The use of technologies like QR codes and NFC, as well as data-driven insights for enhancing customer interaction, are emphasized.

1. Mobile Commerce

2. US Thanksgiving / Black Friday 2012
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3. Cyber Monday 2012
• $1.6B in digital sales –
+30% from 2011 CM
• Mobile – 18% of
consumers visited a
retailer site/app (+70%
YoY). Mobile sales 13%
(+96% YoY)
• iPad Factor – generated
majority of mobile traffic
(7% of total traffic)
Source: IBM
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4. What is Mobile Commerce?
Commerce → eCommerce → mCommerce
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5. What is Mobile Commerce?
Commerce
• Being able to
buy/sell
eCommerce
•Using a computing
device
•Connected to an
online network
mCommerce
•Anytime
•Anywhere
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6. Phases of Commerce Model
Inspiration
End Of Life Investigation
Use Research
Transaction Search
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7. Phases of Commerce Model
Inspiration
End Of Life Investigation
Use Research
Transaction Search
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8. Phases of Commerce Model
Inspiration
• Social overlay:
leveraging
End Of Life Investigation
social media
and networks
that support
social
Social interaction and
Use Research contribution to
drive
commerce
Transaction Search
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9. Changing Face of Commerce
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10. Mobile Commerce: Key Components To
Success
• (Frictionless) Payments
• Product / Service Discovery
• Location
• Personalization
– Identity
– Recommendations and Predictive Analysis
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11. Payments
Make it easy and seamless as possible!
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12. Product Discovery
Product Barcodes
• Generally unique
identifiers for
products, standards based
• QR Codes
– Encode up to 4K
characters
– Can encode with
events, URLs, contacts, tr
iggers, etc.
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13. Product Discovery
NFC
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14. Location Services
• Services / APIs to:
– Product data
(names, prices, desc
riptions, images)
– Merchant location
data (addresses
– Real-time inventory
status
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15. Personalization
Identity
• Develop extensible applications from user history
and historical data
• Leverage purchase history to build trust
• Weave integrated payment system directly into
customer identity
• Leverage to make it easier for your customers to
buy from you
• Socialize the commerce experience
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16. Personalization
Recommendations & Predictive Analysis
Taste, Preference, Interest
Item
How do you leverage substantially amounts of Data
generated from your M-commerce solution to help your
customer?
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17. Tesco Homeplus
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