#SMEcom Presentation

#SMEcom
Social Media E-commerce

Alyson Nagle @alynagle
Michael Izzo @Izzo_Michael
Emilia Vest @EmiliaVest
Jackie Dickson @JackieEdickson

Wednesday, April 18, 2012 1

A Boring, Straight-forward
Deﬁnition

E-Commerce: The buying and selling of
products or services over the Internet.
Example skills/technologies:
EFT, Electronic Data Interchange (EDI), supply
chain management, marketing, automated
data collection


How Do We See E-Commerce?


E-Commerce Meets Social Media

E-commerce and social media starting
to blend together as one industry


The Psychology of Engagement

* Social media is about social science, not technology.


6 Pillars of Social Commerce

Social Proof Authority Scarcity Like Consistency Reciprocity


Consumer Engagement

Consumer reviews are
12x more trusted than
descriptions that come
from manufacturers


Consumer Engagement

Engagement with customers MATTERS

Want Button
@want
wanttt.com


The Lucky Left Group

“
I thought it was a good depiction about this new movement
beyond Like & Tweet for retailers. Of course Pinterest is an
absolute behemoth in this space – just hopefully with a
meticulous focus on buyable goods and the ability to
actually purchase anything found on the site (coming later
this year), Want can become the place for commerce.
- Jordan Katzman, Want Co-Creator
@want


Ben Silbermann @8en
Forbes’ Top 30 Under 30

"When you open Pinterest, it should feel like someone has hand-made a book for you.
Every item should feel like it's handpicked for you by a person you care about."


F-Commerce

f-commerce n.
selling products/services on or through Facebook

The Average Facebook User:
• connected to 130 Friends and 80 interest groups
• makes preferences known through rich proﬁle
• posts ~90 pieces of content per month


F-Commerce:
Open API


F-Commerce:
DIESEL CAM


F-Commerce: Instagram

*Facebook bought Instagram for $1 billion April 2012
*Facebook has been recently lagging in F-commerce and mobile engagement;
*Instagram on 30 million iOS devices, 1 million Android downloads in ﬁrst 12 hours


F-Commerce:
Storefronts


Privacy Concerns
As of February 23, 2012:

55 %

Uncomfortable
28 %

Believe storefronts
45 %

Would be at least
sharing credit card on social media somewhat comfortable
information via networks are safe sharing their credit
Twitter or Facebook against fraud card information

How can companies get users to be more comfortable
using social media to pay for their products?

What’s Next?

E-Commerce Anti-Fraud Tool:
Expert Monitoring Solutions Fraud Mobile and Tablet Shopping:
Scoring for Merchants Gilt Groupe, Target App,
Tango Card


Tango Card

Joseph Scott Greenburg
Tango Card @tangocard

Tango:
•Unique: has no fees unlike its competitors
•The card has no expiration dates, includes
usage incentives and has no purchase fees

E-commerce Success:
•USER FOCUS: customer involvement and
happiness will lead to proﬁt
•Success comes best with no competitors -
try to ﬁnd uncharted territory


What’s Next?: Interest Graph

“
Some exciting developments in social media are new ‘interest’ focused
communities such as Pinterest and Houzz. While Facebook does a great
job at addressing the social graph, these emerging sites are addressing
interest by providing environments for enthusiasts to spend time sharing
what they love across a wide range of categories and interests, including
design and home décor.”

Doug Mack, CEO One Kings Lane


References


THANK
YOU
Any questions?


#SMEcom Presentation

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