The document contrasts claims made by the car industry in 2007 about not being able to meet emissions targets, with the reality of the situation today. The car industry claimed in 2007 that targets of 130g CO2/km were not feasible, the industry would collapse, they needed more time, and cars would become unaffordable. However, the reality is that most manufacturers have already met the 130g target, fuel efficiency standards have driven innovation, manufacturers are on track to meet future 95g targets, and cars have become cheaper rather than more expensive. The document advocates for continuing to push for lower emissions targets to drive further innovation.