TMHE’s first Logistic Design Competition is now open to students and 2013 graduates. The competition runs on a theme; ‘Tow Tractors: Industrial Machines in Need of a Makeover’. The challenge is to design a tow tractor that not only reflects Toyota’s core values of safety, productivity, durability, driveability and simplicity, but is also modern and stylish. The competition will be judged by a jury of industry leaders and experts, and the winner will receive a prize of 4,000 EUR. Visit the website to sign up for the competition: http://www.toyota-forklifts.eu/en/company/designcenter/Pages/design-competition.aspx

1. www.toyota-forklifts.eu/design
Participants will receive more information on how to submit their
work per email once they have registered online.
Only one entry per participant/group is accepted. Each
participant/group can register only once.
Submissions must be the applicant’s own creation, must not be
in production and must not have been previously published or
exhibited.
For group entries, members must nominate a leader and contact
person. The group leader is responsible for sharing the prize. The
head of department’s name and contact details are also required.
Evaluation
The jury consists of experts and industry leaders. They will
choose the designs that best fulfill the criteria mentioned in the
“Design brief” section.
Who Can Participate?
This competition is open to design college or university students
and 2013 graduates anywhere in Europe.
Though focused on industrial design, product design and
transportation design, students with a background in fashion,
textile, engineering, architecture, etc. are also encouraged to
submit their work.
Only participants who belong to an accredited undergraduate
programme at a college or university or are due to graduate in
2013 are eligible for this contest.
Design brief
The theme of the competition is “Tow Tractors: Industrial
Machines in Need of a Makeover”.
Design students and 2013 graduates are invited to send us a
design proposal of a tow tractor intended for use at airports,
production facilities and railways, accompanied by a detailed
explanation of their concept. The ideal product should reflect the
Toyota heritage and our core product values: Safety, Durability,
Productivity, Driveability and Simplicity. Information about our
products and philosophy is available on our website:
www.toyota-forklifts.eu
We encourage participants to be inventive, original and daring
in their approach. It is important to consider aesthetic value
and to take into account today’s industrial challenges (such as
sustainability) in their design process. Another tip is to make
a clear and clean design: avoid Muda (waste) and keep the
necessary elements only.
Registration
The deadline for registration is 14th September 2013.
For registration, go online: www.toyota-forklifts.eu/design
Work Submission
The deadline for all submissions is 15th November 2013.
Participants should provide one design concept with visual
sketches in PDF format.
The work should be presented in A3 landscape layout and
include detailed concept explanation in English (max 1500
words). The file must not exceed 4 pages and be no larger than
10 MB.
Dates to keep in mind
• The registration opens on 25th May 2013
• The registration closes on 14th September 2013 at 23:59 CET
• All entries must be submitted by 15th November 2013 at 23:59 CET at the latest. Passed this deadline,
they will not be considered.
• The official Awards ceremony will be held in February 2014 (the exact date will be confirmed in due time).
Prizes
A professional jury will select the winning entries. The prizes are distributed as follows:
1st place: 4000 EUR
2nd place: 2000 EUR
3 x 3rd places: 1000 EUR each
Note: All cash prize awards are paid gross/before income tax.
MAD ABOUT DESIGN?
Toyota Material Handling Europe (TMHE) is inviting all European design students and 2013 graduates to enter its
first Toyota Logistic Design Competition and lift up tomorrow’s intralogistic standards.
Your challenge is to tackle the following theme, ’Tow Tractors: Industrial Machines in Need of a Makeover’. In a
fast moving world, tow tractors control the flow of essential goods transportation. Heavy-duty, strong and reliable,
they carry huge loads over long distances, saving time, energy and money. Prove to us that they can and should be
stylish, too!
Unleash your imagination and submit your idea and visual sketches of the world’s next tow tractor by 15th
November 2013. A prize of 4,000 EUR is waiting at the finish line!
LET'S MOVE TOGHETER INTO THE FUTURE!