This covers best practices for maximum deliverability, how to integrate automation into everyday email marketing, personalizing email delivery based on buyer behavior and email enhancement and much more.
Using email to get relevant and to get incremental revenue by www velomarketi...Velo//
First delivered at eCommerce Expo back in 2008, this presentation covers how pioneering eCommerce companies use targeting and relevant content to drive additional revenue from their audiences
The document is a 2016 email marketing benchmark study by IBM Marketing Cloud. It provides metrics on open rates, click-through rates, list churn rates, and engagement rates for emails sent in 2015. Some key findings include:
- Canada and Australia/New Zealand had the highest open rates, while the Middle East and Europe had the lowest.
- Transactional emails had a unique open rate over 2x higher than nontransactional emails.
- The click-through rate in the top quartile was over 6x higher than the median click-through rate.
Pagal vartotojų skaičių LinkedIn užimą 4 vietą ir yra didžiausias “profesinis” socialinis tinklas pasaulyje. Būtent todėl galime teigti, jog jis yra pagrindinis kanalas B2B komunikacijai. Pranešimo metu Marius papasakos apie strategijas ir taktikas, kaip išnaudoti LinkedIn Jūsų prekės ženklo rinkodarai, “lead’ų” generavimui ir pardavimų skatinimui.
MivaCon Chicago - Why Email marketing Is Still KingMiva
In the brave new world of Social Media Marketing, email is still far and away the biggest ROI driver. Find out how to use email marketing to propel your business.
This document discusses email marketing and its benefits. It provides details on developing an email marketing plan and campaign, including identifying the target audience, setting objectives, and planning tactics. It also covers types of email marketing like newsletters, press releases, and campaigns. Metrics for measuring success include delivery and open rates. Reporting, selecting an email system, developing mailing lists, and sectors that benefit from email marketing are also summarized.
Segmentation & Personalization in Email Marketing - Brafton WebinarKayla Perry
Email marketing is an incredibly powerful marketing channel - but only if you know how to leverage it the right way. This webinar covers why you should segment your email database, how to create segments and lists, how to use your email lists for max engagement, email marketing strategies and techniques to try and more. View the video recording here: https://www.brafton.com/webinar/segmentation-and-personalization-in-email-marketing/
Understand the basic process, best practices and do's and don'ts of email marketing, the importance of mobile-first, top trends, subscriber segmentation, email and blog automation and top email marketing software.
Using email to get relevant and to get incremental revenue by www velomarketi...Velo//
First delivered at eCommerce Expo back in 2008, this presentation covers how pioneering eCommerce companies use targeting and relevant content to drive additional revenue from their audiences
The document is a 2016 email marketing benchmark study by IBM Marketing Cloud. It provides metrics on open rates, click-through rates, list churn rates, and engagement rates for emails sent in 2015. Some key findings include:
- Canada and Australia/New Zealand had the highest open rates, while the Middle East and Europe had the lowest.
- Transactional emails had a unique open rate over 2x higher than nontransactional emails.
- The click-through rate in the top quartile was over 6x higher than the median click-through rate.
Pagal vartotojų skaičių LinkedIn užimą 4 vietą ir yra didžiausias “profesinis” socialinis tinklas pasaulyje. Būtent todėl galime teigti, jog jis yra pagrindinis kanalas B2B komunikacijai. Pranešimo metu Marius papasakos apie strategijas ir taktikas, kaip išnaudoti LinkedIn Jūsų prekės ženklo rinkodarai, “lead’ų” generavimui ir pardavimų skatinimui.
MivaCon Chicago - Why Email marketing Is Still KingMiva
In the brave new world of Social Media Marketing, email is still far and away the biggest ROI driver. Find out how to use email marketing to propel your business.
This document discusses email marketing and its benefits. It provides details on developing an email marketing plan and campaign, including identifying the target audience, setting objectives, and planning tactics. It also covers types of email marketing like newsletters, press releases, and campaigns. Metrics for measuring success include delivery and open rates. Reporting, selecting an email system, developing mailing lists, and sectors that benefit from email marketing are also summarized.
Segmentation & Personalization in Email Marketing - Brafton WebinarKayla Perry
Email marketing is an incredibly powerful marketing channel - but only if you know how to leverage it the right way. This webinar covers why you should segment your email database, how to create segments and lists, how to use your email lists for max engagement, email marketing strategies and techniques to try and more. View the video recording here: https://www.brafton.com/webinar/segmentation-and-personalization-in-email-marketing/
Understand the basic process, best practices and do's and don'ts of email marketing, the importance of mobile-first, top trends, subscriber segmentation, email and blog automation and top email marketing software.
40 to 1 ROI, per each dollar you get 40 USD in ROI by Daniel MillerAnton Shulke
Daniel Miller was born in Las Vegas but spent his formative years living in Malaga, Spain. There his passion for entrepreneurship and business blossomed into a successful computer consulting company. This taught him important lessons from how a businesses owner may wear several hats to the importance of building trusting relationships in business and where he first discovered the power of email marketing.
Upon returning stateside he put those lessons to work at Benchmark Email, where he has risen in the ranks from Sales Representative to the Director of Sales & Marketing. At Benchmark, Daniel has helped businesses from mom and pop shops and kitchen table operations to large enterprises find the best possible email marketing solutions and strategies.
Amy Hu - Using Data, Digital Media, and Personalized Experiences to Convert T...Julia Grosman
The document discusses how the modern media landscape has become more fragmented, with consumers using multiple devices. It argues that brands must take a multi-screen, personalized approach to reach consumers across different touchpoints. This involves using customer data and technology to identify individuals, understand their behaviors, and deliver customized experiences. Specifically, the document recommends using a data management platform to track users across devices and media channels, and then personalizing the website and ads based on the user's profile and interests to improve conversion rates and drive more revenue.
Big Changes on the Horizon for Email Marketing by Chad WhiteAnton Shulke
Litmus Software helps more than 250,000 marketers make email better through its web-based email creation, testing, and analytics platform. Litmus provides instant email previews and quality assurance tools across all major inbox providers, browsers, and devices, and features comprehensive analytics to help users quickly and easily build, test, troubleshoot and optimize every campaign.
Chad White is the Research Director at Litmus, a web-based email creation, testing, and analytics platform. He’s also the author of “Email Marketing Rules” and thousands of posts and articles about email marketing. Chad was previously a journalist at Dow Jones & Co. and Condé Nast, and a researcher and analyst at Salesforce, Responsys, and the Direct Marketing Association.
How to use bar codes and promo codes to boost your email list growth by 1000%?Anton Shulke
This document discusses how to use bar codes and promo codes in email marketing to boost email list growth by 1000%. It presents two case studies of companies that used bar codes or promo codes in their email newsletters. For the first company, Diverse.pl, adding a unique bar code to their newsletter increased open rates by 60%, click-through rates by 100%, and new signups by 1000x. For the second company, Hairstore.pl, adding a unique promo code increased their email list growth by 53.4% month-over-month and led to increases in key metrics like open rates, click-through rates, transactions, email traffic, and web sessions.
The document provides a 4-step formula for successful email marketing: sending the right message to the right person at the right time with the right frequency. It outlines best practices for each step, including focusing the message on the recipient's needs, segmenting the list, personalizing content, sending on optimal days/times, and testing frequency. Metrics like open and click-through rates are used to evaluate success. The goal is a human-centered approach across channels to build relationships.
2010 04-19 social fresh st louis - slide shareHubSpot
This document summarizes a presentation about inbound marketing strategies to grow a business. It discusses using blogging, social media, SEO and landing pages to attract visitors and convert them into leads and customers in a more cost-effective way than outbound marketing. Specific tactics covered include optimizing content for SEO, publishing regular blog posts, participating in social media to distribute content, and setting up landing pages that clearly offer value in exchange for contact information. The presentation emphasizes measuring the success of these inbound marketing activities through analytics of traffic sources and how visitors convert along the marketing funnel.
Cost of Not Ranking on Page 1 of Google (how to calculate) - IMS SF June, 2012DemandWave
Presented by Paul Taylor, CEO of Webmarketing123, this presentation walks you through how to calculate the annual cost associated with not ranking on page 1 of Google. In this B2B example, we use a study conducted with a Semiconductor Manufacturer.
Insurance Professionals: Use Email Marketing To Do More With LessMass Transmit
Mass Transmit provides digital marketing services including email, social media, and mobile marketing. They are headquartered in New York with additional offices, and have a team of 22 specialists. They have been providing online marketing services since 1996 to a wide range of clients. The webinar discusses challenges such as creating meaningful communications, generating leads, maximizing email content, increasing budgets, brand compliance, and preparing for mobile. Solutions include segmentation, triggering emails, social sharing, approvals, and mobile optimization.
Natalie Jackson - 7 Reasons Your CRM & Marketing Automation Belong TogetherJulia Grosman
This document discusses 7 ways that connecting a CRM and marketing automation platform can help maximize marketing efforts. It provides examples of how to 1) nurture leads by adding them to marketing lists based on CRM activities and building email campaigns, 2) take a nurturing approach to content downloads and define what a sales-ready lead is, 3) re-engage inactive leads with social media advertising, 4) use social media to supplement email outreach, 5) send segmented emails tailored to lead attributes, 6) explore new audiences on social media, and 7) track marketing ROI by tying campaigns to sales in both platforms. The overall message is that integrating CRM and marketing automation data allows for more personalized, measurable campaigns.
Email marketing benchmarks and future trendsVbout.com
Find out the latest email marketing benchmarks and future trends that you can leverage to build a more effective email marketing strategy for your business.
This document discusses how predictive analytics can be used in B2B marketing. Predictive analytics uses modeling, machine learning, and data mining to analyze historical data and make predictions about future events. It discusses how Salesfusion's platform connects data from websites, emails, events, customer information and more to automatically generate predictive lead scores. These scores are based on what activities actually led to conversions, creating a true "customer profile." The scores can then be used by sales and marketing teams to prioritize leads, create nurture campaigns, and get feedback to continuously improve the predictive model.
Direct mail and email campaigns provide effective ways for businesses to directly market products and services to potential customers. Some key points about direct mail and email marketing include:
- Direct mail involves using postal mail to deliver promotional materials like catalogs or flyers directly to target audiences. Email marketing uses email in a similar way.
- Both can be customized based on customer data and segmented to different groups. Email allows for faster response but may be more likely to be seen as spam.
- Testing is important to optimize direct marketing efforts and measure results. Factors like timing, formatting, incentives and follow up can influence response rates.
- Gathering email addresses from websites, newsletters and other sources enables businesses to build
Key Concepts for Implementing a Data-Driven Email ProgramMediaPost
The numbers are clear, with a median ROI of 122%, email is still one of the best channels in your marketing mix. But with engagement falling, your strategy needs to go beyond traditional segmentation and reach customers at a more personal level. Join Kim Jennett as she demonstrates key strategies to drive contextually relevant experiences to the right customer, at the right time on the right device. This 30 min presentation will give you actionable insights you can employ today.
The document outlines an email marketing plan for McCafe, a premium coffee brand owned by McDonald's, to grow its brand and sales given its limited resources and number of stores. The plan involves building an email list through online and in-store promotions, then sending various email types like newsletters, promotions and discounts on a quarterly basis to subscribers. Metrics like open rates, click-through rates and coupon redemptions will be used to evaluate engagement and inform future email content.
Mass Transmit Broadcast Blog Case StudyMass Transmit
The document outlines Mass Transmit's blog strategy to position themselves as email marketing experts, increase their brand awareness, and generate new leads and business. Their goals are to write search engine friendly and shareable content on topics that educate clients and attract leads. Results showed the blog drives 72% of site traffic, generates over 1,000 social shares and backlinks, has over 1,000 email subscribers, and generated 7 new clients in the past year.
Email Marketing Benchmarks and Recommendations for 2016GetResponse
Email Marketing Benchmarks and Recommendations for 2016 - webinar presentation by Kath Pay of Holistic Email Marketing and Michal Leszczynski of GetResponse. Be sure to check out this and other webinars on Getresponse.tv
Ryan Phelan - First Person Marketing: Using Data to Drive Higher Email ResultsJulia Grosman
This document discusses using first-person marketing and data to improve email marketing results. Some key points made include:
- Most companies do not know their customers well or use customer data effectively in their marketing. Basic customer segmentation and data use is still lacking.
- To truly understand customers requires focusing on their interests, preferences, device usage, life stages, and product preferences - going beyond just basic profile data.
- Companies need to rebuild their approach to recognize individual customers and laser target communications based on each customer's unique data profile and behaviors. Marketing must evolve to make better use of available customer data at scale.
Awesome Reporting for Winning at PPC #HeroConfKoozai
Whether you are a seasoned PPC pro or you are just getting started, you need to be reporting like a rockstar. Understanding the data you are presented with is paramount when it comes to paid search; the decisions you make need to be informed and backed with stats. There really is no need for the guessing game with all the tools available to us. You'll learn:
- How to report findings in an actionable, specific way to each type of audience (colleague, boss, client, potential client).
- Ways to use Google AdWords, Google Analytics and Excel in partnership to get the most out of your data.
- Why it's beneficial to use audit checklists.
From big to small : Big retailers' eCommerce success formulas for Shopify sto...Perzonalization Team
This document discusses strategies for success from big retailers that can be applied to smaller shops. It suggests that customers are not solely focused on low prices and that branding is important to build trust and allow for higher prices. Real-time analytics and recommendation engines can help retailers strengthen customer relationships and improve sales.
I95 dev - The Role of Email Personalization in Ecommercei95Dev
This document discusses the benefits of email personalization for marketing. It notes that personalized emails have higher click-through and conversion rates than non-personalized emails. Personalized content in emails can be tailored based on users' website interactions. Personalization improves conversions, sales, average order value, customer loyalty and engagement, marketing ROI, and competitiveness. The document recommends focusing on improving user experience through personalization rather than alarming users.
E-Commerce personalization software is a tool that is developed explicitly to personalize E-Commerce websites. This deck explains what a personalization software is, the evolution, current implications, the need in E-Commerce and how to select a vendor for personalization needs. For more information, see Ali Selim Aytuna's blog post: http://tinyurl.com/hp8payh
40 to 1 ROI, per each dollar you get 40 USD in ROI by Daniel MillerAnton Shulke
Daniel Miller was born in Las Vegas but spent his formative years living in Malaga, Spain. There his passion for entrepreneurship and business blossomed into a successful computer consulting company. This taught him important lessons from how a businesses owner may wear several hats to the importance of building trusting relationships in business and where he first discovered the power of email marketing.
Upon returning stateside he put those lessons to work at Benchmark Email, where he has risen in the ranks from Sales Representative to the Director of Sales & Marketing. At Benchmark, Daniel has helped businesses from mom and pop shops and kitchen table operations to large enterprises find the best possible email marketing solutions and strategies.
Amy Hu - Using Data, Digital Media, and Personalized Experiences to Convert T...Julia Grosman
The document discusses how the modern media landscape has become more fragmented, with consumers using multiple devices. It argues that brands must take a multi-screen, personalized approach to reach consumers across different touchpoints. This involves using customer data and technology to identify individuals, understand their behaviors, and deliver customized experiences. Specifically, the document recommends using a data management platform to track users across devices and media channels, and then personalizing the website and ads based on the user's profile and interests to improve conversion rates and drive more revenue.
Big Changes on the Horizon for Email Marketing by Chad WhiteAnton Shulke
Litmus Software helps more than 250,000 marketers make email better through its web-based email creation, testing, and analytics platform. Litmus provides instant email previews and quality assurance tools across all major inbox providers, browsers, and devices, and features comprehensive analytics to help users quickly and easily build, test, troubleshoot and optimize every campaign.
Chad White is the Research Director at Litmus, a web-based email creation, testing, and analytics platform. He’s also the author of “Email Marketing Rules” and thousands of posts and articles about email marketing. Chad was previously a journalist at Dow Jones & Co. and Condé Nast, and a researcher and analyst at Salesforce, Responsys, and the Direct Marketing Association.
How to use bar codes and promo codes to boost your email list growth by 1000%?Anton Shulke
This document discusses how to use bar codes and promo codes in email marketing to boost email list growth by 1000%. It presents two case studies of companies that used bar codes or promo codes in their email newsletters. For the first company, Diverse.pl, adding a unique bar code to their newsletter increased open rates by 60%, click-through rates by 100%, and new signups by 1000x. For the second company, Hairstore.pl, adding a unique promo code increased their email list growth by 53.4% month-over-month and led to increases in key metrics like open rates, click-through rates, transactions, email traffic, and web sessions.
The document provides a 4-step formula for successful email marketing: sending the right message to the right person at the right time with the right frequency. It outlines best practices for each step, including focusing the message on the recipient's needs, segmenting the list, personalizing content, sending on optimal days/times, and testing frequency. Metrics like open and click-through rates are used to evaluate success. The goal is a human-centered approach across channels to build relationships.
2010 04-19 social fresh st louis - slide shareHubSpot
This document summarizes a presentation about inbound marketing strategies to grow a business. It discusses using blogging, social media, SEO and landing pages to attract visitors and convert them into leads and customers in a more cost-effective way than outbound marketing. Specific tactics covered include optimizing content for SEO, publishing regular blog posts, participating in social media to distribute content, and setting up landing pages that clearly offer value in exchange for contact information. The presentation emphasizes measuring the success of these inbound marketing activities through analytics of traffic sources and how visitors convert along the marketing funnel.
Cost of Not Ranking on Page 1 of Google (how to calculate) - IMS SF June, 2012DemandWave
Presented by Paul Taylor, CEO of Webmarketing123, this presentation walks you through how to calculate the annual cost associated with not ranking on page 1 of Google. In this B2B example, we use a study conducted with a Semiconductor Manufacturer.
Insurance Professionals: Use Email Marketing To Do More With LessMass Transmit
Mass Transmit provides digital marketing services including email, social media, and mobile marketing. They are headquartered in New York with additional offices, and have a team of 22 specialists. They have been providing online marketing services since 1996 to a wide range of clients. The webinar discusses challenges such as creating meaningful communications, generating leads, maximizing email content, increasing budgets, brand compliance, and preparing for mobile. Solutions include segmentation, triggering emails, social sharing, approvals, and mobile optimization.
Natalie Jackson - 7 Reasons Your CRM & Marketing Automation Belong TogetherJulia Grosman
This document discusses 7 ways that connecting a CRM and marketing automation platform can help maximize marketing efforts. It provides examples of how to 1) nurture leads by adding them to marketing lists based on CRM activities and building email campaigns, 2) take a nurturing approach to content downloads and define what a sales-ready lead is, 3) re-engage inactive leads with social media advertising, 4) use social media to supplement email outreach, 5) send segmented emails tailored to lead attributes, 6) explore new audiences on social media, and 7) track marketing ROI by tying campaigns to sales in both platforms. The overall message is that integrating CRM and marketing automation data allows for more personalized, measurable campaigns.
Email marketing benchmarks and future trendsVbout.com
Find out the latest email marketing benchmarks and future trends that you can leverage to build a more effective email marketing strategy for your business.
This document discusses how predictive analytics can be used in B2B marketing. Predictive analytics uses modeling, machine learning, and data mining to analyze historical data and make predictions about future events. It discusses how Salesfusion's platform connects data from websites, emails, events, customer information and more to automatically generate predictive lead scores. These scores are based on what activities actually led to conversions, creating a true "customer profile." The scores can then be used by sales and marketing teams to prioritize leads, create nurture campaigns, and get feedback to continuously improve the predictive model.
Direct mail and email campaigns provide effective ways for businesses to directly market products and services to potential customers. Some key points about direct mail and email marketing include:
- Direct mail involves using postal mail to deliver promotional materials like catalogs or flyers directly to target audiences. Email marketing uses email in a similar way.
- Both can be customized based on customer data and segmented to different groups. Email allows for faster response but may be more likely to be seen as spam.
- Testing is important to optimize direct marketing efforts and measure results. Factors like timing, formatting, incentives and follow up can influence response rates.
- Gathering email addresses from websites, newsletters and other sources enables businesses to build
Key Concepts for Implementing a Data-Driven Email ProgramMediaPost
The numbers are clear, with a median ROI of 122%, email is still one of the best channels in your marketing mix. But with engagement falling, your strategy needs to go beyond traditional segmentation and reach customers at a more personal level. Join Kim Jennett as she demonstrates key strategies to drive contextually relevant experiences to the right customer, at the right time on the right device. This 30 min presentation will give you actionable insights you can employ today.
The document outlines an email marketing plan for McCafe, a premium coffee brand owned by McDonald's, to grow its brand and sales given its limited resources and number of stores. The plan involves building an email list through online and in-store promotions, then sending various email types like newsletters, promotions and discounts on a quarterly basis to subscribers. Metrics like open rates, click-through rates and coupon redemptions will be used to evaluate engagement and inform future email content.
Mass Transmit Broadcast Blog Case StudyMass Transmit
The document outlines Mass Transmit's blog strategy to position themselves as email marketing experts, increase their brand awareness, and generate new leads and business. Their goals are to write search engine friendly and shareable content on topics that educate clients and attract leads. Results showed the blog drives 72% of site traffic, generates over 1,000 social shares and backlinks, has over 1,000 email subscribers, and generated 7 new clients in the past year.
Email Marketing Benchmarks and Recommendations for 2016GetResponse
Email Marketing Benchmarks and Recommendations for 2016 - webinar presentation by Kath Pay of Holistic Email Marketing and Michal Leszczynski of GetResponse. Be sure to check out this and other webinars on Getresponse.tv
Ryan Phelan - First Person Marketing: Using Data to Drive Higher Email ResultsJulia Grosman
This document discusses using first-person marketing and data to improve email marketing results. Some key points made include:
- Most companies do not know their customers well or use customer data effectively in their marketing. Basic customer segmentation and data use is still lacking.
- To truly understand customers requires focusing on their interests, preferences, device usage, life stages, and product preferences - going beyond just basic profile data.
- Companies need to rebuild their approach to recognize individual customers and laser target communications based on each customer's unique data profile and behaviors. Marketing must evolve to make better use of available customer data at scale.
Awesome Reporting for Winning at PPC #HeroConfKoozai
Whether you are a seasoned PPC pro or you are just getting started, you need to be reporting like a rockstar. Understanding the data you are presented with is paramount when it comes to paid search; the decisions you make need to be informed and backed with stats. There really is no need for the guessing game with all the tools available to us. You'll learn:
- How to report findings in an actionable, specific way to each type of audience (colleague, boss, client, potential client).
- Ways to use Google AdWords, Google Analytics and Excel in partnership to get the most out of your data.
- Why it's beneficial to use audit checklists.
From big to small : Big retailers' eCommerce success formulas for Shopify sto...Perzonalization Team
This document discusses strategies for success from big retailers that can be applied to smaller shops. It suggests that customers are not solely focused on low prices and that branding is important to build trust and allow for higher prices. Real-time analytics and recommendation engines can help retailers strengthen customer relationships and improve sales.
I95 dev - The Role of Email Personalization in Ecommercei95Dev
This document discusses the benefits of email personalization for marketing. It notes that personalized emails have higher click-through and conversion rates than non-personalized emails. Personalized content in emails can be tailored based on users' website interactions. Personalization improves conversions, sales, average order value, customer loyalty and engagement, marketing ROI, and competitiveness. The document recommends focusing on improving user experience through personalization rather than alarming users.
E-Commerce personalization software is a tool that is developed explicitly to personalize E-Commerce websites. This deck explains what a personalization software is, the evolution, current implications, the need in E-Commerce and how to select a vendor for personalization needs. For more information, see Ali Selim Aytuna's blog post: http://tinyurl.com/hp8payh
Email Marketing Hacks: 5 Steps To Effective Email PersonalizationPerzonalization Team
Recent advances in marketing technology has paved the way to more efficient digital marketing. Search engine marketing, retargeting, real-time-bidding and social media advertising have all risen as the 'shining stars' of the digital advertising world. Regardless of all these new and growing marketing tools, one digital marketing tool is still keeping its position as the 'hero of customer retention' and that is email marketing.
Even in today's era of eCommerce, one of the vital eCommerce marketing tools is email marketing. It helps eCommerce executives communicate with their customers. Whether it be a newsletter or a birthday celebration, emails help online stores reach their customers in a low cost fashion. Email is also a great acquisition channel. According to McKinsey&Company's study, email is almost 40 times better at acquiring new customers than Facebook and Twitter.
Looking for interesting content on personalization? Visit Perzonalization Blog http://www.perzonalization.com/blog/
Big data has been a buzzword in today’s business world for the last couple of years and especially in the context of e-commerce. The textbook definition of big data is ‘data sets that are so large or complex that traditional data processing applications are inadequate to deal with them‘. When a person reads this definition, he has the right to assume that processing big data requires state-of-the-art computing technologies coupled with best-in-class engineering approaches and that is pretty much true. Today’s banks, large retailers, insurance companies and telecom giants are all searching for new methods and innovative vendors to be able to derive meaningful results from the vast sources of data they have on hand. If we specifically focus on the use of big data in ecommerce, we may comment that big data on the e-commerce websites and of course on social media never sleeps.
Looking for interesting content on e-commerce and personalization? Check this out : http://www.perzonalization.com/e-commerce-personalization-resources/
An introduction to email marketing. The presentation provides an overview of email as a marketing tool and looks at the trends, pitfalls and best practices currently employed.
Follow our mantra of sending the right message, to the right person, at the right time, with the right frequency as a framework for your email marketing strategy.
Benefits of Email Marketing. Targeted email marketing. Cost comparison between an email campaign vs. direct mail. When you would use an email marketing campaign and best practices.
This document discusses the shift from single-channel to multi-channel marketing. It presents 10 "laws" of multi-channel marketing aimed at dispelling myths about the relationship between direct mail and email marketing. Key points made include that the same consumers often respond to both direct mail and email, and that relevant messaging and offers are equally important for both channels. Successful multi-channel strategies integrate channels to provide customers with multiple buying options.
Understanding Results Oriented Email Marketing by TheInfoPlotterTemitope Longe
Email remains one of the most powerful marketing tool to build trust with customers and convert leads to customers. This presentation provides practical step on "How you can send the right content in the right format at the right time to the right people to achieve desired results"
Email Marketing:Today's tool for effective customer interactionBill Powell
The document discusses email marketing strategies and tools. It outlines how email can be used as an interactive and cost-effective marketing channel to build customer relationships through targeted, permission-based communications. Metrics like open and click-through rates are mentioned to track engagement and inform future campaigns. Segmentation, personalization, automation and testing are presented as ways to increase relevance and response.
Nearly half of all consumers now open email on a mobile device, accordingto Experian. Mirrored by how fast website traffic from smartphone users(9.69%) has increased, many ecommerce businesses are scrambling
The document discusses how email marketing can help businesses overcome common issues like a lack of customers or sales by allowing them to regularly communicate targeted messages to subscribers. It outlines the key benefits of email marketing like increased customer loyalty, brand awareness, and ROI. The document advises businesses to build an email list and consistently send valuable content and special offers to take advantage of email marketing.
Email marketing report by netCORE: How India Reads EmailsNetcore Solutions
Insights from 4 billion emails that gives a perspective on customer’s email reading patterns and helps marketers device a robust email marketing strategy.
Value of Email Marketing
EMAIL MARKETING IS THE BEST USE OF A LIMITED BUDGET
When you build email marketing infrastructure, you are investing in a long-term sales strategy. A month of ad-spend can drive sales now. Applying that same budget to email marketing can drive sales for a year or more.
It’s Effective
TRUST THE NUMBERS
Average CTR for email is around 3% compared to 0.5% for a tweet.
4.24% of visitors buy something compared to 2.49% from search engines and 0.59% from social media.
It’s Measurable
The best email marketing platforms include built-in analytics so you can see which emails are performing, what percentage are being opened and what percentage of recipients are clicking links.
It’s Affordable
With email marketing, your budget goes towards infrastructure instead of ad-spend.
Monthly fees are manageable and can be easily estimated based on the size of your mailing list.
Email Marketing Platform
HOW AN AGENCY EVALUATES SOFTWARE
Choosing a software platform is a lot like hiring an employee; the goal is to properly vet them to insure they are reliable, easy to work with, here to stay, and will grow with your company. Just about any email marketing platform will do the job but some will do more than others.
Email Marketing Terms
THE LANGUAGE OF EMAIL MARKETING
Understanding the language of email marketing is the first step to building an email marketing plan that leverages all of the available features.
This document provides an overview of digital marketing strategies for sales agencies. It discusses the importance of adopting digital marketing and outlines a basic plan including setting goals, understanding buyers through personas, developing a strategy, creating content, and measuring results. The plan emphasizes using email marketing to drive online ordering. It shows how to map the customer journey from email list to orders placed to increase sales through optimization of open rates, click-through rates, and conversion rates.
The document discusses cross-media marketing and provides an agenda for a marketing seminar on the topic. It includes examples of how different media like direct mail, email, personalized URLs, and SMS can be combined into an integrated marketing campaign. Case studies are presented and guidelines provided for developing a cross-media strategy and measuring results.
The document discusses cross-media marketing and provides an agenda for a marketing seminar on the topic. It includes examples of how different media like direct mail, email, personalized URLs, and SMS can be combined into an integrated marketing campaign. Case studies are presented and guidelines provided for developing a cross-media strategy and measuring results.
This document provides a 10 step process for effective email marketing in today's changing digital landscape:
1. Establish a single marketing platform to streamline campaign management.
2. Manage customer data effectively by gathering, scrubbing, and forming a single view of customer profiles.
3. Start relationships right by respecting opt-ins, permissions, and privacy preferences.
4. Create compelling, relevant content tailored to personal and external factors about customers.
The document provides an overview of how HubSpot can help companies grow through inbound marketing. Some key points:
- Traditional marketing is broken and customer-centric inbound marketing is now essential as customers search online first
- An inbound marketing campaign with HubSpot involves identifying audiences, goals, and content to attract visitors and convert them through the funnel with tools like blogging, social media, and email marketing automation
- HubSpot is a complete inbound platform that helps generate more traffic, leads and customers through the entire funnel where traditional tools only focus on parts of it
- Customer case studies show significant increases in metrics like revenue, leads and traffic through HubSpot's platform and inbound approach
Multichannel marketing uses multiple communication channels to engage customers. It has become important due to market shifts toward relationships and increased competition. Personalized URLs (PURLs) link direct mail and the internet by generating unique URLs for each recipient that take them to customized online content. This allows profiling, segmentation, and activation of respondents across channels to improve response rates.
Exclusive Concepts overview of not only the best practices of email marketing, but the best questions to ask before you add email to your marketing tool box.
To participate in the next webinar please sign up here: http://www.exclusiveconcepts.com/blog/the-secret-of-mind-blowing-email-marketing.html
This document provides an executive summary and overview of key findings from the Ecommerce Quarterly (EQ) report for Q2 2013. Some of the main points covered include:
- Ecommerce sales and metrics like website traffic and average order value increased year-over-year in Q2 2013 according to the report's benchmark data.
- Concerns remain around mobile conversion rates and diminishing returns on email marketing. The report examines strategies for improving the mobile and email customer experience.
- It discusses analyzing smaller customer segments that may have high potential through metrics like Impact Score, even if they represent a small percentage of overall traffic. Focusing efforts on these segments could have an immediate impact.
Email marketing is a cost-effective and widely used online marketing tool to acquire new customers and build loyalty with existing customers.
In this session, we discussed:
- The benefits of Email marketing
- How to develop effective email lists
- How to create compelling messages that get results
- How to measure and improve campaign results
EMAIL 101: MAKING EMAIL WORK FOR YOUR BUSINESS
When it comes to email marketing programs, BKV is in the know. You might even say we wrote the book. After all, we're using email to build brands and bring in profits for Fortune 100 clients. We can show you how to make it work for your business, too.
Webinar topics include:
•History of various channels & current industry statistics
•Importance of eCRM as a component of a holistic approach to Direct Response
•Responsive First approach, strategies (customer acquisition/retention, segmentation, frequency)
•Creating content that drives engagement & testing that optimizes it
•Creating Automated email marketing programs (welcome series, birthday triggers, abandon cart)
•Choosing the right email provider
Mutliplying Results Throughout the Buyers Journey - Pardot Users ConferencePardot
The document discusses strategies for maximizing results across all touchpoints in a buyer's journey. It emphasizes the importance of:
1) Clearly defining the target market and validating the definition.
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3) Identifying priority segments to focus on that will result in the highest number of quality leads.
Similar to Delivering Results: Email, Automation and The New Buyer's Journey (20)
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The Evolution and Impact of OTT Platforms: A Deep Dive into the Future of Ent...ABHILASH DUTTA
This presentation provides a thorough examination of Over-the-Top (OTT) platforms, focusing on their development and substantial influence on the entertainment industry, with a particular emphasis on the Indian market.We begin with an introduction to OTT platforms, defining them as streaming services that deliver content directly over the internet, bypassing traditional broadcast channels. These platforms offer a variety of content, including movies, TV shows, and original productions, allowing users to access content on-demand across multiple devices.The historical context covers the early days of streaming, starting with Netflix's inception in 1997 as a DVD rental service and its transition to streaming in 2007. The presentation also highlights India's television journey, from the launch of Doordarshan in 1959 to the introduction of Direct-to-Home (DTH) satellite television in 2000, which expanded viewing choices and set the stage for the rise of OTT platforms like Big Flix, Ditto TV, Sony LIV, Hotstar, and Netflix. The business models of OTT platforms are explored in detail. Subscription Video on Demand (SVOD) models, exemplified by Netflix and Amazon Prime Video, offer unlimited content access for a monthly fee. Transactional Video on Demand (TVOD) models, like iTunes and Sky Box Office, allow users to pay for individual pieces of content. Advertising-Based Video on Demand (AVOD) models, such as YouTube and Facebook Watch, provide free content supported by advertisements. Hybrid models combine elements of SVOD and AVOD, offering flexibility to cater to diverse audience preferences.
Content acquisition strategies are also discussed, highlighting the dual approach of purchasing broadcasting rights for existing films and TV shows and investing in original content production. This section underscores the importance of a robust content library in attracting and retaining subscribers.The presentation addresses the challenges faced by OTT platforms, including the unpredictability of content acquisition and audience preferences. It emphasizes the difficulty of balancing content investment with returns in a competitive market, the high costs associated with marketing, and the need for continuous innovation and adaptation to stay relevant.
The impact of OTT platforms on the Bollywood film industry is significant. The competition for viewers has led to a decrease in cinema ticket sales, affecting the revenue of Bollywood films that traditionally rely on theatrical releases. Additionally, OTT platforms now pay less for film rights due to the uncertain success of films in cinemas.
Looking ahead, the future of OTT in India appears promising. The market is expected to grow by 20% annually, reaching a value of ₹1200 billion by the end of the decade. The increasing availability of affordable smartphones and internet access will drive this growth, making OTT platforms a primary source of entertainment for many viewers.
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The global retail industry has weathered numerous storms, with the financial crisis of 2008 serving as a poignant reminder of the sector's resilience and adaptability. However, as we navigate the complex landscape of 2024, retailers face a unique set of challenges that demand innovative strategies and a fundamental shift in mindset. This white paper contrasts the impact of the 2008 recession on the retail sector with the current headwinds retailers are grappling with, while offering a comprehensive roadmap for success in this new paradigm.
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LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
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Storytelling is an incredibly valuable tool to share data and information. To get the most impact from stories there are a number of key ingredients. These are based on science and human nature. Using these elements in a story you can deliver information impactfully, ensure action and drive change.
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Every industrial revolution has created a new set of categories and a new set of players.
Multiple new technologies have emerged, but Samsara and C3.ai are only two companies which have gone public so far.
Manufacturing startups constitute the largest pipeline share of unicorns and IPO candidates in the SF Bay Area, and software startups dominate in Germany.
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5. Today buyers are making their decisions by doing research online.
In fact, 61 percent of buyers will use search engines to research products
online. But even the most qualified of those buyers are not making a
purchase immediately — 50 percent of qualified leads who visit your
site are not ready to buy.
THE NEED FOR EMAIL
61% 50%Of buyers will use search
engines to research
products online
Of qualified leads who visit
your site are not ready to
buy
6. Email customers have 12% higher value
than social media customers. (Custora)
Almost 1/3 of repeat customers are
initiated by email (Forrester)
There are 3 times as many email accounts than there
are Facebook and Twitter accounts combined!
(SmarterTools)
EMAIL - ALIVE AND WELL
12%HV
EMAILSM
7. Can be difficult to obtain email
addresses from existing customers
and website visitors.
Mail must be delivered to the inbox
and read by the user in order to be
effective, which depends on
deliverability and relevancy.
Emails change often–up to 25% of
your list churns each year.
EMAIL CHALLENGES
9. EMAIL MARKETING SUCCESS
Starts with growing your list.
Ask for email addresses at
every touch point
Provide valuable and relevant
content
Make it easy
10. LIST GROWTH WITH
TOWERDATA EMAIL APPEND
Match existing postal customers
with opt-in email database
Obtain email addresses for 15%
(B2B) to 25% (B2C) on average
Permission request email sent
Results within 14 days
13. Bounce Rate
Complaint Rate
Spam Trap Hits
EMAIL DELIVERABILITY
DEPENDS ON YOUR EMAIL
REPUTATION
14. STEP 1
EMAIL DELIVERABILITY SUCCESS
Set Expectations
Inform subscribers of content and
frequency
Collect opt-in emails
Product-centric vs. educational emails
15. STEP 2
EMAIL DELIVERABILITY SUCCESS
Clean Your List
Validate & correct old and
incoming email addresses
Block spam traps and
fraudulent addresses
Update out-of-date emails
Purge the zombies!
16. Establish feedback loops
Enable authentication
Warm up new IP addresses
Use different IPs for distinct types of messages
STEP 3
EMAIL DELIVERABILITY SUCCESS
Use the Right Infrastructure
17. STEP 4
EMAIL DELIVERABILITY SUCCESS
Mail Consistently
Mail new subscribers
immediately
Establish a schedule of
regular mailings
Utilize automation
19. TOWERDATA LIST CLEANING
FOR GUITAR CENTER
Guitar Center Challenges
List of 3.5 million emails
Deliverability issues
Increase revenue by obtaining
more addresses
20. TOWERDATA LIST CLEANING
FOR GUITAR CENTER
Identified over 90% of bad emails
Corrected or replaced 13% of their
invalids
Detailed and transparent
reporting–over 30 different codes
Improved inbox delivery
21. BENEFITS OF GOOD
EMAIL DELIVERABILITY
Higher open rates
Higher click and
response rates
Fewer unsubscribes
Increased revenues
23. Email and Beyond –
It starts with traffic and
leads created by content
AUTOMATION
TECHNOLOGY
24. Delivering the right type of
content to the right people,
at the right time.
And Automate this process
using multiple forms of
communications including
email.
MARKETING AUTOMATION
What is it?
25. This is the Demand
Generation that creates
Marketing Qualified Leads
in your sales funnel
LEAD
NURTURING
26. Some aren’t ready to buy…
And some aren’t sure if they
want to buy from you…
SALES FUNNEL
STAGES
27. In past what did we do?
We called them all!
This cost a lot of $$
CREATE
EFFICIENCIES
29. Companies that automate
lead management see a
10% OR GREATER
INCREASE IN REVENUE
in 6-9 months (Gartner Research)
“
30. AUTOMATED WORKFLOW
CHECKLIST
Steps should flow
Delivery schedule should
make sense for audience
and sales cycle
Personalization and
Segmentation
32. Append demographics to your email list
to quickly enable personalization and
improved targeting.
Identify the subscribers that are most
likely to respond to an offer and the
inactives that can be safely removed
from your list.
PERSONALIZE WITH
TOWERDATA EMAIL INTELLIGENCE
39. Acquiring email addresses
Achieving good deliverability
Automating for maximum results
Delivering relevant and
personalized content
THE COMPLETE
BUYERS JOURNEY