The document is a slide presentation by Mark Curtis from Fjord on living services. It discusses how digital services are evolving from simple apps and websites into complex "living" systems that are integrated into everyday life. It provides examples of current technologies like smart home devices and fitness trackers. It also explores challenges with designing for new interfaces like gestures and managing data/privacy as services become more embedded in people's lives. The presentation argues that services will need to feel more natural and human-centered to be successful in this new context of an "Internet of Things."

1. LIVING SERVICES
MoMo: Istanbul
September 2012
Mark Curtis
Slide 1 © Fjord 2012 | Confidential

2. In the beginning…
The Economist, 2002
Slide 2 © Fjord 2012 | Confidential

3. Wayback
These rules have changed
Slide 3 © Fjord 2012 | Confidential

4. We do service design
We create useful,
effective, and
desirable services
that people love.
Slide 4 © Fjord 2012 | Confidential

5. Mobile drives
• Simple is tough
• Sensors enabling context aware experiences
• Transformative services
• Unprecedented emotional attachment and reliance
• Affecting and informing daily live decisions
Slide 5 © Fjord 2012 | Confidential

6. What next?
Slide 6 © Fjord 2012 | Confidential

7. An internet of……things
Connected
Connected Picture Frame
Controller Camera Ball Quadrocopter Connected Media Adapters Connected
Photo Printer
E-Ink Sheets Connected
Connected Scales Wristwatch Display Helmet Camera 3D Printer Camera
Smart Pen
Monitor Band Blood Pressure Camera Add-Ons Connected Connected
Monitoring Kit & Microphone Memory Card Herbarium
Card Payment RFID Stickers Sensor Kits:
Connected Locks Biometric Locatable Tags Security & Energy
Device
Sensor
Slide 7 © Fjord 2012 | Confidential

8. Cars, Shops, Homes, Work, Pets, …
PLAY
NATURAL
INTERFACES
PROSUMER
SMART SELF
SEARCH
SMART
MY LIFE
HOME
PRIVACY &
CONTROL
Slide 8 © Fjord 2012 | Confidential

9. Welcome to the Era of Living
Services
Digital services turn into living, evolving systems.
Slide 9 © Fjord 2012 | Confidential

10. MEET SOPHIE

11. SOPHIE
29 years old
Editor
Lives in a flatshare
Independent & Active
Mindful of diet and fitness
Enjoys tech that makes her life better

12. SOPHIE’S STORY

13. SOPHIE’S STORY

14. SOPHIE’S STORY

15. SOPHIE’S STORY

16. SOPHIE’S STORY

17. Pointers…..
Withings body scale
Siri/Kinect
Nest Thermostat
Glowcaps
Nike Fuel
Boondoggle Winter Wake-Up
Flutter
Slide 17 © Fjord 2012 | Confidential

18. Beyond the screen
Voice, gestures, body language, physical actions…
Slide 18 © Fjord 2012 | Confidential

19. New user expectations
Slide 19 © Fjord 2012 | Confidential

20. Gesture interfaces are with us
Slide 20 © Fjord 2012 | Confidential

21. More intuitive because more natural
HOW THE COMPUTER SEES US HOW LIVING SERVICES WILL SEE
(The “Igoe-Finger”) US
Slide 21 © Fjord 2012 | Confidential

22. A new language of interaction
Brings significant design challenges
Slide 22 © Fjord 2012 | Confidential

23. Like it?
Who will own the ‘thumbs up’ ?
Slide 23 © Fjord 2012 | Confidential

24. Understanding the digital layer
Slide 24 © Fjord 2012 | Confidential

25. -> Living Design
• The internet of things
- it’s about life
- it’s real time
- data will be central
• Interfaces will fade….
• And humanise
> gesture conflict
• The digital layer will need to be apparent
• All at Facespeed
Slide 25 © Fjord 2012 | Confidential

26. Thank you
www.fjordnet.com
Twitter: @fjord, @fjordmark
Slide 26 © Fjord 2012 | Confidential