Slides from the WordPress Marketing Funnel Fundamentals talk I gave at WordCamp Sacramento in September 2018. My recommended solutions have evolved over time )(please reach out for updated recs), but the concepts still hold. #wcsac #wordpress #wordpressfunnels.

1. WordPress Funnel
Fundamentals

2. Schedule
I N T R O
I’ll cover what a funnel is,
how it’s different from a
website, and why your
business needs at least
one.
B U I L D I N G T O O L S
I’ll share the tools you
can use to build funnels
in the WordPress
environment.
B U I L D I N G B L O C K S
I N T E R A C T I V E
D E M O
What do you need for an
effective funnel? We’ll
explore the essential
building blocks.
I’ll showcase one of my
lead magnet funnels and
walk you through its
setup.
B L U E P R I N T S
I’ll share different types
of funnels as well as
blueprints you can use to
build them.
Q & A

3. Introduction

4. A W A R E N E S S
C O N S I D E R A T I O N
C O N V E R S I O
N
L O Y A L T Y
What is a funnel?
Consider the user’s journey. A funnel
represents the series of steps a user takes
from becoming aware of a product or service
all the way to converting or becoming a paid
customer, and ideally, a loyal customer and
advocate.

5. Website
A W A R E N E S S
C O N S I D E R A T I O N
C O N V E R S I O
N
L O Y A L T Y
Funnel

6. Example Funnel Sequence
LEAD CAPTURE
PAGE
THANK YOU
PAGE
EMAIL
SEQUENCE
SALES
PAGE
NEW SALE
NEW CUSTOMER

7. Funnel Steps
A W A R E N E S S
C O N S I D E R AT I O
N
C O N V E R S I O N L O YA LT Y

8. Why should you have a funnel?
Funnels are essential for a successful business strategy.
L E A D
N U R T U R I N G
C U S T O M E R
E N G A G E M E N T
E S T A B L I S H
T R U S T
E D U C A T I O N
I N C R E A S E
L O Y A L T Y
I N C R E A S E
P R O F I T S
C U S T O M E R
R E T E N T I O N

9. Funnel Building
Blocks

10. N o n - t e c h n i c a l e l e m e n t s
Funnel Building Blocks

11. Funnel Building Blocks
Technical elements
Page Builder & Theme
E-mail Marketing Service
Shopping Cart*
Membership Plugin*
Course Plugin*
Analytics
Split Testing*
*Optional elements

12. Funnel Principles

13. The Funnel
Blueprints

14. Use this funnel for list building and lead nurturing
The Lead Magnet Funnel

15. Resource Ideas
M I N I C O U R S E /
C H A L L E N G E
C H E A T
S H E E T
R E P O R T,
E - B O O K O R
W H I T E P A P E R
Q U I Z
( B U Z Z F E E D ,
A N Y O N E ? )
W E B I N A R
G I V E A W A Y,
C O U P O N ,
F R E E B I E
F R E E T R I A L /
M E M B E R S H I P

16. Lead Magnet Funnel Blueprint

17. Use this funnel to segment your leads based on their responses
The Survey Funnel

18. The Survey Funnel Blueprint

19. Use this funnel to sell a physical or digital product or service
The Sales Funnel

20. Sales Funnel Blueprint

21. Use this funnel to drive traffic to your webinar and offer
The Webinar Funnel

22. Webinar Funnel Blueprint

23. Use this funnel to educate your audience about a product or service
The Launch Funnel

24. Launch Funnel Blueprint

25. Funnel Building
Tools

29. Visibility

30. Navigation

35. E - M A I L
M A R K E T I N G

36. E - L E A R N I N G &
M E M B E R S H I P

37. S H O P P I N G
C A R T

38. Interactive
Demo

39. Lead Magnet Funnel Demo

43. Contacts match any of the following conditions:
1.Funnel Blueprints one of Blueprint LM Opt-in

45. Hover over your media file. A menu appears. Click Edit…

48. Bio

49. Parisa
Consulting PressFunnels

50. Q&A

51. Enjoyed this presentation? Let’s
keep in touch!
hi@parisa.consulting