Do you know how much you’re really spending to host your own ad server? It may surprise you. Watch this webinar to learn more about the ‘hard’ and 'hidden' costs associated with self-hosting.
Total Cost of Ownership, what is it ? and why do we need to know more about it.Ashraf Osman
This is a brief presentation about TCO, a subject that should be addressed by all CIO's. A lot of savings can be realized when one gives TCO a careful look ..
The composition of different types of cost pools and the allocation methods allowable for distributing those costs to customer jobs or projects is an important factor for ensuring fiscal success for your business, especially when working with the Government due to the low margins often involved. We’ll discuss the common cost pools used, learn when a more complex structure should be considered, understand the common intermediate cost pools used, and understand the allowable allocation methods for government contractors.
The Cloud 101: Benefits, Risks, & Budgeting for 2016Net at Work
If your business is like many leading companies today, Cloud computing has become, or will soon become, an important part of your IT strategy. Yet moving important, even critical functions outside your organization's infrastructure presents benefits, risks and budgeting constraints.
Join this complimentary webinar where the experts at WISS and Net@Work will discuss the key areas when considering migration to the Cloud. The joint presentation will provide insightful advice, guidance and examples from both an IT and financial perspective. Topics will include:
Introduction to the Cloud - What the Cloud is and is not
Why Invest - Why now could be the ideal time to invest in the Cloud
The Advantages & Challenges of moving to the Cloud
Steps to a Cloud Switchover & What Will It Look Like - Assessment, User journey, expected timeline, resource requirements and more
Case Studies - Real life Cloud migration scenarios
Budgeting - How to budget for investing in technology next year and things to consider
Total Cost of Ownership, what is it ? and why do we need to know more about it.Ashraf Osman
This is a brief presentation about TCO, a subject that should be addressed by all CIO's. A lot of savings can be realized when one gives TCO a careful look ..
The composition of different types of cost pools and the allocation methods allowable for distributing those costs to customer jobs or projects is an important factor for ensuring fiscal success for your business, especially when working with the Government due to the low margins often involved. We’ll discuss the common cost pools used, learn when a more complex structure should be considered, understand the common intermediate cost pools used, and understand the allowable allocation methods for government contractors.
The Cloud 101: Benefits, Risks, & Budgeting for 2016Net at Work
If your business is like many leading companies today, Cloud computing has become, or will soon become, an important part of your IT strategy. Yet moving important, even critical functions outside your organization's infrastructure presents benefits, risks and budgeting constraints.
Join this complimentary webinar where the experts at WISS and Net@Work will discuss the key areas when considering migration to the Cloud. The joint presentation will provide insightful advice, guidance and examples from both an IT and financial perspective. Topics will include:
Introduction to the Cloud - What the Cloud is and is not
Why Invest - Why now could be the ideal time to invest in the Cloud
The Advantages & Challenges of moving to the Cloud
Steps to a Cloud Switchover & What Will It Look Like - Assessment, User journey, expected timeline, resource requirements and more
Case Studies - Real life Cloud migration scenarios
Budgeting - How to budget for investing in technology next year and things to consider
A year on, learn about Amcom’s journey with Cisco HCSAmcom
Amcom Cloud Collaboration (Cisco HCS) has hit the market and built a solid customer base within a short period of time. Brett Looney shares some of our insights and what our customers have to say about the Amcom Cloud Collaboration platform, and why it is delivering benefits for them from Day 1.
Presented by Brett Looney (Head of Innovation - Amcom) at Cisco Live Melbourne 2015 (https://www.ciscoliveaustralia.com/connect/sessionDetail.ww?SESSION_ID=4061&tclass=popup).
The Top 7 Considerations When Comparing Cloud vs. Premise-Based Contact CentersTeleTech
Calculating the true total cost of ownership (TCO) of contact center platforms requires a close examination of multiple IT and operational differences. Here are seven aspects to consider.
An research and experience based exploration of the success factors for cloud projects and their potential impact. First, we will set the table with some pretty basic facts. We are going to show you the case for moving to the cloud and the strong case for considering Microsoft as a cloud technology partner. Following that, we are going to dig into the factors that we believe really drive success in the cloud. Finally, we are going to go over how we at Ascent Path incorporate those factors into how we do business with our customers.
Lean how Matters Stephen Leonard General Manager Global Markets IBM Systems elucidates the impact of IBM Flex system in businesses which can be instrumental in helping firms to cut their operational down cost. In simple terms “IBM Flex System represents an entirely new generation of technology, with more performance and bandwidth, true integrated enterprise SAN storage.
For more information on Pure Systems, visit http://ibm.co/J7Zb1v.
http://www.scribd.com/doc/210711973/stephen-leonard-ibm-big-data-and-cloud
IBM NYSE event - 1-16 IBM's Stephen Leonard - Remake Enterprise IT for the Ne...Cliff Kinard
Stephen Leonard GM, Sales, IBM Systems and Technology Group -
Why Infrastructure Matters
• Remake Enterprise IT for the New Era of Cloud
• Drive Business Transformation with Big Data & Analytics
Keynote presentation from the Jan 16th IBM Infrastructure Matters event NYSE.
Achieving more with less - InfrastructureGethNichols
Notes from the Autumn 2010 round of Primary Seminars from RM. This session looks at the cost savings that are possible by using ICT, from monitoring a school's utility bills to adopting more sustainable network products, and lots more in between.
SaaS model is extremely tight to operate from a cost perspective. Therefore, ISVs should explore ways to minimize their cost and increase their GPM. Multi-tenant models are quite attractive from the point of cost savings
Intended for the owners of the business side of the equation, this session is about reducing the complexity of managing costs for AWS deployments, ranging from few instances to fleets of hundreds and thousands of instances, so they run efficiently. Attendees will learn about optimization basics, common roadblocks that prevent customers from cost optimizing, tools they can use to efficiently remove those roadblocks, and techniques to monitor their rate of cost optimization when dealing with AWS deployments ranging from few instances to hundreds and thousands of instances. The session will include multiple case studies that will demonstrate how customers implement optimization techniques to reduce their costs.
A year on, learn about Amcom’s journey with Cisco HCSAmcom
Amcom Cloud Collaboration (Cisco HCS) has hit the market and built a solid customer base within a short period of time. Brett Looney shares some of our insights and what our customers have to say about the Amcom Cloud Collaboration platform, and why it is delivering benefits for them from Day 1.
Presented by Brett Looney (Head of Innovation - Amcom) at Cisco Live Melbourne 2015 (https://www.ciscoliveaustralia.com/connect/sessionDetail.ww?SESSION_ID=4061&tclass=popup).
The Top 7 Considerations When Comparing Cloud vs. Premise-Based Contact CentersTeleTech
Calculating the true total cost of ownership (TCO) of contact center platforms requires a close examination of multiple IT and operational differences. Here are seven aspects to consider.
An research and experience based exploration of the success factors for cloud projects and their potential impact. First, we will set the table with some pretty basic facts. We are going to show you the case for moving to the cloud and the strong case for considering Microsoft as a cloud technology partner. Following that, we are going to dig into the factors that we believe really drive success in the cloud. Finally, we are going to go over how we at Ascent Path incorporate those factors into how we do business with our customers.
Lean how Matters Stephen Leonard General Manager Global Markets IBM Systems elucidates the impact of IBM Flex system in businesses which can be instrumental in helping firms to cut their operational down cost. In simple terms “IBM Flex System represents an entirely new generation of technology, with more performance and bandwidth, true integrated enterprise SAN storage.
For more information on Pure Systems, visit http://ibm.co/J7Zb1v.
http://www.scribd.com/doc/210711973/stephen-leonard-ibm-big-data-and-cloud
IBM NYSE event - 1-16 IBM's Stephen Leonard - Remake Enterprise IT for the Ne...Cliff Kinard
Stephen Leonard GM, Sales, IBM Systems and Technology Group -
Why Infrastructure Matters
• Remake Enterprise IT for the New Era of Cloud
• Drive Business Transformation with Big Data & Analytics
Keynote presentation from the Jan 16th IBM Infrastructure Matters event NYSE.
Achieving more with less - InfrastructureGethNichols
Notes from the Autumn 2010 round of Primary Seminars from RM. This session looks at the cost savings that are possible by using ICT, from monitoring a school's utility bills to adopting more sustainable network products, and lots more in between.
SaaS model is extremely tight to operate from a cost perspective. Therefore, ISVs should explore ways to minimize their cost and increase their GPM. Multi-tenant models are quite attractive from the point of cost savings
Intended for the owners of the business side of the equation, this session is about reducing the complexity of managing costs for AWS deployments, ranging from few instances to fleets of hundreds and thousands of instances, so they run efficiently. Attendees will learn about optimization basics, common roadblocks that prevent customers from cost optimizing, tools they can use to efficiently remove those roadblocks, and techniques to monitor their rate of cost optimization when dealing with AWS deployments ranging from few instances to hundreds and thousands of instances. The session will include multiple case studies that will demonstrate how customers implement optimization techniques to reduce their costs.
Introducing Cloudyn's new and holistic approach to Cloud business insights, including a new "Cloud Resource Allocation" capability enabling transparency and ability to attribute cloud consumption to specific users, effortlessly.
On 2020 May 1st, Jeroen Jacobs from Oblivion Cloud Control, provided a webinar about Cloud Cost Optimization. Those are the slides used.
Check out the slides and reduce you cloud spend with 35% or more.
Stuart Robertson
Manager, Global Alliances at CTP, takes us through cloud economics and the thought process and analysis for building a business case for cloud adoption. He shows a high level methodology for building an economic model and developing a business case, and concludes with lessons learned and best practices that CTP uses in its approach with FSI customers.
Slow is the New Down: Keeping Your Business in Business by Ensuring Successfu...AppNeta
Your business relies on your applications and your employees to stay in business. Whether you develop apps or manage business-critical apps that help fuel your business, what happens when users experience sluggish performance? You and all technical teams across the organization - application, network, operations, among others, as well as, those outside the organization, like ISPs and third-party providers, are called in to solve the problem.
In this presentation we will discuss the root cause of performance issues and how innovative solutions are bridging the gap between siloed technical teams, as well as, outside providers. Explore what arsenal of tools is needed to help ensure a successful user experience and keep your business, in business.
SaaS architects must always have their finger on the pulse of tenant consumption. Understanding the patterns for tenant consumption provides both business and technical teams the data they need to make sound decisions about product packaging, metering, and tiering. Of course, building a robust model for analyzing and attributing tenant consumption can be tricky. In this session, we look at specific strategies for capturing, aggregating, and associating consumption with tenants in a multitenant, shared resource model. We touch on common patterns and strategies that are used to instrument and publish metrics spanning compute, storage, and so on. We also look at how tools and models that can be used to correlate consumption with AWS spend.
Microservice architecture By Touraj Ebrahimi.
comparison between monolithic, SOA and microservices architecture.
microservices implementation base on spring cloud and netflix oss.
why we should migrate from a monolithic application to a microservice architecture.
Senior Java Developer and Java Architect.
github: toraj58
bitbucket: toraj58
twitter: @toraj58
youtube channel: https://www.youtube.com/channel/UCcLcw6sTk_8G6EgfBr0E5uA
Are you finding it challenging to plan your cloud migration without an understanding of the inner workings of your current IT environment?
CloudHealth Migration Assessment simplifies the process of migrating assets from your data centers to the AWS Cloud by analyzing usage and performance of on-premises workloads. CloudHealth then makes recommendations on instance types, region, reservations, and associated projected costs for those workloads.
Join the upcoming webinar with CloudHealth Technologies, Cox Automotive, and AWS to learn how Cox Automotive was able to efficiently model their workloads for migration and optimize their infrastructure once they were running on the cloud. Post migration, Cox was able to further leverage CloudHealth to automate programmatically and optimize cost and performance of AWS services including Amazon EC2, Amazon RDS, and Amazon EBS.
Understanding the TCO and ROI of Apache Kafka & Confluentconfluent
For a product or service to be cost effective, it must be considered to be good value, where the benefits are worth at least what is paid for them. But how do we measure this, to prove the case? Given that value can be intangible, it can be hard to quantify and may have little relationship to cost. Added to this, the open source nature of Apache Kafka means that many companies skip the requirement to build a business case for it, until it has become mission critical and demands financial and human resources.
In this presentation, Lyndon Hedderly, Team Lead of Business Value Consulting at Confluent, will cover how Confluent works with customers to measure the business value of data streaming
How to Make Your Move to the Cloud with ConfidenceCloud Spectator
Choosing the right Cloud provider is crucial to the success of your organization. The stability and performance of critical applications; and infrastructure cost management are two of the most pressing concerns for the modern CIO. But selecting the right IaaS provider can be a daunting task, especially considering that price-performance of seemingly similar VM's between providers varies so dramatically.
Because of price and performance discrepancies throughout the industry, you run the risk of grossly over-paying for your infrastructure. Learn how Cloud benchmarking of your applications on the leading Cloud providers can ensure that you're not overpaying for your services. Find out how we helped a client in the Oil and Gas industry save over $1.8M per year in infrastructure costs (a 47% savings) by identifying the actual projected cost of running their applications on the shortlist of providers.
Use cloud performance benchmarking to help you select the right Cloud provider for your specific workloads, or risk the possibility of over-spending on under-performing servers.
This session is for anyone interested in understanding the financial costs associated with migrating workloads to AWS. By presenting real cases from AWS Professional Services and directly from a customer, we explore how to measure value, improve the economics of a migration project, and manage migration costs and expectations through large-scale IT transformations. We’ll also look at automation tooling that can further assist and accelerate the migration process.
The OpenX webinar entitled "The Mobile Tipping Point" covers mobile real-time bidding within the emerging multi-screen landscape.
Today, we’ll cover the opportunities and challenges that mobile is creating for desktop publishers, and offer some unique insights into this new platform, and the cast of players that have emerged.
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
Software Delivery At the Speed of AI: Inflectra Invests In AI-Powered QualityInflectra
In this insightful webinar, Inflectra explores how artificial intelligence (AI) is transforming software development and testing. Discover how AI-powered tools are revolutionizing every stage of the software development lifecycle (SDLC), from design and prototyping to testing, deployment, and monitoring.
Learn about:
• The Future of Testing: How AI is shifting testing towards verification, analysis, and higher-level skills, while reducing repetitive tasks.
• Test Automation: How AI-powered test case generation, optimization, and self-healing tests are making testing more efficient and effective.
• Visual Testing: Explore the emerging capabilities of AI in visual testing and how it's set to revolutionize UI verification.
• Inflectra's AI Solutions: See demonstrations of Inflectra's cutting-edge AI tools like the ChatGPT plugin and Azure Open AI platform, designed to streamline your testing process.
Whether you're a developer, tester, or QA professional, this webinar will give you valuable insights into how AI is shaping the future of software delivery.
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
Connector Corner: Automate dynamic content and events by pushing a buttonDianaGray10
Here is something new! In our next Connector Corner webinar, we will demonstrate how you can use a single workflow to:
Create a campaign using Mailchimp with merge tags/fields
Send an interactive Slack channel message (using buttons)
Have the message received by managers and peers along with a test email for review
But there’s more:
In a second workflow supporting the same use case, you’ll see:
Your campaign sent to target colleagues for approval
If the “Approve” button is clicked, a Jira/Zendesk ticket is created for the marketing design team
But—if the “Reject” button is pushed, colleagues will be alerted via Slack message
Join us to learn more about this new, human-in-the-loop capability, brought to you by Integration Service connectors.
And...
Speakers:
Akshay Agnihotri, Product Manager
Charlie Greenberg, Host
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
Key Trends Shaping the Future of Infrastructure.pdfCheryl Hung
Keynote at DIGIT West Expo, Glasgow on 29 May 2024.
Cheryl Hung, ochery.com
Sr Director, Infrastructure Ecosystem, Arm.
The key trends across hardware, cloud and open-source; exploring how these areas are likely to mature and develop over the short and long-term, and then considering how organisations can position themselves to adapt and thrive.
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...Ramesh Iyer
In today's fast-changing business world, Companies that adapt and embrace new ideas often need help to keep up with the competition. However, fostering a culture of innovation takes much work. It takes vision, leadership and willingness to take risks in the right proportion. Sachin Dev Duggal, co-founder of Builder.ai, has perfected the art of this balance, creating a company culture where creativity and growth are nurtured at each stage.
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
Accelerate your Kubernetes clusters with Varnish CachingThijs Feryn
A presentation about the usage and availability of Varnish on Kubernetes. This talk explores the capabilities of Varnish caching and shows how to use the Varnish Helm chart to deploy it to Kubernetes.
This presentation was delivered at K8SUG Singapore. See https://feryn.eu/presentations/accelerate-your-kubernetes-clusters-with-varnish-caching-k8sug-singapore-28-2024 for more details.
PHP Frameworks: I want to break free (IPC Berlin 2024)Ralf Eggert
In this presentation, we examine the challenges and limitations of relying too heavily on PHP frameworks in web development. We discuss the history of PHP and its frameworks to understand how this dependence has evolved. The focus will be on providing concrete tips and strategies to reduce reliance on these frameworks, based on real-world examples and practical considerations. The goal is to equip developers with the skills and knowledge to create more flexible and future-proof web applications. We'll explore the importance of maintaining autonomy in a rapidly changing tech landscape and how to make informed decisions in PHP development.
This talk is aimed at encouraging a more independent approach to using PHP frameworks, moving towards a more flexible and future-proof approach to PHP development.
Slack (or Teams) Automation for Bonterra Impact Management (fka Social Soluti...Jeffrey Haguewood
Sidekick Solutions uses Bonterra Impact Management (fka Social Solutions Apricot) and automation solutions to integrate data for business workflows.
We believe integration and automation are essential to user experience and the promise of efficient work through technology. Automation is the critical ingredient to realizing that full vision. We develop integration products and services for Bonterra Case Management software to support the deployment of automations for a variety of use cases.
This video focuses on the notifications, alerts, and approval requests using Slack for Bonterra Impact Management. The solutions covered in this webinar can also be deployed for Microsoft Teams.
Interested in deploying notification automations for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...UiPathCommunity
💥 Speed, accuracy, and scaling – discover the superpowers of GenAI in action with UiPath Document Understanding and Communications Mining™:
See how to accelerate model training and optimize model performance with active learning
Learn about the latest enhancements to out-of-the-box document processing – with little to no training required
Get an exclusive demo of the new family of UiPath LLMs – GenAI models specialized for processing different types of documents and messages
This is a hands-on session specifically designed for automation developers and AI enthusiasts seeking to enhance their knowledge in leveraging the latest intelligent document processing capabilities offered by UiPath.
Speakers:
👨🏫 Andras Palfi, Senior Product Manager, UiPath
👩🏫 Lenka Dulovicova, Product Program Manager, UiPath
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...
Total Cost of Ownership webinar
1. Total cost of ownership How much are you really spending to host your ad server? Presented by Alexander Dean, Principle, Keplar, LLP Twitter Hashtag: #OXwebinar
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3. We cover three distinct TCO comparisons, each one focusing on a different-sized publisher 09/30/11 Size of publisher Self-hosted ad server Hosted ad server Impression range vs Small, regional OpenX Source OpenX Enterprise 50m-500m Medium, regional DART Enterprise OpenX Enterprise 200m-1bn Large, multi-regional DART Enterprise OpenX Enterprise 500m-5bn Total cost of ownership #OXwebinar
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6. Our three different TCO scenarios are based on two distinct technical architectures 09/30/11 Total cost of ownership #OXwebinar on a simple, non-load balanced architecture on a complex, globally load balanced architecture A small, regional publisher 1 using 2 A medium sized, regional publisher using 3 A large, multi-regional publisher using
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13. Comparing this TCO to OpenX Enterprise 09/30/11 The monthly cost of self-hosting DART globally scales linearly, and is 165%-37% more expensive than OpenX Enterprise: 3 Total cost of ownership #OXwebinar
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15. There are some other key differences between self-hosting and hosted adserving 09/30/11 The self-hosted setups have several limitations which are not highlighted in a straightforward TCO comparison Redundancy Security Functionality Malware groups use out-dated, unpatched self-hosted ad servers to distribute malware Self-hosted OpenX Source does not have all of the plugins (e.g. forecasting, advanced analytics) found in OpenX Enterprise No global load balancing / spare capacity in our first two scenarios – one data center means a single point of failure Total cost of ownership #OXwebinar
16. Given the cost comparisons and other qualitative issues, we recommend that publishers use a hosted ad server solution such as OpenX Enterprise 09/30/11 Total cost of ownership #OXwebinar
Editor's Notes
Historically many publishers hosted their own ad server, because of the lack of an affordable hosted alternative. Today, cost-effective and customizable hosted alternatives such as OpenX Enterprise do exist, and those same publishers are increasingly switching to these platforms – part of the wider trend towards using cloud-based software-as-a-service such as Salesforce and Google Analytics. However, to a publisher who has steadily increased their investment in a self-hosted ad server over time as their business – and ad impressions – grew, the true cost of running their own ad server may not be fully apparent. Equally, to a new publisher looking to select their first ad server, it may not be clear how the total cost of ownership (TCO) for a self-hosted solution compares to the hosted alternative, and indeed how the costs would scale over time as their impression volume grows. This whitepaper will help publishers to evaluate the TCO of a self-hosted ad server compared to the hosted alternative. First we look at what is needed to self-host an ad server such as OpenX Source or DART Enterprise, factoring in the hardware, software and personnel requirements. We then employ a straightforward pricing model to calculate how the TCO for this self-hosted solution scales with impression volumes. Lastly we benchmark this TCO against the cost of using a fully hosted solution such as OpenX Enterprise, before setting out some final recommendations for publishers looking to perform this exercise themselves.
To make this whitepaper as useful to as many different types of publisher as possible, we provide three distinct TCO comparisons, each with a comprehensive range of relevant ad impression volumes
Software: only a few commercial-strength ad servers available for installation, on account of the limited value to most businesses of hosting their own ad server. These products include OpenX Source and DART Enterprise, which will be the focus of the self-hosting comparisons in this whitepaper Servers: one or more dedicated physical server, cloud hosted server or virtual private server. Also adding a content delivery network e.g. Akamai, Amazon CloudFront Staff: Systems administration , including setting up the ad server software, maintaining it (e.g. applying all-important security fixes, clearing old logs) and maintaining the servers it runs on Technical user support , providing technical support to the ad trafficking/ad ops team (e.g. responding to questions such as “ why isn ’ t my campaign delivering? ” ) How much time these two roles require will depend on a few factors, including the volume of ads being delivered, the number of ad traffickers to support and the complexity of the site ’ s ad trafficking and targeting setup. Potentially a smaller publisher will have one technical resource juggling both of these roles and also working on other, non-advertising-related tasks. In our model we vary the amount of time a technician spends on these tasks depending on the total volume of ad impressions
The geographical distribution of the site ’ s visitors = in particular if they are all in one region, or spread across the world
1. A simple, non-load balanced architecture for a small-to-medium, regional publisher. This assumes multiple ad servers and database servers residing in a single data center 2. A more complex, globally load balanced architecture for a large, multi-regional publisher. This assumes the servers will reside in four data centers across the world (typically US West Coast, US East Cost, Europe, Asia), with global load balancing to distribute traffic to the nearest data center 50m-500m imps 200m-1bn imps 500m-5bn imps
Pricing model = a combination of a fixed monthly fee to make a specific volume of requests for impressions, plus an 'overage' fee for any additional ads served, charged on a CPM basis As OpenX Enterprise includes all hosting, bandwidth, security and support costs, benchmarking the OpenX Enterprise TCO is straightforward. For simplicity we treat total requests for impressions as equalling total impressions (i.e. all requests are successfully delivered as impressions), and simply calculate it as follows
To calculate the number of servers required, we assume 25m impressions per month per server – this factors in the need for database servers as well as ad servers To calculate the monthly cost per server we used a Dell Xeon 5520 (16 GB RAM, 8 cores, 2 disks) as our reference server, took the typical cost of this server in the US (Europe and Asia would be 20% more expensive), and then spread these costs out over 3 years to get a monthly cost of $300 per server. This is higher than in the following two scenarios below because at these volumes the back-end servers will never be fully utilized For the rich media ad serving, we assume 25% of the impressions are rich media with an average size of 200KB, and estimate that the CDN charges $0.04 per gigabyte delivered
To calculate the number of servers required, we assume 25m impressions per month per server – this factors in the need for database servers as well as ad servers. Before applying this ratio, we also upweight the required impressions per month by 40%, to ensure that there is enough over-capacity to continue ad serving should one of the regional centers stop functioning To calculate the monthly cost per server we used a Dell Xeon 5520 (16 GB RAM, 8 cores, 2 disks) as our reference server, averaged the typical cost of this server in the US, Europe and Asia (in Europe and Asia the server will cost 20% more), and then spread these costs out over 3 years to get a monthly cost of $255 per server We estimate a monthly cost of $1,200 for the global load balancing For the rich media ad serving, we assume 25% of the impressions are rich media with an average size of 200KB, and estimate that the CDN charges $0.04 per gigabyte delivered We assume one systems administrator on a salary of $96,000 is responsible for all DART Enterprise setup and maintenance. We vary their 'utilization' (how much of their time they spend on the ad server) from
To calculate the number of servers required, we assume 25m impressions per month per server – this factors in the need for database servers as well as ad servers. Before applying this ratio, we also upweight the required impressions per month by 40%, to ensure that there is enough over-capacity to continue ad serving should one of the regional centers stop functioning To calculate the monthly cost per server we used a Dell Xeon 5520 (16 GB RAM, 8 cores, 2 disks) as our reference server, averaged the typical cost of this server in the US, Europe and Asia (in Europe and Asia the server will cost 20% more), and then spread these costs out over 3 years to get a monthly cost of $255 per server We estimate a monthly cost of $1,200 for the global load balancing For the rich media ad serving, we assume 25% of the impressions are rich media with an average size of 200KB, and estimate that the CDN charges $0.04 per gigabyte delivered We assume one systems administrator on a salary of $96,000 is responsible for all DART Enterprise setup and maintenance. We vary their 'utilization' (how much of their time they spend on the ad server) from 30% at 500m to 100% at 5bn