Crayon provides optimization services for software and cloud to help organizations manage and reduce IT costs, with a focus on governance, asset management, and data analysis. The public cloud market is projected to grow significantly, with many organizations facing challenges in managing cloud costs effectively, often overspending by up to 40%. Their consultative approach enables clients to achieve up to 75% savings through tailored strategies for resource allocation and licensing management.

1. Crayon Optimization Services
Software & Cloud Analytics
September 3rd, 2020

2. CLOUD ECONOMICS
• The Public Cloud market is expected to
grow 16.6% annually through 2022
1
($360.2 billion by 2022)
• 45% sees the complexity of managing
cloud costs as a challenge
2
• By 2020, organizations that lack cost
optimization processes will average
40% overspend in public cloud
3
1. Gartner, Inc., Forecast: Public Cloud Services, Worldwide, 2016-2022, 4Q18 Update
2. EY, Cloud Maturity Survey 2019
3. Gartner, Inc., Predicts 2018: The Cloud Platform Becomes the Expedited Path to Value, February 21,
2018

3. Our services help you to rightsize, manage and
optimize your IT estate
We help our customers build the
commercial and technical foundation for
a successful digital transformation
journey
AI innovation
Data, IoT and AI
Services
Optimize your on-prem and
multi-cloud environment
Governance and Optimization Services
for Software and Cloud
Managed modern
workplace
Operation and Support Services
Right-size your IT estate
into the cloud
Assessment and Migration Services
for Software and Cloud
With our services we typically save our clients 20%
on their IT costs

4. Governance and Optimization Services
for Software & Cloud
Cost reduction – reduce the spend
for software and cloud.
Provide visibility and predictability
in budgets, forecast, resources
etc.
Build a better practice to have a solid
and sustainable governance for
software and cloud lifecycle.
Obtain a higher compliance and
reduce audit risk.
The inherent DNA of our business
is Software Asset Management.
Our service approach is solidly
grounded in a comprehensive
understanding of our client's IT
estate, with a clear focus to
increase the monetized value of
their technology investments.
Crayon has a customer-first and vendor-agnostic advisory approach so you
can select the best solution for your needs and budget.

5. OPTIMIZATION FOCUS
Software & Cloud metering
 Analysis of effective usage
 Software license pooling
Standardization & user profiling
 Standardization matching
 User profiling & “line of business”
Contract negotiation
 Contract modification & rebates
 Negotiation strategy
Strategy & roadmap alignment
 Development of licensing strategy
 Investment alignment
Cost optimization
 Global cost optimization
 Investment planning
Demand regulation
 Limiting license need
 Risk minimization (future)
Cloud resource
 Reserved Instance & Hybrid Use Right
 Allocated Resources & Consumption
User assignment
 User Assignment Optimization
 Bundling & Active Management
Alternatives & substitution
 Alternative products & model
 Financial & functional comparison
Risk Avoidance
 Global Helpdesk and Support Service
 Severity based SLA commitments

6. CLOUD ECONOMICS - CHALLENGES
The biggest challenges many
organizations experience in the cloud
are the lack of cost control and cost
drivers as well as optimization
opportunities.

7. CLOUD ECONOMICS - OFFERING
• Recurring, periodic reporting on usage through Crayon’s tools and delivery portals
• In-depth analysis of customer current and future usage to develop trends and predicted costs
• Highlighting cost optimization opportunities beyond system-based recommendations (on prem to
multi cloud as an example, options for savings through alternative cloud providers)
• Best practice cloud asset management consultancy and advisory
Cloud Economics is a recurring service, focused on two main elements – Analysis and
Governance
Optimize your on-prem and multi-cloud environment

8. CLOUD ECONOMICS - PROCESS
Cloud Economics is a data-driven and consultative service.
We use several tools and methodologies to collect, analyze and present data to the customer
Crayon analyses the data using
PowerBI and Excel to create
dynamic reports and calculations
Results and reports are
presented to the customer in a
Cloud Board meeting
Crayon consultants are in
constant contact with customer
decision makers and recipients
of our analyses
Usage data is collected using
automated Scripts and API
collection

9. CLOUD ECONOMICS - ANALYSIS
CONSUMPTIO
N
The reports cover analysis of existing
consumption, hereunder:
• Usage in specific periods
• Use of commitments
• Utilization of RI for relevant products
• Usage breakdowns into areas like
• Tags
• Subscriptions
• Products
• Resource groups
TRENDS
We track usage trends and predictions
over time, to highlight:
• Usage compared to budgets
• Mapping of known and unknown peaks
• Mapping of expected and unexpected
downtime
• Overall timeline for new cloud service
launches
• And more
OPTIMIZATIO
N
The overall data set, along with customer
interaction, forms the basis for our optimization
recommendations.
• Potential cost savings through RI
• Potential cost savings using BYOL
• Potential benefit of commitments vs pay-as-
you-go vs spot
• Benefits of Dev/Test subscriptions
• Potential removals
• Potential utilization optimizations
• Analysis of On Prem environment in cloud
Through analysis we provide insights into…

10. CLOUD ECONOMICS - EXAMPLE
Match to AWS

11. CLOUD ECONOMICS - EXAMPLE
Up to 75% savings with
Reserved Instances

12. CLOUD ECONOMICS - BENEFITS
COST OPTIMIZATION
• IT cloud cost optimization isn't just about cutting costs — it's about spending more on the right resources to maximize
value – and less on resources that don’t. Cloud Economics makes it easy to oversee all of your cloud costs centrally and to
act upon the facts presented.
Trend Analytics
• Trend (forecasting) Analytics shows cost and usage trends based on previous spending centrally. This enables you to react
instantly and avoid unnecessary upcoming costs in the mid- and long-term future.
Resource Tagging
• Tags and groups can be used to visualize costs per responsible person, department, project, cost centre or any other
required dimension. This allows cost management on a very granular level and aligned to the individual existing
organisational structures.
Spending Filters
• Spending Filters enable you to create data filters, in order to get instant access to important and specific services. This is
very helpful if you only want to show and report results that match a specific criteria like e.g. tag values, service types,
departments or costs centers.

13. CLOUD ECONOMICS - Optimization Opportunities
Pick the Right Size EC2 Instance
• It’s a simple as this from the get-go. Do not purchase an Instance that has more CPU, memory, storage, or networking than
you need. This involves analysis of your organization and outlining what it is that you need AWS to provide before
purchasing.
Consider Reserved or Spot Pricing
• While most people are familiar with on-demand pricing for AWS, you should consider looking into reserved and spot pricing.
By knowing your needs from the previous exercise, you could end up saving up to 75% on the TCO of your investment with
the right reserved pricing package. More details in Raymond’s video on reserved pricing.
Terminate Instances that Are Not Being Used
• If you are on on-demand pricing, understanding your usage is critical to getting full value from your investment. If you are
not using Instances to their full potential or at all, you need to terminate them. EBS Volumes that may not be connected to
an EC2 Instance!

14. CLOUD ECONOMICS - Optimization Opportunities
Bring licenses to AWS
• Bring your own licenses (BYOL) to the AWS Cloud.
• Take advantage of the efficiencies of the cloud while still purchasing perpetual licenses
• Extend the lifecycle of your software without additional hardware costs
• Expedite your migration to the cloud by using existing virtual machine images
Buy licenses from AWS
Using license included instances allows you access to fully compliant Microsoft software licenses bundled with Amazon EC2 or
Amazon RDS instances and pay for them as you go with no upfront costs or long-term investments. You can choose
from Amazon Machine Images (AMIs) with just Microsoft Windows Server, or with Windows Server and Microsoft SQL Server
pre-installed. Amazon RDS for SQL Server offers databases without the time-consuming administrative tasks. Whether using
EC2 or RDS, buying from AWS with Microsoft licensing included has many benefits.

15. CLOUD ECONOMICS - GOVERNANCE
Data analysis is required to highlight the optimization and usage opportunities in the cloud, a
solid asset management governance structure is required to reap the benefits of these cost
savings.
With a basis in Cloud Asset Lifecycle Management, we assist our customers
in:
• Developing specific processes and procedures for the active management
of the cloud platforms
• Define responsibility, mandate and relevant roles to manage cloud costs
• Building solid reporting across the organization to promote active
management of cloud costs
• Implementing governance structures to actively use and maintain Reserved
Instances and other benefits

16. SUCESSES
Customer
Hosting provider and hardware supplier with a broad range of
clients and are focusing on being the best IT-provider for the
client both in the B2B and B2C segment.
Challenge
• Need for upgrading their solution – upgrade hardware or
modernize in the cloud?
Crayon Solution
• Analysis of different cloud providers and comparison
between cloud vs. on premise.
• All core application servers were candidates for migration.
The on-premises environment consisted of 100% Windows
and Windows EC2 was a natural choice for application
servers.
• For the Database tier, SQL Server on EC2 was chosen to
maintain access at OS level. Continuity of data and
application dependencies were mapped before migration
began.

17. Statements from our
customers
“Excellent partner. Easy to talk to, always follow up, excellent knowledge
of both tech and business, supportive, creative and last but not least:
They have the contacts within AWS we need and give us access to them.
With a very good service setting, they do an excellent job of providing
good advice and skilled consultants when we need it”
NSB/VY, Norway
“Crayon has the perfect blend of technical and business
skills to empower us in our own cloud journey as MSPs
and AWS partners ourselves. They are always ready to
help and support us in a friendly but very professional
manner”
Sensa, Iceland
“We have used Crayon in PoC and we met a
set of enthusiasts that gave us a deep
understanding of how we could implement AWS
as part of our SaaS solution”
Anonymous
«Turning complex technology into an easily accessible
production tool is an art form. Crayon has been an
invaluable partner in succeeding with this daunting task»
The Future Group, Norway/US
With Cambium Networks’ recent acquisition of Xirrus Wi-Fi technology, we were looking
for ways to consolidate all our AWS accounts. Crayon went above and beyond to ensure
the AWS consolidation was completed in a challenging timeframe. Crayon came up with
creative ways and beat the Financial targets that we had established for this initiative.
Their Account management and Technical support team listened to clearly understand
all aspects of our business and delivered a process that fits our business model. “
Mano Sivashanmugam Vice President, IT, USA

18. Thank you!