CloudCamp Milan 2009: RightScale


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CloudCamp Milan 2009: RightScale

  1. 1. Cloud Camp Milan Stories from the Trenches <ul><li>September, 2009 </li></ul><ul><li>Josh Fraser, VP Business Development </li></ul><ul><li>RightScale, Inc. </li></ul><ul><li>[email_address] </li></ul>
  2. 2. Automation, portability, control. <ul><ul><li>The leader in cloud computing management </li></ul></ul><ul><ul><li>Managing cloud deployments for more than 2 years </li></ul></ul><ul><ul><li>Nearly 600,000 servers launched </li></ul></ul>
  3. 4. Hi Marcello!
  4. 5. Why Cloud?
  5. 6. Classic IT problem Infrastructure Cost $ time Large Capital Expenditure You just lost customers Predicted Demand Traditional Hardware Actual Demand
  6. 7. Solution: managed cloud Infrastructure Cost $ time On Demand Provisioning Predicted Demand Actual Demand Automated Scaling
  7. 8. Why Cloud Management? <ul><li>  Manage complexity </li></ul><ul><li>  Automate systems </li></ul><ul><li> Fast onramp </li></ul><ul><li> Deployment expertise </li></ul><ul><li> Cloud portability </li></ul>
  8. 9. A “BluePrint” for Systems Management Human Capital time Initial Dev & Configuration Updates RightScale Traditional Approach
  9. 10. Use Cases
  10. 11. <ul><li>CENTER FOR BIOMEDICAL INFORMATICS </li></ul><ul><li>Situation Overview </li></ul><ul><ul><li>Exploring novel methods to promote individualized healthcare </li></ul></ul><ul><ul><li>Dealing with a diverse set of projects and very large datasets </li></ul></ul><ul><li>Major challenge </li></ul><ul><ul><li>Reduce the amount of time spent managing computing technology </li></ul></ul><ul><li>Result </li></ul><ul><ul><li>Harvard cloud computing administration less than 20% of full-time administrator </li></ul></ul>
  11. 12. <ul><li>Situation Overview </li></ul><ul><ul><li>Selected to be featured on the TV show “60 Minutes” </li></ul></ul><ul><ul><li>Had less than 30 days notice before segment would air </li></ul></ul><ul><li>Major challenge </li></ul><ul><ul><li>Cost-effectively handling the expected surge in traffic to capitalize on the one-time exposure </li></ul></ul><ul><ul><li>Get up and running quickly </li></ul></ul><ul><li>Result </li></ul><ul><ul><li>Each page request was satisfied during airing </li></ul></ul><ul><ul><li>Paid less than $1,000 for server time </li></ul></ul>
  12. 13. <ul><li>Situation Overview </li></ul><ul><ul><li>Provides API management and government to large enterprises </li></ul></ul><ul><li>Major challenge </li></ul><ul><ul><li>Needed a repeatable process to deploy customers on the cloud </li></ul></ul><ul><ul><li>Has strict QOS guidelines around provisioning </li></ul></ul><ul><li>Result </li></ul><ul><ul><li>Customer deployment time savings of 85% </li></ul></ul>
  13. 14. <ul><li>Business analytics for APIs and policy enforcement for SOA solutions </li></ul><ul><li>Need: accelerated time-to-market & enterprise-level QOS </li></ul>Sonoa Systems
  14. 16. in 3.5 days 50 to 3500 servers Animoto on Facebook
  15. 17. Auto Scaling – a two-part equation <ul><li>“ Auto Launching” + </li></ul><ul><li>Launch or terminate based on pre-set metric </li></ul><ul><li>“ Auto Configuration” </li></ul><ul><li>Server becomes productive member of deployment cluster </li></ul>
  16. 18. <ul><li>&quot;Unfortunately, cloud has become a technical sell rather than a business and operational discussion, which is where the value really lies,&quot; </li></ul><ul><li>- Rob Steggles, European marketing director at NTT Europe Online </li></ul>Cloud Economics
  17. 19. <ul><li>Cost of a basic server = 10¢ per hour </li></ul><ul><li>Cost of 1 server for 1 day = $2.40 </li></ul><ul><li>Cost of a simple 8 server deployment for a day of QA testing = $19.20 </li></ul>Cloud Economics: Infrastructure and associated costs
  18. 20. Cloud Economics: Business Process -‘agile deployment’ <ul><li>Disposable computers … always roll forward </li></ul><ul><li>Impact: design for failure ... Automate </li></ul><ul><li>Deploy faster, better, and cheaper than your competitors </li></ul>single server performance num servers START HERE! when it matters
  19. 21. Business Process <ul><li>In-house Grid </li></ul><ul><li>Cost = $$$$ </li></ul><ul><li>Time = 12 weeks </li></ul><ul><li>AWS + RightScale </li></ul><ul><li>Cost = $6.40 </li></ul><ul><li>Time = 20 minutes </li></ul><ul><li>Bioinformatics sequence information </li></ul><ul><li>64-machine cluster </li></ul>
  20. 22. Thank You cloud@ rightscale .com Free Developer Accounts at: