The document provides an overview of the #JustCantDo social media campaign run by Topman to promote their wool coat line. The objectives were to generate user-generated content, drive engagement on key social channels, and increase awareness of the wool coats among males aged 16-28 in the UK and US. The campaign involved daily prizes for the best shared images on Twitter and Instagram. Results included over £8,700 in total revenue and 1.5 million people reached. Key learnings centered around the effectiveness of different ad formats on Facebook.
Did you see the newest videos of twerking toddlers and cats afraid of cucumbers? Well, your customers have! Keep up with the newest social media trends by incorporating video into your marketing strategy. (Lachanophobic felines and graceful toddlers not necessary.)
By the end of December 2015, Marketing Profs contributor Tyler Lessard had announced that 2015 would be the year of video marketing. The advantages of video content in marketing strategies are undeniable. Whether it is the bite-sized format or the visually stimulating images, video is king for media marketing.
But what constitutes a good content marketing video? And what points should a business touch upon to ensure success? There are key components to any good video content.
To guarantee that you get the most return on your video content marketing, here’s a quick how-to guide to help you along the way.
“TV & Online: Better Together” was held on Thursday 8th May 2008 at the Soho Hotel, London. This half-day event featured fresh research from Q-Media, which was commissioned by both Thinkbox and the IAB which builds on our understanding of how TV and Online advertising can work together.
http://www.thinkbox.tv/server/show/nav.1053
Gamify - taking aspects traditionally found in games and applying them to a digital experience.
Whether you are looking to increase word of mouth marketing, capture email addresses, gain market insight (surveys and questionaries), or reinforce key message points about your brand you might want to consider how to incentivize and reward users by gamifying your digital content.
See how high tech brands, media companies, local restaurants, and product companies have created gamified experiences entice audience engagement that has produced real business results.
Maximizing Growth, Engagement, Monetization on SocialVishal Gurbuxani
Top Tips to win at Social. Monetization, Analytics, and Engagement across YouTube, Facebook, Instagram, Twitter, and Snap Chat. For more information go to: www.captiv8.io
Did you see the newest videos of twerking toddlers and cats afraid of cucumbers? Well, your customers have! Keep up with the newest social media trends by incorporating video into your marketing strategy. (Lachanophobic felines and graceful toddlers not necessary.)
By the end of December 2015, Marketing Profs contributor Tyler Lessard had announced that 2015 would be the year of video marketing. The advantages of video content in marketing strategies are undeniable. Whether it is the bite-sized format or the visually stimulating images, video is king for media marketing.
But what constitutes a good content marketing video? And what points should a business touch upon to ensure success? There are key components to any good video content.
To guarantee that you get the most return on your video content marketing, here’s a quick how-to guide to help you along the way.
“TV & Online: Better Together” was held on Thursday 8th May 2008 at the Soho Hotel, London. This half-day event featured fresh research from Q-Media, which was commissioned by both Thinkbox and the IAB which builds on our understanding of how TV and Online advertising can work together.
http://www.thinkbox.tv/server/show/nav.1053
Gamify - taking aspects traditionally found in games and applying them to a digital experience.
Whether you are looking to increase word of mouth marketing, capture email addresses, gain market insight (surveys and questionaries), or reinforce key message points about your brand you might want to consider how to incentivize and reward users by gamifying your digital content.
See how high tech brands, media companies, local restaurants, and product companies have created gamified experiences entice audience engagement that has produced real business results.
Maximizing Growth, Engagement, Monetization on SocialVishal Gurbuxani
Top Tips to win at Social. Monetization, Analytics, and Engagement across YouTube, Facebook, Instagram, Twitter, and Snap Chat. For more information go to: www.captiv8.io
YouTube social media marketing presentationNeethu yadav
YouTube social media marketing , easy to know about strategy used by youtube, success stories, risk attached , marketing in youtube, negative effect,branding in youtube,how to use youtube for business
Internet Marketing Company Report 2017 Fall Part 1Janghyuk Lee
This document compiles ‘Internet marketing cases’ conducted by Korea University Business School undergraduate students in Fall semester of 2017. Each of company report includes following contents;
- A brief history of target company
- A summary of target company’s Internet Marketing activities
- Target campaign: description & performance
- References
The Daily Hundred has developed an innovative mobile marketing platform, which businesses can use to turn customers into an extension of their marketing team.
Our platform helps businesses increase brand loyalty, store traffic, customer engagement (both in-store and online) and most importantly, our platform helps increase sales. Marketing teams can use our platform to run unique, location specific and time sensitive marketing campaigns, which encourage users to either create or share branded content. Users receive cash and other great rewards instantly by completing different actions for their favorite brands.
Why Video Marketing is So Powerful: What's Up Everybody, Welcome Back to My C...In Marketing We Trust
Welcome to Trusted Conf. and welcome back to my channel! This week at Trusted Conf. we’re talking about why video marketing is so powerful with Ezgi Turan, Growth Marketing Manager at In Marketing We Trust.
Watch the video to get the full insights into why video marketing is so powerful.
We cover:
*Video as a business-critical digital marketing trend
*Online video to take over from TV screens
*Personalized video: the marriage of video marketing and personalization
*Influencer marketing: shoppable content
*The future of video marketing: growth and demand
YouTube Ads Aren’t a Waste of Money. Your Targeting Needs to Be Fixed.Joe Martinez
Presented at Confluence Conference on September 21st, 2018 at the Tower Theatre in Oklahoma City, OK. Joe Martinez went over why marketers should be using YouTube ads to boost their brand and all of the targeting options they have to be successful.
Marketing with YouTube. 74% of all Internet traffic in 2017 will be video. It's time to get on board. Video is the fastest way to share information. It’s not just fast, it’s emotional and believable. Video builds trust, authority and Google ranking. It’s been shown that viewers retain 95% of a message when they watch it in a video, compared to just 10% when reading it in text alone. Facebook is generating 8 billion video views per day. More than 50 percent of people who visit Facebook every day watch at least one video. The average user spends 88% more time on a website with video. Landing pages with video have up to 800% more conversion than the same page without a video.
The time is now.
Check out our new mobile platform that can help your business engage and reward your customers. Our platform allows you to reward your customers to promote your brand across their social network. We also offer a tool to help generate new content straight from your customers - who said content generation was expensive?
Check out our deck today!
5 Keys to Winning with Gamification (by Gigya)
How Businesses Are Growing User Generated Content, Revenue and Customer Loyalty with Gamification
5 ключевых моментов, чтобы победить с геймификацией
Как бизнес увеличивают количество контента, генерируемого пользователями, выручку и лояльность пользователей при помощи геймификации
If you are a beginning streamer on Twitch, we bet you are actively searching ways to increase your viewership up to “sacred” minimum of 500 viewers to become partnered. Although Twitch partnership is not a goal in itself, it is a necessary step in the evolution of any streamer’s career.
YouTube social media marketing presentationNeethu yadav
YouTube social media marketing , easy to know about strategy used by youtube, success stories, risk attached , marketing in youtube, negative effect,branding in youtube,how to use youtube for business
Internet Marketing Company Report 2017 Fall Part 1Janghyuk Lee
This document compiles ‘Internet marketing cases’ conducted by Korea University Business School undergraduate students in Fall semester of 2017. Each of company report includes following contents;
- A brief history of target company
- A summary of target company’s Internet Marketing activities
- Target campaign: description & performance
- References
The Daily Hundred has developed an innovative mobile marketing platform, which businesses can use to turn customers into an extension of their marketing team.
Our platform helps businesses increase brand loyalty, store traffic, customer engagement (both in-store and online) and most importantly, our platform helps increase sales. Marketing teams can use our platform to run unique, location specific and time sensitive marketing campaigns, which encourage users to either create or share branded content. Users receive cash and other great rewards instantly by completing different actions for their favorite brands.
Why Video Marketing is So Powerful: What's Up Everybody, Welcome Back to My C...In Marketing We Trust
Welcome to Trusted Conf. and welcome back to my channel! This week at Trusted Conf. we’re talking about why video marketing is so powerful with Ezgi Turan, Growth Marketing Manager at In Marketing We Trust.
Watch the video to get the full insights into why video marketing is so powerful.
We cover:
*Video as a business-critical digital marketing trend
*Online video to take over from TV screens
*Personalized video: the marriage of video marketing and personalization
*Influencer marketing: shoppable content
*The future of video marketing: growth and demand
YouTube Ads Aren’t a Waste of Money. Your Targeting Needs to Be Fixed.Joe Martinez
Presented at Confluence Conference on September 21st, 2018 at the Tower Theatre in Oklahoma City, OK. Joe Martinez went over why marketers should be using YouTube ads to boost their brand and all of the targeting options they have to be successful.
Marketing with YouTube. 74% of all Internet traffic in 2017 will be video. It's time to get on board. Video is the fastest way to share information. It’s not just fast, it’s emotional and believable. Video builds trust, authority and Google ranking. It’s been shown that viewers retain 95% of a message when they watch it in a video, compared to just 10% when reading it in text alone. Facebook is generating 8 billion video views per day. More than 50 percent of people who visit Facebook every day watch at least one video. The average user spends 88% more time on a website with video. Landing pages with video have up to 800% more conversion than the same page without a video.
The time is now.
Check out our new mobile platform that can help your business engage and reward your customers. Our platform allows you to reward your customers to promote your brand across their social network. We also offer a tool to help generate new content straight from your customers - who said content generation was expensive?
Check out our deck today!
5 Keys to Winning with Gamification (by Gigya)
How Businesses Are Growing User Generated Content, Revenue and Customer Loyalty with Gamification
5 ключевых моментов, чтобы победить с геймификацией
Как бизнес увеличивают количество контента, генерируемого пользователями, выручку и лояльность пользователей при помощи геймификации
If you are a beginning streamer on Twitch, we bet you are actively searching ways to increase your viewership up to “sacred” minimum of 500 viewers to become partnered. Although Twitch partnership is not a goal in itself, it is a necessary step in the evolution of any streamer’s career.
Creating Long-Term Value via Influencer MarketingTinuiti
Influencer marketing is quickly becoming a channel that’s part of all comprehensive marketing strategies. So, what’s missing from this relatively, but incredibly exciting new channel? How to track and manage influencer campaigns, and scale!
Tubular DealMaker - Analytics for Sponsored Video ContentTubular Labs
DealMaker helps brands and media partners build successful sponsored video campaigns. Sponsored video is the world’s fastest growing marketing channel. In 2017 there will be over 24B views on sponsored content - that’s over $1.2B in media value. But with thousands of competing media companies and millions of influencers, selecting the right partners to build effective campaigns is challenging.
Social Strategy to Monetize Media CoverageDonna + Nailah
Twitter can help brands deliver 50% ROI on TV advertising. Yet most brands are still not fully leveraging TV appearances & PR opportunities through social media. Developing strategic social campaigns around press opportunities can significantly increase the ROI of these opportunities.
My Great Recipes Presentation - Team The ToastersSolveo
Presentation from the Solveo challenge: How will we make ‘My Great Recipes’ the leader of the digital recipe search, save and sharing space in the US market?
Susan Wenograd
Utah Digital Marketing Conference 2019
Learn more at: utahdmc.org
When someone discovers a new method to reach an audience, everyone starts doing the same thing and oversaturates the audience. We should not be pounding the bottom of the funnel with the hard sell. We have to change what we have been doing in the past.
Learn how to approach creating effective Facebook ad funnels. This session will be filled with actionable content that will help you change what you've been doing for the better.
MediaTrust’s CEO, Peter Bordes keynote “Conversations on Affiliate Performance Marketing.” Webmaster Radio streamed it live and you can listen to it HERE. The keynote was a a ’state of the industry’ conversation between MediaTrust, CEO, Peter Bordes, eBay’s Steve Hartman, Steve Schaffer, CEO of Vertive, and Wes Mahler of Prosper202.
From Discovery to Conversion: Creative Design that WorksTinuiti
Diversifying your social platform strategy has always been important to building brand recognition, but it matters more than ever in our new age of privacy. A future proofed approach requires building a full-funnel social strategy that spans platforms. In this series, our experts discuss not only how to build a cross-channel, full-funnel strategy, but how to incorporate next-level measurement, creative that delights your customers and grabs their attention for a to create a first-rate customer experience with your brand.
This presentation from Jim Tobin at Internet Summit 2013 takes a high level approach to measuring social media marketing and how carefully designed social media should drive business goals and results.
Expedia wanted to increase its fan base on twitter by 100% and subsequently build a community of travel enthusiasts to have one-on-one conversations. Vacation meant expenditure and research showed that Indians felt happier after taking vacations. Insight - Indians loved vacations as long as they saved money.
We took it upon ourselves to ensure Indians take the plunge without feeling the burden on their pocket. Twitter was leveraged to achieve our objectives: increase in fans base and conversations, and solving the nation-wide problem of vacation deprivation by providing a pocket-friendly solution to vacation deprived people.
Using real vacation-deprived people as the brand’s messenger helped us connect with our target audience.
Non-Financial Information and Firm Risk Non-Financial Information and Firm RiskAJHSSR Journal
ABSTRACT: This research aims to examine how ESG disclosure and risk disclosure affect the total risk of
companies. Using cross section data from 355 companies listed in Indonesia Stock Exchange, data regarding
ESG disclosure and risk was collected. In this research, ESG and risk disclosures are measured based on content
analysis using GRI 4 guidelines for ESG disclosures and COSO ERM for risk disclosures. Using multiple
regression, it is concluded that only risk disclosure can reduce the company's total risk, while ESG disclosure
cannot affect the company's total risk. This shows that only risk disclosure is relevant in determining a
company's total risk.
KEYWORDS: ESG disclosure, risk disclosure, firm risk
How social media marketing helps businesses in 2024.pdfpramodkumar2310
Social media marketing refers to the process of utilizing social media platforms to promote products, services, or brands. It involves creating and sharing valuable content, engaging with followers, analyzing data, and running targeted advertising campaigns.
www.nidmindia.com
Unlock TikTok Success with Sociocosmos..SocioCosmos
Discover how Sociocosmos can boost your TikTok presence with real followers and engagement. Achieve your social media goals today!
https://www.sociocosmos.com/product-category/tiktok/
Social media refers to online platforms and tools that enable users to create, share, and exchange information, ideas, and content in virtual communities and networks. These platforms have revolutionized the way people communicate, interact, and consume information. Here are some key aspects and descriptions of social media:
Get Ahead with YouTube Growth Services....SocioCosmos
Get noticed on YouTube by buying authentic engagement. Sociocosmos helps you grow your channel quickly and effectively.
https://www.sociocosmos.com/product-category/youtube/
Grow Your Reddit Community Fast.........SocioCosmos
Sociocosmos helps you gain Reddit followers quickly and easily. Build your community and expand your influence.
https://www.sociocosmos.com/product-category/reddit/
Enhance your social media strategy with the best digital marketing agency in Kolkata. This PPT covers 7 essential tips for effective social media marketing, offering practical advice and actionable insights to help you boost engagement, reach your target audience, and grow your online presence.
Your Path to YouTube Stardom Starts HereSocioCosmos
Skyrocket your YouTube presence with Sociocosmos' proven methods. Gain real engagement and build a loyal audience. Join us now.
https://www.sociocosmos.com/product-category/youtube/
Multilingual SEO Services | Multilingual Keyword Research | Filosemadisonsmith478075
Multilingual SEO services are essential for businesses aiming to expand their global presence. They involve optimizing a website for search engines in multiple languages, enhancing visibility, and reaching diverse audiences. Filose offers comprehensive multilingual SEO services designed to help businesses optimize their websites for search engines in various languages, enhancing their global reach and market presence. These services ensure that your content is not only translated but also culturally and contextually adapted to resonate with local audiences.
Visit us at -https://www.filose.com/
The Challenges of Good Governance and Project Implementation in Nigeria: A Re...AJHSSR Journal
ABSTRACT : This study reveals that systemic corruption and other factors including poor leadership,
leadership recruitment processes, ethnic and regional politics, tribalism and mediocrity, poor planning, and
variation of project design have been the causative factors that undermine projects implementation in postindependence African states, particularly in Nigeria. The study, thus, argued that successive governments of
African states, using Nigeria as a case study, have been deeply engrossed in this obnoxious practice that has
undermined infrastructure sector development as well as enthroned impoverishment and mass poverty in these
African countries. This study, therefore, is posed to examine the similarities in causative factors, effects and
consequences of corruption and how it affects governance, projects implementation and national growth. To
achieve this, the study adopted historical research design which is qualitative and explorative in nature. The
study among others suggests that the governments of developing countries should shun corruption and other
forms of obnoxious practices in order to operate effective and efficient systems that promote good governance
and ensure there is adequate projects implementation which are the attributes of a responsible government and
good leadership. Policy makers should also prioritize policy objectives and competence to ensure that policies
are fully implemented within stipulated time frame.
KEYWORDS: Developing Countries, Nigeria, Government, Project Implementation, Project Failure
“To be integrated is to feel secure, to feel connected.” The views and experi...AJHSSR Journal
ABSTRACT: Although a significant amount of literature exists on Morocco's migration policies and their
successes and failures since their implementation in 2014, there is limited research on the integration of subSaharan African children into schools. This paperis part of a Ph.D. research project that aims to fill this gap. It
reports the main findings of a study conducted with migrant children enrolled in two public schools in Rabat,
Morocco, exploring how integration is defined by the children themselves and identifying the obstacles that they
have encountered thus far. The following paper uses an inductive approach and primarily focuses on the
relationships of children with their teachers and peers as a key aspect of integration for students with a migration
background. The study has led to several crucial findings. It emphasizes the significance of speaking Colloquial
Moroccan Arabic (Darija) and being part of a community for effective integration. Moreover, it reveals that the
use of Modern Standard Arabic as the language of instruction in schools is a source of frustration for students,
indicating the need for language policy reform. The study underlines the importanceof considering the
children‟s agency when being integrated into mainstream public schools.
.
KEYWORDS: migration, education, integration, sub-Saharan African children, public school
Exploring Factors Affecting the Success of TVET-Industry Partnership: A Case ...AJHSSR Journal
ABSTRACT: The purpose of this study was to explore factors affecting the success of TVET-industry
partnerships. A case study design of the qualitative research method was used to achieve this objective. For the
study, one polytechnic college of Oromia regional state, and two industries were purposively selected. From the
sample polytechnic college and industries, a total of 17 sample respondents were selected. Out of 17
respondents, 10 respondents were selected using the snowball sampling method, and the rest 7 respondents were
selected using the purposive sampling technique. The qualitative data were collected through an in-depth
interview and document analysis. The data were analyzed using thematic approaches. The findings revealed that
TVET-industry partnerships were found weak. Lack of key stakeholder‟s awareness shortage of improved
training equipment and machines in polytechnic colleges, absence of trainee health insurance policy, lack of
incentive mechanisms for private industries, lack of employer industries involvement in designing and
developing occupational standards, and preparation of curriculum were some of the impediments of TVETindustry partnership. Based on the findings it was recommended that the Oromia TVET bureau in collaboration
with other relevant concerned regional authorities and TVET colleges, set new strategies for creating strong
awareness for industries, companies, and other relevant stakeholders on the purpose and advantages of
implementing successful TVET-industry partnership. Finally, the Oromia regional government in collaboration
with the TVET bureau needs to create policy-supported incentive strategies such as giving occasional privileges
of duty-free import, tax reduction, and regional government recognition awards based on the level of partnership
contribution to TVET institutions in promoting TVET-industry partnership.
KEY WORDS: employability skills, industries, and partnership
Exploring Factors Affecting the Success of TVET-Industry Partnership: A Case ...
Topman PMC- Just Cant Do Without
1.
2. #JustCantDo Campaign Overview
Brief:
An impactful socially driven campaign to support wool coats during
October and November, when sales for this line typically peak.
Objectives:
• Involve users across both the UK and US in a social media promotion
with the chance of winning compelling prizes
• Use in store collateral to tell a consistent story across all touch points
• Generate UGC we can reward fans for sharing with us
• Drive engagement and reach across key social channels (Facebook,
Twitter and Instagram)
• Drive conversation around Topman wool coats as a Winter essential
• Increase awareness of the wool coats line amongst our target audience
of males aged 16-28
Kayley Almond
#JustCantDo
Social Wrap Report
3. #JustCantDo Campaign Overview
Concept:
“Your coat is your final layer to keep you warm and protect you from the elements. Something you simply can't do without.
The only thing you'll need.”
We encouraged our fans to get behind this thinking with a user generated content campaign, in which they were invited to showus what
else they just can’t do without this winter in order to win prizes. Prizes included gig tickets, Spotify memberships, PS4s, iPads, Topman gift
vouchers, cinema vouchers and a year’s supply of pizza.
Key Activity:
• A four week long campaign, with prizes given away daily to the best images shared across Twitter and Instagram
• In-store collateral rolled out world wide encouraged users to visit our social channels to take part
• We proactively targeted people discussing coats, jackets, winter, and knitwear to invite them to participate in the promotion
• 48 hour fulfilment of prizes meant that winners were able to show off their prizes to their friends, encouraging further entries and buzz
• A selection of the best UGC was uploaded to Topman.com and Facebook to encourage participation and reward loyal fans
• Twitter cards drove visits to our feature page on site, where you could see the full range and purchase
• On Facebook, link posts were retargeted to viewers who had watch 30 seconds or more of our campaign video, to maximise engagement
to conversation ratio
• Multi product ads showcased more of the range, and drove users back to site to purchase coats they had considered but not yet
purchased
Kayley Almond
#JustCantDo
Social Wrap Report
4. #JustCantDo Campaign Overview
Top line Results:
Total Revenue £8727
Last Click Revenue £853
ROI £1.32
Total Reach 1.5m
Avg ER 1.23%
Sign Ups 587
Fan Acquisition 2,285
Total Entries 873
Key Learnings:
• Image ads outperformed link ads on Facebook owing to the
larger image preview area
• Fans responded more positively to a practical, rather than an
emotional message
• Cut out shots drove more revenue and consideration than
model shots
• Video ads drove the highest engagement and revenue
• Facebook and Twitter pixels need to be updated to collect
richer and more in depth data from campaigns, including
revenue on a post by post basis rather than per campaign
• “Shop” CTA buttons resulted in lower engagement and lower
CTRs
Kayley Almond
#JustCantDo
Social Wrap Report
6. Facebook: Top Posts for Revenue
Revenue
(last click)
£287
44%
Revenue
(last click)
£276
42%
Summary
We can see that the majority of revenue when measured on a last click basis came through our image posts rather than our linkposts as we would have
anticipated. This is a great learning for us to take to consequential campaigns, as it appears the large image with a smaller piece of text creates good stand out
on the newsfeed and a compelling reason to click through. Interestingly the top performing post used a different shot to that of our key campaign image,
perhaps due to the product he was wearing having more mass appeal. The darker colours seem to have appealed more to our audience.
The video format also performed well in generating revenue, with this format alone generating 42% of the total sales associated with this campaign. These will
be used in future PMCs and we’d recommend adding a competition CTA at the end rather than a sales one as we would anticipate this to further increase
revenue and traffic.
Kayley Almond
#JustCantDo
Social Wrap Report
7. Facebook: Top Posts for Engagement
ER: 3.93%
Impressions:
242,432
PTaT: 62
Video views:
7,829
Cum Revenue:
£272
ER: 3.83%
Impressions:
183,424
PTaT: 38
Video Views:
5,677
Cum Revenue:
£272
Summary
The video posts proved to the most successful in generating engagement from the Topman fan base, with the more
engaging nature of this format having appeal for our target demographic. Consequentially video content ought to be
considered for future PMCs to take advantage of this, as should partnering with successful YouTube channels with
high resonance amongst our target.
Kayley Almond
#JustCantDo
Social Wrap Report
8. Facebook: KPI Results
Organic ER:
1.26%*
*Engagement rate throughout is calculated at Engaged Users / Impressions * 100
Total Reach:
1,496,128
Revenue
(last click):
£653
Visits:
2,229
Paid ER:
1.67%*
ROI:
£2.21
Revenue
(total):
£5,493
Sign Ups:
476
Fan
acquisition:
2,163
Kayley Almond
#JustCantDo
Social Wrap Report
9. Facebook: Published posts
Aim:
Two published posts appears on the page during the
campaign. The aim of these were to engage the
community around coats in general, and to spark interest
via captivating visuals.
Results (video post):
Video was the ideal medium to achieve this through.
Engagement with the video was high, with 2.07% of the
targeted audience watching the video and an average
view duration of 0:41. Interactions were low, however we
would typically expect this of any video content.
Results (photo album):
Sharing user generated content helped to drive more
entries towards the tail end of the campaign. The photo
album performed well in terms of engagement at 0.17%,
and drove further entries to the competition.
ER: 2.32%
Impressions:
143,936
Video Views:
2,981
Interactions:
51
ER: 0.17%
Impressions:
8,064
Interactions:
14
Kayley Almond
#JustCantDo
Social Wrap Report
10. Facebook | Unpublished posts | Links Ads
Aim:
We ran a serious of eight unpublished posts via Facebook
through the campaign. The aim of these were to drive
sales of the wool coats line, as well as to run some user
testing on our target audience to gather valuable insights
for our next campaign.
Results:
The Shop Button Link Ad performed below expectations
considering this format is geared towards sales. The
revenue it generated was small, as was the engagement
rate. This may be due to the button itself making the post
feel very much like an advert, which our users evidently
aren’t drawn to interact with.
ER: 0.32%
Impressions:
104,352
PTaT: 16
Cum revenue:
£90
ER: 0.69%
Impressions:
119,168
PTaT: 108
Cum revenue:
£90
Kayley Almond
#JustCantDo
Social Wrap Report
11. ER: 1.06%
Impressions:
159,744
PTaT: 14
Cum revenue:
£287
Facebook | Unpublished posts | Image Ads
Results:
The Image Post in comparison to the link post
unexpectedly generated far more revenue. We can
attribute this to the format of the ad on a mobile
removing the image while the image post remains
unchanged. As our fan base are younger and
typically heavy mobile users, this format is
preferable for us in terms of driving revenue and
engagement.
ER: 1.46%
Impressions:
76,384
PTaT: 81
Cum revenue:
£287
Kayley Almond
#JustCantDo
Social Wrap Report
12. Facebook | Unpublished posts | Video Posts
ER: 3.83%
Impressions:
183,424
PTaT: 38
Video Views:
5,677
Cum Revenue:
£272
ER: 3.93%
Impressions:
242,432
PTaT: 62
Video views:
7,829
Cum Revenue:
£272
Aim:
A split test allowed us to calculate which CTA has the strongest
relationship with both engagement and video views. We tested using
more of an emotional message in post one, in comparison to more of
a practical message in post two.
Results:
When looking at results, the second practical message outperformed
the emotional message in terms of both engagement, and video
views.
The learning here is that our Topman audience react more positively
to practical messaging than anything too emotional.
Kayley Almond
#JustCantDo
Social Wrap Report
13. Facebook | Unpublished posts | Multi Product Ads
Aim:
Using the multi-product ad format allowed us to test whether our
audience were more drawn to model shots or cut out shots when
engaging with or clicking on a post.
Results:
In this case we learnt that cut out shots out performed models shots
in terms of both traffic and engagement (+0.22%) . We can therefore
learn that when using this ad format again in the future, a model shot
would be recommended.
Comments allows us to see that shopping for coats was front of mind
during the period this ad set was live, and that the cut out shots in
particular allowed users to consider the coats more than the model
shots, where the appearance of the model was the main theme
coming through in comments.
ER: 0.93%
Impressions:
226,176
PTaT: 301
ER: 1.15%
Impressions:
232,448
PTaT: 455
Kayley Almond
#JustCantDo
Social Wrap Report
14. Twitter: KPI Results
*Engagement rate throughout is calculated as Interactions / Total Fans * 100
Organic
ER*:
0.08%
Revenue
(last click)
£200
Visits:
8,260
Entries:
475
Paid ER:
2.75%
Organic
Interactions:
572
Paid
Interactions:
2286
Sign Ups:
111
Fan
acquisition:
122
Kayley Almond
#JustCantDo
Social Wrap Report
15. Twitter: Organic Posts
In total 44 individual tweets
went out from the @TopmanUK
Twitter handle to support the
campaign.
Engagement on our organic
tweets was strong, with each
message receiving an average of
5 RTs and 8 favourites.
User generated content was
strong, with a total of 475 people
submitting images to us to be
entered into the competition.
Given the high barriers to entry
this competition had, this level of
engagement is positive.
Kayley Almond
#JustCantDo
Social Wrap Report
18. Twitter: UGC
Engaging fans in conversation on Twitter proved successful in our last PMC, repeating it again this
year showed the community that we value their contributions, and that Topman is approachable and
conversational.
Kayley Almond
#JustCantDo
Social Wrap Report
19. Instagram: KPI Results
Total Hashtag
use:
398
Cum. Likes and
Comments:
11,765
ER*:
1.9%
*Engagement rate is calculated as total Interactions / Total Fans at time of posting * 100
Kayley Almond
#JustCantDo
Social Wrap Report