Lean Leadership for Non-Profits
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Better define and reach meaningful outcomes for your service population, funders and team using the principles of lean methodology.
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Lean Leadership for Non-Profits
- 1. Lean Leadership for Non-Profits PASE @ PACE 2016 DMA President, Planet DMA dma@planetdma.com @planetdma
- 2. What is “Lean” Methodology? CREATE SOLUTIONS, NOT PRODUCTS. “Don’t find an audience for your services. Create services for your audience.” @planetdma
- 3. What is “Lean” Methodology? PROPOSED SOLUTION SERVICE POPULATION TESTING OBSERVATION & ANALYSIS REVISED SOLUTION [ITERATE] “Wash. Rinse. Repeat.” @planetdma
- 4. (1) Ask Your Audiences SERVICE POPULATION FUNDERS TEAM @planetdma
- 5. Service Population What does success look like in this arena? What are you currently doing to achieve that? Where are the gaps in that effort? @planetdma
- 6. Funders What are the established goals for your foundation? What are you currently doing to achieve them? Where are the gaps in that effort? @planetdma
- 7. Team What does a happy, productive workplace look like to you? What are you currently doing to achieve that? Where are the gaps in that effort? @planetdma
- 8. (2) Define Your Brand Experience What is the emotional transformation your invested users consistently get from engaging with you? Is it consistent across all three audiences? @planetdma
- 9. (3) Identify Your Ecosystem • PUBLIC FIGURES • GOVERNMENT AGENCIES AND OFFICIALS • CBOS • SUPPORTIVE MEDIA ORGANIZATIONS AND JOURNALISTS • SOCIAL INFLUENCERS • PRIVATE COMPANIES @planetdma
- 10. (4) Create an “MVP” What is the simplest, fastest, most effective way to move the needle towards the win for each audience? Design and implement it as your “Minimum Viable Product.” @planetdma
- 11. (5) Test and Analyze Actively watch the audience members engage in the new system or offering. See what resonates, challenges, fails, delights. Document with a uniform set of follow-ups. “Wash. Rinse. Repeat.” @planetdma
- 12. (6) Lead every step of the way. Get out of the office. Set daily priorities. Clear roadblocks. Reward wins. Address misses. @planetdma
- 13. Lean Leadership for Non-Profits PASE @ PACE 2016 DMA President, Planet DMA dma@planetdma.com @planetdma