1. The Internet and Its Dramatic Effect on the World of Sports

3. How sports merchandising has become a global venture

5. The first Olympics was held in 776 BC in Olympia, Greece

6. 700-year period in the Middle Ages of rough and violent sports played between villagers in England and Italy

9. Reading columns in local newspapers

10. Looking at stats and standings in the local paper

11. Watching local teams on regional broadcast television

14. Tracking live/real-time player transactions

15. Chatting with other fans of your favorite sport or team

16. Researching player and team statistics and standings

19. Sporting goods stores

22. Buying, selling, and trading memorabilia with collectors from around the globe

25. Print ads and billboards

27. Online ticket services

28. Team websites

30. Up from just $400 Million in 2006

31. Internet marketing now accounts for 10% of all global sports revenue