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Trend Truth: Mobile Mall


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1 in 3 consumers uses his or her cellphone to shop online. Should you be marketing with mobile?

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Trend Truth: Mobile Mall

  1. 1. TrendTruth: Text It FGI Research studies the 30% of consumers who use their cellphones to shop online.
  2. 2. Mobile has come a long way.
  3. 3. <ul><li>Yesterday: first cellphone, “the Brick” released by Motorola in 1987. It offers a half-hour of talk time per battery charge and costs $3,995. </li></ul><ul><li>Today: cellphones are small, inexpensive and readily available; features like texting, games, music, and Internet are commonplace. </li></ul>
  4. 4. Online Shopping Goes Mobile <ul><li>60% of cellphones have Internet. With some providers, those numbers are higher. </li></ul><ul><li>88% of consumers believe their phones’ wireless access is secure. </li></ul><ul><li>33% say they make online purchases using that connection. </li></ul>
  5. 5. Look who’s shopping?
  6. 6. Demographic: Age
  7. 7. Demographic: Gender
  8. 8. Demographic: Income
  9. 9. What are they buying?
  10. 10. <ul><li>81% smartphone apps </li></ul><ul><li>64% electronics </li></ul><ul><li>62% books </li></ul><ul><li>62% fashion </li></ul><ul><li>47% food </li></ul><ul><li>36% household </li></ul><ul><li>17% info about cars </li></ul>
  11. 11. What They Spent
  12. 12. How did we discover this?
  13. 13. Survey Methods <ul><li>Date of Survey: 2/5/2010 </li></ul><ul><li>Respondents: 300 </li></ul><ul><li>Sample Source: FGI SmartPanel </li></ul>This nationally-representative sample consists of adults aged 18 and up and is balanced to the US population using recent census data. One can say with 95% confidence that the maximum margin of sampling error is ±4 percentage points.
  14. 14. Why FGI <ul><li>Custom online panels </li></ul><ul><li>Branded online communities </li></ul><ul><li>SmartPanel: 100,000+ panelists </li></ul><ul><li>SmartPanel Community </li></ul><ul><li>Human experts who handle each step of the process with you and your customers in mind </li></ul>
  15. 15. FGI Research: custom panels, research experts, dynamic approach.
  16. 16. <ul><li>This TrendTruth is produced by FGI Research. Learn more about the market trends online at our TrendTruth blog… </li></ul><ul><li>… or follow us on Twitter! </li></ul><ul><li>@TrendTruth </li></ul><ul><li> </li></ul>