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SUBMITTED BY:
HAMSA YOGITASHRI D
MY.MC.I5VCM17023
SUBMITTED TO:
SANDEEP TK
CONTENTS
PART 1
FACEBOOK
PART 2
WHATSAPP
PART 3
TWITTER
PART 4
INSTAGRAM
PART 5
TELEGRAM
Facebook, Inc. is an American social media and technology company based in Menlo Park, California. It was founded by Mark
Zuckerberg, along with fellow Harvard College students and roommates Eduardo Saverin, Andrew McCollum, Dustin
Moskovitz and Chris Hughes, originally as TheFacebook.com—today's Facebook, a popular global social networking website.
Facebook is one of the world's most valuable companies. It is considered one of the Big Five technology companies along with
Microsoft, Amazon, Apple, and Google.
Facebook offers other products and services. It acquired Instagram, WhatsApp, and Oculus, and has a 9.9% stake in Jio.
Facebook independently developed social networking sites Facebook Messenger, Facebook Watch, and Facebook Portal.
Introduction
History and Growth
• Facebook is a social networking service launched as TheFacebook on February 4, 2004.
It was founded by Mark Zuckerberg with his college roommates and fellow Harvard
University students Eduardo Saverin, Andrew McCollum, Dustin Moskovitz and Chris
Hughes. The website's membership was initially limited by the founders to Harvard
students, but was expanded to other colleges in the Boston area, the Ivy League, and
gradually most universities in the United States and Canada, corporations, and by
September 2006, to everyone with a valid email address along with an age requirement
of being 13 and older.
• Throughout its existence, Facebook has acquired multiple companies (often identified as
talent acquisitions). One of its first major acquisitions was in April 2012, when Facebook
acquired Instagram for approximately US$1 billion in cash and stock. In late November
2019, Facebook announced the acquisition of game developer Beat Games, responsible
for developing one of the year's most popular VR titles, Beat Saber. In April 2020,
Facebook announced a $5.7 billion deal with the Indian multinational conglomerate
Reliance Industries to purchase approximately 10 percent of Jio Platforms, Reliance's
digital media and services entity.
WhatsApp Messenger, or simply WhatsApp, is an American freeware, cross-platform messaging and Voice over IP (VoIP)
service owned by Facebook, Inc. It allows users to send text messages and voice messages, make voice and video calls, and
share images, documents, user locations, and other media. WhatsApp's client application runs on mobile devices but is also
accessible from desktop computers, as long as the user's mobile device remains connected to the Internet while they use the
desktop app. The service requires users to provide a standard cellular mobile number for registering with the service. In
January 2018, WhatsApp released a standalone business app targeted at small business owners, called WhatsApp Business, to
allow companies to communicate with customers who use the standard WhatsApp client.
Introduction
PART 2
WHATSAPP
History and Growth
• WhatsApp was founded in 2009 by Brian Acton and Jan Koum, former employees of Yahoo!.
After leaving Yahoo! in September 2007, they took some time off in South America. At one
point, they applied for jobs at Facebook but were rejected. In January 2009, after purchasing
an iPhone and realizing the potential of the app industry on the App Store, Koum and Acton
began visiting Koum's friend Alex Fishman in West San Jose to discuss a new type of
messaging app that would "show statuses next to individual names of the people". They
realized that to take the idea further, they'd need an iPhone developer. Fishman visited
RentACoder.com, found Russian developer Igor Solomennikov, and introduced him to Koum.
Koum named the app WhatsApp to sound like "what's up". On February 24, 2009, he
incorporated WhatsApp Inc. in California.
• In April 2011, Sequoia Capital invested about $8 million for more than 15% of the company,
after months of negotiation with Sequoia partner Jim Goetz. By February 2013, WhatsApp had
about 200 million active users and 50 staff members. Sequoia invested another $50 million,
and WhatsApp was valued at $1.5 billion. The company also reported that Windows Phone
operating systems would no longer be supported after December 31, 2019. WhatsApp was
announced to be the 3rd most downloaded mobile app of the decade from 2010 to 2019. In
early 2020 WhatsApp launched its "dark mode" for iPhone and Android devices - a new design
consisting of a darker palette.
Twitter is an American microblogging and social networking service on which users post and interact with messages known as
"tweets". Registered users can post, like, and retweet tweets, but unregistered users can only read them. Users access Twitter
through its website interface, through Short Message Service (SMS) or its mobile-device application software ("app"). Twitter,
Inc. is based in San Francisco, California, and has more than 25 offices around the world. Tweets were originally restricted to
140 characters, but was doubled to 280 for non-Asian languages in November 2017. Twitter was created in March 2006 by
Jack Dorsey, Noah Glass, Biz Stone, and Evan Williams, launched in July of that year. The service rapidly gained worldwide
popularity. In 2012, more than 100 million users posted 340 million tweets a day, and the service handled an average of 1.6
billion search queries per day. In 2013, it was one of the ten most-visited websites and has been described as "the SMS of the
Internet". As of 2018, Twitter had more than 321 million monthly active users.
Introduction
PART 3
TWITTER
History and Growth
• Twitter's origins lie in a "daylong brainstorming session" held by board members of the podcasting
company Odeo. Jack Dorsey, then an undergraduate student at New York University, introduced the
idea of an individual using an SMS service to communicate with a small group. The original project
code name for the service was twttr, an idea that Williams later ascribed to Noah Glass, inspired by
Flickr and the five-character length of American SMS short codes. The decision was also partly due
to the fact that the domain twitter.com was already in use, and it was six months after the launch of
twttr that the crew purchased the domain and changed the name of the service to Twitter. The
developers initially considered "10958" as a short code, but later changed it to "40404" for "ease of
use and memorability". Work on the project started on March 21, 2006, when Dorsey published the
first Twitter message at 9:50 p.m. Pacific Standard Time (PST): "just setting up my twttr". Dorsey
has explained the origin of the "Twitter" title: ...we came across the word 'twitter', and it was just
perfect. The definition was 'a short burst of inconsequential information,' and 'chirps from birds'.
And that's exactly what the product was.
• On February 11, 2015, Twitter announced that it had acquired Niche, an advertising network for
social media stars, founded by Rob Fishman and Darren Lachtman.[84] The acquisition price was
reportedly $50 million. On March 13, 2015, Twitter announced its acquisition of Periscope, an app
that allows live streaming of video. In April 2015, the Twitter.com desktop homepage changed.
Twitter announced that it had acquired TellApart, a commerce ads tech firm, with $532 million stock.
Later in the year it became apparent that growth had slowed, according to Fortune,[90] Business
Insider, Marketing Land and other news websites including Quartz (in 2016). In June 2016, Twitter
acquired an artificial intelligence startup called Magic Pony for $150 million.
Instagram is an American photo and video-sharing social networking service owned by Facebook, Inc. It was created by Kevin
Systrom and Mike Krieger, and launched in October 2010 on iOS. A version for Android devices was released in April 2012,
followed by a feature-limited website interface in November 2012. The app allows users to upload photos and videos, which
can be edited with filters and organized with tags and location information. Posts can be shared publicly or with pre-approved
followers. Users can browse other users' content by tags and locations, and view trending content. Users can like photos and
follow other users to add their content to a feed. The service also added messaging features, the ability to include multiple
images or videos in a single post, as well as "Stories"—similar to its main competitor Snapchat—which allows users to post
photos and videos to a sequential feed, with each post accessible by others for 24 hours each. As of January 2019, the Stories
feature is used by 500 millionusers daily
Introduction
PART 4
INSTAGRAM
History and Growth
• Instagram began development in San Francisco as Burbn, a mobile check-in app created by Kevin
Systrom and Mike Krieger. Realizing that Burbn was too similar to Foursquare, Systrom and Krieger
refocused their app on photo-sharing, which had become a popular feature among Burbn users. They
renamed the app Instagram, a portmanteau of instant camera and telegram.
• On March 5, 2010, Systrom closed a $500,000 seed funding round with Baseline Ventures and
Andreessen Horowitz while working on Burbn. Josh Riedel joined the company in October as Community
Manager, Shayne Sweeney joined in November as an engineer, and Jessica Zollman joined as a
Community Evangelist in August 2011.
• The first Instagram post was a photo of South Beach Harbor at Pier 38, posted by Mike Krieger on July
16, 2010. Systrom shared his first post, a picture of a dog and his girlfriend's foot, a few hours later (at
9:24 PM). It has been wrongly attributed as the first Instagram photo due to the earlier letter of the
alphabet in its URL. On October 6, 2010, the Instagram iOS app was officially released through the App
Store.In November 2019, it was reported that Instagram had begun to pilot a new video feature known as
"Reels". It is similar in functionality to the Chinese video-sharing service TikTok, with a focus on allowing
users to record short videos set to pre-existing sound clips from other posts. In March 2020, Instagram
launched a new feature called "Co-Watching". The new feature allows users to share posts with each
other over video calls. According to Instagram, they pushed forward the launch of Co-Watching in order
to meet the demand for virtually connecting with friends and family as more people are told to stay at
home and "social distance" as a result of the coronavirus pandemic
Telegram is a cloud-based instant messaging and voice over IP service. Telegram client apps are available for Android, iOS, Windows
Phone, Windows, macOS and Linux. Users can send messages and exchange photos, videos, stickers, audio and files of any type.
Telegram's client-side code is open-source software but the source code for recent versions is not always immediately published,
whereas its server-side code is closed-source and proprietary. The service also provides APIs to independent developers. As of April
2020, Telegram has 400 million monthly active users with at least 1.5 million new users signing up every day. The announcement
included a promise to implement group video calls in 2020. Default messages and media in Telegram are encrypted when stored on its
servers, but can be accessed by the Telegram service provider, who holds the encryption keys. In addition Telegram provides optional
end-to-end encrypted "secret" chats between two online users, yet not for groups or channels. The client-server communication is
also encrypted. The service provides end-to-end encryption for voice calls
Introduction
PART 5
TELEGRAM
History and Growth
• Telegram was launched in 2013 by the brothers Nikolai and Pavel Durov. Previously, the pair founded
the Russian social network VK, which they left when it was taken over by the Mail.ru Group. Nikolai
Durov created the MTProto protocol that is the basis for the messenger, while Pavel provided financial
support and infrastructure through his Digital Fortress fund with partner Axel Neff joining as a second
co-founder. Telegram Messenger LLP states that its end goal is not to bring profit, but it is not currently
structured as a non-profit organization.
• Telegram is registered as both an English LLP and an American LLC. It does not disclose where it rents
offices or which legal entities it uses to rent them, citing the need to "shelter the team from unnecessary
influence" and protect users from governmental data requests. Pavel Durov has said that the service
was headquartered in Berlin, Germany, between 2014 and early 2015, but moved to different
jurisdictions after failing to obtain residence permits for everyone on the team. Durov left Russia and is
said to be moving from country to country with a small group of computer programmers consisting of 15
core members. According to press reports, Telegram had employees in St. Petersburg. The Telegram
team is currently based in Dubai. On March 14, 2019, Pavel Durov claimed that “3 million new users
signed up for Telegram within the last 24 hours.”[41] Durov didn't specify what prompted this flood of
new sign-ups, but the period matched a prolonged technical outage experienced by Facebook and its
family of apps, including Instagram. On April 24, 2020 Telegram announced it had reached 400 million
monthly active users. According to the U.S. Securities and Exchange Commission, the number of
monthly Telegram users as of October 2019 is 300 million people worldwide.
SOURCE: WIKIPEDIA, OFFICIAL WEBSITES AND CASE STUDY PAPERS

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  • 1. SUBMITTED BY: HAMSA YOGITASHRI D MY.MC.I5VCM17023 SUBMITTED TO: SANDEEP TK
  • 2. CONTENTS PART 1 FACEBOOK PART 2 WHATSAPP PART 3 TWITTER PART 4 INSTAGRAM PART 5 TELEGRAM
  • 3. Facebook, Inc. is an American social media and technology company based in Menlo Park, California. It was founded by Mark Zuckerberg, along with fellow Harvard College students and roommates Eduardo Saverin, Andrew McCollum, Dustin Moskovitz and Chris Hughes, originally as TheFacebook.com—today's Facebook, a popular global social networking website. Facebook is one of the world's most valuable companies. It is considered one of the Big Five technology companies along with Microsoft, Amazon, Apple, and Google. Facebook offers other products and services. It acquired Instagram, WhatsApp, and Oculus, and has a 9.9% stake in Jio. Facebook independently developed social networking sites Facebook Messenger, Facebook Watch, and Facebook Portal. Introduction
  • 4. History and Growth • Facebook is a social networking service launched as TheFacebook on February 4, 2004. It was founded by Mark Zuckerberg with his college roommates and fellow Harvard University students Eduardo Saverin, Andrew McCollum, Dustin Moskovitz and Chris Hughes. The website's membership was initially limited by the founders to Harvard students, but was expanded to other colleges in the Boston area, the Ivy League, and gradually most universities in the United States and Canada, corporations, and by September 2006, to everyone with a valid email address along with an age requirement of being 13 and older. • Throughout its existence, Facebook has acquired multiple companies (often identified as talent acquisitions). One of its first major acquisitions was in April 2012, when Facebook acquired Instagram for approximately US$1 billion in cash and stock. In late November 2019, Facebook announced the acquisition of game developer Beat Games, responsible for developing one of the year's most popular VR titles, Beat Saber. In April 2020, Facebook announced a $5.7 billion deal with the Indian multinational conglomerate Reliance Industries to purchase approximately 10 percent of Jio Platforms, Reliance's digital media and services entity.
  • 5. WhatsApp Messenger, or simply WhatsApp, is an American freeware, cross-platform messaging and Voice over IP (VoIP) service owned by Facebook, Inc. It allows users to send text messages and voice messages, make voice and video calls, and share images, documents, user locations, and other media. WhatsApp's client application runs on mobile devices but is also accessible from desktop computers, as long as the user's mobile device remains connected to the Internet while they use the desktop app. The service requires users to provide a standard cellular mobile number for registering with the service. In January 2018, WhatsApp released a standalone business app targeted at small business owners, called WhatsApp Business, to allow companies to communicate with customers who use the standard WhatsApp client. Introduction PART 2 WHATSAPP
  • 6. History and Growth • WhatsApp was founded in 2009 by Brian Acton and Jan Koum, former employees of Yahoo!. After leaving Yahoo! in September 2007, they took some time off in South America. At one point, they applied for jobs at Facebook but were rejected. In January 2009, after purchasing an iPhone and realizing the potential of the app industry on the App Store, Koum and Acton began visiting Koum's friend Alex Fishman in West San Jose to discuss a new type of messaging app that would "show statuses next to individual names of the people". They realized that to take the idea further, they'd need an iPhone developer. Fishman visited RentACoder.com, found Russian developer Igor Solomennikov, and introduced him to Koum. Koum named the app WhatsApp to sound like "what's up". On February 24, 2009, he incorporated WhatsApp Inc. in California. • In April 2011, Sequoia Capital invested about $8 million for more than 15% of the company, after months of negotiation with Sequoia partner Jim Goetz. By February 2013, WhatsApp had about 200 million active users and 50 staff members. Sequoia invested another $50 million, and WhatsApp was valued at $1.5 billion. The company also reported that Windows Phone operating systems would no longer be supported after December 31, 2019. WhatsApp was announced to be the 3rd most downloaded mobile app of the decade from 2010 to 2019. In early 2020 WhatsApp launched its "dark mode" for iPhone and Android devices - a new design consisting of a darker palette.
  • 7. Twitter is an American microblogging and social networking service on which users post and interact with messages known as "tweets". Registered users can post, like, and retweet tweets, but unregistered users can only read them. Users access Twitter through its website interface, through Short Message Service (SMS) or its mobile-device application software ("app"). Twitter, Inc. is based in San Francisco, California, and has more than 25 offices around the world. Tweets were originally restricted to 140 characters, but was doubled to 280 for non-Asian languages in November 2017. Twitter was created in March 2006 by Jack Dorsey, Noah Glass, Biz Stone, and Evan Williams, launched in July of that year. The service rapidly gained worldwide popularity. In 2012, more than 100 million users posted 340 million tweets a day, and the service handled an average of 1.6 billion search queries per day. In 2013, it was one of the ten most-visited websites and has been described as "the SMS of the Internet". As of 2018, Twitter had more than 321 million monthly active users. Introduction PART 3 TWITTER
  • 8. History and Growth • Twitter's origins lie in a "daylong brainstorming session" held by board members of the podcasting company Odeo. Jack Dorsey, then an undergraduate student at New York University, introduced the idea of an individual using an SMS service to communicate with a small group. The original project code name for the service was twttr, an idea that Williams later ascribed to Noah Glass, inspired by Flickr and the five-character length of American SMS short codes. The decision was also partly due to the fact that the domain twitter.com was already in use, and it was six months after the launch of twttr that the crew purchased the domain and changed the name of the service to Twitter. The developers initially considered "10958" as a short code, but later changed it to "40404" for "ease of use and memorability". Work on the project started on March 21, 2006, when Dorsey published the first Twitter message at 9:50 p.m. Pacific Standard Time (PST): "just setting up my twttr". Dorsey has explained the origin of the "Twitter" title: ...we came across the word 'twitter', and it was just perfect. The definition was 'a short burst of inconsequential information,' and 'chirps from birds'. And that's exactly what the product was. • On February 11, 2015, Twitter announced that it had acquired Niche, an advertising network for social media stars, founded by Rob Fishman and Darren Lachtman.[84] The acquisition price was reportedly $50 million. On March 13, 2015, Twitter announced its acquisition of Periscope, an app that allows live streaming of video. In April 2015, the Twitter.com desktop homepage changed. Twitter announced that it had acquired TellApart, a commerce ads tech firm, with $532 million stock. Later in the year it became apparent that growth had slowed, according to Fortune,[90] Business Insider, Marketing Land and other news websites including Quartz (in 2016). In June 2016, Twitter acquired an artificial intelligence startup called Magic Pony for $150 million.
  • 9. Instagram is an American photo and video-sharing social networking service owned by Facebook, Inc. It was created by Kevin Systrom and Mike Krieger, and launched in October 2010 on iOS. A version for Android devices was released in April 2012, followed by a feature-limited website interface in November 2012. The app allows users to upload photos and videos, which can be edited with filters and organized with tags and location information. Posts can be shared publicly or with pre-approved followers. Users can browse other users' content by tags and locations, and view trending content. Users can like photos and follow other users to add their content to a feed. The service also added messaging features, the ability to include multiple images or videos in a single post, as well as "Stories"—similar to its main competitor Snapchat—which allows users to post photos and videos to a sequential feed, with each post accessible by others for 24 hours each. As of January 2019, the Stories feature is used by 500 millionusers daily Introduction PART 4 INSTAGRAM
  • 10. History and Growth • Instagram began development in San Francisco as Burbn, a mobile check-in app created by Kevin Systrom and Mike Krieger. Realizing that Burbn was too similar to Foursquare, Systrom and Krieger refocused their app on photo-sharing, which had become a popular feature among Burbn users. They renamed the app Instagram, a portmanteau of instant camera and telegram. • On March 5, 2010, Systrom closed a $500,000 seed funding round with Baseline Ventures and Andreessen Horowitz while working on Burbn. Josh Riedel joined the company in October as Community Manager, Shayne Sweeney joined in November as an engineer, and Jessica Zollman joined as a Community Evangelist in August 2011. • The first Instagram post was a photo of South Beach Harbor at Pier 38, posted by Mike Krieger on July 16, 2010. Systrom shared his first post, a picture of a dog and his girlfriend's foot, a few hours later (at 9:24 PM). It has been wrongly attributed as the first Instagram photo due to the earlier letter of the alphabet in its URL. On October 6, 2010, the Instagram iOS app was officially released through the App Store.In November 2019, it was reported that Instagram had begun to pilot a new video feature known as "Reels". It is similar in functionality to the Chinese video-sharing service TikTok, with a focus on allowing users to record short videos set to pre-existing sound clips from other posts. In March 2020, Instagram launched a new feature called "Co-Watching". The new feature allows users to share posts with each other over video calls. According to Instagram, they pushed forward the launch of Co-Watching in order to meet the demand for virtually connecting with friends and family as more people are told to stay at home and "social distance" as a result of the coronavirus pandemic
  • 11. Telegram is a cloud-based instant messaging and voice over IP service. Telegram client apps are available for Android, iOS, Windows Phone, Windows, macOS and Linux. Users can send messages and exchange photos, videos, stickers, audio and files of any type. Telegram's client-side code is open-source software but the source code for recent versions is not always immediately published, whereas its server-side code is closed-source and proprietary. The service also provides APIs to independent developers. As of April 2020, Telegram has 400 million monthly active users with at least 1.5 million new users signing up every day. The announcement included a promise to implement group video calls in 2020. Default messages and media in Telegram are encrypted when stored on its servers, but can be accessed by the Telegram service provider, who holds the encryption keys. In addition Telegram provides optional end-to-end encrypted "secret" chats between two online users, yet not for groups or channels. The client-server communication is also encrypted. The service provides end-to-end encryption for voice calls Introduction PART 5 TELEGRAM
  • 12. History and Growth • Telegram was launched in 2013 by the brothers Nikolai and Pavel Durov. Previously, the pair founded the Russian social network VK, which they left when it was taken over by the Mail.ru Group. Nikolai Durov created the MTProto protocol that is the basis for the messenger, while Pavel provided financial support and infrastructure through his Digital Fortress fund with partner Axel Neff joining as a second co-founder. Telegram Messenger LLP states that its end goal is not to bring profit, but it is not currently structured as a non-profit organization. • Telegram is registered as both an English LLP and an American LLC. It does not disclose where it rents offices or which legal entities it uses to rent them, citing the need to "shelter the team from unnecessary influence" and protect users from governmental data requests. Pavel Durov has said that the service was headquartered in Berlin, Germany, between 2014 and early 2015, but moved to different jurisdictions after failing to obtain residence permits for everyone on the team. Durov left Russia and is said to be moving from country to country with a small group of computer programmers consisting of 15 core members. According to press reports, Telegram had employees in St. Petersburg. The Telegram team is currently based in Dubai. On March 14, 2019, Pavel Durov claimed that “3 million new users signed up for Telegram within the last 24 hours.”[41] Durov didn't specify what prompted this flood of new sign-ups, but the period matched a prolonged technical outage experienced by Facebook and its family of apps, including Instagram. On April 24, 2020 Telegram announced it had reached 400 million monthly active users. According to the U.S. Securities and Exchange Commission, the number of monthly Telegram users as of October 2019 is 300 million people worldwide.
  • 13. SOURCE: WIKIPEDIA, OFFICIAL WEBSITES AND CASE STUDY PAPERS