San Diego Media icon Craig Sewing presented the 2016 Real Estate Sales Mastery Event featuring Tom Ferry and an elite team of industry thought leaders at the San Diego Convention Centre on 26th May 2016.

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ED JENKS
SENIOR CONSULTANT AND CHIEF STRATEGIST

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UNLEASHING YOUR MINDSET
ROBERTO MONACO

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YOUR IDENTITY SHAPES
YOUR BEHAVIOR

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YOUR IDENTITY DETERMINES
HOW YOU DEAL WITH
ADVERSITY

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YOUR IDENTITY CAN
EXPAND

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YOUR IDENTITY IS YOUR
MOST VALUABLE
POSSESSION. PROTECT IT.

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KEVIN FAULCONER
MAYOR OF SAN DIEGO CITY

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THE GREAT DIVIDE
ALAN NEVIN

14. • Oil
• Interest Rates
• Demographics
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INTERNATIONAL ECONOMICS

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THE UNITED
STATES

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NEVINOMICS 101:
THE BASICS OF
EMPLOYMENT• Basic Jobs (Economic Drivers) (1/3rd of All Jobs)
• Definition: Jobs whose source of revenues come from
outside the metropolitan area
• Support Jobs (2/3rds of All Jobs)
½ are jobs that serve businesses
½ are jobs that serve consumers

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THE NEXT 25 YEARS IN THE
U.S. Millennials will inherit $40 Trillion in
•Life Insurance
•Pension Funds
•Life Savings
•Home Equity (80% of seniors own homes)
•Businesses

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DEMAND OUTSTRIPS SUPPLY
BY 50,000 UNITS

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SAN DIEGO COUNTY – 2016
NEVINOMICS FORECAST
• Population growth will continue at 25,000+
• New jobs will total more than 30,000
• New home sales will improve slightly: 3,500-4,000 units
(1/3rd of normal)
• Few new single family lots will be manufactured
• The resale housing market will at least match 2015 with
more than 35,000 homes and condominiums sold.

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SAN DIEGO COUNTY – 2016
NEVINOMICS FORECAST
• Interest rates will remain low, Very low.
• Home prices will increase 5-7%, same as in 2014 and
2015 and
The really big money will be made by owners of
apartment projects that reposition their projects by
substantially upgrading them. here

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• 7 Major Military Installations in San Diego County
• Approx. 100,000 Active Duty Members
• 250,000 Total Veterans in San Diego County
• 15,000 Military Members Exit the Military Each
Year
• Approximately 50% Stay in San Diego
• Approximately 22,000 Government Insured
Mortgages in 2015
• 12,000 of which were purchase loans
The San Diego VA Market

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 78 million baby boomers started turning
65 in 2011
 Boomers = 25% of the population
 10,000 boomers turning 65 every day
 Boomers are buying homes
 4.2 million retirees moved into a new
home in 2015
(Merrill Lynch Retirement Housing Study 2015)
JUSTONEPAYMENT.COM

35. “Decision
Making Cycle”

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37. JEFF SHORE
SPEAKER | AUTHOR | TRAINER
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THE
BATTLE
IN THE
BRAIN

38. LOGIC EMOTION
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CURRENT DISSATISFACTION

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CURRENT DISSATISFACTION
FUTURE PROMISE

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CURRENT DISSATISFACTION
FUTURE PROMISE
COST + FEAR

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CURRENT DISSATISFACTION
x
FUTURE PROMISE
>
COST + FEAR

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CURRENT DISSATISFACTION
x
FUTURE PROMISE
>
COST + FEAR

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CRAIG SEWING
Host of American Dream TV show
Host of Operation: American Dream TV show
Host of The Craig Sewing Radio Show

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THE EVOLUTION
OF
BUSINESS

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ENGAGING STORIES.
ELITE PROFESSIONALS.
EXPERT ADVICE.

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CRAIG SEWING

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CRAIG SEWING

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CRAIG SEWING

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Relationships
“Real Estate is a Relationship
Business.” –C.S.

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61. 2016: What is Your Story?

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U.S. POPULATION % OF USERS
78% on Social Media
1.6 BILLION ON FACEBOOK
ALONE

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“People now find realtors online before
setting a meeting.
Their websites are crap. People take home
too much of their commission without
creating super high quality content to make
their brand look impressive.
People find us, our job is to make what they
find, look super impressive.”

66. MY
3
BELIEFS

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“WE ARE THE MOST CONNECTED…
DISCONNECTED PEOPLE TO EVER INHABIT THE
PLANET.”

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“A Mouse-Click might
be what gets you
in front of your
client.
Your handshake
is what earns
you the business.”

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70. “SD Luxury Realtor”

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YOUR
STORY…

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KYLE WHISSEL
1ST OFFICE…

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Relationships
“Real Estate is a Relationship Business.”

77. Real Estate
Law
Credit
Attorney
Closing
Attorney
Enrolled
Agent
Criminal
Law
Bankruptcy
Attorney
Real Estate
Lit. Attorney
Asset
Protection
REALTOR
OR A
RESOURCE
Estate
Planning
Divorce
Specialist
Loan Mod.
Attorney
Tax
Specialist

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Relationships
“Real Estate is a Relationship Business.”

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THE 10X STRATEGY
w/ YOUR MORTGAGE
PARTNER

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Relationships
“Real Estate is a Relationship Business.”

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Relationships
“Real Estate is a Relationship Business.”

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Relationships
“Real Estate is a Relationship Business.”
MY AMERICAN DREAM…

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Relationships
“Real Estate is a Relationship Business.”
YOUR STORY…

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