Sporty Heroes Deck_feb 2017
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This document summarizes a marketplace that connects athletes and video creators with brands and media companies seeking authentic video content. It notes that the $78 billion content marketing market is growing and brands need high-quality native videos. The marketplace allows brands to commission athletes to create videos on particular topics through "challenges", and view existing athlete-generated videos for purchase. Benefits include saving time and money for brands while athletes gain exposure. The founders aim to onboard influencers, create hundreds of videos for sale, and partner with brands and clubs in their first year.
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SEO SMO SMM CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Gokila digital marketer
Coimbatore
Yes, It's Your Fault Book Launch Webinar
From Blame to Gain: Achieving Sales and Marketing Alignment to Drive B2B Growth.
Tired of the perpetual tug-of-war between your sales and marketing teams? Come hear Demandbase Chief Marketing Officer, Kelly Hopping and Chief Sales Officer, John Eitel discuss key insights from their new book, “Yes, It’s Your Fault! From Blame to Gain: Achieving Sales and Marketing Alignment to Drive B2B Growth.”
They’ll share their no-nonsense approach to bridging the sales and marketing divide to drive true collaboration — once and for all.
In this webinar, you’ll discover:
The underlying dynamics fueling sales and marketing misalignment
How to implement practical solutions without disrupting day-to-day operations
How to cultivate a culture of collaboration and unity for long-term success
How to align on metrics that matter
Why it’s essential to break down technology and data silos
How ABM can be a powerful unifier
Pillar-Based Marketing Master Class - Ryan Brock
Pillar-Based Marketing Master Class - Ryan BrockDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
In this humorous and data-heavy Master Class, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fastMastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis YuDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...
Delve into essential ABM ‘plays' that propel success while identifying and leaving behind tactics that no longer yield results. Led by ABM Experts, Jon Barcellos, Head of Solutions at Postal and Tom Keefe, Principal GTM Expert at Demandbase.
How to Make Your Trade Show Booth Stand Out
Unlock the secrets to creating a standout trade show booth with our comprehensive guide from Blue Atlas Marketing! This presentation is packed with essential tips and innovative strategies to ensure your booth attracts attention, engages visitors, and drives business success. Whether you're a seasoned exhibitor or a first-timer, these expert insights will help you maximize your impact and make a memorable impression in a crowded exhibition hall. Learn how to:
Design an eye-catching and inviting booth
Incorporate interactive elements that engage visitors
Use effective branding and visuals to reinforce your message
Plan your booth layout for maximum traffic flow
Implement technology to enhance the visitor experience
Create memorable experiences that leave a lasting impression
Transform your trade show presence with these proven tactics and ensure your booth stands out from the competition. Download the PDF now and start planning your next successful exhibit!
How To Navigate AI - The Future is Yours to Define - Tim Hayden
How To Navigate AI - The Future is Yours to Define - Tim HaydenDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
As 2023 proved, the next few years may be shaped by market volatility and artificial intelligence services such as OpenAI's ChatGPT and Perplexity.ai. Your brand will increasingly compete for attention with Google, Apple, OpenAI, and Amazon, and customers will expect a hyper-relevant and individualized experience from every business at any moment. New state-legislated data privacy laws and several FTC rules may challenge marketers to deliver contextually relevant customer experiences, much less reach unknown prospective buyers. Are you ready?Let's discuss the critical need for data governance and applied AI for your business rather than relying on public AI models. As AI permeates society and all industries, learn how to be future-ready, compliant, and confidentlyscaling growth.
Key Takeaways:
Primary Learning Objective
1: Grasp when artificial general intelligence (""AGI"") will arrive, and how your brand can navigate the consequences. Primary Learning Objective
2: Gain an accurate analysis of the continuously developing customer journey and business intelligence. Primary Learning Objective
3: Grow revenue at lower costs with more efficient marketing and business operations.Recently uploaded (20)
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Sporty Heroes Deck_feb 2017
- 1. Passions Worth Spreading The First Marketplace for Athletes to Sell their Videos To Brands and Media
- 2. V I D E O I S K I N G C O N T E N T M A R K E T I N G
- 3. LIMITED BUDGET PROVING ROI CREATING QUALITY ENGAGING CONTENT LACK OF TIME 78 BILLION $ CONTENT MARKETING MARKET Brands and media are looking for native videos BIGGEST CHALLENGES Marketeers content needs are increasing 33% in Content Marketing Marketing Budget in 2018
- 4. 45 B $ Sports Sponsorship leads the Sport Market Growth with +5,3% CAGR (2011-15) 132 B Sport Market G ates Media M erchandising Sponsorship 31% 29 M $22 M $ 43 M $ Lebron JamesMessi Nadal 0.7% goes to 10 World’s Highest-Paid Athletes SPORT MARKET Sport Sponsorship 90% EVENTS GET 90% OF THE BRANDS’ SPONSORSHIP BUDGET
- 5. VIDEO-MARKETPLACE $400Damian Blaum $430Damian Blaum $500Redmond, J. $600Tony Mars $500Ronnie Blum $920Peter Maston$805John Smith $350Connie Carter AGE GENDER LOCATION SPORTS LEVEL INFLUENCE GOALS BRANDS COST VIDEO LENGHT WISH LIST CONTENT TAGS VALUES Freemium Filter Options LANGUAGE Priority AccessDiscovery Select your Favourite Videos or Athletes Video- Creators. Set Alerts. Block an Athlete for 1 month to get exclusive video- content production on-demand Challenges Ask our community to create content for you, by following your brief
- 7. HOW IT WORKS? BRANDS MEDIA 72 h MCN ATHLETES
- 8. C2B PAYG FREEMIUM MODEL Access to Premium Filters Unlimited Challenges Pre-pay 10,000 € CREDIT PASS Unlimited Alerts 0 € Unlimited Searches Discount over Video’s price Express Cart Only 1 Challenge (30 days) Credit Pay with your Pass. with Bank Transfer Only 1 Alert (30 days)
- 9. WHY ATHLETE GENERATED VIDEOS? Kilian Jornet AUTHENTICITY / REAL HIGH VIRALITY POTENTIAL Fun, Awesome, Didactic, Inspiring HIGH DEFINITION REPRESENT VALUES VARIETY OF STORIES about travel, food, health, sports, adventures, etc 7 MILLION
- 10. SOCIAL MEDIA Lead The Conversation & Increase Fan Engagement POS Share Authentic Recommendations EVENTS Surprise your Guests OUT DOOR ADS Get Attention & higher Recall levels BRANDS ARE THE NEW MEDIA PRODUCT VR Give access to exclusive VR or 360º video content EMAILINGS Community Engagement > 300% Conversion Rate What can Brands do with athlete generated videos (AGV)? AGV BLOG Improve Rank position (SEO)
- 11. EXTENDING AD’S MOMENTUMS 1 2 3 4 5 6 7 8 9 10 BRAND AWARENESS BRAND EXPERIENCE BRAND CONVERSATION ADVERTISING INFLUENCERS MARKETING ATHLETES GENERATED VIDEOS (AGV) SOCIAL SHARING PAID MEDIA PAID MEDIA OWNED MEDIA EARNED MEDIA
- 13. FOUNDERS + ADVISORS Arnau Llop CTO & Co-Founder Paula Monroy CEO & Founder I T MARKETING Arnaldo Muñoz GM AirBnB (ES & PT) Javier Arias Partner Manager YouTube (UK) Alex Dantart Olapic’s Founder Rodrigo Miranda GM ISDI Dionís Guzmán MMA EMEA Lluis Alonso Business Analyst Click on pictures to
- 14. 2015 2016 2017 2018 Develop & Betatesting 43 K $ 54 K $ 100 K $ Financing 2 M $ ROADMAP 540 $
- 15. Feb Mar Apr May Jun Jan 80 Influencers 500 Videos For Sale 70 Leads & Partners Contacts 1,300 Registered Athletes50 Brands & Media 30 TIER 1 CLUBS MILESTONES Incorporation 150 US Agencies, Brands, Media, Partnerships Jul Aug Sep 2 Challenges 16 videos
- 16. 50k5 4 0 K $ ★ PRODUCT: IT, UX & UI ★ LEGAL & TAXES Strategy