A presentation delivered on behalf of Enterprise Nation to business owners in Reigate on selling through social media, aiding overseas brand awareness.
The document discusses a mean comment a man left on a woman's dating app photo. The woman, Thea, shared the comment and photo on Twitter. Many people responded defending Thea and saying she looks beautiful. Clothing brand ASOS also responded, inviting Thea to direct message them. Thea later shared that she had the last laugh by including a link showing she had a successful partnership with ASOS.
This document summarizes a presentation given by Ryan Gracie, Group Head of Marketing at Catch Group, about building a brand. It discusses the difference between having a brand that creates love versus just transactions. It provides examples of how Catch Group built their brand through both physical and online channels, including TV commercials, radio promotions, catalogues, and social media. The presentation emphasizes that building a brand provides long-term protection and value for a company beyond individual transactions.
The document summarizes key points about outbound and inbound marketing. It notes that outbound marketing focuses on paying to broadcast messages to find consumers, but that many direct marketing tactics like mail and TV ads have low response rates. Inbound marketing instead focuses on consumers finding the company. The document provides statistics showing the higher cost and lower effectiveness of outbound marketing compared to inbound. It also includes facts about the importance of social media marketing, with LinkedIn generating more B2B leads than other platforms. The summary encourages marketers to be consistent and creative in their social media approaches.
How a Killer Customer Experience Drove One of IBM's Most Successful Global La...Taylor Stockwell
Buying habits changed drastically over the past decade. An explosion of digital channels gave customers unprecedented control over their journey to purchase, disrupting every industry and function. To keep up, marketers scrambled to adopt the right technologies and programs, making managing the customer experience increasingly complex.
But the key to success in this complicated landscape is rooted in a core marketing principle: understanding and connecting with your audience — as real people. Today’s marketers must elevate campaigns beyond touch points, and focus on delivering consistent, powerful customer experiences and relevant, optimized content journeys.
Join Taylor Stockwell at the SiriusDecisions Summit to discover the digital framework that powered one of IBM’s most successful global digital launches, the role cognitive marketing will play in creating effective, content rich customer experiences, and why Kapost became a strategic component of the team’s success.
Key Takeaways
- How do you create a digital and content framework that can scale globally, but enable you to react locally with agility?
- How do you leverage cross-team coordination to deliver an exceptional customer experience?
- How will cognitive capabilities impact a marketer’s ability to drive better customer experiences?
A study by Deloitte LLP found that increasing positive tweets about video games by 30% is four times more effective at driving game sales than increasing existing advertising by 30%. The study analyzed sales data and tweets about the top 100 Xbox and PlayStation games in the UK in 2012. It found that a 10% increase in positive tweets could increase game sales revenue by £3.2 million over the first 10 weeks of a game's release.
Mastering B2B Social Media is a presents so of the key ideas in the newly published book The B2B Social Media Book: Become a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, Email, and More by Kipp Bodnar and Jeffrey L. Cohen.
B2B marketers can leverage the power of social media by expanding their reach, using social media for lead generation, analyzing their data to measure ROI and integrating it with offline activities.
Hipcricket is a mobile marketing and advertising company that helps brands engage customers through mobile channels. They have run over 130,000 campaigns for clients like MillerCoors, Ford, Nestle, and CBS. MillerCoors' director of digital media believes Hipcricket will be a great partner in reaching consumers via mobile. The document discusses how mobile devices and smartphones have changed customer expectations and interactions with brands.
We have all heard the buzz word of #socialselling but what does it actually mean? I share with you some real life examples of how Social Media will become one of your most important customer engagement channels in 2016. This deck was presented at Social Media Thursday in Szczecin on March 24. Szczecin is awesome <3
The document discusses a mean comment a man left on a woman's dating app photo. The woman, Thea, shared the comment and photo on Twitter. Many people responded defending Thea and saying she looks beautiful. Clothing brand ASOS also responded, inviting Thea to direct message them. Thea later shared that she had the last laugh by including a link showing she had a successful partnership with ASOS.
This document summarizes a presentation given by Ryan Gracie, Group Head of Marketing at Catch Group, about building a brand. It discusses the difference between having a brand that creates love versus just transactions. It provides examples of how Catch Group built their brand through both physical and online channels, including TV commercials, radio promotions, catalogues, and social media. The presentation emphasizes that building a brand provides long-term protection and value for a company beyond individual transactions.
The document summarizes key points about outbound and inbound marketing. It notes that outbound marketing focuses on paying to broadcast messages to find consumers, but that many direct marketing tactics like mail and TV ads have low response rates. Inbound marketing instead focuses on consumers finding the company. The document provides statistics showing the higher cost and lower effectiveness of outbound marketing compared to inbound. It also includes facts about the importance of social media marketing, with LinkedIn generating more B2B leads than other platforms. The summary encourages marketers to be consistent and creative in their social media approaches.
How a Killer Customer Experience Drove One of IBM's Most Successful Global La...Taylor Stockwell
Buying habits changed drastically over the past decade. An explosion of digital channels gave customers unprecedented control over their journey to purchase, disrupting every industry and function. To keep up, marketers scrambled to adopt the right technologies and programs, making managing the customer experience increasingly complex.
But the key to success in this complicated landscape is rooted in a core marketing principle: understanding and connecting with your audience — as real people. Today’s marketers must elevate campaigns beyond touch points, and focus on delivering consistent, powerful customer experiences and relevant, optimized content journeys.
Join Taylor Stockwell at the SiriusDecisions Summit to discover the digital framework that powered one of IBM’s most successful global digital launches, the role cognitive marketing will play in creating effective, content rich customer experiences, and why Kapost became a strategic component of the team’s success.
Key Takeaways
- How do you create a digital and content framework that can scale globally, but enable you to react locally with agility?
- How do you leverage cross-team coordination to deliver an exceptional customer experience?
- How will cognitive capabilities impact a marketer’s ability to drive better customer experiences?
A study by Deloitte LLP found that increasing positive tweets about video games by 30% is four times more effective at driving game sales than increasing existing advertising by 30%. The study analyzed sales data and tweets about the top 100 Xbox and PlayStation games in the UK in 2012. It found that a 10% increase in positive tweets could increase game sales revenue by £3.2 million over the first 10 weeks of a game's release.
Mastering B2B Social Media is a presents so of the key ideas in the newly published book The B2B Social Media Book: Become a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, Email, and More by Kipp Bodnar and Jeffrey L. Cohen.
B2B marketers can leverage the power of social media by expanding their reach, using social media for lead generation, analyzing their data to measure ROI and integrating it with offline activities.
Hipcricket is a mobile marketing and advertising company that helps brands engage customers through mobile channels. They have run over 130,000 campaigns for clients like MillerCoors, Ford, Nestle, and CBS. MillerCoors' director of digital media believes Hipcricket will be a great partner in reaching consumers via mobile. The document discusses how mobile devices and smartphones have changed customer expectations and interactions with brands.
We have all heard the buzz word of #socialselling but what does it actually mean? I share with you some real life examples of how Social Media will become one of your most important customer engagement channels in 2016. This deck was presented at Social Media Thursday in Szczecin on March 24. Szczecin is awesome <3
This document discusses how social media has improved sales. It notes that cold calling is ineffective and leads to declining sales. With social media, consumers are in control and trust online reviews more than personal recommendations. Consumers want more human interactions from brands on social platforms. The author provides examples of how Nike and Old Spice successfully used social media to build trust and increase sales. The conclusion is that social allows salespeople to engage prospects how and when they want through dynamic communications on platforms like LinkedIn and Quora.
Digital Futures | What's New In Digital? | Q3 2016equimedia
An innovation briefing for marketers, discussing what's new in digital. If you're looking to get inspired by great campaigns that successfully harness new technology, these slides are for you.
Confessions
Norm Johnston führt in die Welt des adaptiven Marketings, das heute viel mit Tischtennis gemein hat: Das hohe Tempo verlangt schnelles Reagieren, der stete Austausch zwischen Marke und Verbraucher halten es spannend. David Ogilvys Buch „Geständnisse eines Werbemanns“ war wegweisend als es 1963 erschien. In einer Zeit geschrieben als die „Mad Men“ die (Werbe-)welt regierten. 50 Jahre später ist Marketing eine innovative Aufgabe an der Kreuzung von Medien und Technologie in einem Reich der Geeks, Daten und Algorithmen. In dieser hypervernetzten Zeit können es Marken mit dem alten Modell halten oder unsere konsumentenge- und datenbetriebene, adaptive Welt umarmen.
The Myths and Realities of Martech in 2018Samuel Scott
Samuel Scott's talk at the Synergy Digital Forum in Moscow in May 2018. He address the fallacies that consumers want personalized ads, mediums do not matter, short-term results are the most important, targeting solves the problem of waste, ad tech saves money by cutting out the middlemen, and brand building can be ignored.
The roundup includes news about social commerce, artificial intelligence, ad revenues, and lots more. As usual, be sure to check out the Internet Statistics Database for further stats and insight.
Cold calling is now 97% ineffective. In my presentation I cover how some brands are winning on social media, and how some are losing by trying to treat it as a mass marketing channel.
The document discusses the issues of counterfeit and gray market goods on online marketplaces. It summarizes that counterfeit goods infringe on trademarks, while gray market goods are genuine but not authorized for resale. The document notes that marketplaces have grown significantly in recent years, fueling the rise of counterfeits and gray market goods sold through retail arbitrage. It recommends that brands focus on strengthening their direct-to-consumer channels, improve supply chain monitoring, establish tighter agreements with distributors, and champion new laws requiring more transparency from marketplaces.
This document discusses how social media has become essential for businesses. It notes that while social media requires a lot of effort, the old rules no longer apply as younger generations now use social media and seek opinions online. The document provides various statistics showing how social media influences purchasing behaviors and can help businesses reach more customers than traditional ads. It emphasizes that businesses must have a purpose and strategy for using social media to build their brand and engage with customers.
2018 results show the importance of investing in mobile advertising and optimizing Product Listing Ads, which are key conversion generators.
Adlucent’s 2018 “Holiday Discoveries Report” revealed that retailers who invested in digital delivered an 18.1% increase in ecommerce revenue year over year (YoY), a 35% increase in orders and a 41% growth in revenue driven solely from paid search.
Check out tips for Digital Media in 2019.
Stop giving your sales people too many leads. Mick Griffin
All sales people want more leads. But they do not have the same expandable funnel, that you can have as a business overall. They have limitations on time, energy levels, and quality time per lead. But that doesn't mean you can hire every time you increase number of leads. You need to know which leads are quality and use Marketing Automation to help nurture them so that your sales team are talking to the best leads. See how Brand24 manages this process.
A long time ago, in a galaxy not that far away … there were no Facebook algorithms, sponsored tweets or Snapchat Stories. Now, social is complex and as cluttered as an asteroid field.
How can you awaken the force that once made social media so promising? More businesses – large and small – can tap into their employee base. From the C-suite to the cubicle, learn how to turn employees into advocates and transform your brand into a social business that will be the envy of every star system.
These slides are from the January 20, 2016 Social Media Breakfast - Madison event. Jason Waller and Tom Buchheim from American Family Insurance shared key concepts for employee advocacy, whether you run your own shop or are part of a large, galactic empire.
TAKEAWAYS:
• Understand why employee advocacy is important (and why it’s probably already happening where you work).
• Learn how employees and executives alike can help your company reach larger audiences in more authentic ways through social media.
• Hear about the latest technology – some free, some at a price – that can simplify employee social media advocacy efforts.
• Get a check-list to help kick-start your employee social media advocacy program.
Getting On Board with the Growth Hacking MindsetPerformanceIN
This document discusses growth hacking strategies and techniques. It defines growth hacking as using creativity and data analysis to increase business growth through low-cost marketing experiments. Several growth hacking tactics are presented, such as targeting ads in low-cost international markets, using pop-ups and custom offers to increase activation and conversion rates, creating viral content on platforms like LinkedIn and SlideShare, and testing different pricing and bundle options to maximize revenue. The document emphasizes testing many small changes simultaneously rather than sequentially and that growth hacking is an ongoing process without single solutions.
This presentation will share with you the latest tools to help you find your target audience and define your LEAD Strategy
PS Scan me to connect with me in Social Media
The document provides 7 steps for using social media marketing to help businesses profit: 1) Measure engagement and key metrics, 2) Develop a lead generation strategy, 3) Find your target audience, 4) Experiment with different social media platforms and tools, 5) Apply your lead strategy through regular posting and engagement, 6) Analyze social media effectiveness and engagement, 7) Ensure content is optimized for mobile and social sharing. It also discusses how social media can help businesses understand customers, gain feedback, and increase sales through customer recommendations and word-of-mouth promotion.
The German test campaign by GE Fabbri to promote the box set release of the iconic TV show "Our Little Farm" was successful. They communicated solely in German across social media channels and through SEO and online PR. This generated buzz and increased online visibility. Competitions and interactive content on platforms like Facebook, YouTube, and their blog engaged audiences and encouraged sharing. As a result, the campaign reached over 400,000 people in less than two months and increased paid subscriptions by 41%. The campaign demonstrated how social media could support advertising to reach different audiences.
Archimedes observed his world and moved it by sharing his ideas. Modern day translation, give me social technology to leverage, and I will connect my world.
This presentation is talks about leveraging social media to share ideas. Simple.
1) Social media marketing can help businesses use social networks like Facebook and Twitter to increase sales, generate leads, and build customer loyalty.
2) Google and other search engines now use social media activity like shares, links, and tweets as signals to influence search rankings and enhance news universally.
3) Many customers now use social networks to find special offers, share opinions on products and brands, and make purchases from brands they follow.
The document discusses the rise of social media and how it has transformed consumer behavior and business. It notes that consumers now research products online and share opinions, with over half of UK consumers researching purchases online. Brands that understand social media and engage consumers online are seeing increased sales and loyalty. It encourages businesses to monitor social media for conversations about their brand and to participate in social networks to better understand and influence customers.
This document summarizes a workshop presentation on public relations practice in the age of social media. It defines traditional PR goals and how social media has shifted power to consumers. It advocates for PR professionals to integrate social media with traditional PR strategies to build brands, monitor conversations, and demonstrate value through metrics like engagement and traffic.
Social Commerce - Warren Knight, Social Commerce ExpertPerformanceIN
The document discusses how social commerce is changing consumer buying habits through social media platforms and embedded stores on sites like Facebook. It outlines different social commerce tactics like group buying, flash sales, affiliate networks, and refer-a-friend programs. It also discusses how social media interactions can influence search rankings and provides tips for retailers on integrating social media and mobile commerce strategies.
This document discusses how social media has improved sales. It notes that cold calling is ineffective and leads to declining sales. With social media, consumers are in control and trust online reviews more than personal recommendations. Consumers want more human interactions from brands on social platforms. The author provides examples of how Nike and Old Spice successfully used social media to build trust and increase sales. The conclusion is that social allows salespeople to engage prospects how and when they want through dynamic communications on platforms like LinkedIn and Quora.
Digital Futures | What's New In Digital? | Q3 2016equimedia
An innovation briefing for marketers, discussing what's new in digital. If you're looking to get inspired by great campaigns that successfully harness new technology, these slides are for you.
Confessions
Norm Johnston führt in die Welt des adaptiven Marketings, das heute viel mit Tischtennis gemein hat: Das hohe Tempo verlangt schnelles Reagieren, der stete Austausch zwischen Marke und Verbraucher halten es spannend. David Ogilvys Buch „Geständnisse eines Werbemanns“ war wegweisend als es 1963 erschien. In einer Zeit geschrieben als die „Mad Men“ die (Werbe-)welt regierten. 50 Jahre später ist Marketing eine innovative Aufgabe an der Kreuzung von Medien und Technologie in einem Reich der Geeks, Daten und Algorithmen. In dieser hypervernetzten Zeit können es Marken mit dem alten Modell halten oder unsere konsumentenge- und datenbetriebene, adaptive Welt umarmen.
The Myths and Realities of Martech in 2018Samuel Scott
Samuel Scott's talk at the Synergy Digital Forum in Moscow in May 2018. He address the fallacies that consumers want personalized ads, mediums do not matter, short-term results are the most important, targeting solves the problem of waste, ad tech saves money by cutting out the middlemen, and brand building can be ignored.
The roundup includes news about social commerce, artificial intelligence, ad revenues, and lots more. As usual, be sure to check out the Internet Statistics Database for further stats and insight.
Cold calling is now 97% ineffective. In my presentation I cover how some brands are winning on social media, and how some are losing by trying to treat it as a mass marketing channel.
The document discusses the issues of counterfeit and gray market goods on online marketplaces. It summarizes that counterfeit goods infringe on trademarks, while gray market goods are genuine but not authorized for resale. The document notes that marketplaces have grown significantly in recent years, fueling the rise of counterfeits and gray market goods sold through retail arbitrage. It recommends that brands focus on strengthening their direct-to-consumer channels, improve supply chain monitoring, establish tighter agreements with distributors, and champion new laws requiring more transparency from marketplaces.
This document discusses how social media has become essential for businesses. It notes that while social media requires a lot of effort, the old rules no longer apply as younger generations now use social media and seek opinions online. The document provides various statistics showing how social media influences purchasing behaviors and can help businesses reach more customers than traditional ads. It emphasizes that businesses must have a purpose and strategy for using social media to build their brand and engage with customers.
2018 results show the importance of investing in mobile advertising and optimizing Product Listing Ads, which are key conversion generators.
Adlucent’s 2018 “Holiday Discoveries Report” revealed that retailers who invested in digital delivered an 18.1% increase in ecommerce revenue year over year (YoY), a 35% increase in orders and a 41% growth in revenue driven solely from paid search.
Check out tips for Digital Media in 2019.
Stop giving your sales people too many leads. Mick Griffin
All sales people want more leads. But they do not have the same expandable funnel, that you can have as a business overall. They have limitations on time, energy levels, and quality time per lead. But that doesn't mean you can hire every time you increase number of leads. You need to know which leads are quality and use Marketing Automation to help nurture them so that your sales team are talking to the best leads. See how Brand24 manages this process.
A long time ago, in a galaxy not that far away … there were no Facebook algorithms, sponsored tweets or Snapchat Stories. Now, social is complex and as cluttered as an asteroid field.
How can you awaken the force that once made social media so promising? More businesses – large and small – can tap into their employee base. From the C-suite to the cubicle, learn how to turn employees into advocates and transform your brand into a social business that will be the envy of every star system.
These slides are from the January 20, 2016 Social Media Breakfast - Madison event. Jason Waller and Tom Buchheim from American Family Insurance shared key concepts for employee advocacy, whether you run your own shop or are part of a large, galactic empire.
TAKEAWAYS:
• Understand why employee advocacy is important (and why it’s probably already happening where you work).
• Learn how employees and executives alike can help your company reach larger audiences in more authentic ways through social media.
• Hear about the latest technology – some free, some at a price – that can simplify employee social media advocacy efforts.
• Get a check-list to help kick-start your employee social media advocacy program.
Getting On Board with the Growth Hacking MindsetPerformanceIN
This document discusses growth hacking strategies and techniques. It defines growth hacking as using creativity and data analysis to increase business growth through low-cost marketing experiments. Several growth hacking tactics are presented, such as targeting ads in low-cost international markets, using pop-ups and custom offers to increase activation and conversion rates, creating viral content on platforms like LinkedIn and SlideShare, and testing different pricing and bundle options to maximize revenue. The document emphasizes testing many small changes simultaneously rather than sequentially and that growth hacking is an ongoing process without single solutions.
This presentation will share with you the latest tools to help you find your target audience and define your LEAD Strategy
PS Scan me to connect with me in Social Media
The document provides 7 steps for using social media marketing to help businesses profit: 1) Measure engagement and key metrics, 2) Develop a lead generation strategy, 3) Find your target audience, 4) Experiment with different social media platforms and tools, 5) Apply your lead strategy through regular posting and engagement, 6) Analyze social media effectiveness and engagement, 7) Ensure content is optimized for mobile and social sharing. It also discusses how social media can help businesses understand customers, gain feedback, and increase sales through customer recommendations and word-of-mouth promotion.
The German test campaign by GE Fabbri to promote the box set release of the iconic TV show "Our Little Farm" was successful. They communicated solely in German across social media channels and through SEO and online PR. This generated buzz and increased online visibility. Competitions and interactive content on platforms like Facebook, YouTube, and their blog engaged audiences and encouraged sharing. As a result, the campaign reached over 400,000 people in less than two months and increased paid subscriptions by 41%. The campaign demonstrated how social media could support advertising to reach different audiences.
Archimedes observed his world and moved it by sharing his ideas. Modern day translation, give me social technology to leverage, and I will connect my world.
This presentation is talks about leveraging social media to share ideas. Simple.
1) Social media marketing can help businesses use social networks like Facebook and Twitter to increase sales, generate leads, and build customer loyalty.
2) Google and other search engines now use social media activity like shares, links, and tweets as signals to influence search rankings and enhance news universally.
3) Many customers now use social networks to find special offers, share opinions on products and brands, and make purchases from brands they follow.
The document discusses the rise of social media and how it has transformed consumer behavior and business. It notes that consumers now research products online and share opinions, with over half of UK consumers researching purchases online. Brands that understand social media and engage consumers online are seeing increased sales and loyalty. It encourages businesses to monitor social media for conversations about their brand and to participate in social networks to better understand and influence customers.
This document summarizes a workshop presentation on public relations practice in the age of social media. It defines traditional PR goals and how social media has shifted power to consumers. It advocates for PR professionals to integrate social media with traditional PR strategies to build brands, monitor conversations, and demonstrate value through metrics like engagement and traffic.
Social Commerce - Warren Knight, Social Commerce ExpertPerformanceIN
The document discusses how social commerce is changing consumer buying habits through social media platforms and embedded stores on sites like Facebook. It outlines different social commerce tactics like group buying, flash sales, affiliate networks, and refer-a-friend programs. It also discusses how social media interactions can influence search rankings and provides tips for retailers on integrating social media and mobile commerce strategies.
The document discusses how individuals, small businesses, charities, causes, and large corporations are using social media effectively. It provides examples of how social media has been used to create and engage communities, crowdsource ideas, show solidarity, market products and services, run interactive campaigns, and measure the impact through key performance indicators. The key aspects discussed are identifying and empowering advocates, creating engaging social media content, setting clear objectives, and integrating digital and social presences.
In the ever growing world of Social Media business is often scared to dabble in the industry. I ask the question about whether or not Social Media can deliver a ROI...
This document discusses the importance of social media for businesses. It notes that sales are up 18% for companies that are active on social media, while sales are down 6% for those with little online presence. Multiple case studies and statistics are presented showing how social media can increase web traffic, search rankings, partnerships, and sales while reducing costs. The document advocates for businesses to develop a social media strategy and content plan to effectively engage customers and see results.
Defining Success in Australian Retail using Social MediaDave Goodfellow
This document analyzes social media conversations about 10 major Australian retailers from October to December 2015. It finds that 46% of conversations related to consumers' purchase journeys, while 54% related to brand advocacy. Target and Aldi were highlighted as examples of retailers achieving success in sales, loyalty, and advocacy based on social data. Target drove shopping conversations through value-focused campaigns like #yayeveryday. Both Target and Aldi showed strong commitment scores, indicating customer loyalty. Aldi demonstrated advocacy through influencer endorsements praising its variety and value. The key drivers of social success identified were value, variety, availability, positive experiences, and lifestyle relevance.
Social media provides opportunities for businesses to connect with customers, engage online communities, and convert contacts into relationships and sales. Key metrics show rapid growth of major social media platforms such as Facebook, YouTube, and Twitter. Surveys found that over half of consumers and businesses feel social media presence is important. Companies report benefits including improved customer feedback, satisfaction, and sales from using social media.
Mick Say used this presentation at the Kent2020 Preview Conference.
Slides made available by request of many delegates. With no Narration this presentation is an aid-to-memory for attendees at the conference.
The document discusses the decline of traditional media models and the rise of social media and word-of-mouth marketing. It provides several examples of traditional media outlets that have declined or shut down and data showing drops in newspaper circulation and TV viewership. At the same time, it outlines how social media usage and trust in peer recommendations are growing. The document advocates learning new skills like engagement and conversation over traditional advertising and presents several case studies of companies successfully using social media.
Key differences between Chinese & UK digital landscape.
What influences Chinese to buy?
Top 5 tips to market your brands to inbound Chinese including leverage Social Media Marketing.
Case studies
Riding the wave of socal media to grow your businessAtle Skjekkeland
This presentation will guide you through some tips and tricks for engaging in the social media world, with the intention of growing your business, not just sharing your photos and what you ate last night.
Social media platforms and how to use them.
Tips and trick on how to get more followers
Created for the Sunbed association and looking at the tanning market in particular. Facebook, Twitter, Instagram, Snapchat, Youtube and Vine
Your LinkedIn Success Starts Here.......SocioCosmos
In order to make a lasting impression on your sector, SocioCosmos provides customized solutions to improve your LinkedIn profile.
https://www.sociocosmos.com/product-category/linkedin/
EASY TUTORIAL OF HOW TO USE REMINI BY: FEBLESS HERNANEFebless Hernane
Using Remini is easy and quick for enhancing your photos. Start by downloading the Remini app on your phone. Open the app and sign in or create an account. To improve a photo, tap the "Enhance" button and select the photo you want to edit from your gallery. Remini will automatically enhance the photo, making it clearer and sharper. You can compare the before and after versions by swiping the screen. Once you're happy with the result, tap "Save" to store the enhanced photo in your gallery. Remini makes your photos look amazing with just a few taps!
Telegram is a messaging platform that ushers in a new era of communication. Available for Android, Windows, Mac, and Linux, Telegram offers simplicity, privacy, synchronization across devices, speed, and powerful features. It allows users to create their own stickers with a user-friendly editor. With robust encryption, Telegram ensures message security and even offers self-destructing messages. The platform is open, with an API and source code accessible to everyone, making it a secure and social environment where groups can accommodate up to 200,000 members. Customize your messenger experience with Telegram's expressive features.
This tutorial presentation provides a step-by-step guide on how to use Facebook, the popular social media platform. In simple and easy-to-understand language, this presentation explains how to create a Facebook account, connect with friends and family, post updates, share photos and videos, join groups, and manage privacy settings. Whether you're new to Facebook or just need a refresher, this presentation will help you navigate the features and make the most of your Facebook experience.
Lifecycle of a GME Trader: From Newbie to Diamond Handsmediavestfzllc
Your phone buzzes with a Reddit notification. It's the WallStreetBets forum, a cacophony of memes, rocketship emojis, and fervent discussions about Gamestop (GME) stock. A spark ignites within you - a mix of internet bravado, a rebellious urge to topple the hedge funds (remember Mr. Mayo?), and maybe that one late-night YouTube rabbit hole about tendies. You decide to YOLO (you only live once, right?).
Ramen noodles become your new best friend. Every spare penny gets tossed into the GME piggy bank. You're practically living on fumes, but the dream of a moonshot keeps you going. Your phone becomes an extension of your hand, perpetually glued to the GME ticker. It's a roller-coaster ride - every dip a stomach punch, every rise a shot of adrenaline.
Then, it happens. Roaring Kitty, the forum's resident legend, fires off a cryptic tweet. The apes, as the GME investors call themselves, erupt in a frenzy. Could this be it? Is the rocket finally fueled for another epic launch? You grip your phone tighter, heart pounding in your chest. It's a wild ride, but you're in it for the long haul.
This tutorial presentation offers a beginner-friendly guide to using THREADS, Instagram's messaging app. It covers the basics of account setup, privacy settings, and explores the core features such as close friends lists, photo and video sharing, creative tools, and status updates. With practical tips and instructions, this tutorial will empower you to use THREADS effectively and stay connected with your close friends on Instagram in a private and engaging way.
STUDY ON THE DEVELOPMENT STRATEGY OF HUZHOU TOURISMAJHSSR Journal
ABSTRACT: Huzhou has rich tourism resources, as early as a considerable development since the reform and
opening up, especially in recent years, Huzhou tourism has ushered in a new period of development
opportunities. At present, Huzhou tourism has become one of the most characteristic tourist cities on the East
China tourism line. With the development of Huzhou City, the tourism industry has been further improved, and
the tourism degree of the whole city has further increased the transformation and upgrading of the tourism
industry. However, the development of tourism in Huzhou City still lags far behind the tourism development of
major cities in East China. This round of research mainly analyzes the current development of tourism in
Huzhou City, on the basis of analyzing the specific situation, pointed out that the current development of
Huzhou tourism problems, and then analyzes these problems one by one, and put forward some specific
solutions, so as to promote the further rapid development of tourism in Huzhou City.
KEYWORDS:Huzhou; Travel; Development
Project Serenity is an innovative initiative aimed at transforming urban environments into sustainable, self-sufficient communities. By integrating green architecture, renewable energy, smart technology, sustainable transportation, and urban farming, Project Serenity seeks to minimize the ecological footprint of cities while enhancing residents' quality of life. Key components include energy-efficient buildings, IoT-enabled resource management, electric and autonomous transportation options, green spaces, and robust waste management systems. Emphasizing community engagement and social equity, Project Serenity aspires to serve as a global model for creating eco-friendly, livable urban spaces that harmonize modern conveniences with environmental stewardship.
UR BHatti Academy dedicated to providing the finest IT courses training in the world. Under the guidance of experienced trainer Usman Rasheed Bhatti, we have established ourselves as a professional online training firm offering unparalleled courses in Pakistan. Our academy is a trailblazer in Dijkot, being the first institute to officially provide training to all students at their preferred schedules, led by real-world industry professionals and Google certified staff.
The Evolution of SEO: Insights from a Leading Digital Marketing AgencyDigital Marketing Lab
Explore the latest trends in Search Engine Optimization (SEO) and discover how modern practices are transforming business visibility. This document delves into the shift from keyword optimization to user intent, highlighting key trends such as voice search optimization, artificial intelligence, mobile-first indexing, and the importance of E-A-T principles. Enhance your online presence with expert insights from Digital Marketing Lab, your partner in maximizing SEO performance.
EASY TUTORIAL OF HOW TO USE G-TEAMS BY: FEBLESS HERNANEFebless Hernane
Using Google Teams (G-Teams) is simple. Start by opening the Google Teams app on your phone or visiting the G-Teams website on your computer. Sign in with your Google account. To join a meeting, click on the link shared by the organizer or enter the meeting code in the "Join a Meeting" section. To start a meeting, click on "New Meeting" and share the link with others. You can use the chat feature to send messages and the video button to turn your camera on or off. G-Teams makes it easy to connect and collaborate with others!
4. Facebook,YouTube
VK (VKontakte), Odnoklassniki
Germany, Austria, Switzerland; XING
France;Viadeo
Spain;Tuenti
SinaWeibo, Qzone,Tecent, WeChat
Twitter
LinkedIn and Instagram
Australia & NZ - Reddit
USA
Eastern
Europe
Western
Europe
China
Japan
Africa
Aus & NZ
5. Social media drives e-commerce referrals more than
any other channel.
Estimated that annual social commerce revenues will
exceed $165 billion by 2021
In UK social media is worth £900 million to retailers
Social shopping earnings increased by an estimated
24% 2016 – 2017 for the top 500 retailers ($6.5
billion)
11. LookYour Best
BuildYour Reputation & Credibility
Analyse Existing Efforts
Network
Listen & Engage
Convert Into Subscribers
78% of social
sellers outsell
peers who
don't use social
media
12.
13. The 6 Social Commerce Dimensions
Scarcity
Affinity
Reciprocity
Popularity
Authority
Consistency
Where are your markets, what platforms are your potential customers using?
In Jan, Vincenzo Cosenza, a marketing strategist specialising in social media released his latest stats that showed
out of 167 countries analysed, Facebook was most popular in 152 of them.
Instagram was found to be in 2nd place in 23 countries and Twitter has had major growth in 22.
Reddit, the news feed platform, is also growing in popularity.
You may need to choose which platforms to have a presence on, out of the major ones, based on the user demographics.
For example, Twitter isn’t perhaps the best choice to reach older consumers.
And I say may, because if you are targeting business owners and marketing managers like us, those types of targets can be spread across several age groups.
We have plenty of platforms to choose from in the UK and most of these are used across the world, Instagram, Facebook inc Messenger, Twitter, Pinterest, LinkedIn, Snapchat, YouTube, Google+, Reddit
but other regions have their own favourite platforms – for example,
China have Qzone which is bigger than Insta in terms of monthly active users and they also like WeChat, which has very successfully integrated purchasing functionality.
So why sell via social media? Known as social commerce, selling through social media is growing. It’s a chance to take your products and services to where your customers are hanging out online.
Currently only 2% of US retail sales are social commerce but it’s estimated that in the US, revenues will exceed $165 billion within the next 3 years.
For the UK that £900 million translates into 1 in 3 UK consumers being eager to make purchases directly through social networks.
So for a couple of minutes I will focus on Facebook, the most popular platform for now and 1 with most powerful targeting system.
FB offers the most complete in-app shopping experience via the fully integrated Shop.
2 ways to populate a Facebook Shop with products and accept payments:
-Upload product data and connect PayPal or Stripe directly to Facebook Shop for free
-Use a paid or free ecommerce platform that does this for you, plus lets you sell products on your own website, on blogs, and on other social channels, too.
Even if you want a fully-fledged ecommerce site eventually, FB can be a good testing ground for your marketplace if you’ve already got a good following.
Here are examples of companies selling via Facebook business page…… make sure your product photos are of excellent quality.
One shop is taking the customer to etsy and this one is taking them through to the website. And if you are clever within your cart at the destination, there’s also an opportunity to upsell there.
Ecwid, free cloud-based solution if you want to create your online store and product listings outside of FB then connect them to various places such as eBay or Google Shopping, other social channels. Organise them all from one place.
Free, no charges or commissions but do check the packages for any product number restrictions.
After you’ve connected your store, FB do have to approve your product listings, which can take up to 48 hours.
If you sell online and offline, you don’t want to sell your last one of something and it still be available in your online store.
Ecwid is also integrated with POS systems like Square and Clover, which tie your offline and online inventory together to make sure you don’t oversell any of your items.
Let’s talk about Instagram, which has come a long way recently with the Shopping tool that now allows businesses to tag products they put in posts on their Instagram feed.
For anyone that doesn’t use Instagram, urls are not allowed within posts only within profile bio’s and within Stories feature and even that shows as a ‘See more’ link, so When a user clicks on the tag (show example), they’re taken to the company’s website to make a purchase.
► Create at least 9 shopping posts on your Instagram business profile to activate the Shop tab for your audience.
► Can tag multiple products in a single post to help your audience explore and browse.
► Use different shopping formats — tag a single image or a carousel (a group of pictures that rotate).
► Use “Stories” (Instagram’s short videos) to show your audience that they can now shop your posts.
Tools, like Shopify can make any post shoppable.
Pinterest have buyable pins and “click to shop” ads are available on YouTube.
Twitter did trial buy links and donate links for a while but decided to stop offering their commerce options a couple of years ago.
Remember, with all social media content, watch out for how cultural differences, spelling and how it will be interpreted worldwide.
If you are a service-based business, like us, you may have found that a lot of this product-focused talk isn’t right for you. Doesn’t mean you can’t sell on social.
You may have come across a term called Social Selling and if you’re searching for social media sales advice online you will certainly come across this a lot.
Social selling is the art of using social networks to find, connect with, understand, and nurture sales prospects...
It’s using the social platforms in more of an online networking way, to keep you—and your brand front of mind, so you’re the natural first point of contact when someone is ready to buy.
If you’re on social networks in a business capacity, you’ve already taken the first step.
Most of the tips here are self-explanatory, but what do I mean when I say analyse existing efforts?
This is about monitoring the traffic you get from social media and checking how long people stay on the page,
whether they progress via a call-to-action perhaps or looking at your social media actions and seeing what is working.
LinkedIn produced the first-of-its-kind social selling measurement – The Social Selling Index (SSI). They found a strong correlation between achieving sales goals and sales people with a high SSI. (click) The figures are impressive….
Social commerce is about people influencing people. And as social intelligence author Daniel Coleman said, it’s important to
be conversational, be honest and be remarkable.
Encourage your customers to do the word of mouth marketing for you and share their experiences.
Also actively build reviews and ratings to aid the decision-making stage for other customers. Make request a key part of your sales and marketing process.
The 6 social commerce dimensions are all about the psychology and behaviour behind purchases.
Scarcity – less is more, adding to the perceived value
Affinity – shopping with like-minded people
Reciprocating – paying back and paying it forwards
Popularity – following the crowd
Authority – following the experts
Consistency – throughout the buying experience
These can achieved through ecommerce elements such as expert videos, tactics like showing how many products are left available to buy, hotels.com – how many times this hotel was booked in the last hour etc and for services – having brand advocates (BF group example),
expert speaking slots and giving away valuable free resources like whitepapers.
Understanding the 6 dimensions means a more cohesive and connected online experience for customers and that leads to more sales.
Although we are here to talk about selling through social media, with all sm activity for business it’s important to build your brand visibility and establish brand values and not just try to sell.
This can be done through social posts - ensuring the businesses brand values are in place and communicated both visually and through messaging. Your content should be 80% informative, engaging and 20% selling. I wrote a blog post about this which is on our website if that helps.