Jeremy Clarkson, James May, and Richard Hammond
Show september issue
Like most magazines, different theme every month
MAGAZINE HAS CHARACTER
Self-proclaimed “the magazine that never takes itself seriously”
Audience engagement: (answers readers’ mail and has feature articles based on consumer needs i.e. p. 102)
One of its objectives: surfing for cars in the Philippine market (i.e. Buyer’s guide – brand new vehicles, buying cars, selling cars)
Facebook: became a netizen platform where people send pictures to report traffic violations, unusual road occurrences, etc.
Manila Speed Show with Marlon Stockinger – Swiss Fil
Launch parties: when car dealers want to feature their cars
Manila International Autoshow – booth
Other: Fast and Furious 6 exclusive screening