This document outlines seven influential strategies for impacting and influencing others, either positively or negatively. The strategies are instincts, power of stories, brain tricks, need to belong, desire for mastery, power of habits, and carrots and sticks. It provides details on how each strategy can be leveraged, including using fear, moods, control, safety and chemicals to tap into instincts, and stories, tricks of the mind, belonging, mastery, habits, and rewards/reinforcement systems to influence behavior. The overall aim is to provide trainers, speakers and coaches with research-backed techniques to impact audiences.

1. Top 7 influential strategies
For those who want to impact for
the better….
Or for the worst…
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2. Top 7 influential strategies…
1. Instincts
2. Power of stories
3. Brain tricks
4. Need to belong4. Need to belong
5. Desire of mastery
6. Power of habits
7. Carrot & the stick
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3. 1-INSTINCTS
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influence for trainers speakers
coaches

4. Fear
• grab attention
– show dangerous events
• triggers action immediately
• remember you?• remember you?
– pictures/word inspire fear
• of loss
– more motivation
– avoid trying something new
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5. Moods
• up
– will try something new easily
• bad
– avoid to try something new– avoid to try something new
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6. Control
• give choices
– limit to 3 (max 4)
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7. Feeling Save
• helps to do somehting new
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8. Chemicals released
• dopamine
– wanting
– searching
– stronger then endorfine
– released after consumption of little bit of info– released after consumption of little bit of info
• BREAKS!
– stimulated by unexpected things happening
• e.g.. warning for email
– USE
• make stimulus unpredictable and use Sensory
channels (VAKS)
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9. Chemicals released
• endorfine
– liking
– satisfaction
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10. When you change your audience "persona",When you change your audience "persona",
they will change their behavior
2-POWER OF STORIES
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11. Power of stories
– persona=identity
• use persona , your audience is most
willing to connect to
• introduce a small crack in existing persona
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• introduce a small crack in existing persona
– e.g.; once you go Mac, you never go back

12. 3-TRICKS OF THE MIND
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coaches

13. Lazy brain has 2 - systems
• System 1
– automatic
– fast
– tries to jump in first
– easy
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– easy
– intuitive
– best guess
– looks for what= normal
• System 2
– effortful
– slow
– pupils dilate

14. System 1
• use Simple+familiar= good and true
• Familiar= good + true
• Familiar = more likely to occur
– e.g.. Yesterday customer said... and cashier
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– e.g.. Yesterday customer said... and cashier
did...
– Give examples of what occurred recently
• overestimation of likelihood

15. if you want yes make it easy
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16. If you want people to think…
make decision making difficultmake decision making difficult
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17. Priming
• e.g.. Suitcase
– P...CK
– PACK
• Hockey
– P..CK– P..CK
– PUCK
• when you want people to anchor with high
number, Give high number
• when you want people to anchor with low number,
give low number
• target narrow, use very specific number
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18. confirmation bias
• focus on what they believe
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19. Uncertainty & Ambiguity
• to propel to action, use uncertainty &
ambiguity
• to make uncertainty & ambiguity to go
away, provide easy solutionaway, provide easy solution
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20. 4-NEED TO BELONG
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coaches

21. Need to belong
• let them feel connected
– use laughter to bond
• when asking, use nouns to invoke identity
rather then verbs
– Are you a learner<> do you learn– Are you a learner<> do you learn
– Subtopic
• to get people to do something, be passionate
about what you aks
• to get people to do something, show others
are already doing it
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22. 5-DESIRE FOR MASTERY
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23. Desire for mastery
• Reward unexpectedly
• linked with dopamine
– curiousity lets us servive
– better for long run motivation– better for long run motivation
• uses intrinsic motivation
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24. 6- POWER OF
HABITS
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25. Habits
• install new habits using cues and reward
– break desired habit in small steps
– make it as easy as possible
– No decission making required except to start– No decission making required except to start
– anchor on existing habit
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26. 7 - CARROTS AND STICKS
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27. New behavior
• solution
– continuous reinforcement
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28. Stick behavior?
• solution
– variable ratio scheme ( sometimes after x,
times, then after y times)
• employee does not know when rewarded• employee does not know when rewarded
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29. Stable behavior quality
• Quality job regularly
• Not necessary a lot
• Solution
– variable interval in time ( sometimes after 1– variable interval in time ( sometimes after 1
minute, then after 50 hours, etc…)
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30. Burst of behavior
• fixed ratio
– e.g.. Frequent buyer card for 12 coffee's with
2 stamps already on it
– more motivated when you show what is left– more motivated when you show what is left
– not effective for getting consistent behavior
• People are more attracted by goal, when
reaching the end
– e.g./ You smell your stable?
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31. Carrots
• money
• food
• tickets for concerts
• jewelry
• clothes• clothes
• praise
• appreciation
• attention
• autonomy
• social interaction
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32. Rewards
• immediately after behavior
• AFTER!
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33. Eric Van Camp
Results Soft Skills Trainer
Reinforcer
Coach
Facilitator
Soft Skills | Leadership | Reinforcement
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Soft Skills | Leadership | Reinforcement