Sales & Marketing Alignment: How to Synergize for Success
Top 5 Spanish Wines - Together with the Masters
1. SENSORIALESPAIGROUP
Wine Entertainment
“Exceptional Experiences” In Collaboration with
Luxury Promotions
PRESENT :
Top 5 Spanish Wines with the Masters
Alfredo Peris (Wineologist – Journalist) & Josep Roca (Sommelier Celler de Can Roca)
An Exceptional Experience for reduced groups of 8 to 20 people where the privileged
assistant will be be able to taste the Best 5 Spanish Wines following Robert Parker’s
classification system. Robert Parker is the most important journalist and subscriber of
wines in the world.
They will be commented and explained with great detail by the famous Spanish
journalist and wineologist Alfred Peris , together with the exceptional collaboration of
Jopep Roca , sommelier of “Celler de Can Roca”.
To accompany unique wines we will also have unique food from Celler de Can Roca,
with its exquisite 3 Michelin Stars gastronomy and the prestige of having been chosen
in 2011 and 2012 the World’s 2nd
best restaurant.
The Taste will take place in an elegant private Villa situated next to Catalunya PGA Golf
premises facing beautiful views of Girona region.
2. SENSORIALESPAIGROUP
Wine Entertainment
THE WINES
Top 5 Wines in last Robert Parker ranking of 2011.
1.-Vega Sicilia Reserva Especial 91-94-98 (Ribera del Duero): 99 points
2.-Mauro Terreus 2006 (Vino de la Tierra de Castilla y León: 98 points
3.-Vega Sicilia Único Reserva 2000 (Ribera del Duero): 98 points
4.-Contador 2008 (Rioja): 98 points
5.- Pingus 2009 (Ribera del Duero): 97 points
Vega Sicilia Mauro Terreus Vega Sicilia Contador Pingus
Especial 91-94-98 2006 Único Reserva 2000 2008 2009
Robert Parker Ranking System
Without a doubt today the most import journalist and subscriber of wines in the world.
Uses a ranking with a 50 to 100 point scale to measure the quality of the wine. The
system is called “The Wine Advocate Rating System, and is based in a very strict view
of wine properties. Parker created this system always taking into account that is
necessary under estimating the quality of wine instead than over estimating it .
3. SENSORIALESPAIGROUP
Wine Entertainment
THE GASTRONOMY
Celler de Can Roca - Joan, Josep y Jordi Roca
The main restaurant guides and food critics have recognized the work done during the first
quarter century of the “Celler” (Cellar) . In 1995 came the first Michelin star, in 2002 the
second and in November 25, 2009, the third. Three Solas in Repsol Guide, La Vanguardia 9.5,
Gourmetour, 9,75 / 10 in international guide the Best of Gastronomy and Gourmand.
In 2009 the British magazine “Restaurant Magazine” ranked El Celler de Can Roca as 5 of the
50 best restaurants in the world. In 2010 rose to fourth place, and in 2011 and 2012 it came in
second, Now in 2013 has just been awarded Number 1# .
El Celler de Can Roca has a kitchen of 210 m2 and 250 m2 cellar, it has more than 40,000
bottles of some 1,600 references. The 80 m2 room with twelve tables and holds up to 45
people. The service consists of thirty people and led by the three Roca brothers. Chef Joan,
Josep the sommelier and Maitre, and Jordi responsible for the pastry.
http://www.cellercanroca.com/PORTADA/intro.htm
4. SENSORIALESPAIGROUP
Wine Entertainment
THE MASTERS
ALFREDO PERIS BALADA
Famous Spanish wineologist, wine expert and journalist
specializing in sensory tasting and CEO of Sensory Espai Group.
He began his journalistic career in 1975, focusing mainly in the
fascinating world of wine. He has worked regularly in pioneer
magazines as "Food and Wine" "Grapes and Wine" "Wine and
Food" and "Bouquet", among others. In 1980 he began specializing in the sensorial
world through partnerships with reputable French and Spanish companies.
Co-producer on several food and wine programs in Spain’s Cope radio and Onda Cero
Catalunya radio, as well as a weekly wine columnist in El Periodico de Catalunya
newspaper Avui, Sport and Mundo Deportivo, among others.
From 1993 to 2007 he was part on the editorial board of the “Food & Drink Magazine”
and from 2001 to 2012 in “Reading Centre” (Group RBA).
Author of several books: "Guide to tasting the wines of Spain" and "The Book of Wine -
Tasting Guide for the wines of Portugal" (Newspaper), and "The Five Senses of Sales".
He was part of the Drafting Committee of the World Book Encyclopedia "Knowing and
Choosing the Wine" and the World Encyclopedia Salvat. Senior Editor of the
Encyclopedia "Larousse Wines of Spain" and "Larousse World Wines,".
Publisher-Editor at the "Journey through Spain in the Wine Encyclopedia ," "Beer"
and more recently the collectible "Wine Routes of Spain." Director and Technical
Advisor in the drafting of Wine, "Wine," Editorial Koneman (Germany), for Spanish-
speaking countries.
Active member of the Spanish Union of Tasters. Director of Classroom Training
“Catalan Tastadors Cercle” and member of the Board. In 2001 he founded, along with
Carlos Casallachs, Sensory Espai Group, SL, a company specializing in conducting wine
events.
5. SENSORIALESPAIGROUP
Wine Entertainment
JOSEP ROCA
Josep Roca Fontané (Girona 1966) is the sommelier, Maitre and part owner of El
Celler de Can Roca, along with his two brothers Joan and Jordi.
Awarded the National Prize of Gastronomyl for best sommelier in 2010, is in actuality
one of the most prestigious and recognized experts of wine in the world.
"More than just a sommelier Josep Roca is primarily a provider . Provider of aromas,
which selects the good and bad, like when you separate the wheat from the chaff.
Provider of ideas from one brother to another. Provider of emotions for a guest who
receives the message 5 on 5 or, rather, 3 on 3. Sleight of hand yes, but with full
transparency. For Josep and his brothers, with a unique culinary elocution, how to
share. A quality that makes the ”Celler de Can Roca” a bright restaurant open to the
world, a laboratory of taste and free from any claim of any external sign of wealth,
except the natural elegance "- Laurent Feneau (Among Chefs)
6. SENSORIALESPAIGROUP
Wine Entertainment
THE LOCATION
Luxury Private Villa situated in the Catalunya PGA Golf Course area
Classical Spanish Guitar will accompany the experience.
To finalize the day a private tour to Castell de Peralada will be offered enjoying also of a wine
taste of their new top wine EX EX 9, of very limited production.