The document outlines top 5 social media to-dos for businesses. It recommends: 1) Creating a timeline and goals for social media accounts. 2) Determining the type and tone of content to provide. 3) Ensuring 80% of content is informative and 20% is promotional. 4) Building rapport and providing unique, engaging content to audiences. 5) Optimizing social media accounts through search engine optimization and links from company websites. It also suggests providing incentives for users to like and follow social media pages.

1. BUSINESSVIBES PRESENTS:
TOP 5
SOCIAL MEDIA
TO-DOs
http://www.businessvibes.com/blog/top-5-social-media-dos-business

2.  CREATE A TIMELINE
o Stipulate a specific duration to create a social media
account to avoid procrastination.
o Write down your expected progress
 ESTABLISH SPECIFIC GOALS
o Determine the incremental number of likes/followers you wish
to achieve over a specified period of time
 DETERMINE THE TYPE OF CONTENT
o Broadcast how-to videos? Provide tips? Offer latest
trends? (can be a single type or a variety)
 THEME/LAYOUT/TONE
o These are important in creating a friendly & inviting atmosphere
so that users would like your page and/or follow you.

3.  80% OF CONTENT: INFORMATIVE INFO
Most of the information provided should be
informative and relevant to the target audience
to ensure they are engaged.
 20% OF CONTENT: PROMOTIONAL
Ensure that promotional postings &
advertisements do not exceed 20% of the
total content. Overdoing this may be a turn-off
for many visitors.

4. BUILD A RAPPORT so that visitors will keep
coming back to know more about you & your
company
 INTRODUCE CONTENT which the audience
can relate to so that they are willing to participate
in discussions
 UNIQUE CONTENT sets you a-p-a-r-t from the
rest
 ANSWER THEM. never leave enquiries from
visitors unanswered as it will reflect negatively on
you & your company.

5.  SEO: SEARCH ENGINE OPTIMIZATION
Apply SEO strategies to your social media
accounts. For example: Incorporate
keywords into blog posts.
 SOCIAL MEDIA WIDGETS, BUTTONS & LINKS
On the company’s official website, include
widgets, buttons and/or links so that visitors
may be directed to your various social media
pages

6.  PROVIDE INCENTIVES
o Provide incentives for visitors to like your page
or follow you such as exclusive deals, insider
tips, etc.
o Provide greater incentives to users who
encourage their friends to like/follow you too.

7. For more interesting business related articles, please visit:
http://www.businessvibes.com/blog