[Webinar] Myths & Realities of Programmatic Display Point It, Inc
Are you confused by the myths and realities of programmatic display? Maybe you’ve heard that it’s mysterious, expensive to implement, and difficult to track. But it’s actually an innovative, cutting-edge, and affordable method for bringing new customers into your sales funnel.
Join Evan Barocas and Sherveen Shingu, programmatic display experts at Point It, as they guide you through the mountains, rivers and valleys of this effective addition to your digital marketing channels.
In this session, you’ll dig into three major misconceptions about programmatic display:
- “It’s the same bang for your buck as Google Display Network.”
- “It’s too expensive to run those types of campaigns.”
- “Isn’t programmatic display just banners ads?”
How to Revive Your Database and Content to Thrive in the Engagement EconomyUberflip
A clean database is key to knowing your audience and properly segmenting prospects. Without the right content, your campaigns and nurture programs could fall flat inside the engagement economy.
9 Digital Marketing Trends To Watch Out For In 2020Sujoy Mukherji
Digital Marketing is defined as an online platform where one can advertise their products and services on the internet or any other digital medium.
As we have already approached the year 2020, let’s look at a few of the upcoming Digital Marketing Trends this 2020. I like to call it the Digital Era!
Competition is always out there, and businesses should be well prepared with the latest trends.
Discover the 9 Digital Marketing Trends to Watch Out For in 2020>>>
Teleprospecting the Inbound Way: How to Increase Connect Rates and Close More...HubSpot
The sales landscape is changing, but is your sales organization keeping up? Jay Gaines (VP and Group Director, SiriusDecisions), Mark Roberge (CRO, HubSpot), and Pete Gracey (COO, AGSalesworks) explain what teleprospecting best practices look like today, and why your organization would benefit from implementing them.
Sirius Decisions presentation ROI Award Winner. Cisco Case StudyJoseph Puthussery
The Cisco Case Study in winning the ROI Award at Sirius Decisions Conference, Orlando. Please contact me, if you have any questions or would like to discuss
[Webinar] Myths & Realities of Programmatic Display Point It, Inc
Are you confused by the myths and realities of programmatic display? Maybe you’ve heard that it’s mysterious, expensive to implement, and difficult to track. But it’s actually an innovative, cutting-edge, and affordable method for bringing new customers into your sales funnel.
Join Evan Barocas and Sherveen Shingu, programmatic display experts at Point It, as they guide you through the mountains, rivers and valleys of this effective addition to your digital marketing channels.
In this session, you’ll dig into three major misconceptions about programmatic display:
- “It’s the same bang for your buck as Google Display Network.”
- “It’s too expensive to run those types of campaigns.”
- “Isn’t programmatic display just banners ads?”
How to Revive Your Database and Content to Thrive in the Engagement EconomyUberflip
A clean database is key to knowing your audience and properly segmenting prospects. Without the right content, your campaigns and nurture programs could fall flat inside the engagement economy.
9 Digital Marketing Trends To Watch Out For In 2020Sujoy Mukherji
Digital Marketing is defined as an online platform where one can advertise their products and services on the internet or any other digital medium.
As we have already approached the year 2020, let’s look at a few of the upcoming Digital Marketing Trends this 2020. I like to call it the Digital Era!
Competition is always out there, and businesses should be well prepared with the latest trends.
Discover the 9 Digital Marketing Trends to Watch Out For in 2020>>>
Teleprospecting the Inbound Way: How to Increase Connect Rates and Close More...HubSpot
The sales landscape is changing, but is your sales organization keeping up? Jay Gaines (VP and Group Director, SiriusDecisions), Mark Roberge (CRO, HubSpot), and Pete Gracey (COO, AGSalesworks) explain what teleprospecting best practices look like today, and why your organization would benefit from implementing them.
Sirius Decisions presentation ROI Award Winner. Cisco Case StudyJoseph Puthussery
The Cisco Case Study in winning the ROI Award at Sirius Decisions Conference, Orlando. Please contact me, if you have any questions or would like to discuss
Finding social media interview questions and answers seems like an endless search.
You realize there is an endless list of social media interview questions, and you have no idea where to start. Our professionals at Digital Marketing Training Institute have compiled this wonderful list of social media interview questions, so you can answer any interview with authority.
What is Digital Marketing_ Concept, Process, Types, Applications, Advantages,...Dheeraj Patidar
Digital Marketing typically refers to marketing campaigns & ads that appear on all IOT devices (like computer, phone, tablet, or other device).
Digital Marketing can take many forms, including online video, display ads, search engine marketing, paid social ads and social media posts. Digital marketing is often compared to “traditional marketing” such as magazine ads, billboards, and direct mail.
Well, Before going to do digital marketing first of all we have know what is Digital Marketing?
Digital marketing Play very Important role to promote & enhance the productivity of new launched goods and services.
Digital marketing is a very advance and large topic, so we have to understand it step by step.
What is Digital Marketing?
Digital Marketing is the online marketing of products & service through various digital mediums. In order to do digital marketing we use various digital mediums such as Social Media (like Facebook, Twitter, Instagram, Pinterest, etc.), Seo, Email, & Mobile App.
Basically digital marketing is the type of marketing that involves all IOT (Internet of Things) devices.
Digital marketing is also called online marketing, is used to promote any brand or business to connect with the potential customers using the internet and the other modes of digital communication like social media platform and websites.
Digital marketing is a broad field, including attracting customers via email, content marketing, search platforms, social media, and more.
In Simple word, we can say that digital marketing is the marketing through online mediums to get potential or maximum number of Customers for products and services. It also help to make brand name popular and to make people awareness.
Why Digital Marketing?
Digital marketing is the simplest & effective way of promoting new products & services so that it is the most suitable medium of marketing. As well, digital marketing is easy as compared to traditional marketing where the Company have to print Physical Posters and banners.
According to me if you wanna do marketing of you business then Digital Marketing is best for you because most of the potential public spend maximum time over the internet where you can promote your products & Services easily.
The Digital Marketing is more powerful and effective then the traditional marketing. Here we can track the performance of advertisements, and marketing campaigns easily.
There are following key points which make digital marketing more powerful:
Easy to use & learn
Advance tracking features
Compatible with new generation
It targets all IOT Devices and Digital mediums.
More Secure as compare to traditional marketing.
Cost effective
Flexibility
Analytics & optimisation
Effective Targeting
More productivity with less efforts
It can also be implemented globally easily
More attractive than traditional marketing
What is Digital Marketing Process
There are total 5 steps or stages of any kind of Digital Marketing Process:
Research
Create
Promote
Analyse
Optimize
Effective Digital Marketing Strategy (1).pdfpagepro360
pagepro360.com (Jai prakash) is an SEO & Web designing strategist that helps online business owners figure out how to grow their business in a way that energizes them. i am currently working in the Marketing department.my zone of genius focuses on visibility, boosting traffic, finding the gaps in their market, competitors' analysis and then zoning in to get results without paying for.
The role of social media in decision-making accelerated in 2020. According to recent research, social media is the first interaction your clients have with your business.
Best Digital Marketing Courses in FaridabadOneTickcdc
OneTick CDC, one of the best digital marketing training institutes in Faridabad Delhi/NCR, offering Advanced Digital Marketing Course online and offline by an experienced trainer.Here we help you learn the skills and provide you with different opportunities in this field.
Visit-us:https://onetickcdc.com/digital-marketing-training-course-faridabad/
Address: Sector 11, Faridabad,E-1/74, Near YMCA University Street, Back Gate, Faridabad, Haryana 121006
Email:onetickcdc@gmail.com
Presentation on how to start, and how to fine-tune digital marketing. Start by understanding the digimarketing mindset...everything else follows from that.
Digital marketing is a broad term that refers to the use of digital channels, platforms, and technologies to promote products, services, or brands to a target audience. It encompasses various online marketing techniques and strategies to reach potential customers and engage with them in the digital realm. Digital marketing leverages the internet and electronic devices to create, communicate, deliver, and exchange value with customers.
https://mayankpunmiya.xyz/
Influencer Marketing: How to Find and Partner with the Right Influencers for ...Interics Digital
Digital marketing has become an essential part of any business, especially for B2C brands. The digital brand experience can make or break a customer's perception of your brand. That's why B2C businesses should develop a digital marketing strategy for new product launches, content strategies for digital marketing, brand awareness through digital marketing, brand reputation management, and more. For a brand to be successful in the digital age, it must work with a digital marketing agency like Interics Designs.
Aresync: Digital Marketing Agency Specializing in Practical Solutions for Bu...David545409
We use various digital marketing techniques, such as SEO, Web development, social media, content marketing, email marketing, and more, to help our clients achieve their goals.
Social Media Tools for Business Buyer's GuideNeal Schaffer
A resource to help with your social media tools audit featuring a comprehensive list of the leading social media tools, highlighting some of the more recommended ones. This guide divides social media tools into 10 major categories: Employee Advocacy, Influencer Marketing, Content Marketing, Visual Social, Engagement Marketing, Analytics, Listening, Social Media Dashboard, Social Selling, and Social Media for Customer Service.
Emerging Trends in Marketing-Role of AI & Data ScienceDigital Vidya
Today marketing without the use of technology cannot exist. Both MarTech and AdTech are important cogs in the marketing wheel. However, the technological landscape is changing every rapidly and keeping track of the emerging trends in marketing is becoming very difficult and tiresome. This webinar will address the emerging technological landscape in marketing and what one should know about them.
Key Takeaways:
1. Ad Tech and Martech
2. AI in Marketing
3. Use of Videos
4. Hyperpersonilsation
5. Social Media Evolution
6. Change in the lead nurturing process
Digital Marketing Beyond Facebook & GoogleDigital Vidya
With Google & Facebook taking up a large percentage of the digital advertising investment in India, often marketers tend to focus only on these two platforms. But there are a lot more platforms out there today that can be leveraged to build a brand and to acquire more customers. Be it LinkedIn, Native, Platforms like Quora, Industry specific platforms like 99 Acres, CarDekho etc, multilingual platforms and publishers, audio apps and programmatic to name a few. Learn how these can be leveraged to achieve different marketing goals.
Key Takeaways:
1. Understand key platforms outside of the Google-FB ecosystem
2. Reasons why over-reliance on Google-FB ecosystem is not ideal
3. Best case practices for key platforms
4. Learn how Native & Content will play a key role in the future
5. See case studies of brands who have got ROI via these newer channels
Finding social media interview questions and answers seems like an endless search.
You realize there is an endless list of social media interview questions, and you have no idea where to start. Our professionals at Digital Marketing Training Institute have compiled this wonderful list of social media interview questions, so you can answer any interview with authority.
What is Digital Marketing_ Concept, Process, Types, Applications, Advantages,...Dheeraj Patidar
Digital Marketing typically refers to marketing campaigns & ads that appear on all IOT devices (like computer, phone, tablet, or other device).
Digital Marketing can take many forms, including online video, display ads, search engine marketing, paid social ads and social media posts. Digital marketing is often compared to “traditional marketing” such as magazine ads, billboards, and direct mail.
Well, Before going to do digital marketing first of all we have know what is Digital Marketing?
Digital marketing Play very Important role to promote & enhance the productivity of new launched goods and services.
Digital marketing is a very advance and large topic, so we have to understand it step by step.
What is Digital Marketing?
Digital Marketing is the online marketing of products & service through various digital mediums. In order to do digital marketing we use various digital mediums such as Social Media (like Facebook, Twitter, Instagram, Pinterest, etc.), Seo, Email, & Mobile App.
Basically digital marketing is the type of marketing that involves all IOT (Internet of Things) devices.
Digital marketing is also called online marketing, is used to promote any brand or business to connect with the potential customers using the internet and the other modes of digital communication like social media platform and websites.
Digital marketing is a broad field, including attracting customers via email, content marketing, search platforms, social media, and more.
In Simple word, we can say that digital marketing is the marketing through online mediums to get potential or maximum number of Customers for products and services. It also help to make brand name popular and to make people awareness.
Why Digital Marketing?
Digital marketing is the simplest & effective way of promoting new products & services so that it is the most suitable medium of marketing. As well, digital marketing is easy as compared to traditional marketing where the Company have to print Physical Posters and banners.
According to me if you wanna do marketing of you business then Digital Marketing is best for you because most of the potential public spend maximum time over the internet where you can promote your products & Services easily.
The Digital Marketing is more powerful and effective then the traditional marketing. Here we can track the performance of advertisements, and marketing campaigns easily.
There are following key points which make digital marketing more powerful:
Easy to use & learn
Advance tracking features
Compatible with new generation
It targets all IOT Devices and Digital mediums.
More Secure as compare to traditional marketing.
Cost effective
Flexibility
Analytics & optimisation
Effective Targeting
More productivity with less efforts
It can also be implemented globally easily
More attractive than traditional marketing
What is Digital Marketing Process
There are total 5 steps or stages of any kind of Digital Marketing Process:
Research
Create
Promote
Analyse
Optimize
Effective Digital Marketing Strategy (1).pdfpagepro360
pagepro360.com (Jai prakash) is an SEO & Web designing strategist that helps online business owners figure out how to grow their business in a way that energizes them. i am currently working in the Marketing department.my zone of genius focuses on visibility, boosting traffic, finding the gaps in their market, competitors' analysis and then zoning in to get results without paying for.
The role of social media in decision-making accelerated in 2020. According to recent research, social media is the first interaction your clients have with your business.
Best Digital Marketing Courses in FaridabadOneTickcdc
OneTick CDC, one of the best digital marketing training institutes in Faridabad Delhi/NCR, offering Advanced Digital Marketing Course online and offline by an experienced trainer.Here we help you learn the skills and provide you with different opportunities in this field.
Visit-us:https://onetickcdc.com/digital-marketing-training-course-faridabad/
Address: Sector 11, Faridabad,E-1/74, Near YMCA University Street, Back Gate, Faridabad, Haryana 121006
Email:onetickcdc@gmail.com
Presentation on how to start, and how to fine-tune digital marketing. Start by understanding the digimarketing mindset...everything else follows from that.
Digital marketing is a broad term that refers to the use of digital channels, platforms, and technologies to promote products, services, or brands to a target audience. It encompasses various online marketing techniques and strategies to reach potential customers and engage with them in the digital realm. Digital marketing leverages the internet and electronic devices to create, communicate, deliver, and exchange value with customers.
https://mayankpunmiya.xyz/
Influencer Marketing: How to Find and Partner with the Right Influencers for ...Interics Digital
Digital marketing has become an essential part of any business, especially for B2C brands. The digital brand experience can make or break a customer's perception of your brand. That's why B2C businesses should develop a digital marketing strategy for new product launches, content strategies for digital marketing, brand awareness through digital marketing, brand reputation management, and more. For a brand to be successful in the digital age, it must work with a digital marketing agency like Interics Designs.
Aresync: Digital Marketing Agency Specializing in Practical Solutions for Bu...David545409
We use various digital marketing techniques, such as SEO, Web development, social media, content marketing, email marketing, and more, to help our clients achieve their goals.
Social Media Tools for Business Buyer's GuideNeal Schaffer
A resource to help with your social media tools audit featuring a comprehensive list of the leading social media tools, highlighting some of the more recommended ones. This guide divides social media tools into 10 major categories: Employee Advocacy, Influencer Marketing, Content Marketing, Visual Social, Engagement Marketing, Analytics, Listening, Social Media Dashboard, Social Selling, and Social Media for Customer Service.
Emerging Trends in Marketing-Role of AI & Data ScienceDigital Vidya
Today marketing without the use of technology cannot exist. Both MarTech and AdTech are important cogs in the marketing wheel. However, the technological landscape is changing every rapidly and keeping track of the emerging trends in marketing is becoming very difficult and tiresome. This webinar will address the emerging technological landscape in marketing and what one should know about them.
Key Takeaways:
1. Ad Tech and Martech
2. AI in Marketing
3. Use of Videos
4. Hyperpersonilsation
5. Social Media Evolution
6. Change in the lead nurturing process
Digital Marketing Beyond Facebook & GoogleDigital Vidya
With Google & Facebook taking up a large percentage of the digital advertising investment in India, often marketers tend to focus only on these two platforms. But there are a lot more platforms out there today that can be leveraged to build a brand and to acquire more customers. Be it LinkedIn, Native, Platforms like Quora, Industry specific platforms like 99 Acres, CarDekho etc, multilingual platforms and publishers, audio apps and programmatic to name a few. Learn how these can be leveraged to achieve different marketing goals.
Key Takeaways:
1. Understand key platforms outside of the Google-FB ecosystem
2. Reasons why over-reliance on Google-FB ecosystem is not ideal
3. Best case practices for key platforms
4. Learn how Native & Content will play a key role in the future
5. See case studies of brands who have got ROI via these newer channels
In the recent past, we have learnt that data is the lifeline of any business and it is really important to collect data, more and more of it. But no one is telling us what to do with large volumes of data.
Shailendra has successfully delivered over One Billion Dollars in incremental value and will spend 30 minutes in showcasing how many large organisations are using data to their advantage by creating value through generating incremental revenue and optimising costs using analytics techniques.
Key Takeaways:
(i) Demystify the myths of analytics
(ii) Walkthrough a step-by-step approach to delivering successful projects that created an incremental value of hundreds and millions of dollars.
(iii) Three use cases where large organisations are using analytics to their advantage by creating value by generating incremental revenue and optimising costs.
Welcome to the world of NoSQL. NoSQL market is now expected to reach 4.2 billion dollar business in itself by 2020. If you are still confused by what does this term means then you are not ready for the Big Data world. However, just knowing the term is not enough.
Due to the enormous numbers of No SQL platforms out there, one of the key challenges is not how to use them but when to use what. In this webinar session, we will start with a small description of the NoSQL and try to understand why it was introduced after all. Then we will look into the four different types of NoSQL frameworks and some tips on how to choose what.
Key Takeaways:
1. Understanding NoSQL
2. SQL to NoSQL: Why the Need is There
3. The Four Main Types of NoSQL
4. How to Make the Best Choice
5. NoSQL User Stories & Deployment of Best Practices
Persuasion Strategies That Work Building Influence To Open Up Your Revenue St...Digital Vidya
Effective persuasion techniques not only help Marketing & Salespeople to generate more customers. Whether done internally or via Influencers, these persuasion techniques are very important to trigger sales.
This webinar session will discuss several persuasion techniques and as well as provide an understanding to learn more about human behaviour. It will also highlight what exactly triggers people to make purchase decisions.
Key Takeaways:
1) Understanding Why People Buy: Key motivation and Drivers
2) How to Develop the Art of Persuasion: Become a Key Influencer
3) Learn how Major Brands in India and Across the World have used these Principles
How To Set-up An SEO Agency From Scratch As A NewbieDigital Vidya
Know the process of 'How to set up an seo agency from scratch as a newbie'. Gain insights from the webinar led by Deepak Shukla, SEO Expert & Founder, Pearl Lemon.
7 B2B Marketing Trends for Driving GrowthDigital Vidya
Know about the top 7 B2B Marketing Trends for Driving Growth. Gain insights from the webinar led by Virginia Sharma,
Director, Marketing Solutions, LinkedIn India
Social Video Analytics: From Demography to Psychography of User BehaviourDigital Vidya
Know about Social Video Analytics: From Demography to Psychography of User Behaviour. Gain insights from the webinar led by Nishant Radia, Co-founder & CMO, Vidooly.
How to Use Marketing Automation to Convert More Leads to SalesDigital Vidya
Know about How to Use Marketing Automation to Convert More Leads to Sales. Gain insights from the webinar led by David Fallarme, Head of Marketing, SEA & India, HubSpot
Native Advertising: Changing Digital Advertising LandscapeDigital Vidya
Know about how Native Advertising is changing Digital Advertising landscape. Gain insights from the webinar led by Samir Tiwari, Co-Founder & CEO, Non Lineaar.
Apache Spark has been gaining steam, with rapidity, both in the headlines and in real-world adoption. Spark was developed in 2009, and open sourced in 2010. Since then, it has grown to become one of the largest open source communities in big data with over 200 contributors from more than 50 organizations. This open source analytics engine stands out for its ability to process large volumes of data significantly faster than contemporaries such as MapReduce, primarily owing to in-memory storage of data on its own processing framework. That being said, one of the top real-world industry use cases for Apache Spark is its ability to process ‘streaming data‘.
Community Development with Social MediaDigital Vidya
Know how to do 'Community Development with Social Media'. Gain insights from the webinar led by Saurabh Jain Head, Paytm - Build for India and Founder, Fun2Do Labs.
Framework of Digital Media Marketing in IndiaDigital Vidya
Know 'Framework of Digital Media Marketing in India'. Gain insights from the webinar led by Nishant Malsisaria, Associate Media Director. Dentsu Webchutney.
The Secret to Search Engine Marketing Success in 2018Digital Vidya
Know 'The Secret to Search Engine Marketing Success in 2018'. Gain insights from the webinar led by Prashant Nandan, Senior Director - Digital Trading & Buying, Amplifi India-Dentsu Aegis Network.
People Centric Marketing - Create Impact by Putting People First Digital Vidya
Know how to create impact by putting people first via 'People Centric Marketing'. Gain insights from the webinar led by Sakhee Dheer, Head of Digital, Global Business Marketing, Asia Pacific, Facebook.
Going Global? Key Steps to Expanding Your Business GloballyDigital Vidya
'Going Global? Key Steps to Expanding Your Business Globally'. Gain insights from the webinar led by Alexia Ohannessian, International Marketing Lead, Trello. Explore more webinars at www.digitalvidya.com/webinars/.
Francesca Gottschalk - How can education support child empowerment.pptxEduSkills OECD
Francesca Gottschalk from the OECD’s Centre for Educational Research and Innovation presents at the Ask an Expert Webinar: How can education support child empowerment?
Macroeconomics- Movie Location
This will be used as part of your Personal Professional Portfolio once graded.
Objective:
Prepare a presentation or a paper using research, basic comparative analysis, data organization and application of economic information. You will make an informed assessment of an economic climate outside of the United States to accomplish an entertainment industry objective.
Acetabularia Information For Class 9 .docxvaibhavrinwa19
Acetabularia acetabulum is a single-celled green alga that in its vegetative state is morphologically differentiated into a basal rhizoid and an axially elongated stalk, which bears whorls of branching hairs. The single diploid nucleus resides in the rhizoid.
Introduction to AI for Nonprofits with Tapp NetworkTechSoup
Dive into the world of AI! Experts Jon Hill and Tareq Monaur will guide you through AI's role in enhancing nonprofit websites and basic marketing strategies, making it easy to understand and apply.
Safalta Digital marketing institute in Noida, provide complete applications that encompass a huge range of virtual advertising and marketing additives, which includes search engine optimization, virtual communication advertising, pay-per-click on marketing, content material advertising, internet analytics, and greater. These university courses are designed for students who possess a comprehensive understanding of virtual marketing strategies and attributes.Safalta Digital Marketing Institute in Noida is a first choice for young individuals or students who are looking to start their careers in the field of digital advertising. The institute gives specialized courses designed and certification.
for beginners, providing thorough training in areas such as SEO, digital communication marketing, and PPC training in Noida. After finishing the program, students receive the certifications recognised by top different universitie, setting a strong foundation for a successful career in digital marketing.
June 3, 2024 Anti-Semitism Letter Sent to MIT President Kornbluth and MIT Cor...Levi Shapiro
Letter from the Congress of the United States regarding Anti-Semitism sent June 3rd to MIT President Sally Kornbluth, MIT Corp Chair, Mark Gorenberg
Dear Dr. Kornbluth and Mr. Gorenberg,
The US House of Representatives is deeply concerned by ongoing and pervasive acts of antisemitic
harassment and intimidation at the Massachusetts Institute of Technology (MIT). Failing to act decisively to ensure a safe learning environment for all students would be a grave dereliction of your responsibilities as President of MIT and Chair of the MIT Corporation.
This Congress will not stand idly by and allow an environment hostile to Jewish students to persist. The House believes that your institution is in violation of Title VI of the Civil Rights Act, and the inability or
unwillingness to rectify this violation through action requires accountability.
Postsecondary education is a unique opportunity for students to learn and have their ideas and beliefs challenged. However, universities receiving hundreds of millions of federal funds annually have denied
students that opportunity and have been hijacked to become venues for the promotion of terrorism, antisemitic harassment and intimidation, unlawful encampments, and in some cases, assaults and riots.
The House of Representatives will not countenance the use of federal funds to indoctrinate students into hateful, antisemitic, anti-American supporters of terrorism. Investigations into campus antisemitism by the Committee on Education and the Workforce and the Committee on Ways and Means have been expanded into a Congress-wide probe across all relevant jurisdictions to address this national crisis. The undersigned Committees will conduct oversight into the use of federal funds at MIT and its learning environment under authorities granted to each Committee.
• The Committee on Education and the Workforce has been investigating your institution since December 7, 2023. The Committee has broad jurisdiction over postsecondary education, including its compliance with Title VI of the Civil Rights Act, campus safety concerns over disruptions to the learning environment, and the awarding of federal student aid under the Higher Education Act.
• The Committee on Oversight and Accountability is investigating the sources of funding and other support flowing to groups espousing pro-Hamas propaganda and engaged in antisemitic harassment and intimidation of students. The Committee on Oversight and Accountability is the principal oversight committee of the US House of Representatives and has broad authority to investigate “any matter” at “any time” under House Rule X.
• The Committee on Ways and Means has been investigating several universities since November 15, 2023, when the Committee held a hearing entitled From Ivory Towers to Dark Corners: Investigating the Nexus Between Antisemitism, Tax-Exempt Universities, and Terror Financing. The Committee followed the hearing with letters to those institutions on January 10, 202
A Strategic Approach: GenAI in EducationPeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
How to Make a Field invisible in Odoo 17Celine George
It is possible to hide or invisible some fields in odoo. Commonly using “invisible” attribute in the field definition to invisible the fields. This slide will show how to make a field invisible in odoo 17.
1. Serious about INBOUND
MARKETING?
Join our Upcoming Training!
Details @ www.digitalvidya.com
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http://www.digitalvidya.com info@digitalvidya.com
17 Inbound Marketing Tools
Tools to Identify Inbound Interest
#1 Hootsuite
Details at https://hootsuite.com/
What is it? A comprehensive social media publishing tool, Hootsuite
was first used in 2008 to identify inbound interest.
What are the common uses? Hootsuite basically helps to get free
reports by email, send messages from a single platform, streamlining the
posts and scheduling of the tweets as well.
3. INBOUND MARKETING TOOLS
http://www.digitalvidya.com info@digitalvidya.com
#2 FollowerWonk
Details at https://followerwonk.com/
What is it? Followerwonk is a tool to identify the inbound interest
especially on social networking site Twitter.
What are the common uses? Followerwonk plays a major role in
inbound marketing that helps in Twitter analytics, segment followers,
social graph tracking etc.
4. INBOUND MARKETING TOOLS
http://www.digitalvidya.com info@digitalvidya.com
#3 Google Keyword Suggestion Tool
Details at http://tools.seochat.com/tools/suggest-tool/
What is it? As the name suggests, this tool provides information about
most popular keywords used for generating content opportunities.
What are the common uses? This tool helps to create a list of the most
popular keyword phrases using Google, Amazon, YouTube ad Bing
“Suggest” database.
5. INBOUND MARKETING TOOLS
http://www.digitalvidya.com info@digitalvidya.com
#4 Facebook Ads
Details at https://www.facebook.com/about/ads/
What is it? Facebook ads coupled with the precise content helps to get
higher CTR (click through rate), by identifying the interest of your target
audience on Facebook.
What are the common uses? Facebook ads help to get the right set of
consumers at the right time through concepts like Facebook Interest
Targeting, Facebook Behavioural Targeting, Facebook’s Custom
Audience Targeting etc.
6. INBOUND MARKETING TOOLS
http://www.digitalvidya.com info@digitalvidya.com
#5 Rapportive
Details at https://rapportive.com/
What is it? Rapportive is an interesting inbound marketing tool that
helps to reach, connect and build a rapport with the audience.
What are the common uses? By installing Rapportive tool, you can get
the access to the information viz. photo, LinkedIn profile, shared
connections etc. of a user whose email id is visible in your account.
7. INBOUND MARKETING TOOLS
http://www.digitalvidya.com info@digitalvidya.com
Conversion Oriented Website & Landing Page Communication
Tools
#6 Crazyegg
Details at http://www.crazyegg.com/
What is it? Crazyegg is a widely used tool that helps in search engine
marketing, web analytics as well as inbound marketing.
What are the common uses? This tools allows you to examine and
trace audiences’ behaviour thus paving way to create engaging content.
8. INBOUND MARKETING TOOLS
http://www.digitalvidya.com info@digitalvidya.com
#7 Visual Website Optimizer
Details at https://vwo.com/?v=3
What is it? Visual Website Optimizer is world’s easiest A/B testing tool.
What are the common uses? This tool helps to track visitor’s click
behaviour and thus allow you to optimize & personalise your website.
9. INBOUND MARKETING TOOLS
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#8 Unbounce
Details at http://unbounce.com/
What is it? This tool helps to build engaging content on landing pages.
What are the common uses? Unbounce is one such inbound
marketing tool that allows to create conversion oriented landing pages
that are mobile responsive.
10. INBOUND MARKETING TOOLS
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Analysis Tools
#9 KISSmetrics
Details at https://www.kissmetrics.com/
What is it? Primarily a web analytics tool, KISSmetrics helps you to
leverage inbound marketing effectively.
What are the common uses? This tool helps to gain and retain the
customers by presenting engaging content, thus helps to improve the
conversion rates.
11. INBOUND MARKETING TOOLS
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#10 Mix Panel
Details at https://mixpanel.com/
What is it? Mix Panel is one of the most advanced level platforms for
web as well as mobiles.
What are the common uses? This tool helps to analyse consumer
behaviour and accordingly strategize inbound marketing techniques.
12. INBOUND MARKETING TOOLS
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#11 Marketing Grader
Details at https://marketing.grader.com/
What is it? Marketing Grader focuses on social media, blogging, SEO,
lead generation and mobile optimization.
What are the common uses? This tool is essential for the newbies in
the field of inbound marketing so as to increase the level of visitor
interaction.
13. INBOUND MARKETING TOOLS
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#12 Google Analytics
Details at http://www.google.co.in/analytics/
What is it? A simple to use and easy to set-up tool, Google Analytics
helps to give complete picture of your campaign’s performance thus
affecting website traffic and conversion rate.
What are the common uses? Google Analytics helps to track page
views, conversion rates, visitor demographics and much more.
14. INBOUND MARKETING TOOLS
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Leads/Subscriber Nurturing Tools
#13 Customer.io
Details at http://customer.io/
What is it? An effective lead nurturing tool, customer.io is a unique sort
of inbound marketing tool.
What are the common uses? Cutomer.io enables you to identify
audience’s level of unique interaction and accordingly send targeted
human messages to the users.
15. INBOUND MARKETING TOOLS
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#14 Marketo
Details at http://www.marketo.com/
What is it? Marketo is a website monitoring, tracking and integration
tool.
What are the common uses? This software enables you to determine
customer specific behavioural path which helps in lead generation.
16. INBOUND MARKETING TOOLS
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#15 Eloqua
Details at http://www.eloqua.com/
What is it? Eloqua is an integrated solution that enables you to build a
custom lead database, plan lead generating campaigns and analyse
marketing strategy.
What are the common uses? It is used to evaluate user behaviour and
alter the online marketing strategy, accordingly.
17. INBOUND MARKETING TOOLS
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#16 Pardot
Details at http://www.pardot.com/
What is it? In collaboration with Salesforce.com, Pardot features
certified CRM integrations that allows marketers to increase revenue by
generating quality sales.
What are the common uses? This platform empowers the marketers to
nurture leads, perform lead scoring by demonstrating marketing
accountability.
18. INBOUND MARKETING TOOLS
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#17 HubSpot
Details at http://www.hubspot.com/
What is it? HubSpot is a profound inbound marketing software platform.
What are the common uses? A focal point for inbound marketing,
HubSpot helps to automate content creation, capture and manage leads.
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