Content marketing trends are ever-changing. With a new year just around the corner, it's time for some speculation and introspection. Which content marketing trends should you pick up for success in 2023? How will the content marketing landscape change? To give you a head start, we've lined up 15 top content marketing trends you should look out for in the year to come. Here's the list of 2023 content marketing trends to follow - - Focus on content experience - AI content creation and planning tools - Agile marketing takes over - Video content driving engagement - Podcasts with SEO-focused transcripts - DEI and values-driven content marketing - Focus on customer retention and loyalty building - Influencer marketing for brand awareness - User-generated content - Better data privacy aids lead generation - Speak your target audience’s language - Self-serve content and chatbots - Content with a human touch To know more about each of these content marketing trends for 2023, read the complete article here: https://narrato.io/blog/top-15-content-marketing-trends-for-2023/

1. TOP 15 CONTENT
TOP 15 CONTENT
TOP 15 CONTENT
MARKETING TRENDS
MARKETING TRENDS
MARKETING TRENDS
FOR
FOR
FOR
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2. CONTENTS
Focus on content experience
AI content creation and planning tools
Agile marketing takes over
Video content driving engagement
Podcasts with SEO-focused transcripts
DEI and values-driven content marketing
Focus on customer retention and loyalty building
Influencer marketing for brand awareness
User-generated content
Better data privacy aids lead generation
Speak your target audience’s language
Self-serve content and chatbots
Content with a human touch

3. Focus on content
experience
AI content creation
and planning tools
User-focused content and
user-first SEO will gain
prominence
AI-powered tools for content
creation, reporting, analytics are
going to be big
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4. Agile marketing
takes over
Continuously monitor marketing
performance and make
improvements in several small
iterations
Video content
driving engagement
Video content in marketing is here
to stay
Gives you a shot at virality
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5. Interactive content
DEI and values-driven
content marketing
Interactive content will help
marketers in building
stronger connections with
audience
Content with homogenous and
narrow outlook will not work
today
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6. Podcasts with
SEO-focused transcripts
Podcast advertising is proving to
be more impactful than most
other media
Personalized and
intentional content
Make your content messaging
intentional and meaningful, not
generic
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7. Focus on customer
retention and loyalty
Influencer marketing
for brand awareness
Content marketing is a major
lead nurturing, customer
acquisition, and customer
retention channel
Brands should start building a
more elaborate influencer
marketing strategy
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8. User-generated content
UGC will become important as
more people turn to social media
for product recommendations
Better data privacy
aids lead generation
People trust brands that respect
their right to data privacy and
security
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9. Speak your target
audience’s language
Self-serve content
and chatbots
Understand the colloquialism your
target audience uses, the
trends/beliefs they identify with,
and more Consumers prefer self-serve
options over getting in touch with
a brand representative
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10. Content with a
human touch
Invest in quality content with
your leadership or key team
members in front of the camera
Provides a face audience can
associate with the brand
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Here's our team!

11. THANK YOU
For an in-depth look at these content marketing
trends, read the article on Narrato blog.
https://narrato.io/blog/top-15-content-marketing-
trends-for-2023/
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