Are you constantly struggling to find out the perfect recipe for creating high quality content for your website? The truth is that there is no singular method to create high quality content that fits every niche and topic. In fact, you have to dig deeper into the particular topic of discussion for your research. Moreover, you have to greatly consider your user’s search intent. Apart from these and many other factors, there are a few things you can take care of to create high quality content for your website.
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7 Traits of High Quality Content Useful Tips to Improve Your Writing.pptx
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2. What is High Quality Content?
Simply put, high quality content is readable, comprehensive, factual, relevant and
delivers value to its intended readers. It weaves in your facts, personal experiences
and correct choice of words intricately to create a well-flowing text for your readers.
If we were to list down the important traits of high quality content, they would include:
● Comprehensiveness
● Helpfulness
● Utility
● Accuracy
● Credibility
● Educational
● Best fit to searcher’s query
3. High Quality Content Helps You Achieve Marketing KPIs
In terms of content marketing, high quality content is the one that meets all your KPIs.
Perhaps, your focus is to create high quality content for SEO boost or to enhance your
social media presence. Thus, high quality content writing helps you achieve marketing
goals such as:
● Getting your content ranked on top 3 Google search results
● Generating better leads and more sales for your business
● Boosting brand awareness or winning customer loyalty
● Repurposing your content to ensure better engagement
● Delivering the right message to maintain brand voice consistency
● Improving website retention rates and click through rates
● Attracting more organic traffic and visitors to your website
● Receiving more relevant links from authoritative sources
● Getting more on-site conversions for better marketing ROI
● Improving the number of social shares and user engagement
4. Best Practices to Create High Quality Content for Your
Readers
Once you have understood what constitutes high quality content, the next step is
to figure out how to create high quality content. Here are some best practices you
can use to learn how to write high quality content easily.
5. Align Your Content with Brand Voice and Brand Image
Branding is an important part of content marketing. Thus, it means that your
content should align with your brand voice. In addition to finding the right audience
for your content, your content shall also deliver the right brand message to your
target audience. Therefore, you need to leverage your brand voice elements
throughout your content.
6. Organize Your Content Creation Process
Another important thing to consider when you are deciding how to create valuable
content is content organization. Although most writers believe content organization
to be limited to content scheduling and folder making, it extends beyond sorting
your documents. Your content creation process shall be organized from start to
finish.
7. Dig Deeper Into Your Customer’s/Reader’s Mind
Creating content is easy. However, creating content for your audience requires
effort and focus. Take your audience’s search intent into account when creating
content. It will help you overcome the monotony and make your content more
engaging and helpful for your audience. Moreover, helpful content helps you rank
better on search engines.
8. Understand and Implement the Principles of Quality Writing
Once you have a good understanding of your audience under your belt, it is time
to write your content. Generally, error-free, factual, grammatically-correct and
relevant content makes the foundation of your high quality content. You also need
to consider content clarity and minimal to no fluff while content writing.
9. Repurpose Your Content to Dominate Content Distribution
Channels
Most content writers and marketers often forget about this mind blowing hack.
Content repurposing for content sharing on different platforms can save you
tremendous time and deliver incredible results. Moreover, it helps you maintain
brand voice and consistency across all channels.
So, if you are wondering how to make high quality content on YouTube, you can
refer to your blogs to get some pointers. Similarly, you can highlight snippets of
your blog posts as shareable social media post captions. Moreover, you can align
your entire email marketing campaign with your blog post content, product
descriptions, social media content and informational guide – all repurposed to get
more personal with your readers.
10. Utilize Data Analytics to Figure Out and Implement New
Content Ideas/Trends on Time
In the era of rapid trend change, it is extremely important to identify emerging
trends and follow them before anyone else. Using data analytics tools can offer
you a first-mover advantage for the latest, emerging trends. Moreover, it can help
you refine your offering according to perceived value on behalf of your customers.
Implementing data analytics can offer you valuable insights on how to optimize
your content ideation process. Moreover, they help you post content consistently.
11. Get Personal, Honest and Real with Your Readers
Humanizing your content is as important as sharing factual and helpful
information. Get honest with your readers. Write content as if you are talking to a
person sitting next to you. You will be surprised to see just how much your readers
will love your raw, unique and honest style of presenting your content. Adopt a
storytelling approach, share personal experiences or share other points of view.