This document summarizes the services of a business advisory firm called Fund-House. They offer consulting, coaching, angel investments, and venture debt. Their main areas of focus are technology, healthcare, green space, and arts. They provide various advisory services including vision/brand development, logo design, pitch presentations, management mentoring, and marketing strategies. Their goal is to help build high-performance businesses through practical actions and strategies.

2. Our Focus Is On Two Distinct But
Crucial Business Assist Activities:
Consulting - Coaching
Angel Investment - Venture Debt

3. INVESTMENTS / VENTURE DEBT
Seek Superior Returns As Facilitators In Specific
Spheres of Interest:
TECHNOLOGY HEALTH CARE GREEN SPACE ARTS

5. TECHNOLOGY
• Hard To Replicate Products - Services
• General Focus: B2C or B2B
• Management-Market-Money-Momentum

7. HEALTHCARE
Interests:
• Devices and Supplies
• Medical Efficiency Software
• Diagnostic Tools
Innovative Products With:
• Superior Management
• Great Delivery
• Market Momentum
Member: Arizona Bio-Industry Association

9. • Commercial Buildings' Energy Efficiencies
• Water Conservation - Renewability
• Eco-friendly Products - Services
Member: U.S. Green Building Council
GREEN SPACE

11. Seek niche companies
with emphasis on:
• Social Media
• Event Ticket Purchasing
• Talent Booking
• Expanding Audience-reach
• Increasing User - Viewer Expectations
SAMPLE IMAGES???
MEDIA & ART

12. Consulting & Coaching : Our Vision
As The Premier Business Advisory Firm In The Greater Phoenix
Area Our Focused Priority Is To Build High-Performance,
Results-Oriented Businesses Which Are Grounded On Practical,
Doable, and Financially Feasible Actions.

13. ADVISOR
SERVICES
• Vision Statements & Brand Development
• Logo Design & Tagline Authoring
• Pitch Presentation Scripting & Execution
• Management & Financial Mentoring
• Planning / Scaling / Growth Strategies
• Marketing: Social Media & Traditional

14. Companies Must Delve-deep Into Their VISION Before An
Effective Branding Strategy Can Be Developed.
WHAT’S BEHIND YOUR LOGO?
VISION STATEMENT & BRANDING

15. WHAT’S BEHIND YOUR LOGO?
We Start With Our Proprietary BRAND DEVELOPMENT SURVEY
And Craft A Narrative Which Merges The Business Signature Story
With Your Products/Services.
This IS YOUR BRAND DNA!
VISION STATEMENT & BRANDING

16. WHAT’S BEHIND YOUR LOGO?
Perform a S.W.O.T. Analysis
Further Solidifies The WHYS and HOWS of the Brand.
STRENGTHS WEAKNESSES
OPPORTUNITIES THREATS

17. LOGO DESIGN /
TAGLINE AUTHORING
The Company Masthead - The LOGO
● The Physical Metaphor That Embodies WHAT The Company IS AT A SINGLE GLANCE.
● Think Uniqueness.
● Think Of Your Brand Narrative In A SINGLE IMAGE - This Is Your LOGO.
THIS IS WHERE FUND-HOUSE'S ARTISTIC AND
GRAPHIC SKILLS COME INTO PLAY.

18. TAGLINE AUTHORING
Many Times A Great Logo Needs A One-Off Tagline To Further
Define and Differentiate Your Business. A Well Authored Tagline
in Conjunction With A Logo Provides The Image Ideation Required
To Engage Consumers/Customers.

19. PITCH PRESENTATION /
SCRIPTING
Be It For Wooing Investors, Selling To Clients, Lining-up Vendors,
Or Convincing The Myriad Of People You Encounter In Managing
Your Business - THE PITCH IS PARAMOUNT.

20. THE PITCH
Presenting The RIGHT PITCH is Requisite. Utilizing
FUND-HOUSE'S 12 Point Perfect Pitch Process - We Take The Time
To Properly Script, Rewrite, and Rehearse, With As Many
Revisions Required, Until We Have The PERFECT PITCH.

21. MANAGEMENT
& FINANCIAL
MENTORING
• Accounting
• Financial Reporting
• Tax Compliance & Filing
• Budgeting
• Purchasing & Inventory Control
• Marketing / Promotion
• Team Building
FUND-HOUSE Can Advise and Assist With These
Day-to-Day Management Activities.

22. PLANNING / SCALING /
GROWTH STRATEGIES
● Beyond Business As Usual
● Requires Inventive Thinking
● Assumes High Risk For High Reward
● Defines Your Unique Selling Proposition (USP)

23. MANAGEMENT /
FINANCIAL PLANNING
● Evaluate Business
● Tactical Tools
● Required For Scaling / Funding
● Identifies Potential Growth Opportunities or Problems
FUND-HOUSE Uses Economic, Political, Socio-cultural, Technological, Legal, and
Environmental Factors In Recommending Planning and Growth Strategies.

24. MARKETING:
SOCIAL MEDIA & TRADITIONAL
There Has Been A Major Shift From Traditional To Social Media Marketing, Due To:
● Less Expense
● More Targeted
● More Controllable
● Ease of Use
● Verifiable & Trackable

25. STAY IN TOUCH
Web:FundHouse.us
jlavorato@fundhouse.us
Blog: fhventures.blogspot.com
716-348-8648
Contact F-H For A Free Consultation Session