David Bonilla Fuertes / david@bonillaware.com
Tools for Startups
Hello! I’m David
• 38yo
• Husband
• Father
• Engineer/Hacker
• Entrepreneur
This is my family
Remember
• Raise your hand if you don’t understand my Engrish
• There are NO wrong/inappropriate questions or
answers
• You don’t need to take notes (this presentation is
already available at http://bit.ly/repsol-tools)
• Have Fun! ^____^
BLOCK 1
IT’S A STARTUP
STUPID
REQUIREMENTS
ARE NOT FIXED
DEADLINE
IS NOT FIXED
BUDGET
IS NOT FIXED
Waterfall
FAIL
YOU ARE MY
STARTUP
EXPECTATIONS
My Goals
Rethink Why
and How we
want to use
tools
Introduce
39 tools
for Startups
Hints & Tricks
about
How to get more
from your tools
But I’m just the professor…
What about YOU?
HACK
THE SYSTEM
BLOCK 2
WHY WOULD WE
USE TOOLS?
THE MOST
VALUABLE ASSET
OF ONE STARTUP
IS PEOPLEPEOPLE
THE MOST
EXPENSIVE
RESOURCE IS
ALWAYS TIMETIME
YOU WON’T HAVE
ENOUGH TIME TO
MANAGE PEOPLE
vs.
WaterfallAgile
• Individuals and interactions over processes and tools
• Working software over comprehensive documentation
• Customer collaboration over contract negotiation
• Responding to change over following a plan
http://www.agilemanifesto.org
Scrum in a Nutshell
Kanban
(2)
Scrum in a Nutshell
X
XXX
X
Otogami Framework
I’ll get THAT
If I do THIS
I’ll get THAT
If I do THIS
HYPOTHESIS
BACKLOG
I’ll get THAT
If I do THIS
COST
VALUE
PRIORIZATION
STORIES
KPIs
DEFINITION
KANBAN ALLA OTOGAMI
* 20% Time dedicated to Comm
Ops
* If we need more than 20%,
probably we should change the
prioritazed hypothesis
MENDOZA LINE BURGER METHOD
WHY AGILE?
AGAIN,
WHY WOULD WE
USE TOOLS?
TO MANAGE GOALS,
NOT PEOPLE
TO SAVE TIME,
NOT MONEY
BLOCK 3
TOOLS STRATEGY
AND BUDGET
BUILDING OR BUYING?
Is related to your
core business?
Is there any similar
solution?
BUYARE YOU SURE?
NO
NO
YES
YES
SaaS
SOFTWARE OR
SERVICE?
SaaS
vs.
ProprietaryOpen
Source
• Sometimes, free
• You or they support
• You get the know-how
• Access to source code
http://opensource.org
• Sometimes, free
• They support
• You share the know-how
• No access to code
COST OF ADOPTION
OF ONE TOOL IS
CIRCA X10
ITS PRICE
CIRCA X10
BEST TOOLS FOR EACH
PHASE OF YOUR COMPANY
idea IPOvalidation Growth
on-prem
(BTF)
pen & paper SaaS Software
BUDGETING EXAMPLE
for a 10 people team (monthly)
BLOCK 4
39 TOOLS
FOR STARTUPS
PERSONAL MANAGEMENT
Pomodoro Technique
http://pomodorotechnique.com/
https://dl.dropboxusercontent.com/u/3320460/pomodoro_inventory.pdf
https://dl.dropboxusercontent.com/u/3320460/pomodoro_todo.pdf
http://www.tomighty.org/
Momentum
http://momentumdash.com/
PERSONAL MANAGEMENT
Rescue Time
https://www.rescuetime.com/
PERSONAL MANAGEMENT
Jira
https://www.atlassian.com/software/jira
TEAM MANAGEMENT
Trello
https://trello.com/
TEAM MANAGEMENT
Trello
https://trello.com/
CRM
Rapportive
https://rapportive.com/
CRM
FullContact
https://www.fullcontact.com
CRM
Pipedrive
https://www.pipedrive.com
CRM
Google Docs
https://www.google.com/intl/en_us/docs/about/
COLLABORATION
Confluence
https://www.atlassian.com/software/confluence
COLLABORATION
Yammer
https://www.yammer.com
COLLABORATION
Media Wiki
https://www.mediawiki.org/wiki/MediaWiki
COLLABORATION
Slack
https://slack.com/
COLLABORATION
HipChat
https://www.hipchat.com
COLLABORATION
Mailchimp
http://mailchimp.com/
NEWSLETTERS
Mailjet
https://www.mailjet.com/
NEWSLETTERS
Sendy.co
https://sendy.co/
NEWSLETTERS
Amazon SES
https://aws.amazon.com/es/ses/
NEWSLETTERS/
TRANSNACIONAL EMAILS
Mandrill
https://www.mandrill.com/
TRANSACTIONAL EMAILS
HootSuite
https://hootsuite.com/
SOCIAL MEDIA
MANAGEMENT
SocialBro
http://www.socialbro.com/
SOCIAL MEDIA
MANAGEMENT
Tweetbot
http://tapbots.com/tweetbot/
SOCIAL MEDIA
MANAGEMENT
Google Analytics
http://www.google.com/analytics/
ANALYTICS
Piwik
http://piwik.org/
ANALYTICS
Quicklytics
http://escoz.com/quicklytics/index.html
ANALYTICS
Gengo
http://gengo.com/
TRANSLATIONS
Perfect Audience
http://www.perfectaudience.com/
RETARGETING
Optimizely
https://www.optimizely.com/
A/B TESTING
Desk.com
http://www.desk.com/
SUPPORT
Moz
https://moz.com/
INBOUND MARKETING/
SEO
SemRush
http://www.semrush.com/
SEO
Geckoboard
https://www.geckoboard.com/
DASHBOARDS
Atlasboard
http://atlasboard.bitbucket.org/
DASHBOARDS
Quaderno
https://quaderno.io/
INVOICING
Wave Invoicing
https://www.waveapps.com/invoice/
INVOICING
Cuentica
https://www.cuentica.com
INVOICING
Paypal
https://www.paypal.com/
PAYMENTS
Stripe
https://stripe.com
PAYMENTS
Pingdom
https://www.pingdom.com/
SYSTEMS
BLOCK 5
HOW TO GET
MORE FROM
YOUR TOOLS
THE BEST TOOL
IS NO TOOL
THE LAW
USE SUPPORT
YAGNI
KISS
USE TOOLS.
DON’T BE USED
BY THEM
Q + A
If you don’t have any question, I have failed.
Will Agile work in
larger organizations? Which Payment Process
should I choose?
JIRA or Trello? Will I save money
hosting myself all
these apps?
o¡gracias!
twitter >> @david_bonilla
eMail >> david@bonillaware.com
blog >> bonillaware.com
presentación >> http://bit.ly/repsol-tools

Tools 4 Startups