Tools and software to create more efficient race management organizations and nonprofits.

1. Business Session:
Tools for Efficiency

2. RunSignup’s Tools

3. Tool 1: Brand Guidelines
Definition:
A document of your branding
(logos, colors, styles) and key
messaging gives you a
resource to ensure
consistency for every email,
social media post, and
advertisement.
We include:
❖ Mission and Core Values
❖ Key language
❖ Logos
❖ Brand colors and usage
❖ Illustration and
Photography Guidelines
❖ Fonts

4. Brand Imaging

5. Messaging

6. Tool 2: Canva
Cloud-Based Graphic Design for novice designers and quick projects
Key Features Include:
❖ Pre-built templates
❖ Easy drop & drag builder for graphics of any size
❖ Free and fee-based graphic elements, backgrounds, and photos
❖ Array of fonts
❖ Upload capabilities for any image
❖ Export to PDF, PNG, JPG, or Animation
Free version, with upgrades available for more features

7. Tool 2: Canva

8. Tool 3: Adobe
Powerful Graphics and Publishing Tools - Illustrator, Indesign, and
Photoshop have tons of functionality but a steeper learning curve
Key Features Include:
❖ Access to some free templates, with endless paid options
❖ Total flexibility for layout and design
❖ Ability to build vector graphics that can be used at any size
❖ Extensive export options
Paid subscription required.

9. Tool 4: Slack
Communications tool for your team, wherever they are.
Key Features Include:
❖ Instant messaging between any members or groups of members
❖ Channels for subgroups that frequently need to chat
❖ Notification options and ability to silence
❖ Ability to share documents and files
❖ Integrations with other apps can connect with Google
❖ Calendar, Google Drive, and much moore
Free version with limitations is available.
Fee for additional functionality.

10. Tool 5: Zapier
Connect hundreds of web apps and create workflows so that an
action in one app triggers an action in another
Key Features Include:
❖ A tool to connect your tools
❖ Commonly used tools that can be connected include Google
Sheets, Trello, Gmail, Facebook Pages, Slack, Quickbooks, and
more
❖ Limitations to the types of triggers and actions, but can create
powerful connections
Free trial; fee for full usage.

11. Category 1: Project Management

12. Project Management
Tools
Project management tools provide a hub for all the files,
timelines, spreadsheets, and budget documents, task
distribution, and chats required to complete a project of a race.
They can be used by an individual, but are built for
collaboration.

13. Tool 6: Basecamp
Key Features Include:
❖ Message Board to post announcements, ideas, progress updates, etc.
❖ To-do lists of work that needs to get done, assign items, set due dates, etc.
❖ Schedule: Set important dates on a shared schedule
❖ Docs & Files: Share files, images, and spreadsheets in folders
❖ Group Chat: chat with your group easily
❖ Automatic Check-Ins: recurring questions to keep
everyone on the same page
Personal, limited free version available. Business version has
a free trial available with a $99/month flat base fee.

14. Other Prominent Project
Management Tools
❖ Smartsheet
❖ Asana
❖ Monday.com
❖ Liquid Planner
❖ Wrike
❖ Trello

15. Category 2: Scheduling Software

16. Scheduling Tools
Employee scheduling software automates the process of
creating and maintaining schedules for multiple teams, while
tracking the reliability and success of your employees.

17. Tool 7: SubItUp
Key Features Include:
❖ Budgeting & Reporting
❖ Automated request & management of staff availability
❖ Eliminate scheduling conflicts
❖ Evaluate staff performance (attendance, timeliness, etc)
❖ Streamline communications
There is no free version, but there is a free trial.
Pricing starts around $3/month/user with a
$100/month minimum.

18. Other Prominent
Scheduling Software
❖ Planday
❖ Visual Planning
❖ ShiftNote
❖ NimbleSchedule

19. Category 3: Inventory Tracking

20. Inventory Tracking Tools
Inventory tracking tools allow you to keep track of your
equipment - whether you have multiple teams that are using it
on a given weekend, or you are renting it out as an additional
service that you provide.

21. Tool 8: Rental Essentials
Key Features Include:
❖ Track Inventory
❖ Allow for fast reservations
❖ Make accounting easy
❖ Manage schedules for equipment
Pricing starts at $50/month, $10/month for additional users, and $125/month
for additional locations.

22. Other Prominent
Inventory Tracking Tools
❖ EZRentOut
❖ Rental Tracker
❖ Rentaltrax
❖ GigaTrak

23. Category 4: Email Marketing

24. Email Marketing Tools
Email marketing tools are applications that allow you to plan,
execute, and monitor email marketing campaigns. They
manage lists of participants and unsubscribed users, provide
templates, and usually include scheduling and automation
options. They may include other marketing services, but email
is their main function.

25. Tool 9: Constant Contact
Key Features Include:
❖ Email Marketing templates and list management
❖ Marketing automation
❖ Facebook, Instagram, and Google Ads
❖ Ecommerce Integration
Free trial available. Email-only starts at $20/month and is based on the number
of contacts. Email-Plus starts at $45/month, and is based on the number of
contacts.

26. Tool 10: MailChimp
Key Features Include:
❖ Marketing CRM & Audience Dashboard
❖ List tagging and segmentation
❖ Designer templates and drag & drop email builder
❖ E-Commerce Integration
❖ Signup forms, landing pages, and websites
A very basic free version is available. Paid options start at $9.99/month,
$14.99/month, and $299/month based on available features and size of contact
list.

27. Other Prominent Email
Marketing Tools
❖ SendinBlue
❖ Drip
❖ GetResponse
❖ iContact

28. Category 5: Social Media Tools

29. Social Media Tools
Social Media Management tools help you manage your social
campaigns with simple, comprehensive interfaces designed to
help small businesses manage multiple social media accounts
from a single hub.

30. Tool 11: Sprout Social
Key Features Include:
❖ Analytics to drive strategic decisions across the business
❖ Engagement: scale and monitor engagement efforts with a
unified box
❖ Publishing: plan, create, manage, and deliver content as a
team
❖ Listening: uncover trends & actionable insights from
social data
Free trial available. Standard plan is $99/month/user, Professional is
$149/month/user, and advanced is $249/month/user

31. Other Prominent Social
Media Management Tools
❖ Hootsuite
❖ Sendible
❖ Social Report
❖ Agorapulse

32. Category 6: Customer Support
Software

33. Customer Support
Software
Customer support software helps companies effectively
manage their customer care and support function by managing
emails and email responses, as well as other customer support
channels.

34. Tool 12: Help Scout
Key Features Include:
❖ Management of phone, chat, and email communications in a single mailbox
❖ Keyboard shortcuts, realtime mailbox updates, and automated workflows
❖ Collaboration with your team with private notes, saved replies, tagging, and
notifications when 2 users are in the system at the same time.
❖ Knowledge base for FAQ’s and bot communications
Free trial available. Plans start at $20/month/user or $35/month/user,
depending on the features needed.

35. Tool 13: Freshdesk
Key Features Include:
❖ Email, phone, and chat communications in a single place
❖ A knowledge base to make responses easier and faster
❖ Insights to understand your customer satisfaction and bottlenecks
Free trial available. Pricing options at
$15/month/user, $29/month/user,
$49/month/user and $109/month/user

36. Other Prominent Social
Customer Support Software
❖ Zendesk
❖ Team Support
❖ LiveAgent
❖ Salesforce Service Cloud

37. Category 7: Outside Consultants

38. Outside Consultants
Outside consultants are technology solutions - they’re partners
you can contract to help you with areas of need that are
outside your in-house expertise. Consider an outside
consultant when A) the time needed for an area of work is
more than someone in your company can do in a reasonable
amount of time, but less than the value of hiring a full-time
person and/or B) there is a high level of expertise needed.

39. Tool 14: AmpliPhi
Marketing Consultant
Key Features Include:
❖ Social media strategy
❖ Social media advertising
❖ Content strategy and production
❖ Personal branding
❖ Video production and editing
❖ Social media training and education
❖ Reporting and analytics

40. Tool 15: Action Coach
Business Coaching
Key Areas of Coaching:
❖ Sales and finance
❖ Marketing & Advertising
❖ Team building and recruitment
❖ Systems and business development
❖ Mastery and customer service

41. Thanks!
Any questions?
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