การระดมความคิดนัันสามารถนํํามาใช้้ ได้้ ตงแต่่
ิ ้ ใ ั้
o การขยายขอบเขตของปั ญหาที่เกิดขึ ้น
การขยายขอบเขตของปญหาทเกดขน
o การคัดเลือกปั ญหา
o การหาแนวทางแก้ ไขที่หลากหลาย
o การคัดเลือกแนวทางการแก้ ปัญหาที่เหมาะสม
การคดเลอกแนวทางการแกปญหาทเหมาะสม
o การจัดทําแผนและรายละเอียดเพื่อดําเนินการ
วางขอมูลทงหมดลงบนโตะ
้ ั้ โ๊
Topic
Data Card Data Card Data Card
Data Card
Data Card Data Card
Data Card
Data Card
D C d
Data Card
Data Card
Data Card Data Card
Data Card Data Card
Data Card Data Card
Data Card
D t C d
63.
ทําการจัดกลุมข้ อมูล ที่สมพันธ์กน
่ ั ั
Topic
Data Card Data Card Data Card Data Card Data Card Data Card
Data Card Data Card Data Card Data Card Data Card Data Card
Data Card Data Card
Data Card Data Card
Data Card
64.
กํําหนด Affinity Statementของแต่ละกลุมข้้ อมูล
่ ่
Topic
p
Affinity Statement Affinity Statement Affinity Statement
Data Card Data Card Data Card Data Card Data Card Data Card
Data Card Data Card Data Card Data Card Data Card Data Card
Data Card Data Card
Affinity Statement
y
Data Card Data Card
Data Card
Tertiary Tertiary
Cause Secondary Cause
Primary Cause Cause
Primary Cause Tertiary
Secondary Cause
Cause Why doesn’t
X happen? Secondary
Cause
Primary Cause Primary Cause
6th level
Secondary Cause
Tertiary Cause
Cause Tertiary
Secondary Cause
Cause 4th level
4th level 5th level
Cause Cause
C Cause
4th means
4h
3rd means 4th means
Secondary means
3rd means 4th means
Primary means 4th means
3rd means
4th means
3rd means
Secondary means
To 4th means
Accomplish 4th means
3rd means 4th means
Secondary means 3rd means 4th means
4th
4 h means
Primary means
3rd means 4th means
Constraints
Secondary means
y 3rd means 4th means
Customer Decision Process Flower Example
p
Problem Recognition
PREPURCHASE Information Search
Evaluation of Alternatives
PURCHASE Purchase Decision
Satisfaction
POSTPURCHASE Loyalty
Disposal
93.
On‐line/Off‐line Egg Diagram for
1‐800‐flowers.com
Prompts on toll free number recording
Suggestions from CSRs* in stores and via
Special events and phone
educational workshops
Prompts on
held at stores toll free number
recording
Gift reminder service Suggestions from
Holiday specials CSRs* in stores
Ideas and Information
Off-line Product Everyday celebrations suggestions
Floral ideas
and via phone
Special occasion suggestions Brochure
Offering “Care and handling” Garden ideas
“Do it yourself” Home ideas
Gift ideas
Need Gourmet ideas
Recognition
R iti Store locator
Recommendations by budget
Best sellers
On-line Gift Recommendations
Education on Flowers and Suggestions
Product Offering Decoration
Search For Ideas Gift guru
Favorite gifts
and Offerings from CSRs in
Gift frequency stores via
Gift impossible
Post-Sales Support Gift baskets p
phone
In-store
I t Brochure
Order receipt email Corporate gift services
customer
service eQ&A online customer
Customer service Flower / Gift Decision Process
servifce on toll- FAQ Post Sales Support Evaluation of
free number Customer service inquiry and Perks Alternatives Information
form Product price
Product picture
p from CSRs in
Perks Product description store and via
d i
In-store specials Miles earned with Delivery information phone
Specials offered flower purchases Delivery availability Brochure
via phone Free gifts
Message Purchase
Discounts at AOL &
Selection Decision
BN with flower
p
purchases
Member specials Shopping basket
Gizmo fully-animated greeting E commerce transaction
cards Special shopping features
Physical cards in gifts – Delivery outside U.S.
– 1-800-lasfloras.com
Select card in-store Purchase in-store
Select card via phone Purchase via phone
*CSR = Customer service representative
1‐800‐flowers.com Resource System
BloomNet Third Party
Address Book Network Contractors
Strong Distribution
Gift Network
Recommend-
ations Fulfillment
Center Stores
St From ed.1
Online Gift Center
Gift Reminder
Rich Content
Broad
High Quality
Assortment of
of Flowers Personalization
Gifts
Capabilities
Popular Web Site
Garden Works
Integrated Partner
Offers Telephone
3,000 Affiliates
Plow & Hearth On-line
Great Foods
Customer Widespread, Multiple Contact Franchi
Service Easy Access Points se
Stores
Catalog
Technology
Strong Brand Wide Reach to
Customer Name Customers
= Core Benefits
Service
Centers
SNAP Starmedia
= Activities & assets Integrated
on-line off-
= Capabilities line systems AOL MSN
96.
On‐line and Off‐line Integration for the
1‐800‐FLOWERS Resource System
BloomNet Third Party
Address Book Network Contractors
Gift Strong Distribution
Recommend- Network
ations
Fulfillment
Center Stores
St From ed.1
Online Gift Center
Gift Reminder
Rich Content
Broad
High Quality
Assortment of
of Flowers Personalization
Gifts
Capabilities
Popular Web Site
Garden Works
Integrated Partner
Offers Telephone
3,000 Affiliates
Plow & Hearth On-line
Great Foods
Customer Widespread, Multiple Contact Franchi
Service Easy Access Points se
Integrated on-line off-line systems Stores
Catalog
Technology
Strong Brand Wide Reach to
Customer Name Customers
Service
= On-line Activities & Assets
Centers
SNAP Starmedia
= Off li Activities & A
Off-line A ti iti Assets
t
Integrated on-line
off-line systems
AOL MSN