This checklist provides a framework to guide the development of a cultural and heritage tourism strategy. It outlines key questions that need to be addressed in 19 different sections, such as defining goals and timelines, identifying stakeholders, understanding existing cultural assets and potential issues, developing ideas, and creating an implementation plan. Addressing each section will help ensure all essential information is considered to create a comprehensive strategy for developing cultural tourism.

1. Tool 19:
Cultural and Heritage
Tourism Strategy Checklist
This project has been funded withsupportfromthe European Commission. This publicationreflects the views
only ofthe author, andthe Commissioncannotbe heldresponsible for any use which may be made ofthe
informationcontained therein

2. Tool 19:Cultural and Heritage TourismStrategy Checklist
Have we definedwhatdo we want? Yes/No Action
Definedwhatwe are aiming
to achieve
Short term
Long term
Establishedgoals Short term
Long term
Definedwhywe needtodothis(e.g.Isa cultural tourism
projecta rightfit forour organisationandourcommunity?)
Identifiedwhattime frames/timelines
Have we definedwhoneedsto be involved? Yes/No Action
Identifiedthe keystakeholdergroups
Consideredwhenandhowpeople shouldbe involvedand
invited

3. Workedout howto developeffectivepartnershipsand
collaborations
Have we definedwhatdo we know? Yes/No Action
Identifiedexistingsourcesof informationrelevanttothe
cultural tourismproduct
Reviewedandsummarised dataonthe currentand
potential marketfortourism(e.g.hotel,restaurant,retail,
visitorscenter)
Determinedthe keyarts/cultural assetsandthemes
Have we definedwhatdo we needto know? Yes/No Action
Identified:
Staffing/HR
Funding
Budget-income/expense
Marketing/Media/PR
Evaluationmethods
Community
Sustainability
Economicimpactpotential
Infrastructure

5. Have we definedwhatmakes this place/region/product
special?
Yes/No Action
Identifiedand articulatedwhatisspecial aboutthe
place/region/product
Establishedhowitsspecial valuesare recognisedand
communicated
Establishedwhetherfurtherpotential existstouse these
special valuesintourisminterpretation
Takenstepsto preserve andprotect
Have we definedwhatare the issuesand/or challenges? Yes/No Action
Identifiedandunderstoodthe keyissues(pastandpresent)
affectingregion,place,and/orcultural tourismproduct
Have we definedhowshouldwe addressthe issues? Yes/No Action
Usedfurtheranalysistoclarifyandprioritize issues
Prepareda succinctsummaryof the outcomesof the
analysis
Gainedconsensusamongpartnersandcollaborators

6. Have we definedwhatare our ideas? Yes/No Action
Furtherrefinedideasandif neededdevelopedoptions
Workedthroughideaswithkeystakeholdersanddecision
makers
Soughtagreementonpreferredoptionswithpartnersor
keystakeholders
Presented ideasinaclear andlogical form
Have we definedhowdo we make it happen? Yes/No Action
Developedgoalsandobjectives
Developedactionstoimplementideas
Developedworkplansandtimelinestosupportaction
Ensuredactionsare includedin otherplansandstrategies
as necessary
Developedastrongmarketingcomponent
Developedmonitoringandevaluationmethods
Consideredadditional factorsthatwill influence
implementingthe project