The Green Bay Area Chamber of Commerce presented Be a Social Media Rock Star at the F.K. Bemis Center at St. Norbert College in De Pere Wednesday, Aug. 12 at 7:30 a.m. The seminar was the offspring of the chambers first social media seminar, What the Tweet Is Social Media Marketing? Breakout sessions focused on Twitter; Facebook; LinkedIn; blogging; YouTube, photo/video sharing and online buzz; and selling social media to CEOs — policies and procedures. The seminar also included ideas for creating and deploying social media strategy. Presenters included Tommytrc, Dana VanDen Heuvel of MarketingSavant, Kiar Olson of Element Creative, and Dave Sauter of ENVANO.

1. Thomas Clifford@tommytrc#SMROCKGB The Power of Twitter “It’s All About Relationships”

3. Twitter is Worldwide

4. Global Response??

5. How Did This Happen? How do you go from zero a top twitter’er in Wisconsin in 10 months? Engagement!!

6. How to Engage Twitter • Connect to your Audience • Ask Questions that Invite Discussion • Be transparent Be yourself Don’t pretend • Know your followers; keep in touch with them… • Highlight content generated by your followers

7. The Conversation is key Remember Twitter is a 2 WAY Conversation It’s not IM  This is KEY!!

8. MeaningfulConversation People may not respond immediately People can not see your facial expressions Twitter in many ways is like e-mail and canbe abused THAT’S NOT WHAT I MEANT

9. 2-WAY Conversation

10. The Power of Twitter Who remembers this picture? Flight 1549 Hudson River Twitter had the Scoop 1st NOT CNN, FOXMSNBC -MajorsNO ONE!!! Janis Krums who Twittered it from his iPhone, and posted via TwitPic.

11. The Power of Twitter Earthquakes, Sporting Events Customer Service Issues!!! The SPEED of Twitter

12. Case Study 2 VS Race to 1 Million Followers

13. Cable News Network Billionaire, Ted Turner 212 Countries 93 Million US Households

14. Ashton Kutcher Married Demi Moore MTV Punked A few movies no one watched Famous in his own mind… Internet sensation

15. And the Winner Is….

16. Again… How did this Happen? engagement

17. Make it Happen… • Connect to your Audience • Invite Discussion • Be Yourself • Know your Followers • Spread the Wealth

18. It really isn’t about me…

19. It’s all about YOU!

20. THANK YOU!!! Thomas Clifford@tommytrctommytrc@gmail.com