The document discusses Akamai's solutions for improving web performance and security. It highlights Akamai's Edge platform which uses over 137,000 servers in 1,100 networks to grow revenue opportunities through fast and personalized web experiences on any device. It also addresses the challenges of scaling for future demands such as 4K video and the increasing sophistication of cyber attacks. Akamai is developing next-generation technologies around multicast, pre-positioned content, and client-assisted delivery to meet these challenges.

2. Great Expectations & Grand Challenges
Tom Leighton, CEO and Co-Founder

3. Grow revenue opportunities with fast, personalized web experiences
and manage complexity from peak demand, mobile devices and data
collection.
#AkamaiEdge
©2013 AKAMAI | FASTER FORWARDTM

4. Grow revenue opportunities with fast, personalized web experiences
and manage complexity from peak demand, mobile devices and data
collection.
#AkamaiEdge
©2013 AKAMAI | FASTER FORWARDTM

5. Grow revenue opportunities with fast, personalized web experiences
and manage complexity from peak demand, mobile devices and data
collection.
#AkamaiEdge
©2013 AKAMAI | FASTER FORWARDTM

6. Grow revenue opportunities with fast, personalized web experiences
and manage complexity from peak demand, mobile devices and data
collection.
#AkamaiEdge
©2013 AKAMAI | FASTER FORWARDTM

7. Instant Web performance
for any device, anywhere
The ultimate in video
quality over IP at scale
The Web must
be secure
Fast, affordable IP access in
the workplace and branch office
Grow revenue opportunities with fast, personalized web experiences
and manage complexity from peak demand, mobile devices and data
collection.
#AkamaiEdge
©2013 AKAMAI | FASTER FORWARDTM

8. Instant Web performance
for any device, anywhere
The ultimate in video
quality over IP at scale
The Web must
be secure
Fast, affordable IP access in
the workplace and branch office
Grow revenue opportunities with fast, personalized web experiences
and manage complexity from peak demand, mobile devices and data
collection.
#AkamaiEdge
©2013 AKAMAI | FASTER FORWARDTM

9. Grow revenue opportunities with fast, personalized web experiences
and manage complexity from peak demand, mobile devices and data
collection.
#AkamaiEdge
©2013 AKAMAI | FASTER FORWARDTM

10. Time to Download
The Performance
Challenge
$
User
Grow revenue opportunities with fast, personalized web experiences
Expectations
and manage complexity from peak demand, mobile devices and data
collection.
$$$
Heavier
Content
#AkamaiEdge
3rd Party
Complex
Chatty
Content Experiences Protocols
Mobile
Congestion
©2013 AKAMAI | FASTER FORWARDTM

11. Ability to Purchase
or Place an order
What Mobile
Users Want
Product
Grow revenue
Information
61%
opportunities with fast, personalized web experiences
and manage complexity from peak demand, mobile devices and data
Store Directions or
collection.
74%
Operating Hours
Sites Loading in
5 Seconds or Less
#AkamaiEdge
Source: Google and Sterling Commerce, 2012
50%
81%
©2013 AKAMAI | FASTER FORWARDTM

12. TOP 30 DESKTOP
COMMERCE SITES*
TOP 30 MOBILE
COMMERCE SITES*
Seconds
KEYNOTE COMMERCE INDEX:revenue opportunities with fast, personalized Seconds
Grow
web experiences
Desktop vs. Mobile
to load demand, mobileto load and data
and manage complexity from peak
devices
collection.
WE HAVEN'T SEEN 8 SECONDS SINCE 2001!
#AkamaiEdge
* As of September 29, 2013, Keynote
©2013 AKAMAI | FASTER FORWARDTM

13. Page Performance & Site Conversion – Feb 2012
#AkamaiEdge
Conversion Rate (%)
SPEED MATTERS!
Faster pages = higher
conversion rates
Conversion Rate vs. Load Time
Population
Grow revenue opportunities with fast, personalized web experiences
and manage complexity from peak demand, mobile devices and data
Conversion
collection.
Rate (%)
0-1
1-2
2-3
3-4
4-5
5-6
6-7
7-8
8-9
Page Load Time (Sec)
9-10 10-11
11+
©2013 AKAMAI | FASTER FORWARDTM

14. FEATURED AKAMAI SOLUTIONS
Aqua Ion & Terra Alta
DSA & WAA
2012
• Advanced Caching
2013
• Enhanced Mobile Protocol
• Front-End Optimization (FEO)
Grow revenue
• Akamai Communication
opportunities with fast, personalized web experiences
• Dynamic Page Caching
– WebP
Protocols
• Akamai Instant
– 3rd Party Decoupling
and manage complexity from peak demand, mobile devices and data
• Akamai Routing
• IPv6 Adaptation
• EdgeStart
collection.
• SHUTR
• Real User Monitoring (RUM)
• Persistent Connections
• Origin Health Reporting
• Mobile Detection & Redirect
• Instant Config
• Device Characterization
• Adaptive Image Compression
#AkamaiEdge
• Pre-Fetching
• Cloud Balancer
©2013 AKAMAI | FASTER FORWARDTM

15. FEATURED AKAMAI SOLUTIONS
Aqua Ion & Terra Alta
DSA & WAA
2012
• Advanced Caching
2013
• Enhanced Mobile Protocol
• Front-End Optimization (FEO)
Grow revenue
• Akamai Communication
opportunities with fast, personalized web experiences
• Dynamic Page Caching
– WebP
Protocols
• Akamai Instant
– 3rd Party Decoupling
and manage complexity from peak demand, mobile devices and data
• Akamai Routing
• IPv6 Adaptation
• EdgeStart
collection.
• SHUTR
• Real User Monitoring (RUM)
• Persistent Connections
• Origin Health Reporting
• Mobile Detection & Redirect
• Instant Config
• Device Characterization
• Adaptive Image Compression
#AkamaiEdge
• Pre-Fetching
• Cloud Balancer
©2013 AKAMAI | FASTER FORWARDTM

16. Seconds to onLoad
RUM Data: Across the Akamai Intelligent Platform™
8
With Aqua Ion
7
6
Grow revenue opportunities with fast, personalized web experiences
Faster With
and manage complexity from peak demand, mobile devices and data
collection.
Aqua Ion
50%
5
4
3
2
1
0
9/16
#AkamaiEdge
With Akamai DSA
14.5 million data points plotted
9/17
9/18
9/19
9/20
9/21
9/22
9/23
9/24
©2013 AKAMAI | FASTER FORWARDTM

17. Seconds to onLoad
RUM Data for Cellular Users
9
8
7
6
5
4
3
2
1
0
With Aqua Ion
Grow revenue opportunities with fast, personalized web experiences
Faster With
and manage complexity from peak demand, mobile devices and data
collection.
Aqua Ion
69%
9/16
#AkamaiEdge
With Akamai DSA
9/17
9/18
9/19
9/20
9/21
9/22
9/23
9/24
©2013 AKAMAI | FASTER FORWARDTM

18. Seconds to onLoad
RUM Data: Performance Improvement In-Country
With Akamai DSA
With Aqua Ion
7
6
Grow revenue opportunities with fast, personalized web experiences
Faster With
and manage complexity from peak demand, mobile devices and data
collection.
Aqua Ion
5
74%
4
3
2
1
0
5/21
#AkamaiEdge
5/23
5/24
5/25
5/26
5/27
Measurements taken from users
in Japan from origin in Tokyo
©2013 AKAMAI | FASTER FORWARDTM

19. Histogram from Real Users
With Akamai DSA
With Aqua Ion
% of Users
20%
15%
65kGrowpoints over 7 days
data revenue opportunities
with fast, personalized web experiences
and manage complexity from peak demand, mobile devices and data
collection.
10%
5%
0%
0-1
#AkamaiEdge
1-2
2-3
3-4
4-5
5-6
6-7
7-8
8-9
9-10
Page Load Time (in Seconds)
10-11
11-12
12-13
13-14
14-15
©2013 AKAMAI | FASTER FORWARDTM

20. Histogram from Real Users
With Akamai DSA
With Aqua Ion
% of Users
20%
15%
65kGrowpoints over 7 days
data revenue opportunities
with fast, personalized web experiences
and manage complexity from peak demand, mobile devices and data
collection.
10%
33%
16%
5%
0%
0-1
#AkamaiEdge
1-2
2-3
3-4
4-5
5-6
6-7
7-8
8-9
9-10
Page Load Time (in Seconds)
10-11
11-12
12-13
13-14
~1/2 as many users
over 8 seconds
14-15
©2013 AKAMAI | FASTER FORWARDTM

21. Histogram from Real Users
With Akamai DSA
With Aqua Ion
% of Users
20%
15%
65kGrowpoints over 7 days
data revenue opportunities
with fast, personalized web experiences
and manage complexity from peak demand, mobile devices and data
collection.
49%
10%
5%
26%
~2x users under
4 seconds
0%
0-1
#AkamaiEdge
1-2
2-3
3-4
4-5
5-6
6-7
7-8
8-9
9-10
Page Load Time (in Seconds)
10-11
11-12
12-13
13-14
14-15
©2013 AKAMAI | FASTER FORWARDTM

22. Grow revenue opportunities with fast, personalized web experiences
and manage complexity from peakAssaf Kremer
demand, mobile devices and data
collection.
Product Manager, Aqua
Web Solutions, Akamai
#AkamaiEdge
©2013 AKAMAI | FASTER FORWARDTM

23. Learn More
#AkamaiEdge
Aqua Web & Terra Enterprise Solutions:
Who:
Mike Afergan, Akamai
Transforming Your Business with Amazing
When: Thursday, 11:20AM – 12:00PM
User-Experiences on Any Deviceopportunities with fast, personalized web experiences
Anywhere Where: Woodrow Wilson
Grow revenue
and manage complexity from peak demand, mobile devices and data
Commerce Keynote:collection.
Who:
Steve Lerner, eBay
The Evolution of Web Performance
When: Thursday, 2:10 – 3:00PM
Measurement and Optimization
Where: Baltimore 1 – 2
©2013 AKAMAI | FASTER FORWARDTM

24. Grow revenue opportunities with fast, personalized web experiences
and manage complexity from peak demand, mobile devices and data
collection.
#AkamaiEdge
©2013 AKAMAI | FASTER FORWARDTM

25. 4K-UHD
HEVC/H.265
16,000-30,000 Kbps
HD-1080p
HD-720p
AVC/H.264
VGA/SDTV
Grow AVC/H.264 opportunities with fast, personalized
revenue
7,500 Kbps
MPEG2-4
3,500 Kbps
1,800 Kbps
Quality
Requires
Bits!
COMPRESSED
BIT RATE (Kbps)
50,000
40,000
30,000
20,000
QVGA
MPEG1
550 Kbps
8K-UHD
XEVC+?
50,000+ Kbps
web experiences
and manage complexity from peak demand, mobile devices and data
collection.
 IP TODAY
10,000
0
2001
#AkamaiEdge
48%
CAGR
2004
25%
CAGR
2007
21%
CAGR
2011
75%
CAGR
2013
Future
©2013 AKAMAI | FASTER FORWARDTM

26. Future Demand
2.5B Primetime Viewers
x 10 Mbps
Grow revenue opportunities with fast, personalized web experiences
and manage complexity from peak demand, mobile devices and data
collection.
~25,000 Tbps
#AkamaiEdge
©2013 AKAMAI | FASTER FORWARDTM

27. The Scalability Challenge
100 Major Networks
500 Tbps
X 5 Tbps
= of what
25,000 Tbps
500 we need!
Tbps
#AkamaiEdge
Cloud Data
Centers
Grow revenue opportunities with fast, personalized web experiences
and manage complexity from peak demand, mobile devices and data
collection.
©2013 AKAMAI | FASTER FORWARDTM

28. Akamai’s Strategy Today:
Over 137,000 Servers
Inside 1,100 Networks
#AkamaiEdge
Grow revenue opportunities with fast, personalized web experiences
and manage complexity from peak demand, mobile devices and data
collection.
©2013 AKAMAI | FASTER FORWARDTM

29. Akamai’s Next-Gen Platform: Grow revenue opportunities with fast, personalized web experiences
and manage complexity from peak demand, mobile devices and data
Multicast, Pre-Position Content
collection.
and Client-Assisted Delivery
#AkamaiEdge
©2013 AKAMAI | FASTER FORWARDTM

30. Akamai’s Next-Gen Platform: Grow revenue opportunities with fast, personalized web experiences
and manage complexity from peak demand, mobile devices and data
Akamai Software Moves Into
collection.
the Home
#AkamaiEdge
©2013 AKAMAI | FASTER FORWARDTM

31. Grow revenue opportunities with fast, personalized web experiences
and manage complexity from peak Kris Alexander
demand, mobile devices and data
collection.
Chief Strategist, Gaming
and Devices, Akamai
#AkamaiEdge
©2013 AKAMAI | FASTER FORWARDTM

32. Learn More
Connected Home and 4K Demos
Grow revenue opportunities with fast, personalized web experiences
and manage complexity from peak demand, mobile devices and data
collection.
HAPPENING ALL WEEK IN THE PARTNER PAVILION
#AkamaiEdge
©2013 AKAMAI | FASTER FORWARDTM

33. Learn More
#AkamaiEdge
Sola Media Solutions :
Who:
Bill Wheaton, Akamai
Making Quality Simple – for YOU! The
When: Thursday, 10:30 – 11:10AM
Endless Pursuit of Online Media Quality
Where: Annapolis – 4
Grow revenue opportunities with fast, personalized1web experiences
and manage complexity from peak demand, mobile devices and data
Media Keynote: collection.
Who:
Bernardo Gonzalez, Televisa
Strategies for Successful Media Delivery
When: Thursday, 2:10 – 3:00PM
in High-Growth Emerging Markets
Where: Baltimore 3 – 4
©2013 AKAMAI | FASTER FORWARDTM

34. Grow revenue opportunities with fast, personalized web experiences
and manage complexity from peak demand, mobile devices and data
collection.
#AkamaiEdge
©2013 AKAMAI | FASTER FORWARDTM

35. Grow revenue opportunities with fast, personalized web experiences
and manage complexity from peak demand, mobile devices and data
collection.
#AkamaiEdge
©2013 AKAMAI | FASTER FORWARDTM

36. Grow revenue opportunities with fast, personalized web experiences
and manage complexity from peak demand, mobile devices and data
collection.
#AkamaiEdge
©2013 AKAMAI | FASTER FORWARDTM

37. Grow revenue opportunities with fast, personalized web experiences
and manage complexity from peak demand, mobile devices and data
collection.
#AkamaiEdge
©2013 AKAMAI | FASTER FORWARDTM

38. 10 Gbps
TYPICAL DDoS ATTACK SIZE
Number of Attacks
ATTACKS ON AKAMAI CUSTOMERS
768
800
600
400
200
220
LARGE DDoS ATTACK SIZE
14
0
2009
#AkamaiEdge
100+ Gbps
Grow revenue opportunities with fast, personalized web experiences
510
and manage complexity from peak demand, mobile devices and data
collection.
2010
2011
2012
©2013 AKAMAI | FASTER FORWARDTM

39. ATTACKS ARE VARIED AND SOPISTICATED
Cross-Site Forgery 2%
Brute Force 3%
SQL Injection is the
most common attack type
followed by DoS attacks
Banking Trojan 3%
Denial of
Service 23%
Predictable Resource Location 2%
Stolen Credentials 2%
Clickjacking 1%
Grow revenue opportunities with fast, personalized web experiences
Attack demand, mobile devices and
and manage complexity from peak tools such as LOIC, data
collection. Unreported
HOIC and SlowLoris evolve
Top
WHID
Attacks
37%
rapidly and are easily available
SQL Injection
27%
#AkamaiEdge
Source: Trustwave, Web Hacking Incident DB – 2012 report
©2013 AKAMAI | FASTER FORWARDTM

40. Grow revenue opportunities with fast, personalized web experiences
and manage complexity from peak demand, mobile devices and data
collection.
Traditional Hackers:
Glory Hounds
#AkamaiEdge
Political
Hacktivism
Profit
State
Sponsored
©2013 AKAMAI | FASTER FORWARDTM

41. SECURITY IS NO LONGER JUST AN “IT ISSUE”
Grow revenue opportunities with fast, personalized web experiences
and manage complexity from peak demand, mobile devices and data
collection.
Of companies experienced one or
more cyber attacks in the past year
#AkamaiEdge
Of these attacks resulted
in service disruption
Is what each breach costs on average,
and some can cost up to $1B
©2013 AKAMAI | FASTER FORWARDTM

42. Traditional
Solutions Are
Insufficient
#AkamaiEdge
Datacenter
Devices
Carrier
Filtering
Cloud
Washing
Sufficient Capacity
Grow revenue opportunities with fast, personalized web experiences
and manage complexity from peak demand, mobile devices and data
Packet Inspection
collection.
Proactive vs. Reactive
Maintain Performance
©2013 AKAMAI | FASTER FORWARDTM

43. (Cloud)
Datacenters
Grow revenue opportunities with fast, personalized web experiences
and manage complexity from peak demand, mobile devices and data
AKAMAI
ORIGIN
End
TRAFFIC
TRAFFIC
collection.
User
COVERED
10000
1000
1000
100
100
10
10
1
#AkamaiEdge
10000
1
©2013 AKAMAI | FASTER FORWARDTM

44. Grow revenue opportunities with fast, personalized web experiences
and manage complexity from peakJohn Summers
demand, mobile devices and data
collection.
Vice President, Security
Business, Akamai
#AkamaiEdge
©2013 AKAMAI | FASTER FORWARDTM

45. Learn More
#AkamaiEdge
Kona Security Solutions Demo:
Who:
Security Center of Excellence Team
See the attack demo presented
When: All Week Long
today in more detail revenue opportunities with Konapersonalized web experiences
Where: fast, Kiosk
Grow
and manage complexity from peak demand, mobile devices and data
collection.
Web Security Solutions:
Who:
Ronni Zehavi, Akamai
How Kona and Cloud Security
When: Thursday, 11:20AM – 12:00PM
Intelligence Will Help You Weather Where: Annapolis 1 – 4
Cyber Storms
©2013 AKAMAI | FASTER FORWARDTM

46. Learn More
#AkamaiEdge
Security Keynote:
Who:
Bruce Schneier
A Conversation with Bruce Schneier
When: Thursday, 2:10 – 3:00PM
Where:personalized 1 – 4experiences
Annapolis web
Grow revenue opportunities with fast,
and manage complexity from peak demand, mobile devices and data
collection.
Security Panel Session:
Who:
Andy Ellis, Akamai
Operation Ababil, Anniversary
When: Thursday, 4:20 – 5:00PM
Panel – What We Have Learned
Where: Annapolis 1 – 4
©2013 AKAMAI | FASTER FORWARDTM

47. Grow revenue opportunities with fast, personalized web experiences
and manage complexity from peak demand, mobile devices and data
collection.
#AkamaiEdge
©2013 AKAMAI | FASTER FORWARDTM

48. Grow revenue opportunities with fast, personalized web experiences
and manage complexity from peak demand, mobile devices and data
collection.
#AkamaiEdge
©2013 AKAMAI | FASTER FORWARDTM

49. In-Branch Networks Are Not Enabled for Speed
16 hops
In-branch
Wi-fi
Grow revenue opportunities with fast, personalized web experiences
(MPLS/VPN)
and manage complexity from peak demand, mobile devices and data
“The Trombone
Residential collection.
Wi-fi
Source: Akamai Research, Gartner
#AkamaiEdge
WAN
5 hops
VS.
Remote
Branch
Effect” for MPLS
& VPN Branches
Enterprise
Data Center
SaaS
Provider
Internet
©2013 AKAMAI | FASTER FORWARDTM

50. Akamai is Moving Into the Branch
Remote
Branch
WAN
AKAMAI FUNCTIONALITY:
Grow revenue opportunities with fast, personalized web experiences
(MPLS/VPN)
Akamai offloads the
Akamai optimizes
Akamai optimizes
and manage complexity from peak demand, mobile devices and data
bandwidth & speeds WAN for non-critical bandwidth & speeds
De-Deduplication | Local Caching | Prepositioning of Content
collection.
applications
up applications on
up applications in
the corporate WAN
the cloud
And everything else the Akamai Intelligent Platform™ does!
Enterprise
Data Center
SaaS
Provider
Internet
#AkamaiEdge
©2013 AKAMAI | FASTER FORWARDTM

51. % of Bandwidth Reduced
WAN Bandwidth Savings Over 1 Hour
100%
80%
60%
40%
20%
0%
14:20
#AkamaiEdge
14:25
14:30
14:35
14:40
14:45
14:50
Average
Bandwidth
Savings 62%
Grow revenue opportunities with fast, personalized web experiences
Caching Savings data
and manage complexity from peak demand, mobile devices and
Up To 96%
collection.
Data Taken From
Actual Customer
Branch in Europe
14:55
15:00
15:05
15:10
15:15
15:20
©2013 AKAMAI | FASTER FORWARDTM

52. Grow revenue opportunities with fast, personalized web experiences
and manage complexity from peakAndy Champagne and data
demand, mobile devices
collection.
Chief Technology Officer,
Emerging Products, Akamai
#AkamaiEdge
©2013 AKAMAI | FASTER FORWARDTM

53. Grow revenue opportunities with fast, personalized web experiences
and manage complexity from peak demand, mobile devices and data
collection.
#AkamaiEdge
©2013 AKAMAI | FASTER FORWARDTM

54. Grow revenue opportunities with fast, personalized web experiences
and manage complexity from peak demand, mobile devices and data
Mark Lohmeyer
collection.
VP, Product Management,
Enterprise Networking, Cisco
#AkamaiEdge
©2013 AKAMAI | FASTER FORWARDTM

55. Cisco Enterprise Networking Group
10MM
Routers Deployed
Worldwide
#AkamaiEdge
Routing
Grow revenue opportunities with fast, personalized web experiences
Switching devices and data
and manage complexity from peak demand, mobile
collection.
Wireless
85%
Of Branches
Network Services
©2013 AKAMAI | FASTER FORWARDTM

56. Grow revenue opportunities with fast, personalized web experiences
and manage complexity from peak demand, mobile devices and data
collection.
#AkamaiEdge
©2013 AKAMAI | FASTER FORWARDTM

57. Best of breed Web Acceleration
& Internet Traffic Engineering
#AkamaiEdge
Grow revenue opportunities with fast, personalized web experiences
and manage complexity from peak demand, mobile devices and data
collection.
10MM routers covering 85%
of branches
©2013 AKAMAI | FASTER FORWARDTM

58. 137,000 Servers in 87 Countries
Within Over 1,150 Networks
#AkamaiEdge
Grow revenue opportunities with fast, personalized web experiences
and manage complexity from peak demand, mobile devices and data
collection.
Leading WAN Optimization,
VPN, Firewall and Web Security
©2013 AKAMAI | FASTER FORWARDTM

59. ISR-AX
#AkamaiEdge
Grow revenue opportunities with fast, personalized web experiences
and manage complexity from peak demand, mobile devices and data
collection.
©2013 AKAMAI | FASTER FORWARDTM

60. akamai.com/cisco
Grow revenue opportunities with fast, personalized web experiences
cisco.com/go/iwan
and manage complexity from peak demand, mobile devices and data
collection.
Request More Info:
kborillo@akamai.com
#AkamaiEdge
©2013 AKAMAI | FASTER FORWARDTM

61. Learn More
Emerging Solutions: Akamai in the Branch –
Where Brick &revenue opportunities with fast, personalized web experiences
Mortar Meets the Cloud
Grow
and manage complexity from peak demand, mobile devices and data
collection.
Who: Willie Tejada, Akamai
When: Thursday, 10:30 – 11:10AM
Where: Woodrow Wilson
#AkamaiEdge
©2013 AKAMAI | FASTER FORWARDTM

62. Grow revenue opportunities with fast, personalized web experiences
and manage complexity from peak demand, mobile devices and data
collection.
#AkamaiEdge
©2013 AKAMAI | FASTER FORWARDTM