In this session we will explore the role of rapid prototyping to accelerate business outcomes; diving deep on how to unlock the power of the prototyping model. Delivering outcomes in a day, a week, or a month is often challenging, so we'll explore how to define deliverables, arrange resources, run sprints, do Kanban, and produce outcomes. Hear about the AWS Rapid Innovation Prototyping methodology and other techniques to test and validate value early.

1. S U M M I T
SYDNEY

2. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.S U M M I T
Rapid Prototyping with AWS
Marc Teichtahl
APAC Prototyping Tech Leader
Amazon Web Services

3. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.S U M M I T
4,000 years

4. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.S U M M I T
3,900 years later

5. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.S U M M I T
503 years later

6. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.S U M M I T
73 years later

7. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.S U M M I T
21 years later

8. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.S U M M I T
What can you build in a day, a week, a month ?

9. S U M M I T © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.

10. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.S U M M I T
Getting on the same page - Prototyping

11. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.S U M M I T
Getting on the same page - Prototyping
Demo
• Isolated
• Lacks context
• Non-specific showcase of technology capabilities

12. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.S U M M I T
Getting on the same page - Prototyping
Proof of concept
• Adds missing context
• Proves a narrow set of technology outcomes
• Outside of the customer business framework

13. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.S U M M I T
Getting on the same page - Prototyping
Prototype
• Technology within a business benefits framework
• Success is measured in terms of the business outcomes
• Demonstrable constrained user stories within a business
context

14. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.S U M M I T
Getting on the same page - Prototyping
Pilot
• Functioning product or service released to a small set of users
• Outputs include user feedback

15. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.S U M M I T
Getting on the same page - Prototyping
Production
• Broad market launch
• Full operational framework
• Output includes business metrics

16. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.S U M M I T
Getting on the same page
Prototyping
”proto”, meaning original
”typus”, meaning model
A novel representative model of a given concept

17. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.S U M M I T
Getting on the same page
Innovation
Executes an idea
Addresses a specific challenge
Achieves value for the company and customers
Enhances customer experience
Changes the behaviour of customers

18. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.S U M M I T
Getting on the same page
A revolving wheel in a machine used to increase momentum
Provide greater stability or a reserve of power
Supports interruptions in the delivery of power to the machine
Flywheel

19. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.S U M M I T
Getting on the same page - Prototyping
Scope
A contextualised definition of the
capabilities and/or functionality required
for a spectrum of audiences and stages
of development

20. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.S U M M I T
Getting on the same page - Prototyping
The total duration to deliver the agreed
scope. Generally constrained and time
bound
Scope
A contextualised definition of the
capabilities and/or functionality required
for a spectrum of audiences and stages
of development
Duration

21. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.S U M M I T
Getting on the same page - Prototyping
Complexity The non-linear relationship between
scope and duration
Duration
Scope
The total duration to deliver the agreed
scope. Generally constrained and time
bound
A contextualised definition of the
capabilities and/or functionality required
for a spectrum of audiences and stages
of development

22. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.S U M M I T
Getting on the same page - Innovation
Those things that
improve, enhance
and support human
values through ease
of use applicability
and the creation of a
sense of desire

23. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.S U M M I T
Getting on the same page - Innovation
Ease of technical
conceptualisation
and realisation

24. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.S U M M I T
Getting on the same page - Innovation
Long term viability
from a business and
commercial
standpoint

25. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.S U M M I T
Getting on the same page - Innovation

26. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.S U M M I T
Getting on the same page - Innovation

27. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.S U M M I T
Getting on the same page - Innovation

28. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.S U M M I T
Getting on the same page - Innovation

29. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.S U M M I T
Getting on the same page - Innovation

30. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.S U M M I T
Getting on the same page - Innovation

31. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.S U M M I T
Getting on the same page - Innovation

32. S U M M I T © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.

33. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.S U M M I T
Prototyping and accelerating outcomes
Myth #1
Prototyping isn’t actually fast or efficient

34. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.S U M M I T
Reality: Prototyping well is an essential contributor to
the speed of your innovation efforts
Prototyping and accelerating outcomes

35. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.S U M M I T
Prototyping and accelerating outcomes
10 mins 1 hour 2 hours
http://murdochcarpenter.com/portfolio/wireframes/
2 days

36. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.S U M M I T
Prototyping and accelerating outcomes
Myth #2
Prototyping takes too much time and effort

37. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.S U M M I T
Reality: Simple prototypes should precede complex
ones. Start small, fail fast, iterate often
Prototyping and accelerating outcomes

38. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.S U M M I T
1 day – storyboard 1 day – architecture 1 day – mock
<5 days – develop <2 days – test <2 days – validate
Prototyping and accelerating outcomes

39. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.S U M M I T
Prototyping and accelerating outcomes
Myth #3
There is no value in prototyping

40. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.S U M M I T
Prototyping and accelerating outcomes
Reality: Prototyping creates better products with
lower costs and increased efficiency.

41. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.S U M M I T
Prototyping and accelerating outcomes
Frequency of
change
Depth of learning
Learning curve
Change
Cognition
Cognition
Learnt
Learning
Awareness
Traditional mindset
Prototyping mindset

42. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.S U M M I T
Prototyping and accelerating outcomes
Frequency of
change
Depth of learning
Cognition
Learnt
Learning
Awareness
Competitive
advantage

43. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.S U M M I T
Prototyping and accelerating outcomes
Do you believe that the best possible idea is the one idea selected after
meetings and discussions?

44. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.S U M M I T
Prototyping and accelerating outcomes
Do you believe that an idea is so good that it cannot be improved upon?
Do you believe that the best possible idea is the one idea selected after
meetings and discussions?
or

45. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.S U M M I T
Prototyping and accelerating outcomes
Do you believe that an idea is so good that it cannot be improved upon?
Do you believe that the best possible idea is the one idea selected after
meetings and discussions?
Do your internal stakeholders completely agree on what to build and
how it will function?
or
or

46. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.S U M M I T
Prototyping & accelerating outcomes
NO ?
Then prototyping is likely a good option
for you and your organisation.

47. S U M M I T © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.

48. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.S U M M I T
Prototyping models
Waterfall
Systems Development
Agile

49. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.S U M M I T
Prototyping models - Waterfall
• Simple and easy to understand and use
• Easy to manage due to rigidity of the model
• Good where requirements are understood
Advantages

50. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.S U M M I T
Prototyping models - Waterfall
• Difficult to rollback & software produced late
• High amounts of risk and uncertainty
• Not a good model for complex projects
• Poor model for long and ongoing projects
• Not suitable where requirements at of change
Disadvantages

51. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.S U M M I T
Prototyping models - Waterfall
• Requirements are well known, clear and fixed
• Prototype definition is stable
• Technology is understood
• The required expertise are available
• The project is short
Use when

52. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.S U M M I T
Prototyping models
Waterfall
Systems Development
Agile

53. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.S U M M I T
Prototyping models – Systems Development
• Users are actively involved
• Errors are detected early
• User feedback leads to better outcomes
• Missing functionality can be identified easily
• Confusing or difficult functions can be identified
Advantages

54. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.S U M M I T
Prototyping models – Systems development
• Leads to implementing/ repairing cycle
• May increase complexity of the system
• May expand beyond original scope
• Early exposure may cause app to be misused
Disadvantages

55. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.S U M M I T
Prototyping models – Systems Development
• There are lots of user interaction
• Prototyping ensures constant feedback
• Designing human computer interface systems
Use when

56. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.S U M M I T
Prototyping Models
Waterfall
Systems Development
Agile

57. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.S U M M I T
Prototyping models - Agile
• Rapid, frequent delivery of useful software
• People/ interactions are emphasised
• Face-to-face conversation
• Close cooperation between business and devs
• Supports late changes to requirements
Advantages

58. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.S U M M I T
Prototyping models - Agile
• Difficult to assess effort at the start life cycle
• Lacks emphasis on necessary documentation
• Easily taken off track
• Favours experienced developers
Disdvantages

59. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.S U M M I T
Prototyping models - Agile
• Low cost changes
• New featured introduced with little rework
• Assumes the end users’ needs change
• Delivers developer freedom
Use when

60. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.S U M M I T
The AWS Model
Qualify Scope Execute Deliver Hand Over
Is the prototype and its
Impact SMART
Undertand the scope
Build, test and validate
the solution
Deliver, showcase and
review solution
Hand over technology,
documentation and
design

61. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.S U M M I T
The AWS Model
Qualify Scope Execute Deliver Hand Over
Is the prototype and its
Impact SMART
Undertand the scope
Build, test and validate
the solution
Deliver, showcase and
review solution
Hand over technology,
documentation and
design
1 Day 1 Day <6 weeks 1 Day 4 Hours

62. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.S U M M I T
Implementation of a hybrid cloud architecture to connect both
legacy and new generation of appliances to AWS IoT for device
monitoring and control via a mobile app
The cameras on the 100 Vieureka platforms watch the
movement of people, analyse consumption behaviour, and
try to improve customer satisfaction
Deutsche Bahn gleans new insights about train fleet with AWS IoT

63. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.S U M M I T
The Innovation Fly Wheel
Ideation
Artifacts
Define
Iterate &
Grow
DesignCycle of
Momentum

64. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.S U M M I T
The Innovation Fly Wheel
Ideation
Artifacts
Define
Iterate &
Grow
DesignCycle of
Momentum
Build Momentum
Ingrain Ideation

65. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.S U M M I T
The Innovation Fly Wheel
Ideation
Artifacts
Define
Iterate &
Grow
DesignCycle of
Momentum
Build Momentum
Ingrain Ideation
Rigour

66. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.S U M M I T
The Innovation Fly Wheel
Ideation
Artifacts
Define
Iterate &
Grow
DesignCycle of
Momentum
Build Momentum
Ingrain Ideation
Rigour
Experiment

67. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.S U M M I T
The Innovation Fly Wheel
Iterate &
Grow
Design
Build
Feedback
Cycle of
Acceleration

68. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.S U M M I T
The Innovation Fly Wheel
Iterate &
Grow
Design
Build
Feedback
Cycle of
Acceleration
Accelerate
Hire Builders

69. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.S U M M I T
The Innovation Fly Wheel
Iterate &
Grow
Design
Build
Feedback
Cycle of
Acceleration
Accelerate
Hire Builders
Culture of Feedback

70. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.S U M M I T
The Innovation Fly Wheel
Iterate &
Grow
Design
Build
Feedback
Cycle of
Acceleration
Accelerate
Hire Builders
Culture of Feedback
Fail Fast

71. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.S U M M I T
The Innovation Fly Wheel
Ideation
Artifacts
Define
Iterate &
Grow
Design
Build
Feedback
Cycle of
Momentum
Cycle of
Acceleration

72. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.S U M M I T
The Innovation Fly Wheel
Ideation
Artifacts
Define
Iterate &
Grow
Design
Build
Feedback
Cycle of
Momentum
Cycle of
Acceleration
Encourage experimentation and failure
Fail fast
Executive sponsorship
Dedicate time
Guard rails, not rules
Encourage good judgement

73. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.S U M M I T
Dream big
• Be bold, be brave – take risks
• Partner with AWS
Start small
• Act small, think big
• A win is a win so experiment
Build fast
• Embrace failure – that’s how we learn
• Iterate, iterate, iterate

74. Thank you!
S U M M I T © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.
Marc Teichtahl
teichtah@amazon.com