The document discusses the grand challenges faced by Akamai Technologies in delivering fast, secure, and personalized web experiences, particularly addressing issues related to peak demand, mobile access, and data security. It highlights the growth of internet traffic and the need for an efficient, scalable infrastructure to handle increasing complexity and cybersecurity threats. Akamai's approach emphasizes a distributed platform that optimizes application performance and extends security measures to protect against evolving web attacks.

1. Solving the Grand Challenges
Dr. Tom Leighton
CEO and Co-Founder, Akamai Technologies

2. ©2015 AKAMAI | FASTER FORWARDTM
Grow revenue opportunities with fast, personalized
web experiences and manage complexity from peak
demand, mobile devices and data collection.
The Internet of Things…
The Internet of Everything…
The Hyperconnected World…

3. ©2015 AKAMAI | FASTER FORWARDTM
Grow revenue opportunities with fast, personalized
web experiences and manage complexity from peak
demand, mobile devices and data collection.
Everyone and
everything is
getting connected.

4. ©2015 AKAMAI | FASTER FORWARDTM
Grow revenue opportunities with fast, personalized
web experiences and manage complexity from peak
demand, mobile devices and data collection.

5. ©2015 AKAMAI | FASTER FORWARDTM
Grow revenue opportunities with fast, personalized
web experiences and manage complexity from peak
demand, mobile devices and data collection.
ENORMOUS
EXPECTATIONS

6. ©2015 AKAMAI | FASTER FORWARDTM
Grow revenue opportunities with fast, personalized
web experiences and manage complexity from peak
demand, mobile devices and data collection.
Fast, affordable
IP access in the
workplace and
branch office
The ultimate
in video quality
over IP at scale
The web must
be secure
Instant web
performance
for any device,
anywhere
GRAND CHALLENGES

7. ©2015 AKAMAI | FASTER FORWARDTM
Grow revenue opportunities with fast, personalized
web experiences and manage complexity from peak
demand, mobile devices and data collection.
GRAND CHALLENGE FOR MEDIA
The ultimate in video
quality over IP at scale

8. ©2015 AKAMAI | FASTER FORWARDTM
Avoid data theft and downtime by extending the
security perimeter outside the data-center and
protect from increasing frequency, scale and
sophistication of web attacks.
What a Difference a Few Years Makes…
63% CAGR
29
PETABYTES
IN 2010
FIFA World Cup
222
PETABYTES
IN 2014
12
PETABYTES
IN 2010
Winter Olympics
81
PETABYTES
IN 2014

9. ©2015 AKAMAI | FASTER FORWARDTM
Avoid data theft and downtime by extending the
security perimeter outside the data-center and
protect from increasing frequency, scale and
sophistication of web attacks.
12,000
8,000
6,000
4,000
2,000
10,000
2000 2002 2004 2006 2008 2010 2012 2014
0
10
20
30
PeakTbps
~2020
>26 Tbps
>60% CAGR
Traffic Growth on Akamai’s Platform
FUTURE DEMAND
2.5B Primetime Viewers
x 10 Mbps
~25,000 Tbps

10. ©2015 AKAMAI | FASTER FORWARDTM
WILL VIDEO BREAK
THE INTERNET?

11. ©2015 AKAMAI | FASTER FORWARDTM
The Scalability Challenge

12. ©2015 AKAMAI | FASTER FORWARDTM
The Last Mile Has Enormous Capacity
400M Lines
10,000 Tbps
X 25 Mbps

13. ©2015 AKAMAI | FASTER FORWARDTM
The Problem is at the Core
Cloud Data Centers
100 Major Networks
500 Tbps
X 5 Tbps

14. ©2015 AKAMAI | FASTER FORWARDTM
The Problem is at the Core
Cloud Data Centers
500 Tbps
25,000 Tbps
2%
of what
we need!
=

15. ©2015 AKAMAI | FASTER FORWARDTM
Akamai Servers
The Akamai Approach: A Massively Distributed Platform

16. ©2015 AKAMAI | FASTER FORWARDTM
Akamai Servers
✓
✓
✓ ✓
✓ ✓✓
The Akamai Approach: A Massively Distributed Platform

17. ©2015 AKAMAI | FASTER FORWARDTM
Avoid data theft and downtime by extending the
security perimeter outside the data-center and
protect from increasing frequency, scale and
sophistication of web attacks.
Akamai Servers
The Future: Extending the Platform to every home, office, and device
✓
✓
✓ ✓
✓ ✓✓

18. ©2015 AKAMAI | FASTER FORWARDTM
Grow revenue opportunities with fast, personalized
web experiences and manage complexity from peak
demand, mobile devices and data collection.
GRAND CHALLENGE FOR PERFORMANCE
Instant web
performance
for any device,
anywhere

19. ©2015 AKAMAI | FASTER FORWARDTM
Avoid data theft and downtime by extending the
security perimeter outside the data-center and
protect from increasing frequency, scale and
sophistication of web attacks.
Web Pages Are Slowing Down!
Typical Page Size
Typical # of Objects
Mobile Penetration
Avg. Page Load Time (Sec.)
1,622 Kb
112
30%
10.7
1,081 Kb
101
19%
7.2
20142013
788 Kb
88
9%
6.6
2012
Source: httparchive.org, Akamai, Radware

20. ©2015 AKAMAI | FASTER FORWARDTM
Avoid data theft and downtime by extending the
security perimeter outside the data-center and
protect from increasing frequency, scale and
sophistication of web attacks.
Mobile Internet Access is SLOW because…
…the mobile network architecture was not designed for the Web

21. ©2015 AKAMAI | FASTER FORWARDTM
Speed Matters: Conversion Rate vs. Load Time
ConversionRate(%)
0-1 1-2 2-3 3-4 4-5 5-6 6-7 7-8 8-9 9-10 10-11 11+
Population Conversion Rate (%)
Page Load Time (Sec)
Page Performance & Site Conversion – Feb 2012

22. ©2015 AKAMAI | FASTER FORWARDTM
Speed Matters: Consumer Reaction to Slow Mobile Apps
40%20% 30%10%0%
Switch to a
competitor’s app
34%
Less likely
to purchase 31%
Negative brand
perception 24%
Source: Forrester

23. ©2015 AKAMAI | FASTER FORWARDTM
Akamai Makes the Web Faster
DSA: Acceleration of dynamic
sites using network optimization
DSD: Caching of static objects
for offload & availability; some
performance gain
Ion: Optimized performance for
any device, any user, anywhere

24. ©2015 AKAMAI | FASTER FORWARDTM
Akamai Ion is Now…
FASTER | EASIER | SMARTER
ION STANDARD & ION PREMIER

25. ©2015 AKAMAI | FASTER FORWARDTM
Simple Front-End Optimization*
Image Compression*
Resource Domain Sharding
Advanced Offload*
Mobile Detect and Redirect
Device Characteristics
Content Targeting
Real User Monitoring
* Introduced or enhanced in 2014
Ion Standard
Includes the caching from DSD, all the acceleration from DSA
and more, with a focus on situational awareness

26. ©2015 AKAMAI | FASTER FORWARDTM
Simple Front-End Optimization*
Image Compression*
Resource Domain Sharding
Advanced Offload*
Mobile Detect and Redirect
Device Characteristics
Content Targeting
Real User Monitoring
Advanced Front-End Optimization*
Advanced Cellular Optimizations*
Enhanced Large File Downloads*
DNS, Page & Resource Prefetching
Origin Health Reporting*
Fast DNS*
Image Placeholders
EdgeStart
SHUTR
* Introduced or enhanced in 2014
Ion Premier
Includes the caching from DSD, all the acceleration from DSA
and more, with a focus on situational awareness
+

27. ©2015 AKAMAI | FASTER FORWARDTM
Simple Front-End Optimization*
Image Compression*
Resource Domain Sharding
Advanced Offload*
Mobile Detect and Redirect
Device Characteristics
Content Targeting
Real User Monitoring
Advanced Front-End Optimization*
Advanced Cellular Optimizations*
Enhanced Large File Downloads*
DNS, Page & Resource Prefetching
Origin Health Reporting*
Fast DNS*
Image Placeholders
EdgeStart
SHUTR
* Introduced or enhanced in 2014
Mobile-Focused Features
Includes the caching from DSD, all the acceleration from DSA
and more, with a focus on situational awareness
+

28. ©2015 AKAMAI | FASTER FORWARDTM
Avoid data theft and downtime by extending the
security perimeter outside the data-center and
protect from increasing frequency, scale and
sophistication of web attacks.
Improved Performance Over DSA
15-60%
Faster with Ion Standard
20-95%
Faster with Ion Premier
0%
20%
80%
40%
60%
100%
120%
MedianRange
Performance Over DSA
Ion Standard Ion Premier

29. ©2015 AKAMAI | FASTER FORWARDTM
Avoid data theft and downtime by extending the
security perimeter outside the data-center and
protect from increasing frequency, scale and
sophistication of web attacks.
Cellular Case Study (eCommerce)
50% Faster than DSA
with Ion Standard
Ion
Premier
DSA
7.0
10.5
5
Cellular Transaction Time (Seconds)
1142 310 6 7 98 10

30. ©2015 AKAMAI | FASTER FORWARDTM
Avoid data theft and downtime by extending the
security perimeter outside the data-center and
protect from increasing frequency, scale and
sophistication of web attacks.
Akamai vs. the Competition: Ion is…
Competitor 1
Origins: NA, APAC
FASTER
71–148%
Competitor 2
Origins: NA, EU
FASTER
30–110%
Competitor 3
Origins: NA
FASTER
49–65%
Competitor 4
Origins: EU, APAC
FASTER
41–91%
more users under 2 seconds
with Akamai Ion Premier (cellular)46X

31. ©2015 AKAMAI | FASTER FORWARDTM
Avoid data theft and downtime by extending the
security perimeter outside the data-center and
protect from increasing frequency, scale and
sophistication of web attacks.
Case Study: Blue Triangle Technologies
Clothing Retailer Specialty Apparel Store
in annual revenue
gained by using
Akamai Ion
Major Sporting Goods
$15.6M
in annual revenue
gained by using
Akamai Ion
$3M
increase in
conversion rates by
using Akamai DSA
26%

32. ©2015 AKAMAI | FASTER FORWARDTM
The web must
be secure
GRAND CHALLENGE FOR SECURITY

33. ©2015 AKAMAI | FASTER FORWARDTM
NOTHING

34. ©2015 AKAMAI | FASTER FORWARDTM
NOTHING

35. ©2015 AKAMAI | FASTER FORWARDTM
Grow revenue opportunities with fast, personalized
web experiences and manage complexity from peak
demand, mobile devices and data collection.

36. ©2015 AKAMAI | FASTER FORWARDTM

37. ©2015 AKAMAI | FASTER FORWARDTM
10/19/309/299/289/279/269/259/24
120,000+
UNIQUE ATTACK PAYLOADS
Exploit
Announced

38. ©2015 AKAMAI | FASTER FORWARDTM
Avoid data theft and downtime by extending the
security perimeter outside the data-center and
protect from increasing frequency, scale and
sophistication of web attacks.
Major Attacks on Akamai Customers
Typical Attack Size
10s of Gbps
Attacks are originating
from all geographies
and are moving
between geographies
during the attack
Large Attack Size
100s of Gbps
Number of DDoS
Attacks PROTECTED
2010 2011 2012 2013 2014
991
1317
2002
2936
4316
0
1000
2000
3000
4000
5000

39. ©2015 AKAMAI | FASTER FORWARDTM
Traditional Solutions Are Insufficient
Sufficient Capacity
Packet Inspection
Proactive vs. Reactive
Maintain Performance
Data Center Level Defense
Data Center
Devices
Carrier
Filtering +

40. ©2015 AKAMAI | FASTER FORWARDTM
Avoid data theft and downtime by extending the
security perimeter outside the data-center and
protect from increasing frequency, scale and
sophistication of web attacks.
+
The Akamai Solution
(Cloud)
Data Centers
End User
1
10
100
10000
Origin
Traffic
1000
Akamai
Traffic
1
10
100
10000
1000
COVERED
– Kona Site Defender + PROLEXIC

41. ©2015 AKAMAI | FASTER FORWARDTM
Grow revenue opportunities with fast, personalized
web experiences and manage complexity from peak
demand, mobile devices and data collection.
GRAND CHALLENGE FOR ENTERPRISE
Fast, affordable
IP access in the
workplace and
branch office

42. ©2015 AKAMAI | FASTER FORWARDTM
Avoid data theft and downtime by extending the
security perimeter outside the data-center and
protect from increasing frequency, scale and
sophistication of web attacks.
LONG
DISTANCE
Between
branch and
web applications
Internet
WAN
(MPLS/VPN)
“The Trombone
Effect” for MPLS
& VPN Branches
Enterprise
Data Center
Remote Branch
Cloud
Provider
Branch Networks are SLOW
3rd Party
Web Sites

43. ©2015 AKAMAI | FASTER FORWARDTM
Avoid data theft and downtime by extending the
security perimeter outside the data-center and
protect from increasing frequency, scale and
sophistication of web attacks.
10-100X
increase
in capacity
needed
video, virtual desktops,
collaboration tools,
digital displays,
backup/archiving, catalogue
and software downloads,
web apps, PowerPoint
Branch Networks are OVERLOADED
Internet
WAN
(MPLS/VPN)
“The Trombone
Effect” for MPLS
& VPN Branches
Enterprise
Data Center
Remote Branch
Cloud
Provider3rd Party
Web Sites

44. ©2015 AKAMAI | FASTER FORWARDTM
Avoid data theft and downtime by extending the
security perimeter outside the data-center and
protect from increasing frequency, scale and
sophistication of web attacks.
Akamai is Moving into the Branch
Akamai
Functionality:
And everything else the Akamai
Intelligent Platform™ does!
• De-Deduplication
• Local Caching
• Prepositioning of Content
• Intelligent Routing
• App Acceleration
WAN
(MPLS/VPN)
Enterprise
Data Center
Remote Branch
Cloud
Provider3rd Party
Web Sites

45. ©2015 AKAMAI | FASTER FORWARDTM
Avoid data theft and downtime by extending the
security perimeter outside the data-center and
protect from increasing frequency, scale and
sophistication of web attacks.
WAN
(MPLS/VPN)
Enterprise
Data Center
Remote Branch
Cloud
Provider3rd Party
Web Sites
Akamai is Moving into the Branch
• Akamai optimizes bandwidth
& speeds up applications on
the enterprise WAN
• Akamai optimizes bandwidth &
speeds up applications in the cloud
• Akamai offloads the WAN for
bandwidth-intensive applications
• Akamai adds quality of service
to the enterprise cloud network
• Akamai provides security for
the enterprise cloud network
Traffic
Prioritization
(QoS)
Security

46. ©2015 AKAMAI | FASTER FORWARDTM
Avoid data theft and downtime by extending the
security perimeter outside the data-center and
protect from increasing frequency, scale and
sophistication of web attacks.
WAN
(MPLS/VPN)
Enterprise
Data Center
Remote Branch
Cloud
Provider3rd Party
Web Sites
Akamai is Moving into the Branch
• Akamai optimizes bandwidth
& speeds up applications on
the enterprise WAN
• Akamai optimizes bandwidth &
speeds up applications in the cloud
• Akamai offloads the WAN for
bandwidth-intensive applications
• Akamai adds quality of service
to the enterprise cloud network
• Akamai provides security for
the enterprise cloud network
Traffic
Prioritization
(QoS)
Security
(Cisco with Akamai Connect)

47. ©2015 AKAMAI | FASTER FORWARDTM
Avoid data theft and downtime by extending the
security perimeter outside the data-center and
protect from increasing frequency, scale and
sophistication of web attacks.
Akamai Connect Speeds Performance
Performance Improvement for Corporate
Applications and Websites for a Luxury Retailer
6-7X
FASTER IN
NEW YORK
2-3X
FASTER IN
PARIS*
*The origin for this retailer is located in Paris

48. ©2015 AKAMAI | FASTER FORWARDTM
Grow revenue opportunities with fast, personalized
web experiences and manage complexity from peak
demand, mobile devices and data collection.
Fast, affordable
IP access in the
workplace and
branch office
The ultimate
in video quality
over IP at scale
The web must
be secure
Instant web
performance
for any device,
anywhere
Our goal is to make the Internet
fast, reliable, and secure.
GRAND CHALLENGES
Akamai was created to solve the

49. ©2015 AKAMAI | FASTER FORWARDTM
Grow revenue opportunities with fast, personalized
web experiences and manage complexity from peak
demand, mobile devices and data collection.
170,000+ Servers
1,300+ Networks
650+ Cities
100+ Countries
A GLOBAL PLATFORM
All top 60 eCommerce sites
All top 30 M&E companies
All branches of the U.S. military
All top 10 banks
DELIVERING 13+ MILLION DOMAINS
40+ million hits per second
2+ trillion deliveries per day
30+ terabits per second
ACCELERATING DAILY TRAFFIC OF
Akamai Today
Delivering 15-30+%
of All Web Traffic

50. ©2015 AKAMAI | FASTER FORWARDTM
Avoid data theft and downtime by extending the
security perimeter outside the data-center and
protect from increasing frequency, scale and
sophistication of web attacks.
A Pervasive Platform:
• 15,000+ servers
• 80+ networks
• 33 cities
Accelerating:
• 3+ million hits per second
• 150+ billion deliveries per day
• 2+ terabits per second
• 10+ petabytes per day
Akamai has 300+
customers in the
U.K., including 50+
leading retailers
Akamai in the U.K.

51. ©2015 AKAMAI | FASTER FORWARDTM 51
Grow revenue opportunities with fast, personalized
web experiences and manage complexity from peak
demand, mobile devices and data collection.
Thank You