To what extent do you believe that social media is or is not ubiquitous for your targeted market? Not everyone participates in social media and some key demographic segments tend to avoid it for reason of privacy and security and others due to lack of knowledge and skills. To what extent for your business vision are social media and e-Business technologies appropriate tools for understanding the current market and its trends? Be sure to consider those likely to be future customers after you have successfully launched and become established and the impact of current trends..