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Tide is conducting market research to assess a new detergent they're considering. As part of their
research, Tide assembled focus groups and conducted personal interviews to collect data. Based
on feedback and analysis from the focus groups and interviews, Tide brought the new detergent
to market. Unfortunately, the new detergent was a failure and had to be pulled from shelves
because it didn't generate enough sales. What are some issues in the data collection process the
could've led to the product's failure?

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