TNR2013 Ted Graham, Using Email and Online Data to Discover Organizational Networks and Leverage Influence

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Steven Wardell

Technology Business

www.pwc.com/ca

Network Analysis and
Big (Passive) Data
Network Roundtable
April, 2013

Historically
much of
network maps
have been
gleaned from
web based
surveys

PricewaterhouseCoopers LLP 2

Key stats help
identify connectors
and bottlenecks
PricewaterhouseCoopers LLP 3

Mapping
based on email
data but other
“passive”
sources can be
used like
Facebook or
phone data

PricewaterhouseCoopers LLP 4

Presentation Outline

Introduction
Why
How
• Social Network Analysis
- Surveys
- Discovered
Mining emails
• Influencer Network Analysis can yield a
ranking of the
Discussion strongest
organizational
relationships...

PricewaterhouseCoopers LLP 5

...resulting in a
passively but
continuously
maintained
CRM system

PricewaterhouseCoopers LLP 6

HP Case study:
Finding key
influencers to reach
out to regarding the
future of computing
technology

PricewaterhouseCoopers LLP 8

Starting with an early
hypothesis we
identified subjects that
these people had been
identified with in the
media along with the
volume of mentions...

PricewaterhouseCoopers LLP 9

...but we also showed
the wider universe of
possible influencers
and their connections

PricewaterhouseCoopers LLP 10

You can find key
influencers using email
“forward” data and see
who passes them on
and so on

PricewaterhouseCoopers LLP 11

Network maps can be
created on real fly at at
in the time
conferences using GPS
and proximity sensors

PricewaterhouseCoopers LLP 12

Presented by Activate Networks' Rob Cross, DBA and Luke Matthews, PhD If your company is at any stage of a reorganization, merger or acquisition, you can learn how to: - find the data you need to strategically plan and monitor your change initiative, - identify the top connectors in your employee network (the employees you can't afford to lose!), and - improve knowledge sharing by understanding the current structure of communication to allow for more informed decision making.

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TNR2013 Ted Graham, Using Email and Online Data to Discover Organizational Networks and Leverage Influence

1. www.pwc.com/ca Network Analysis and Big (Passive) Data Network Roundtable April, 2013

2. Historically much of network maps have been gleaned from web based surveys PricewaterhouseCoopers LLP 2

3. Key stats help identify connectors and bottlenecks PricewaterhouseCoopers LLP 3

4. Mapping based on email data but other “passive” sources can be used like Facebook or phone data PricewaterhouseCoopers LLP 4

5. Presentation Outline Introduction Why How • Social Network Analysis - Surveys - Discovered Mining emails • Influencer Network Analysis can yield a ranking of the Discussion strongest organizational relationships... PricewaterhouseCoopers LLP 5

6. ...resulting in a passively but continuously maintained CRM system PricewaterhouseCoopers LLP 6

7. PricewaterhouseCoopers LLP 7

8. HP Case study: Finding key influencers to reach out to regarding the future of computing technology PricewaterhouseCoopers LLP 8

9. Starting with an early hypothesis we identified subjects that these people had been identified with in the media along with the volume of mentions... PricewaterhouseCoopers LLP 9

10. ...but we also showed the wider universe of possible influencers and their connections PricewaterhouseCoopers LLP 10

11. You can find key influencers using email “forward” data and see who passes them on and so on PricewaterhouseCoopers LLP 11

12. Network maps can be created on real fly at at in the time conferences using GPS and proximity sensors PricewaterhouseCoopers LLP 12

TNR2013 Ted Graham, Using Email and Online Data to Discover Organizational Networks and Leverage Influence

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