2. F A D
It is seemingly drastic swings in mass
behavior without obvious external stimuli.
Fads are something that people are highly
interested in for a relatively short period of
time.
It can be characterized as unpredictable,
short-lived and without social, economic and
political significance. (Bickcandani, 1992).
3. Karl and Sharpio (1985)
described it according to the
theory of network externalities,
where the utility of the product
increases when more people
use it.
F A D
4. LIFE CYCLES OF A REGULAR PRODUCT
CONSISTS OF FOUR STAGES.
Introduction: The product is introduced to the market;
sales are still low and market share is still insignificant.
Growth Stage: The product is steadily rise and a
significant market share is achieved.
Maturity Stage: The producers aim to keep the market
share through innovation.
Decline: The market may dwindle due to competition or
lack of innovation.
5.
6. A fad often used interchangeably with
the word trend.
Although a fad is short-lived, what is
important to know is that fads can help
predict trends.
Let us take our discussion to a product
that has longer life-span.
7. T R E N D S
Trend is something that covers
almost all of human activies.
It is pattern of behavior
demonstrated by a big number
of people within a particular
period.
8. DIFFERENCE OF TRENDS AND FADS
( MARQUEZ, 2018)
TREND ELEMENTS FAD
Attractive to the people APPEAL
( Degree of Attraction)
Attractive to the people
Endures with or without
publicity
RESULT
( Impact)
Hyped or advertised
( if hype stops, it also
starts to disappear)
9. DIFFERENCE OF TRENDS AND FADS
( MARQUEZ, 2018)
TREND ELEMENTS FAD
Caters and accepted by a
wide audience
SCOPE
( Extent of the Influence)
Caters and accepted by a
limited group of people.
