Thought Leadership Manifesto - Conclusion
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This document discusses how traditional models of content creation and distribution are no longer sustainable and a revolution is underway. It argues that by leveraging content in new ways through vision, outreach and impact, thought leaders, authors and speakers can increase the pace at which they develop new ideas and see measurable behavior change in the organizations they serve. This will allow their businesses to perform better and grow faster. The document promotes joining together to develop clarity of ideas and break free from restraints to deliver content through new avenues of expression.
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The phrase ‘customer experiences with soul’ was created in order to express the essential way in which it is no longer enough for business to have a purpose, it also needs to be in touch with its soul, a soul which collectively expresses itself through each part. Soul is an elusive concept to capture, quantify and describe, but when it exists, we can sense, feel and intuit its presence. It has to be authentic, and it is not a quality which is added on to an existing experience as an additional component. The more values we have in our approach to our work and our businesses, and the greater human connection we have with our customers, whether it is direct contact with people in a beauty salon, or more distant contact by telephone in a service centre, or indirectly via an intermediary website, the more soul there will be in the customer experience.
Customer Experiences with Soul introduces a new tool, ‘the holonomic circle’, which provides a framework for designers, entrepreneurs, leaders and in fact people across whole organisations to explore together the quality of experience in all its dimensions.
Publications philosophy
This document discusses how developing a vision, mission, and goals can help drive coverage and increase staff motivation for a student publications room. It provides examples of vision and mission statements from various organizations. The bulk of the document outlines how a high school yearbook staff arrived at their mission statement - "The staff of Reno High School’s yearbook, Re-Wa-Ne, is committed to creating an accurate portrayal of the classic high school experience that will be unforgettably eye-catching and will incorporate colorfully diverse styles of writing" - through gathering input from stakeholders and editorial staff. It explains how this mission statement then helped drive broader coverage by providing clarity on individual responsibilities.
Mercer Employee Value Proposition
Mercer is a global consulting firm focused on health, wealth, and career. It provides innovative HR solutions and strives to invest in its people. Mercer empowers its employees, has a diverse and inclusive culture, and is dedicated to serving clients. The document highlights Mercer's mission, values, people strategy, and opportunities for career growth.
A Peek into Doner's Social Practice
The document discusses how Doner, an advertising agency, approaches social media marketing. It emphasizes the importance of understanding people's behaviors and leveraging social insights to develop ideas that will move people to action. Doner focuses on identifying cultural passions and aligning brand messages to resonate with target audiences. The agency also stresses the need to facilitate conversations and share stories on social media like people do.
Conversational Capital Book Review
The document discusses the concept of "Conversational Capital", which hypothesizes that consumers are more likely to talk about and advocate for brands and experiences that are personally meaningful to them. It identifies eight "engines" that can amplify a consumer's experience and make it more worthy of sharing, such as rituals, customization, stories, and sensory experiences. Implementing Conversational Capital involves designing experiences that incorporate these elements to encourage positive word-of-mouth promotion through social conversations.
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Thought Leadership Manifesto - Conclusion
- 1. Those who clingto theold modelsof creation anddistribution may yet think that their methods are sustainable forever,
- 2. that they can continue to serve the broad consumer market alone (even though consumer content doesn’t drive behavior change),
- 3. and that thinkers, authors, and speakers can continue to do what they have always done.
- 4. But the results that come together in the harmony of Vision,Outreach, and Impactwillspeak for themselves.
- 5. Traditionalists will join uswhenthey finally see the waters rising around their feet.
- 6. And when they do, meaningful content will far and fast worldwide. spread
- 7. GROWinto professional callings as theircontent finds new avenues of expression. Thought leaders, authors, and speakers will see passionate hobbies
- 8. They will createnew ideas at an increasedpace when they heighten their content’s leverage.
- 10. Their businesses will perform better.
- 11. Their employees will be more engaged.
- 12. Their customers will be more satisfied.
- 13. They will grow fa$terand be more profitable.
- 14. We are in the midst of a REVOLUTIONof thought and communication.
- 15. Together, we develop the clarity to see our ideas to fruition.
- 16. Together, we break free from creative restraints to develop and deliver our content in new ways.
- 17. Together, we rise above the digital noise to bring meaning and connection to the world.
- 18. THE THOUGHT LEADERSHIP LEVERAGE MANIFESTO thoughtleadershipleverage.com917.741.1881 info@thoughtleadershipleverage.com Thank you for reading our Conclusion! To find out more about how to get startedon our website, click here.