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Swot analysis


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Swot analysis

  1. 1. SWOT ANALYSIS OF Timex<br />Presented by<br />Vignesh .C. J<br />8uta45<br />
  2. 2. INTRODUCTION<br />Timex Industries is one of the India’s leading manufacturers of watches.<br />The company was incorporated in July 1985 at Madras.<br />In 1988 the company set up a manufacturing unit at Ahmadabad. <br />Company manufactures over 5 million watches per annum.<br />
  3. 3. Why ???<br />Strong brand name.<br />Excellent reputation<br />Loyal customers.<br />Value for money.<br />
  4. 4. STRENGTH<br />Timex is currently India's largest-selling watch brand.<br />Market segments with large potential: women, youth, children, sportsmen, the budget-conscious and, of course, the big spenders.<br />Customer satisfaction and Quality Assurance<br />Customer value and offered after sales service in a showroom environment. Proper differentiation from other.<br />
  5. 5. WEAKNESS<br />It has lots of product in watch.<br /> Above which don’t create brand equity to a particular brand.<br />Current surveys reveal more focus on expansion than quality<br />Can’t utilize properly the resources (domestic parts suppliers).<br /> Distribution channel.<br />
  6. 6. OPPORTUNITY<br />Growth of Indian watch market is very fast & huge opportunity in organized watch market.<br />Nearly 34 million watches are sold through market .<br />The second-largest branded player in the Indian watch market , with a market share of around 7% & HMT remained into losses for last 6 years.<br />Arrival of new technologies.<br />Increase in demand.<br />Rapidly expanding market.<br />
  7. 7. THREATS<br />Premium international watch brands such as Swatch, Esprit, Tissot, Citizen, and Omega entered in India.<br />Now that the Indian market is widely open to importations, it will be extremely difficult for the Indian players to maintain a sustainable growth.<br />Too many players will dilute the market & the profit margin<br />Mobile phones acting as substitutes of the watches.<br />Competitors rising quickly<br />Customer satisfaction level below competitors<br />
  8. 8. SUGGESTIONS <br />Be first in market<br />Establish the brand as quickly as possible<br />Advertising heavily<br />Advertisements based on local themes and reflect different environment.<br />Create more awareness about the product<br />
  9. 9. THANK YOU !!!<br />