Titan manufactures watches in Tamilnadu and Uttaranchal that are distributed through over 9,000 multi-brand dealer outlets across 2,500 towns as well as 400 exclusive Titan showrooms and 740 after-sales service centers. Online purchases can also be made on their website and ecommerce sites. Promotion strategies include advertising celebrities like Aamir Khan, targeted campaigns around festivals like Diwali, and exchange offers to increase sales.

1. PLACE
place is defined as the direct or indirect channels to market.
Place can be a retail outlet, or virtual store(or both)
It includes:
Strategies such as intensive distribution, selective distribution,
exclusive distribution
Franchising
Market coverage
Location decisions
Transport, warehousing and logistics

2. Place(cont)
• Titan co has manufacturing & assembly facilities in
Tamilnadu & Uttaranchal .
• Its watches are available over 9000 multi-brand
dealer outlets across 2500 towns.
• the company has over 400 exclusive 'World of Titan'
showrooms.740 after-sales-service centers.
• Online purchase through official website and other
ecommerce sites.

3. Promotion
• Communications that a marketer use in the marketplace to
increase awareness about the product and its benefits to the
target segment.
Promotion
Advertising
Public
relations
Sales
promotion
Direct
marketing

4. Example:
1.Seasonality:
• At the time of festival, like Diwali
• Gold watches and pairs during wedding occasion.
2.Gifting concept:
• Associating gifting and relation
3. Exchange offers:
• The Titan stores offer exchange offer of any old
watch, of any make,in any condition functional or
otherwise and receive a flat discount of 25% on
their purchase of a brand new, stylish and
technologically advanced watch from Titan.

5. Promotion(cont)
• Association with celebrities such as Aamir khan, Mahendra
Singh Dhoni, Vir das, Katrina Kaif.
• Designed their advertisements around a story & crafted
beautiful message.
For eg 1)titna raga’s brand advertisements gives image of
modern progressive Indian woman & her views on workplace,
motherhood, marriage.
2)to launch titan juxt, vir das was the brand ambassador to
connect with the youth which were the primary target
segment of the smart watch
3)To increase its brand awareness & visibility titan has time to
time sponsored events, tied up with FM radios to promote its
sales.