You’ve started your business and things are looking good. You’ve got a few customers, but you could definitely do with more. This presentation will provide some practical tips and advice on using social media and social networks to market and grow your business.

1. TIPS FOR USING SOCIAL MEDIA
TO GROW YOUR BUSINESS
ZEINAB LENTON
IMAGE CREDIT: FLICKR USER GRUNGETEXTURES

2. IMAGE CREDIT: FLICKR USER ED YOURDON

3. sh aring stuff
IMAGE CREDIT: FLICKR USER ED YOURDON

4. The Conversation Prism
Credit: Brian Solis & JESS3

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7. but what does it have to do with business?
IMAGE CREDIT: WALTER SANDERS

8. IMAGE CREDIT: Joe Steinmetz, "Tupperware Party, Sarasota, Florida" (1958)

9. IMAGE CREDIT: Joe Steinmetz, "Tupperware Party, Sarasota, Florida" (1958)
IN G
RK ET
M A
O CIAL

10. IMAGE CREDIT: BRIAN SOLIS

11. IMAGE SOURCE: JUSTIN JULIEN,
SOCIALMEDIATODAY.COM

12. it’s just good business sense

13. it’s just good business sense
• A customer service channel

14. it’s just good business sense
• A customer service channel
• A marketing tool

15. it’s just good business sense
• A customer service channel
• A marketing tool
• A sales channel

16. it’s just good business sense
• A customer service channel • An advertising platform
• A marketing tool
• A sales channel

17. it’s just good business sense
• A customer service channel • An advertising platform
• A marketing tool • a place to meet new people -
customers, suppliers, peers
• A sales channel and supporters

18. WHAT’S IN IT FOR YOU?

19. WHAT’S IN IT FOR YOU?
• loyal customers who actively recommend your
business

20. WHAT’S IN IT FOR YOU?
• loyal customers who actively recommend your
business
• real feedback, from real people, often in real
time

21. WHAT’S IN IT FOR YOU?
• loyal customers who actively recommend your
business
• real feedback, from real people, often in real
time
• differentiation in the marketplace

22. WHAT’S IN IT FOR YOU?
• loyal customers who actively recommend your
business
• real feedback, from real people, often in real
time
• differentiation in the marketplace
• competitive advantage

23. WHAT’S IN IT FOR YOU?
• loyal customers who actively recommend your
business
• real feedback, from real people, often in real
time
• differentiation in the marketplace
• competitive advantage
• marketing spend that you control

24. WHAT’S IN IT FOR YOU?
• loyal customers who actively recommend your
business
• real feedback, from real people, often in real
time
• differentiation in the marketplace
• competitive advantage
• marketing spend that you control
• A way to monitor and manage your reputation

25. Image credit: Flickr user SIMON SCOTT
I’m sold.
Where do I start?

26. Image credit: Flickr user SIMON SCOTT
I’m sold.
Where do I start?
RARING TO GO?

27. Image credit: Flickr user SIMON SCOTT
I’m sold.
Where do I start?
RARING TO GO?
MY TOP 1 0 TIPS

28. 1. DEFINE YOUR GOALS
Image credit: Flickr user DavidR_

29. 1. DEFINE YOUR GOALS
• BRAND
Image credit: Flickr user DavidR_

30. 1. DEFINE YOUR GOALS
• BRAND
• PR /
REPUTATION
Image credit: Flickr user DavidR_

31. 1. DEFINE YOUR GOALS
• BRAND
• PR /
REPUTATION
• CONVERSION
Image credit: Flickr user DavidR_

32. 2. WATCH AND LEARN
image credit: Flickr user gerlos

33. 3. WALK BEFORE YOU RUN
Image credit: Flickr user MARTIN GOMMEL

34. “We’re not just selling food. We’re MMM... NEWCASTLE
trying to make our customers happy and
help them understand food.
As an independent it’s one of the ways we
can compete with the supermarkets.”
Simone Clarkin,
interviewed in
The Journal

36. 4. FEED THE BEAST!
age credit: Flickr user MASSDISTRACTION

37. KE
LU
U R EN
L A

40. Image credit: Flickr user CAROL BROWNE
5. DON’T FEAR THE HATERS

44. MONITORING THE BUZZ

45. 6. what happens online stays online
Image credit: Flickr user CANADAGOOD

46. nfail
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# “sickie woo”
habitat
#iran

47. 7. LISTEN
Image credit: Flickr user JKonig

48. in g
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d s o
r o w
image credit: flickr user XurxoMarti nez
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56. 8. ENCOURAGE ADVOCATES
IMAGE CREDIT: FLICKR USER AMANDA_M_HATFIELD

57. 9. REWARD LOYALTY
IMAGE CREDIT: FLICKR USER CHRIS5AW

59. image credits: thomas hawk, theBlackFi

60. 10. MIX IT UP
IMAGE CREDIT: FLICKR USER LEANDROID

66. IMAGE CREDIT: FLICKR USER sahlgoode

67. YOUR SOCIAL MEDIA CHECKLIST
IMAGE CREDIT: FLICKR USER sahlgoode

69. 1. Define your goals

70. 1. Define your goals
2. Watch and learn

71. 1. Define your goals
2. Watch and learn
3. Walk before you run

72. 1. Define your goals
2. Watch and learn
3. Walk before you run
4. Get involved

73. 1. Define your goals
2. Watch and learn
3. Walk before you run
4. Get involved
5. Don’t fear the haters

74. 6. What happens online
1. Define your goals stays online
2. Watch and learn
3. Walk before you run
4. Get involved
5. Don’t fear the haters

75. 6. What happens online
1. Define your goals stays online
2. Watch and learn 7. Listen
3. Walk before you run
4. Get involved
5. Don’t fear the haters

76. 6. What happens online
1. Define your goals stays online
2. Watch and learn 7. Listen
3. Walk before you run 8. Encourage advocates
4. Get involved
5. Don’t fear the haters

77. 6. What happens online
1. Define your goals stays online
2. Watch and learn 7. Listen
3. Walk before you run 8. Encourage advocates
4. Get involved 9. Reward loyalty
5. Don’t fear the haters

78. 6. What happens online
1. Define your goals stays online
2. Watch and learn 7. Listen
3. Walk before you run 8. Encourage advocates
4. Get involved 9. Reward loyalty
5. Don’t fear the haters 10. Mix it up

80. THA NK YOU

81. THA NK YOU
www.tassoftware.co.uk
www.twitter.com/zenlenton
www.linkedin.com/in/zeinablenton
image credits on individual slides