Turbocharge your journalism by employing online tools and resources for better and faster backgrounding of people and organizations. Social media can be used as powerful reporting tools, whether you're facing a big breaking news story or an enterprise project. This session explains how to use social media platforms and complementary websites to locate diverse expert and “real people” sources, listen to your community and identify news stories, verify user-generated content, crowdsource using Google Forms and call-outs, and create a social dossier on a person in the news. Trainer P. Kim Bui is the director of audience innovation at the Arizona Republic.

1. P. KIM BUI
SOCIAL MEDIA
REPORTING

2. I tweet a lot. I also love working
with audiences.
Hello!
I Am Kim Bui
You can contact me at @kimbui

3. How to find
that thing.

4. Facebook recently made
this harder for us, but this
works OK.
Made by Hank Van Ess.
Facebook searching
GRAPH.TIPS

5. Lets you:
● Get a Facebook ID
● Search dates
● Search locations
● Posts by X about Y
● Insta posts by location
Facebook searching
WHOPOSTEDWHAT

6. ● /photos-by/
● /photos-uploaded/
● /photos-tagged/
● /photos-in/
● /photos-keyword/
● /photos-liked/
● /photos-commented/
● /photos-interested/
● /photos-interacted/
● /photos-recommended-for/
● /recent-photos/
Get
that
ID
● /photos-liked/
● /photos-commented/
● /stories-liked/
● /stories-publishers/
● /stories-media-tagged/
● /stories-in/
● /stories-topic/
● /stories-news/
● /stories-recent/
● /reshare-stories-by/
https://www.facebook.com/search/UID/STRIN
G

8. title:"software engineer" NOT
lastname:doe school:(harvard
OR stanford)
Boolean
Firstname
Lastname
title
company
school
Search on LinkedIn
LinkedIn

9. You can search multiple
networks at once. Opens many,
many tabs.
Storyful Multisearch

10. Saving screenshots
Screenie lets you take lots of
screenshots.
Never trust anything to stay on
the web.

11. Saving things…

12. map.snapchat.c
om

14. Time-limiting

15. Boolean like a boss.
Use someone else’s
Custom Search
Engines.
Sometimes, recruiters
have the best tools.
https://sourcingcertificati
on.com/cses/
Words that come in
handy.
“Database” for
knowledge resources.
“Diagram” or “Chart”,
then switch to images
for charts related to
your search.
Boolean operators
“Filetype” like
filetype:pdf for PDFs or
filetype:ppt for
Powerpoints.

17. Who is my best friend and how did we meet?
Your turn.

18. Don’t solely just ask
permission
Do you know anyone in
common?What does their profile say?
DM > public request
How
to ask

19. → Say: “I’m from XYZ, can I
ask you about this footage?”
→ Are you OK, are you in a
safe spot?
→ Did you take this?

20. Please. Check if
they’ve been
asked first.

22. But is it real?
VERIFY

23. Quickly mark up a
fake/misleading item.
Skitch / Preview
Not perfect, but helps when you
are looking for a word for in-
language posts..
Google Translate
Recent satellite images for any
area. Use it to check locations.
Google Earth
Google Chrome tool to help you
reverse search images
Rev Eye
Will let you quickly take
screenshots of videos.
Amnesty Youtube
Viewer
Find the weather on a given
day to check what photos and
videos looked like.
Wolfram Alpha
SOME USEFUL SITES

24. Who Where When
Three tenants of
verification

25. What do you think?

26. Do you trust the
person posting?
Do you know for sure
they vetted this?
Who?
If it’s a recognizable
area, look for things
you know: street
signs, restaurants,
etc.
If it’s not, look at the
background.
Look for shapes!
Location
FInd photos / videos
and Wolfram Alpha
data on the same
day.
Does it match?
Date
HOW I DO IT

27. I’m going to give you tweets. You tell me if
they’re real and why.
Your turn.

30. Your
Slide
Title
All questions stem from:
do you trust them?
The user
Ask yourself about the
image. Does it make
sense?
Image

31. More hoaxes than
ever.

32. Never
trust
Why do people even do
this?
People lie.
People post things they’re unsure of.
People post things they got from
friends of friends of friends...

33. What can we do? Show the way.

34. Gear is important here,
as is understanding cell
signals. There’s a lot of
people live streaming
now, overwhelming
towers.
Gear
Going LIVE
Periscope for
spontaneous coverage;
FB for planned coverage
Facebook Live
or Periscope?
Host + camera;
sometimes a third
person for situational
awareness
Teams?

35. The best thing a journalist can do
is provide context. It’s what makes
us different and what can set you
apart.
Context
Livetweeting rules
Use photos to show what’s going
on, but also use words, describe it
for people who aren’t there.
Show and tell

36. You can find me at:
@kimbui
kim.bui@azcentral.co
m
Any questions?
Thanks!

37. “A person who never
made a mistake never tried
anything new”

38. More about your project.
Write here a list of features
Here you can write
more
Content itself is what the end-user
derives value from also can refer.
Your
Slide
Title

39. The marketing mix is a business tool used in
marketing and by marketers.
BIG TITLE

40. Content itself is what the end-user
derives value from also can refer
to the information provided
through the medium, the way in
which
Content B
Content in two columns
Content itself is what the end-user
derives value from also can refer
to the information provided
through the medium, the way in
which
Content A

41. Content itself is what the
end-user derives value
from also can refer to
the information provided
through the medium,
Content C
Content in three columns
Content itself is what the
end-user derives value
from also can refer to
the information provided
through the medium,
Content A
Content itself is what the
end-user derives value
from also can refer to
the information provided
through the medium,
Content B

42. A Picture Is Worth A
Thousand Words
Itself is what the end-user derives
value from also.

43. Use Big Images
To Show
Your Ideas

44. TITLE 01 TITLE 02 TITLE 03
Shapes to
explain ideas

45. Service 03Service 01 Service 02
Features With icons

46. A B C
Content A 100 200 400
Content B $67,000 $56,000 $78,000
Content C 4500 60000 $8,000
Tables to compare data

47. USA
19,450000
BRASIL
19,450000
EUROPE
19,450000
World Map

48. 56,790,500
Write here your big numbers

49. Project
Achievements
Revenue from
sales
Users around the world
130%56,790,500 56,790,500
Funny facts

50. Step 03
The process
Step 01 Step 02

51. Itself is what the end-user
derives value from also can
refer to the information
Content D
Itself is what the end-user
derives value from also can
refer to the information
Content C
Itself is what the end-user
derives value from also can
refer to the information
Content B
Itself is what the end-user
derives value from also can
refer to the information
Content A
Itself is what the end-user
derives value from also can
refer to the information
Content D
Itself is what the end-user
derives value from also can
refer to the information
Content B
Features with icons

52. Q4Q3Q2Q1
37%
50%
86%
59%
Use Charts to
Present data

53. Mobile
Project
Itself is what the end-user
derives value from also
can refer is what

54. Laptop
Project
Itself is what the end-user
derives value from also can
refer.

55. Desktop
Project
Itself is what the end-user
derives value from also can refer
is what.