Tipping Point
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The document discusses key concepts from Malcolm Gladwell's book related to how ideas and behaviors spread as epidemics. It outlines the "Law of the Few" which states that a few influential people matter more than others in spreading ideas. It identifies three types of people that are important for starting epidemics - Connectors, who know many different people; Mavens, who accumulate knowledge and share it widely; and Salesmen, who are skilled at persuading others. It also discusses the importance of context and environment ("Power of Context") as well as making ideas memorable and compelling people to act through stickiness factors in successfully spreading epidemics.
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Motivation to Process
Involvement
Can you think of an issue that has important implications for your own life? Perhaps it is a university proposal to raise tuition, a plan to change requirements in your major, or even a proposal to ban using cell phones while driving.
Now think of an issue that has little impact on your day-to-day routines. This could be a proposal to strengthen the graduation requirements in a city school, or a plan to use a different weed spray in farming communities.
You will certainly process the first issues differently than the second.
Different persuasive appeals are likely to be effective in these two circumstances as well.
Motivation to Process
Involvement (contd.)
The topics cited differ in their level of personal involvement, or the degree to which they are perceived to be personally relevant to individuals.
Individuals are high in involvement when they perceive that an issue is personally relevant or bears directly on their own lives.
They are low in involvement when they believe that an issue has little or no impact on their own lives.
Motivation to Process
The ELM stipulates that when individuals are high in involvement, they will be motivated to engage in issue-relevant thinking.
They will recognize that it is in their best interest to consider the arguments in the message carefully.
Even if they oppose the position advocated in the message, they may change their attitudes if the arguments are sufficiently compelling to persuade them that they will benefit by adopting the advocated position.
Under high involvement, people should process messages through the central route, systematically scrutinizing message arguments.
Motivation to Process
By contrast, under low involvement, people have little motivation to focus on message arguments.
The issue is of little personal consequence; therefore, it doesn’t pay to spend much time thinking about the message.
As a result, people look for mental shortcuts to help them decide whether to accept the communicator’s position.
They process the message peripherally, unconcerned with the substance of the communication.
Motivation to Process
In order to discover if these hypotheses were correct, researchers tested them empirically (Petty, Cacioppo, Goldman; 1981)
Findings:
There were three conditions:
Involvement (high or low)
Argument quality (strong or weak)
Expertise (high or low)
Motivation to Process
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Petty and his colleagues found that the impact of arguments and expertise depended to a considerable degree on level of involvement.
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Chnagingworkplaces
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一比一原版新西兰奥塔哥大学毕业证（otago毕业证）如何办理
一模一样【微信：A575476】【新西兰奥塔哥大学毕业证（otago毕业证）成绩单Offer】【微信：A575476】（留信学历认证永久存档查询）采用学校原版纸张、特殊工艺完全按照原版一比一制作（包括：隐形水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠，文字图案浮雕，激光镭射，紫外荧光，温感，复印防伪）行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备，十五年致力于帮助留学生解决难题，业务范围有加拿大、英国、澳洲、韩国、美国、新加坡，新西兰等学历材料，包您满意。
【业务选择办理准则】
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二、回国进私企、外企、自己做生意的情况，这些单位是不查询毕业证真伪的，而且国内没有渠道去查询国外文凭的真假，也不需要提供真实教育部认证。鉴于此，办理一份毕业证【微信：A575476】即可
三、进国企，银行，事业单位，考公务员等等，这些单位是必需要提供真实教育部认证的，办理教育部认证所需资料众多且烦琐，所有材料您都必须提供原件，我们凭借丰富的经验，快捷的绿色通道帮您快速整合材料，让您少走弯路。
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2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
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5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
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选择实体注册公司办理，更放心，更安全！我们的承诺：可来公司面谈，可签订合同，会陪同客户一起到教育部认证窗口递交认证材料，客户在教育部官方认证查询网站查询到认证通过结果后付款，不成功不收费！
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2022 Vintage Roman Numerals Men Rings
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【业务选择办理准则】
一、工作未确定，回国需先给父母、亲戚朋友看下文凭的情况，办理一份就读学校的毕业证【微信：A575476】文凭即可
二、回国进私企、外企、自己做生意的情况，这些单位是不查询毕业证真伪的，而且国内没有渠道去查询国外文凭的真假，也不需要提供真实教育部认证。鉴于此，办理一份毕业证【微信：A575476】即可
三、进国企，银行，事业单位，考公务员等等，这些单位是必需要提供真实教育部认证的，办理教育部认证所需资料众多且烦琐，所有材料您都必须提供原件，我们凭借丰富的经验，快捷的绿色通道帮您快速整合材料，让您少走弯路。
留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
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→ 【关于价格问题（保证一手价格）
我们所定的价格是非常合理的，而且我们现在做得单子大多数都是代理和回头客户介绍的所以一般现在有新的单子 我给客户的都是第一手的代理价格，因为我想坦诚对待大家 不想跟大家在价格方面浪费时间
对于老客户或者被老客户介绍过来的朋友，我们都会适当给一些优惠。
选择实体注册公司办理，更放心，更安全！我们的承诺：可来公司面谈，可签订合同，会陪同客户一起到教育部认证窗口递交认证材料，客户在教育部官方认证查询网站查询到认证通过结果后付款，不成功不收费！
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The latest Heat Pump Manual from Newentide
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Tipping Point
- 1. Written By: Malcolm Gladwell
- 14. Presented By: Sushil Kumar Singh Sapana Nate Reeta Pal Pramod Zate Archana Kshirsagar