Here's the slides that helped me along at the December Brighton Social Media meet up where I spoke publicly for the first time :) If you came along - I hope you liked it! Connect with me on Twitter @digitaldabbler
17 FROM 17: THE BEST BUSINESS BOOKS OF 2017Kevin Duncan
This year's highlights of the popular blog greatesthitsblog.com.
Author and business advisor Kevin Duncan reads business books extensively and summarises them so you don't have to.
Every day brands create content with the hopes that it will "go viral". The prospect of a massive amount of earned media (i.e. free impressions) is provocative, but how realistic is it? In order to create content that people will share we must understand certain undeniable truths that are grounded in who we are as humans and how we interact with each other.
This presentation will uncover why, how, and when people share using psychological, neurological, and biological truths. I will then apply these truths to a simple set of principles that will help improve the likelihood that the content you are creating is more sharable. It might not go viral, but more people will see it.
See video from Austin here: https://www.youtube.com/watch?v=twe5KL84BCY
Here's the slides that helped me along at the December Brighton Social Media meet up where I spoke publicly for the first time :) If you came along - I hope you liked it! Connect with me on Twitter @digitaldabbler
17 FROM 17: THE BEST BUSINESS BOOKS OF 2017Kevin Duncan
This year's highlights of the popular blog greatesthitsblog.com.
Author and business advisor Kevin Duncan reads business books extensively and summarises them so you don't have to.
Every day brands create content with the hopes that it will "go viral". The prospect of a massive amount of earned media (i.e. free impressions) is provocative, but how realistic is it? In order to create content that people will share we must understand certain undeniable truths that are grounded in who we are as humans and how we interact with each other.
This presentation will uncover why, how, and when people share using psychological, neurological, and biological truths. I will then apply these truths to a simple set of principles that will help improve the likelihood that the content you are creating is more sharable. It might not go viral, but more people will see it.
See video from Austin here: https://www.youtube.com/watch?v=twe5KL84BCY
Telling Your Story to Motivate Donors and Advocates for Your CauseRachel Kubicki
This presentation focuses on the importance of great story telling and also provides step by step instructions for creating your story. Included you will find examples, quotes for inspiration, and more. This is intended for board members, nonprofit executives, fundraisers and volunteers. The goal is to equip you with a strong story that attracts and motivates others to engage with your nonprofit.
Second Discussion Guide for the course Introduction to Logic, which I teach at an international business school. All contents were quoted directly from Critical Thinking by Moore and Parker
ripplemark Egypt's 'Be A Good Person' Culture Code Omar El Sabh
We're ripplemark Egypt, a 'Self-Learning Digital Organization'.
As an agency, we truly believe that an organization with a strong culture is an organization that can thrive. Culture aligns everyone on norms, values and motivations that become the driving force of a group. Culture is how everyone should act with no supervision.
Sticky Stories Building memorable, shareable brand-building contentMythology LLC
How do you break through the clutter in a world where each of us receives 3,000 to 5,000 commercial messages a day? Our brains are wired for paying attention to and remembering stories. So how do you build sticky brand stories around your organization, product or service?
In Book “How” Dov Seidman explains that the intention of leaders to have their organizations behave well is not enough, and that "blind obedience" to leaders and rules is much less effective in creating a successful organization than one where shared values are internalized and believed by associates who govern their own behavior. Self-governance organizations can respond better than one where rules and commands are viewed as obstacles to be skirted. He argues that technology has allowed individual behavior to affect the contemporary world much more than it has previously, for good or bad.
The book says that companies that earn trust can translate that trust into direct economic benefits, such as more consumer sales or being charged lower interest rates. Through transparency and trust, an organization improves its reputation, which translates into more long-term business
Paul Blanchard, a media personality, Managing Director of Right Angles, and the host of the Media Masters podcast, has interviewed hundreds of legendary business leaders, including Sir Martin Sorrell, Mark Thompson, and Sir Trevor McDonald. Paul will discuss in a no-holds-barred session the importance of leadership in an age of naked digital transparency. It's very hard to remain calm under pressure when customers and prospects are tweeting insults at you at 3 a.m. - how can leaders make it work?
Telling Your Story to Motivate Donors and Advocates for Your CauseRachel Kubicki
This presentation focuses on the importance of great story telling and also provides step by step instructions for creating your story. Included you will find examples, quotes for inspiration, and more. This is intended for board members, nonprofit executives, fundraisers and volunteers. The goal is to equip you with a strong story that attracts and motivates others to engage with your nonprofit.
Second Discussion Guide for the course Introduction to Logic, which I teach at an international business school. All contents were quoted directly from Critical Thinking by Moore and Parker
ripplemark Egypt's 'Be A Good Person' Culture Code Omar El Sabh
We're ripplemark Egypt, a 'Self-Learning Digital Organization'.
As an agency, we truly believe that an organization with a strong culture is an organization that can thrive. Culture aligns everyone on norms, values and motivations that become the driving force of a group. Culture is how everyone should act with no supervision.
Sticky Stories Building memorable, shareable brand-building contentMythology LLC
How do you break through the clutter in a world where each of us receives 3,000 to 5,000 commercial messages a day? Our brains are wired for paying attention to and remembering stories. So how do you build sticky brand stories around your organization, product or service?
In Book “How” Dov Seidman explains that the intention of leaders to have their organizations behave well is not enough, and that "blind obedience" to leaders and rules is much less effective in creating a successful organization than one where shared values are internalized and believed by associates who govern their own behavior. Self-governance organizations can respond better than one where rules and commands are viewed as obstacles to be skirted. He argues that technology has allowed individual behavior to affect the contemporary world much more than it has previously, for good or bad.
The book says that companies that earn trust can translate that trust into direct economic benefits, such as more consumer sales or being charged lower interest rates. Through transparency and trust, an organization improves its reputation, which translates into more long-term business
Paul Blanchard, a media personality, Managing Director of Right Angles, and the host of the Media Masters podcast, has interviewed hundreds of legendary business leaders, including Sir Martin Sorrell, Mark Thompson, and Sir Trevor McDonald. Paul will discuss in a no-holds-barred session the importance of leadership in an age of naked digital transparency. It's very hard to remain calm under pressure when customers and prospects are tweeting insults at you at 3 a.m. - how can leaders make it work?
Accelerating AI Integration with Collaborative Learning - Kinga Petrovai - So...SocialHRCamp
Speaker: Kinga Petrovai
You have the new AI tools, but how can you help your team use them to their full potential? As technology is changing daily, it’s hard to learn and keep up with the latest developments. Help your team amplify their learning with a new collaborative learning approach called the Learning Hive.
This session outlines the Learning Hive approach that sets up collaborations that foster great learning without the need for L&D to produce content. The Learning Hive enables effective knowledge sharing where employees learn from each other and apply this learning to their work, all while building stronger community bonds. This approach amplifies the impact of other learning resources and fosters a culture of continuous learning within the organization.
Becoming Relentlessly Human-Centred in an AI World - Erin Patchell - SocialHR...SocialHRCamp
Speaker: Erin Patchell
Imagine a world where the needs, experiences, and well-being of people— employees and customers — are the focus of integrating technology into our businesses. As HR professionals, what tools exist to leverage AI and technology as a force for both people and profit? How do we influence a culture that takes a human-centred lens?
Watch this expert-led webinar to learn effective tactics that high-volume hiring teams can use right now to attract top talent into their pipeline faster.
2. Malcolm Gladwell
• Malcolm Gladwell is a British-born
Canadian journalist, author.
• He has been a staff writer for The New
Yorker since 1996.
• He is best known for his books :
•The Tipping Point
•Blink
•Outliers
•What the Dog Saw: And Other
Adventures
3. A Tipping Point Is…
• The Tipping Point is that dramatic
moment when little causes drive the
unexpected to become expected and
propel the idea of radical change to
certain acceptance.
• Where Unexpected becomes Expected
• Characteristic of Modern Change
4. Tipping Points…
• Ideas and Messages spread like
viruses
• Rapid geometric progression to
infinity
• A function of those who transmit
them
• Small Changes Large Effects
5. The Tipping Point
The Tipping Point = Epidemics
• Contagious agents to spread the message
• Sticky ideas/messages/productions
6. Why Should You Care?
Change is an Epidemic…
Why Not Start Your Own?
7. Rules Of Epidemics
• The Stickiness Factor: Stickiness means that a
message makes an impact – it’s memorable
• The Law of the Few: A tiny percentage of
people do the majority of the work to build
momentum
• The Power of Context: Human beings are a lot
more sensitive to their environment than they
seem
8. The Stickiness Factor
• We live in the Age of Information
– Many networks that connect us to the
world
– We shut ourselves off to noisy
channels
– Society is becoming numb
• Messages just don’t stick like they
used to
9. • The Stickiness Factor: This refers to a unique
quality that compels the phenomenon to “stick”
in the minds of the public and influence their
future behavior.
“Often counterintuitive, or contradictory to the
prevailing conventional wisdom”
10. It Needs to Stick
• The goal is to get ideas to pass the
barrier and make the message
distinct
• Messages have certain
characteristics that make them
remain active in the recipients mind
– It needs to make an impact and stick
11. Message Construct
– The message must have right timing
and have the right context
– Recipient needs to become a
participant, not just an audience
– You must know what drives the
recipient and tailor it to them
12. Package it Right
• The content and packaging of a
message needs to be right
– Message must be replaced and tweaked
several times before tiny changes cause the
message to become sticky
• Must entice, not repel, to look deeper
– We tend to act on things that are personnel
• The Present
– You must use strategic foresight
– New ways of communicating must be found
13. Have the Right Target
• There is a narrow line between an
epidemic that tips and one that
does not
– Know who the best recipient is to
spread the message
Trends - “tip” into mass popularity due
to the Power of Context.
14. The Power of Context-
The Magic Number One Hundred and
Fifty
• In order for a trend to tip into massive popularity, large
numbers of people need to embrace it. However, Gladwell
points out that groups of certain sizes and certain types can
often be uniquely conducive to achieving the tipping point.
Groups of less than 150 members usually display a
level of intimacy, interdependency, and efficiency.
Ex: Reading habits, Social Media, etc.
15. The Law of the Few
• Epidemics
– Simple Start
– Nature of Messenger
• Word of mouth
• Rumours
• Mavens
• Connectors
16. The Law of the Few:
The Connectors
Mavens
Salesman
17. Connectors, Mavens and Salesman
• Connectors: People with a special gift for bringing the
people together . Proximity overpowers similarity; we
associate with those who occupy the same spaces we
do . The acquaintance /“weak tie” – is a friendly but
casual social connection.
• Mavens: Information specialists or “Market Mavens”
Often pay close attention to price/quality differences in
products. Mavens are databanks – they provide the
message.
• Salesmen: Those with the skills to persuade us when
we are unconvinced of what we are hearing .On some
level, salesmen cannot be resisted.
19. Connectors
• People Specialists
– Special gift of bonding
– Know many people
– Social Connections
• Acquaintances
– Occupy different worlds
• Trendsetters
• Salespeople
20. Social Glue
• Spreads the message
• Internet
– A majority of the world is connected
– Email
• Spreads the message quickly
• Builds Relationships
24. The Magic Number 150
• The Maximum Amount of Friends
– Brain is hardwired to pay attention to
about 150 people
– The larger the neo-cortex, the larger
the group you associate with
25. The Magic Number 150
• The ones you would feel most
comfortable with
– You would come uninvited for a drink
• Any increase in the 150 creates a
burden
26. The Magic Number 150
• Robin Dunbar found that the
average hunter gatherer society
contains 148.4 people.
• Same holds true for Hutterites
– When a colony becomes larger then
150 people, they separate into 2
colonies.
27. The Magic Number 150
• Peer pressure is much more
persuasive then a vague
concept of a boss.
28. Gore Associates
• Responsible for Gore-tex and
various technology cables.
• Plants are no larger then 150
• Only 150 parking spaces
constructed
29. Brief Take Away
• Tipping points are a reaffirmation of the potential for
change and the power of intelligent action.
• We are powerfully influenced by our surroundings, our
immediate context, and the personalities of those around
us.
• There is a great deal of the feeling of hopelessness
around us, but we can greatly improve that by
manipulating the size of the group whereby we can
drastically improve their receptivity.
• By tinkering with the presentation of information we can
significantly improve its stickiness and remembrance.
• Simply by finding and reaching those few special people
who hold so much social power we can shape the
course of social epidemics.