1) The document discusses Malcolm Gladwell's theory of tipping points, which are moments of critical mass when ideas or trends suddenly become popular. 2) There are three rules that create tipping points: the Law of the Few, which states that a small number of influential people drive changes; the Stickiness Factor, which is how memorable and difficult to forget an idea is; and the Power of Context, referring to human behavior in groups. 3) Examples of tipping points include sudden changes in neighborhoods, technology adoption like faxes and cell phones, and disease epidemics that spread exponentially until reaching a tipping point of immunity.

1. TIPPING POINT
By Malcolm Gladwell
Abbreviated Summation
AHaller

2. THREE RULES
THAT CREATE A TIPPING POINT
• The Law of the Few – the unique nature
of the messenger
• The Stickiness Factor – it must acquire
remembrance
• Power of Context

3. THE LAW OF THE
FEW
• A finite few people or invention or idea acquire momentum. It can
be a fad, an invention, a disease, or even trend.
• The early stages predict dramatic changes. Change suddenly
becomes quadratic no longer linear. A tipping point occurs.
• Examples:
• Epidemics and Pandemics get out of control
• Sudden changes in suburbs. When 20% become minority residents the
majority accelerate their relocation.
• Technology: HDTV, Faxes, Cellphones

4. THE LAW OF THE FEW
• Connectors:
• People are network nodes – we all
are nodes and know a host of people
across a spectrum of disciplines or
lifestyles. Some people know many
people to affect.
• Mavens as Nodes:
• Someone dazzlingly skilled, influential,
competent, and even genius –
proactively generates ideas.
• Salesman:
• A persuader – energy, charm,
enthusiasm, likeable

5. THE STICKINESS FACTOR
THE RIDDANCE FACTOR
• Make it hard to remove or forget
• In diseases due to mutations – become strain
resistant
• In business have a catchy slogan
• In politics ignite a lingering discontent
• The quality of delivery given by the messenger
makes it stick.
• Respond – a coupon, a map, hours of
operation, a gift if they act, state an imminent
threat with conviction

6. THE POWER OF CONTEXT
Individuals versus Groups Reaction
In Small Groups people act in ways that large
groups do not
Example - Cries for Help or Fire
Welsey’s Establishing Groups
One can be in a community of about 150
Broken Window theory: Reverse a (crime
wave)epidemic by early intervention

7. THE POWER OF CONTEXT
Ultimately an immunity sets in that creates the stage
for to process to level off and become extinguished.
Example
Flu of 1918 an immunity developed