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MARKETING
OF
TIENS
INTERNATIONAL
PRINCIPLES OF MARKETING
Presentation on….
Ma’am
MEHVISH KHAN
PRESENTED TO…
ABID HUSSAIN
M14BBA036
WAQAS AHSAN
M14BBA041
FARAZ RAFIQUE
M14BBA043
GROUP MEMBERS
 TIENS have some different strategies related to
Marketing and other business related departments due to its
activities are some different.
 TIENS have some different strategies related to
Marketing and other business related departments due to its activities
are some different.
 It is a multinational company having a 125th membership of UNO
due to it is very strong in finance and more employees as well.
INTRODUCTION
TIENS Headquarters in Beijing, China
HISTORY
1992
President Li Jinyuan
President Li Jinyuan registered TIENS Economic
Development Corporation (Former history of Tiens
Group) with the Tanggu Development Area in the
Tianjin Economic and Technological Development
Area (TEDA). From this point on, TIENS started on
its course of industrial development.
Li JinYuan
Chairman & CEO
 Among Top Richest China & World
 Honorary Doctorate United Nations
 Forbes Global Top 5 Most Influential
Chinese Entrepreneur 2014
• CEO Member World Federation Of
Direct Selling Associations (WFDSA)
Legendary
BILLIONAIRE
Created A System
Founder of TIENS
MISSION
TIENS mission is to provide High quality products, education
and careers for consumers globally, to improve the quality of life and
to contribute to a harmonious society.
Welcomes You To The World Of
Health – Wealth - Freedom
Better Tiens , Better Life
Positioning
Tianshi International Entrepreneurial Network System
Tiens Brand Core :
" One World, One Family “
Tiens Brand Core Value:
"Extraordinary Innovation?Paramount
Responsibility?Excellent Teamwork“
Tiens Brand Slogan:
"Together We Share"
Tiens International Health Industrial Park 4.2 Square
Kilometers With Total Investment Of INR 1,73,31,21,27,000
(Approx. 17,000 Cr.)
Global HQ Office Building
TIENS Tang Palace
Can Accommodate 9 President Level Meet
&
90 Ministerial Level Meet
ZEESHAN KHAN
M14BBA035
Asia Pacific
Australia Malaysia
China New Zealand
Pakistan Hong Kong
Philippines India
Singapore Japan
Taiwan Korea
Macau Vietnam
Many others countries….
Europe
Austria Finland Israel Russia
Belgium France Italy Slovak Republic
Croatia Germany Latvia Spain
Cyprus Greece Lithuania Sweden
Czech Republic Hungary Netherlands Switzerland
Denmark Iceland Poland Turkey
Estonia Ireland Portugal Ukraine
Romania United Kingdom
Africa
Botswana
Lesotho
Namibia
South Africa
Swaziland
Zambia…
Total 35
countries
Latin America
Argentina El
Salvador
Bolivia Guatemala
Brazil Honduras
Chile Jamaica
Colombia Panama
Costa Rica Peru
Dominican Republic
Ecuador Venezuela
TIENS PAKISTAN
BRANCHES
 190 Countries Business Est.
 110 Countries Branch Offices
 1000’s Of World Class Products
 50000 Franchisee
 30 Million Associates Worldwide
TIENS GROUP Founded in - 1995
TIENS PAKISTAN
Branches
LAHORE
KARACHI
FAISALABAD
MULTAN
ISLAMABAD
QUETA
SAKHAR
PESHAWAR
HYDERABAD
TIENS Products
Are The Backbone Of
The TIENS
COMPANY
Functional Foods
Health Care
Home Care
Dietary Supplements
Tiens Manufactures at large scale production of a lot of
Products
Dynamics of life and working that is highly mobile
gives us almost no time to take care of our own body. The
health of our body decreased without being recognized by
ourselves. So, what can we do about it? We may not allow
diseases attacking us.
TIENS health products using Chinese medicine which is closely
related to meridian, energy and blood, acupuncture theory, through
excellent design and modern technology.
TIENS creates skincare products with superior
composition, consisting of herbal essence and also a mix of
various nutrients suitable for different skin types.
BEAUTY AND SKIN
ABID HUSSAIN
M14BBA036
INTRODUCTION
 Tiens have some different type of Marketing strategies and
plans related to attract customers.
 It is not necessary for Tiens to attract customers like other
companies do, but It do something special in its Marketing.
• Each customer, first Join the membership of the company
because it is mandatory for each customer.
• Than products of the company are provided to him then they sale to
others.
TIENS
 Helps its Customers (Members)
to build their own Business in the
company.
 There are different steps through
which any body, Can become Owner
from Customer of the TIENS.
Tiens Customer’s BUSINESS
1
Registration
 Products 100% Use Yourself
 Retail To Customers
 Lifetime Global Regd. No Renewal
 Cumulative Business Points
 No Time Period For Next Status
Permanent Status , No Demotion
Gen. To Gen. Legacy For Child
 Foreign Free Trips every Year,
Global Royalties, Luxury Rewards,
Blessings.
FREE!
***e.g. Details Business Kit
SELF Foundation
 Products 100% Use Yourself
 Retail To Customers Details at vtiens.blogspot.in
4
3
2
Retail benefit =44%
Direct Bonus = 24%
Rs. 72,000 (1200 PV)
Retail benefit =40%
Direct Bonus = 20%
Rs. 18,000 (300 PV)
Retail benefit =20%
Direct Bonus = 5%
Rs. 6,000 (100 PV)
Where To Start ?
It’s YOUR CHOICE
Profit Approx
+/- Rs. 10,000
20% DIRECT BONUS 15% INDIRECT BONUS
3
Total Sale
500 PV
HOW TO QUALIFY 3 STAR
U U
Total Sale
1000 PV
8
WORK
Some Serious 6 Figure Income
7
8
6
5
Build Your Team
Reach Star 8
WORLD BEST Marketing Plan
2 20 % + 5%
4 44 % + 24% 4% - 19 %
3 40 % + 20% 15 %
Status
Retail
Bonus Up to
Direct
Bonus
Indirect
Bonus
Leadership
Bonus
8 60% + 40% 4% - 35 % 4 %
8 GEN.
7 56 % + 36% 4% - 31 %
2 %
3 GEN.
6 52 % + 32% 4% - 27 % 1.5 %
2 GEN.
5 48 % + 28% 4% - 23 % 0.5 %
1 GEN.
***e.g. Details Business Kit
Organization Building
vtiens.blogspot.in
8
76
5
43
1
2
***e.g. Details Business Kit
Bigger Status ,
BIGGER BONUS…
36%
32%
28%
24%
20%
5%
40%
FARAZ RAFIQ
M14BBA043
BENEFITS TO COMPANY
 Build the system – too risky
 Buy the system – too costly
 Join the system – easy to follow
Mc Donald , KFC etc.
Network Marketing Distribution System
Revolutionary Distribution System
Than Other Business In Last Decade !
DID YOU KNOW?
Network Marketing companies SHARE a large percentage of their
sales
with their distributors…. To the tune of over $65 BILLION in 2012!
TIENS GLOBAL CHARITIES
More Than INR 15,29,22,46,500 (Approx 1,500 Crores)
As On 14 May 2012
Accommodate 30,000 Students
With 20 Colleges And
120 Principal Courses.
In Recent Years, The Average Employment Rate Of Tianshi
College Graduates Reaches 95%.
Tai Ji Sun International Hospital & Health Management
Centre
All-Legend International Hotel, Tianjin
Tai Ji Sun International Hospital & Health Management
Centre
International Banqueting Center Exhibition Centre
Workshops & Warehouse R & D And Chemical Inspection Center
Event Hall
SHER AFZAL KHAN
M14BBA072
Strengths
-Less advertisement expenses
-high profitability and revenue
-experienced business units
-no qualification require from workforce
-monetary assistance and bonus is provided
to customers
Weaknesses
-costly products
Absence of local, market-specific
plans and initiatives.
-too difficult to increase team
-unbelievable things for new
comers
-Time consuming
Opportunities
-global markets
-income level is at a
constant increase
-new products and services
Word’s best income level
Threats
-incredibility in peoples’ minds
-Less advertisement
-unexpected problems
-structural changes
Suggestions
 Key metrics and goals at the start of the campaign at
both global and market level
 Understand local market needs and develop a
collaborative approach
 Develop and socialize a global marketing plan early
 Save time in process
 Make products less costly
 Increase advertisement
 Inform to all people because mostly people not know to
this company
 Build a criteria qualifications to get the membership of
the company
 Improve distribution system
Conclusion
TIENS Marketing is World’s best marketing due to giving such
a benefits to customers.
Tines.Marketing. Abid Hussain Sindhu. M14BBA036. HCBF PU, LAHORE

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Tines.Marketing. Abid Hussain Sindhu. M14BBA036. HCBF PU, LAHORE

  • 1.
  • 4. ABID HUSSAIN M14BBA036 WAQAS AHSAN M14BBA041 FARAZ RAFIQUE M14BBA043 GROUP MEMBERS
  • 5.
  • 6.  TIENS have some different strategies related to Marketing and other business related departments due to its activities are some different.  TIENS have some different strategies related to Marketing and other business related departments due to its activities are some different.  It is a multinational company having a 125th membership of UNO due to it is very strong in finance and more employees as well. INTRODUCTION TIENS Headquarters in Beijing, China
  • 7. HISTORY 1992 President Li Jinyuan President Li Jinyuan registered TIENS Economic Development Corporation (Former history of Tiens Group) with the Tanggu Development Area in the Tianjin Economic and Technological Development Area (TEDA). From this point on, TIENS started on its course of industrial development.
  • 8. Li JinYuan Chairman & CEO  Among Top Richest China & World  Honorary Doctorate United Nations  Forbes Global Top 5 Most Influential Chinese Entrepreneur 2014 • CEO Member World Federation Of Direct Selling Associations (WFDSA) Legendary BILLIONAIRE Created A System Founder of TIENS
  • 9. MISSION TIENS mission is to provide High quality products, education and careers for consumers globally, to improve the quality of life and to contribute to a harmonious society.
  • 10. Welcomes You To The World Of Health – Wealth - Freedom Better Tiens , Better Life Positioning Tianshi International Entrepreneurial Network System
  • 11. Tiens Brand Core : " One World, One Family “ Tiens Brand Core Value: "Extraordinary Innovation?Paramount Responsibility?Excellent Teamwork“ Tiens Brand Slogan: "Together We Share"
  • 12. Tiens International Health Industrial Park 4.2 Square Kilometers With Total Investment Of INR 1,73,31,21,27,000 (Approx. 17,000 Cr.)
  • 13. Global HQ Office Building
  • 14. TIENS Tang Palace Can Accommodate 9 President Level Meet & 90 Ministerial Level Meet
  • 16.
  • 17.
  • 18. Asia Pacific Australia Malaysia China New Zealand Pakistan Hong Kong Philippines India Singapore Japan Taiwan Korea Macau Vietnam Many others countries…. Europe Austria Finland Israel Russia Belgium France Italy Slovak Republic Croatia Germany Latvia Spain Cyprus Greece Lithuania Sweden Czech Republic Hungary Netherlands Switzerland Denmark Iceland Poland Turkey Estonia Ireland Portugal Ukraine Romania United Kingdom Africa Botswana Lesotho Namibia South Africa Swaziland Zambia… Total 35 countries Latin America Argentina El Salvador Bolivia Guatemala Brazil Honduras Chile Jamaica Colombia Panama Costa Rica Peru Dominican Republic Ecuador Venezuela TIENS PAKISTAN BRANCHES  190 Countries Business Est.  110 Countries Branch Offices  1000’s Of World Class Products  50000 Franchisee  30 Million Associates Worldwide TIENS GROUP Founded in - 1995 TIENS PAKISTAN Branches LAHORE KARACHI FAISALABAD MULTAN ISLAMABAD QUETA SAKHAR PESHAWAR HYDERABAD
  • 19. TIENS Products Are The Backbone Of The TIENS COMPANY
  • 20.
  • 21. Functional Foods Health Care Home Care Dietary Supplements
  • 22. Tiens Manufactures at large scale production of a lot of Products Dynamics of life and working that is highly mobile gives us almost no time to take care of our own body. The health of our body decreased without being recognized by ourselves. So, what can we do about it? We may not allow diseases attacking us.
  • 23. TIENS health products using Chinese medicine which is closely related to meridian, energy and blood, acupuncture theory, through excellent design and modern technology.
  • 24.
  • 25. TIENS creates skincare products with superior composition, consisting of herbal essence and also a mix of various nutrients suitable for different skin types. BEAUTY AND SKIN
  • 26.
  • 27.
  • 29.
  • 30. INTRODUCTION  Tiens have some different type of Marketing strategies and plans related to attract customers.  It is not necessary for Tiens to attract customers like other companies do, but It do something special in its Marketing.
  • 31.
  • 32. • Each customer, first Join the membership of the company because it is mandatory for each customer. • Than products of the company are provided to him then they sale to others.
  • 33. TIENS  Helps its Customers (Members) to build their own Business in the company.  There are different steps through which any body, Can become Owner from Customer of the TIENS.
  • 34.
  • 36.
  • 37. 1 Registration  Products 100% Use Yourself  Retail To Customers  Lifetime Global Regd. No Renewal  Cumulative Business Points  No Time Period For Next Status Permanent Status , No Demotion Gen. To Gen. Legacy For Child  Foreign Free Trips every Year, Global Royalties, Luxury Rewards, Blessings. FREE!
  • 38. ***e.g. Details Business Kit SELF Foundation  Products 100% Use Yourself  Retail To Customers Details at vtiens.blogspot.in 4 3 2 Retail benefit =44% Direct Bonus = 24% Rs. 72,000 (1200 PV) Retail benefit =40% Direct Bonus = 20% Rs. 18,000 (300 PV) Retail benefit =20% Direct Bonus = 5% Rs. 6,000 (100 PV) Where To Start ? It’s YOUR CHOICE
  • 39. Profit Approx +/- Rs. 10,000 20% DIRECT BONUS 15% INDIRECT BONUS 3 Total Sale 500 PV HOW TO QUALIFY 3 STAR U U Total Sale 1000 PV
  • 40. 8 WORK Some Serious 6 Figure Income 7 8 6 5 Build Your Team Reach Star 8
  • 41. WORLD BEST Marketing Plan 2 20 % + 5% 4 44 % + 24% 4% - 19 % 3 40 % + 20% 15 % Status Retail Bonus Up to Direct Bonus Indirect Bonus Leadership Bonus 8 60% + 40% 4% - 35 % 4 % 8 GEN. 7 56 % + 36% 4% - 31 % 2 % 3 GEN. 6 52 % + 32% 4% - 27 % 1.5 % 2 GEN. 5 48 % + 28% 4% - 23 % 0.5 % 1 GEN. ***e.g. Details Business Kit Organization Building vtiens.blogspot.in 8 76 5 43 1 2 ***e.g. Details Business Kit Bigger Status , BIGGER BONUS… 36% 32% 28% 24% 20% 5% 40%
  • 42.
  • 44. BENEFITS TO COMPANY  Build the system – too risky  Buy the system – too costly  Join the system – easy to follow Mc Donald , KFC etc.
  • 45. Network Marketing Distribution System Revolutionary Distribution System Than Other Business In Last Decade ! DID YOU KNOW? Network Marketing companies SHARE a large percentage of their sales with their distributors…. To the tune of over $65 BILLION in 2012!
  • 46. TIENS GLOBAL CHARITIES More Than INR 15,29,22,46,500 (Approx 1,500 Crores) As On 14 May 2012
  • 47. Accommodate 30,000 Students With 20 Colleges And 120 Principal Courses. In Recent Years, The Average Employment Rate Of Tianshi College Graduates Reaches 95%.
  • 48. Tai Ji Sun International Hospital & Health Management Centre
  • 50. Tai Ji Sun International Hospital & Health Management Centre
  • 51. International Banqueting Center Exhibition Centre Workshops & Warehouse R & D And Chemical Inspection Center
  • 54.
  • 55.
  • 56. Strengths -Less advertisement expenses -high profitability and revenue -experienced business units -no qualification require from workforce -monetary assistance and bonus is provided to customers
  • 57. Weaknesses -costly products Absence of local, market-specific plans and initiatives. -too difficult to increase team -unbelievable things for new comers -Time consuming
  • 58. Opportunities -global markets -income level is at a constant increase -new products and services Word’s best income level
  • 59. Threats -incredibility in peoples’ minds -Less advertisement -unexpected problems -structural changes
  • 60. Suggestions  Key metrics and goals at the start of the campaign at both global and market level  Understand local market needs and develop a collaborative approach  Develop and socialize a global marketing plan early  Save time in process  Make products less costly  Increase advertisement  Inform to all people because mostly people not know to this company  Build a criteria qualifications to get the membership of the company  Improve distribution system
  • 61. Conclusion TIENS Marketing is World’s best marketing due to giving such a benefits to customers.