SlideShare a Scribd company logo
Social Media: Should you invest in a new marketing
strategy?
Social Media users have expanded over the past 10 years.
The emergence of social media altered how IT professionals interact not only
with customers, but with peers as well. In the past the only way an IT
professional could interact with his peers were primarily at association events or
other conferences. While these meetings were often informative, they
happened far too infrequently.
Today with social media, these IT professionals can interact with their peers,
clients, and potential customers with ease. This allows for information to be
shared much quicker and efficiently then before.
Works Cited

More Related Content

Viewers also liked

Formación puesto 2012 ingles definitivo
Formación puesto 2012 ingles definitivoFormación puesto 2012 ingles definitivo
Formación puesto 2012 ingles definitivo
Pedre123
 
Dit is the new diy
Dit is the new diyDit is the new diy
Dit is the new diy
ndeprey
 
Formación puesto 2012 ingles definitivo
Formación puesto 2012 ingles definitivoFormación puesto 2012 ingles definitivo
Formación puesto 2012 ingles definitivo
Pedre123
 
Photo presentation
Photo presentationPhoto presentation
Photo presentation
leechels
 
Stepping Joyfully Beyond the Textbook - Practomime - ACL 2013
Stepping Joyfully Beyond the Textbook - Practomime - ACL 2013Stepping Joyfully Beyond the Textbook - Practomime - ACL 2013
Stepping Joyfully Beyond the Textbook - Practomime - ACL 2013
Justin Schwamm
 
Slideshow danae
Slideshow danaeSlideshow danae
Slideshow danae
danae brauer
 
Ideation around v problem statement
Ideation around v problem statementIdeation around v problem statement
Ideation around v problem statement
Justin Schwamm
 

Viewers also liked (7)

Formación puesto 2012 ingles definitivo
Formación puesto 2012 ingles definitivoFormación puesto 2012 ingles definitivo
Formación puesto 2012 ingles definitivo
 
Dit is the new diy
Dit is the new diyDit is the new diy
Dit is the new diy
 
Formación puesto 2012 ingles definitivo
Formación puesto 2012 ingles definitivoFormación puesto 2012 ingles definitivo
Formación puesto 2012 ingles definitivo
 
Photo presentation
Photo presentationPhoto presentation
Photo presentation
 
Stepping Joyfully Beyond the Textbook - Practomime - ACL 2013
Stepping Joyfully Beyond the Textbook - Practomime - ACL 2013Stepping Joyfully Beyond the Textbook - Practomime - ACL 2013
Stepping Joyfully Beyond the Textbook - Practomime - ACL 2013
 
Slideshow danae
Slideshow danaeSlideshow danae
Slideshow danae
 
Ideation around v problem statement
Ideation around v problem statementIdeation around v problem statement
Ideation around v problem statement
 

Recently uploaded

Must Know Postgres Extension for DBA and Developer during Migration
Must Know Postgres Extension for DBA and Developer during MigrationMust Know Postgres Extension for DBA and Developer during Migration
Must Know Postgres Extension for DBA and Developer during Migration
Mydbops
 
zkStudyClub - LatticeFold: A Lattice-based Folding Scheme and its Application...
zkStudyClub - LatticeFold: A Lattice-based Folding Scheme and its Application...zkStudyClub - LatticeFold: A Lattice-based Folding Scheme and its Application...
zkStudyClub - LatticeFold: A Lattice-based Folding Scheme and its Application...
Alex Pruden
 
Essentials of Automations: Exploring Attributes & Automation Parameters
Essentials of Automations: Exploring Attributes & Automation ParametersEssentials of Automations: Exploring Attributes & Automation Parameters
Essentials of Automations: Exploring Attributes & Automation Parameters
Safe Software
 
Apps Break Data
Apps Break DataApps Break Data
Apps Break Data
Ivo Velitchkov
 
Your One-Stop Shop for Python Success: Top 10 US Python Development Providers
Your One-Stop Shop for Python Success: Top 10 US Python Development ProvidersYour One-Stop Shop for Python Success: Top 10 US Python Development Providers
Your One-Stop Shop for Python Success: Top 10 US Python Development Providers
akankshawande
 
How to Interpret Trends in the Kalyan Rajdhani Mix Chart.pdf
How to Interpret Trends in the Kalyan Rajdhani Mix Chart.pdfHow to Interpret Trends in the Kalyan Rajdhani Mix Chart.pdf
How to Interpret Trends in the Kalyan Rajdhani Mix Chart.pdf
Chart Kalyan
 
Monitoring and Managing Anomaly Detection on OpenShift.pdf
Monitoring and Managing Anomaly Detection on OpenShift.pdfMonitoring and Managing Anomaly Detection on OpenShift.pdf
Monitoring and Managing Anomaly Detection on OpenShift.pdf
Tosin Akinosho
 
PRODUCT LISTING OPTIMIZATION PRESENTATION.pptx
PRODUCT LISTING OPTIMIZATION PRESENTATION.pptxPRODUCT LISTING OPTIMIZATION PRESENTATION.pptx
PRODUCT LISTING OPTIMIZATION PRESENTATION.pptx
christinelarrosa
 
"Frontline Battles with DDoS: Best practices and Lessons Learned", Igor Ivaniuk
"Frontline Battles with DDoS: Best practices and Lessons Learned",  Igor Ivaniuk"Frontline Battles with DDoS: Best practices and Lessons Learned",  Igor Ivaniuk
"Frontline Battles with DDoS: Best practices and Lessons Learned", Igor Ivaniuk
Fwdays
 
"$10 thousand per minute of downtime: architecture, queues, streaming and fin...
"$10 thousand per minute of downtime: architecture, queues, streaming and fin..."$10 thousand per minute of downtime: architecture, queues, streaming and fin...
"$10 thousand per minute of downtime: architecture, queues, streaming and fin...
Fwdays
 
Session 1 - Intro to Robotic Process Automation.pdf
Session 1 - Intro to Robotic Process Automation.pdfSession 1 - Intro to Robotic Process Automation.pdf
Session 1 - Intro to Robotic Process Automation.pdf
UiPathCommunity
 
A Deep Dive into ScyllaDB's Architecture
A Deep Dive into ScyllaDB's ArchitectureA Deep Dive into ScyllaDB's Architecture
A Deep Dive into ScyllaDB's Architecture
ScyllaDB
 
GraphRAG for LifeSciences Hands-On with the Clinical Knowledge Graph
GraphRAG for LifeSciences Hands-On with the Clinical Knowledge GraphGraphRAG for LifeSciences Hands-On with the Clinical Knowledge Graph
GraphRAG for LifeSciences Hands-On with the Clinical Knowledge Graph
Neo4j
 
"Choosing proper type of scaling", Olena Syrota
"Choosing proper type of scaling", Olena Syrota"Choosing proper type of scaling", Olena Syrota
"Choosing proper type of scaling", Olena Syrota
Fwdays
 
Northern Engraving | Modern Metal Trim, Nameplates and Appliance Panels
Northern Engraving | Modern Metal Trim, Nameplates and Appliance PanelsNorthern Engraving | Modern Metal Trim, Nameplates and Appliance Panels
Northern Engraving | Modern Metal Trim, Nameplates and Appliance Panels
Northern Engraving
 
Mutation Testing for Task-Oriented Chatbots
Mutation Testing for Task-Oriented ChatbotsMutation Testing for Task-Oriented Chatbots
Mutation Testing for Task-Oriented Chatbots
Pablo Gómez Abajo
 
Biomedical Knowledge Graphs for Data Scientists and Bioinformaticians
Biomedical Knowledge Graphs for Data Scientists and BioinformaticiansBiomedical Knowledge Graphs for Data Scientists and Bioinformaticians
Biomedical Knowledge Graphs for Data Scientists and Bioinformaticians
Neo4j
 
High performance Serverless Java on AWS- GoTo Amsterdam 2024
High performance Serverless Java on AWS- GoTo Amsterdam 2024High performance Serverless Java on AWS- GoTo Amsterdam 2024
High performance Serverless Java on AWS- GoTo Amsterdam 2024
Vadym Kazulkin
 
Demystifying Knowledge Management through Storytelling
Demystifying Knowledge Management through StorytellingDemystifying Knowledge Management through Storytelling
Demystifying Knowledge Management through Storytelling
Enterprise Knowledge
 
Freshworks Rethinks NoSQL for Rapid Scaling & Cost-Efficiency
Freshworks Rethinks NoSQL for Rapid Scaling & Cost-EfficiencyFreshworks Rethinks NoSQL for Rapid Scaling & Cost-Efficiency
Freshworks Rethinks NoSQL for Rapid Scaling & Cost-Efficiency
ScyllaDB
 

Recently uploaded (20)

Must Know Postgres Extension for DBA and Developer during Migration
Must Know Postgres Extension for DBA and Developer during MigrationMust Know Postgres Extension for DBA and Developer during Migration
Must Know Postgres Extension for DBA and Developer during Migration
 
zkStudyClub - LatticeFold: A Lattice-based Folding Scheme and its Application...
zkStudyClub - LatticeFold: A Lattice-based Folding Scheme and its Application...zkStudyClub - LatticeFold: A Lattice-based Folding Scheme and its Application...
zkStudyClub - LatticeFold: A Lattice-based Folding Scheme and its Application...
 
Essentials of Automations: Exploring Attributes & Automation Parameters
Essentials of Automations: Exploring Attributes & Automation ParametersEssentials of Automations: Exploring Attributes & Automation Parameters
Essentials of Automations: Exploring Attributes & Automation Parameters
 
Apps Break Data
Apps Break DataApps Break Data
Apps Break Data
 
Your One-Stop Shop for Python Success: Top 10 US Python Development Providers
Your One-Stop Shop for Python Success: Top 10 US Python Development ProvidersYour One-Stop Shop for Python Success: Top 10 US Python Development Providers
Your One-Stop Shop for Python Success: Top 10 US Python Development Providers
 
How to Interpret Trends in the Kalyan Rajdhani Mix Chart.pdf
How to Interpret Trends in the Kalyan Rajdhani Mix Chart.pdfHow to Interpret Trends in the Kalyan Rajdhani Mix Chart.pdf
How to Interpret Trends in the Kalyan Rajdhani Mix Chart.pdf
 
Monitoring and Managing Anomaly Detection on OpenShift.pdf
Monitoring and Managing Anomaly Detection on OpenShift.pdfMonitoring and Managing Anomaly Detection on OpenShift.pdf
Monitoring and Managing Anomaly Detection on OpenShift.pdf
 
PRODUCT LISTING OPTIMIZATION PRESENTATION.pptx
PRODUCT LISTING OPTIMIZATION PRESENTATION.pptxPRODUCT LISTING OPTIMIZATION PRESENTATION.pptx
PRODUCT LISTING OPTIMIZATION PRESENTATION.pptx
 
"Frontline Battles with DDoS: Best practices and Lessons Learned", Igor Ivaniuk
"Frontline Battles with DDoS: Best practices and Lessons Learned",  Igor Ivaniuk"Frontline Battles with DDoS: Best practices and Lessons Learned",  Igor Ivaniuk
"Frontline Battles with DDoS: Best practices and Lessons Learned", Igor Ivaniuk
 
"$10 thousand per minute of downtime: architecture, queues, streaming and fin...
"$10 thousand per minute of downtime: architecture, queues, streaming and fin..."$10 thousand per minute of downtime: architecture, queues, streaming and fin...
"$10 thousand per minute of downtime: architecture, queues, streaming and fin...
 
Session 1 - Intro to Robotic Process Automation.pdf
Session 1 - Intro to Robotic Process Automation.pdfSession 1 - Intro to Robotic Process Automation.pdf
Session 1 - Intro to Robotic Process Automation.pdf
 
A Deep Dive into ScyllaDB's Architecture
A Deep Dive into ScyllaDB's ArchitectureA Deep Dive into ScyllaDB's Architecture
A Deep Dive into ScyllaDB's Architecture
 
GraphRAG for LifeSciences Hands-On with the Clinical Knowledge Graph
GraphRAG for LifeSciences Hands-On with the Clinical Knowledge GraphGraphRAG for LifeSciences Hands-On with the Clinical Knowledge Graph
GraphRAG for LifeSciences Hands-On with the Clinical Knowledge Graph
 
"Choosing proper type of scaling", Olena Syrota
"Choosing proper type of scaling", Olena Syrota"Choosing proper type of scaling", Olena Syrota
"Choosing proper type of scaling", Olena Syrota
 
Northern Engraving | Modern Metal Trim, Nameplates and Appliance Panels
Northern Engraving | Modern Metal Trim, Nameplates and Appliance PanelsNorthern Engraving | Modern Metal Trim, Nameplates and Appliance Panels
Northern Engraving | Modern Metal Trim, Nameplates and Appliance Panels
 
Mutation Testing for Task-Oriented Chatbots
Mutation Testing for Task-Oriented ChatbotsMutation Testing for Task-Oriented Chatbots
Mutation Testing for Task-Oriented Chatbots
 
Biomedical Knowledge Graphs for Data Scientists and Bioinformaticians
Biomedical Knowledge Graphs for Data Scientists and BioinformaticiansBiomedical Knowledge Graphs for Data Scientists and Bioinformaticians
Biomedical Knowledge Graphs for Data Scientists and Bioinformaticians
 
High performance Serverless Java on AWS- GoTo Amsterdam 2024
High performance Serverless Java on AWS- GoTo Amsterdam 2024High performance Serverless Java on AWS- GoTo Amsterdam 2024
High performance Serverless Java on AWS- GoTo Amsterdam 2024
 
Demystifying Knowledge Management through Storytelling
Demystifying Knowledge Management through StorytellingDemystifying Knowledge Management through Storytelling
Demystifying Knowledge Management through Storytelling
 
Freshworks Rethinks NoSQL for Rapid Scaling & Cost-Efficiency
Freshworks Rethinks NoSQL for Rapid Scaling & Cost-EfficiencyFreshworks Rethinks NoSQL for Rapid Scaling & Cost-Efficiency
Freshworks Rethinks NoSQL for Rapid Scaling & Cost-Efficiency
 

Northwestern Technologies

  • 1. Social Media: Should you invest in a new marketing strategy?
  • 2.
  • 3. Social Media users have expanded over the past 10 years.
  • 4.
  • 5. The emergence of social media altered how IT professionals interact not only with customers, but with peers as well. In the past the only way an IT professional could interact with his peers were primarily at association events or other conferences. While these meetings were often informative, they happened far too infrequently. Today with social media, these IT professionals can interact with their peers, clients, and potential customers with ease. This allows for information to be shared much quicker and efficiently then before.
  • 6.
  • 7.
  • 8.
  • 9.
  • 10.

Editor's Notes

  1. Good morning, Today we will cover the benefits of perusing social media as a marketing strategy, why you want to invest in social media marketing, and where to begin.
  2. The percentage of adults that use social media in the United States alone has increased exponentially over the last 5 years. In 2005, only 8% of adults in the US used any type of social media to network with friends, family, and more importantly, businesses. Look ahead to 2011 where 65% of adults used some type of social media. More and more people are turning off their televisions, and turning on their computers to check Facebook, and Twitter. There is a golden opportunity to reach out to millions and millions of customers that were previously unreachable.
  3. It is estimated that the use in social media will continue to grow of the next 4 years. Between March 2012 and December 2017, there is an estimated 4.5 billion users to all social media. To not use social media as a marketing strategy is a missed opportunity to reach out to millions of consumers and talk about your products and services. If your customer service is top notch, the consumers will do your marketing for you. Each positive experience posted on social media sites will instantly be available to thousands of people.
  4. Social media has many benefits to your company. First and foremost generated exposure. You are able to reach out to more potential customers using social media then you would using traditional advertisement strategies. In addition to the extra exposure, you will receive more traffic to your web site when customers go to see what you are all about. This will turn them on to other products and services that you offer. Other businesses will find you on social media as well, seeking you out over your competitors that may not have jumped on the social media bandwagon yet.
  5. In order to star the process it is important to get testimonials from existing customers. These testimonials can be posted to your Facebook or Twitter page. This shines a light on your company and highlights your customer service. As more stories are told, then more likely new customers will want to purchase from you. These new customers will post their own stories on their social media sites, reaching out to their friends and families, driving more customers back to you for their IT needs.
  6. In closing, social media is not going away, and if you chose not to take advantage of it now, your competitors will. This will put your business behind, and it will take more resources to catch up to your competition. The benefits of extra traffic and exposure far out weigh the resources to allow our firm to manage your social media marketing. Thank you for your time this morning.
  7. Weglage, Sean “How IT Professionals are using Social Media – And How Marketers Can Join The Conversation” Retrieved from http://marketing.computerworld.com/ITW_WP_Social_Engagement.pdf